About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
Recent Articles
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Open Access Article
1 - Designing a business continuity marketing model under conditions of uncertainty in the gas industry
Mahdi Yousefi ، Fereshteh Lotfızadeh * ، hamid saeedi ، mohammad hassan behzadiIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
2 - Designing a model for evaluating the innovation capacity system with an emphasis on innovation in marketing (case study of companies located in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran)
elham fatehifar ، Hossein Moinzad * ، mohammadali keramatiIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
3 - Analyzing the concept of quality in marketing management consulting projects
yaghoub salimpour ، Naser Azad * ، عبداله نعامی ، leila karimianIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
4 - Analyzing the Role of Value Chain in the Success of Business Platforms: A Study of Value Creation, Value Chain Type, Agility, and Network Effects Efficiency
Majid Yousefi Babadi ، جمشید عدالتیان شهریاری * ، Mohammad ali Afshar KazemIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
5 - The Data Analysis Network Process (DANP) is one of the success factors of technology-based startup businesses
Majid Fani * ، mahdi khodaparastIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
6 - Identifying dimensions of forward-looking marketing based on sustainable innovation in the handmade carpet industry
masoud karimimazraehshah ، farrokh tellohosseini * ، امیر عباس فرهمندIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
7 - Identification of Dimensions, Components, and Indicators of Health Tourism Development with Emphasis on Online Marketing
Parisa Fazeli * ، mahmood rezaeizade ، kiumars AryaIssue 2 , Vol. 20 , Summer 2025 -
Open Access Article
8 - Investigating the impact of perceived service quality on the flow experience among retail food products in Mashhad
melika Ghari ivari ، alireza khorakian * ، آذر کفاش پورIssue 2 , Vol. 20 , Summer 2025
Most Viewed Articles
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Open Access Article
1 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh ، Mohammad ail abdolvand * ، mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
2 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar ، kambiz heidarzadeh * ، mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
3 - Presenting the model of smart tourism development strategies in Iran
neda aslani ، leila Andervazh * ، kiumars AryaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
4 - Investigating effective factors on purchase intention of luxury products
matineh fathali * ، bahram kheiriIssue 1 , Vol. 1 , Autumn 2018 -
Open Access Article
5 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi ، Fatemeh Karimi Jafari * ، shahin yazdaniIssue 2 , Vol. 17 , Summer 2022 -
Open Access Article
6 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad ، Ehsaneh Nejad Mohammad Nameghi * ، Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
7 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi * ، A. R. Fazlzadeh ، M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
8 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian ، Shahnaz Nayebzadeh * ، Mahmoud Moien Addin ، Akram EghbaliIssue 3 , Vol. 11 , Autumn 2016 -
Open Access Article
9 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba ، Javad Abbasi * ، Reza Radfar ، Mohammad Ali AbdolvandIssue 3 , Vol. 18 , Autumn 2023 -
Open Access Article
10 - Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country
Mahmoud Ziaei ، hashim nikoumaram * ، KARIM HAMDI HAMDIIssue 2 , Vol. 16 , Summer 2021
