About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
Recent Articles
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Open Access Article
1 - A Personalized Digital Marketing Model for Customers Through a Recommendation Engine with a Thematic Analysis Approach
Mohamad Javad Piran ، Reza Radfar * ، Sina Nematizadeh ، Mohammad Ali Afshar KazemiIssue 4 , Vol. 19 , Winter 2025 -
Open Access Article
2 - Designing a model of antecedents and consequences of the influence of the mental image of the country of origin on Iranian consumers' acceptance of petroleum products using a mixed approach
Aslan Hamidi ، fereshteh lotfizadeh * ، leila andervazh ، Hamid saeediIssue 4 , Vol. 19 , Winter 2025 -
Open Access Article
3 - Designing a model for value co-creating in the banking industry with a competitive advantage creation approach (Mixed method)
mohammad javad karimzade ، hamideh reshadatjoo * ، Fataneh ALIZADEHMESHGANIIssue 4 , Vol. 19 , Winter 2025 -
Open Access Article
4 - Providing a model for aligning organizational strategies with digital developments in the petrochemical industry
abdolasoul galegirizadeh ، mohammadali keramati * ، Safiyeh Mehrinejhad ، Hossein MoeinzadIssue 4 , Vol. 19 , Winter 2025 -
Open Access Article
5 - Digital Marketing Model in Small and Medium Industries in Iran by the Meta-Synthesis Method
Leila Beigloo * ، حکیمه نیکی ، Nasrin Jazani ، Mahmood AlborziIssue 4 , Vol. 19 , Winter 2025 -
Open Access Article
6 - Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL
Ariana Dabiri fard ، Jahanbakhsh Rahimi baghmalek *Issue 4 , Vol. 19 , Winter 2025 -
Open Access Article
7 - Integrating value-based marketing in the banking industry
foroogh abedi ، Hamid Reza Vkili Fard, * ، Maryam Khalili Araghi ، hamidreza kordlouieIssue 4 , Vol. 19 , Winter 2025
Most Viewed Articles
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Open Access Article
1 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar ، kambiz heidarzadeh * ، mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
2 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh ، Mohammad ail abdolvand * ، mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
3 - Presenting the model of smart tourism development strategies in Iran
neda aslani ، leila Andervazh * ، kiumars AryaIssue 2 , Vol. 19 , Summer 2024 -
Open Access Article
4 - Investigating effective factors on purchase intention of luxury products
matineh fathali * ، bahram kheiriIssue 1 , Vol. 1 , Autumn 2018 -
Open Access Article
5 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi * ، A. R. Fazlzadeh ، M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
6 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi ، Fatemeh Karimi Jafari * ، shahin yazdaniIssue 2 , Vol. 17 , Summer 2022 -
Open Access Article
7 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad ، Ehsaneh Nejad Mohammad Nameghi * ، Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
8 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian ، Shahnaz Nayebzadeh * ، Mahmoud Moien Addin ، Akram EghbaliIssue 3 , Vol. 11 , Autumn 2016 -
Open Access Article
9 - Effectiveness of entrepreneurship education in manufacturing industries
Shahram Bayat ، Afsaneh Zamani Moghadam * ، Hossein Vazifeh DoostIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
10 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee ، K. Heidarzadeh *Issue 4 , Vol. 15 , Winter 2021
