About the journal
Journal of Marketing Management (JOMM) is a scholarly, referred, peer reviewed publication of Graduate School of Management and Economics, Science and Research Branch, IAU in Iran.
The primary purpose of the Journal of marketing Management (JOMM) is to publish scholarly research articles in the fields of Business and Marketing Management. As the official journal of the Islamic Azad University (IAU), the JOMM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal is circulated in more than 300 Branches of IAU around the world. JOMM appreciates systematic reviews, original papers, and peer-reviewed research on all aspects of Marketing Management.
Indexed in ISC, SID & Index Copernicus
Topics of interest to IJMBR readers include:
1- Marketing Managemnt
2- Social Marketing
3- Green Marketing
4- Business Management
5- Customer Satisfaction
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Open Access Article
1 - A phenomenological study of omni-channel intensity as a key factor influencing omni-channel shopping value
matineh fathali ، Kambiz Heidarzadeh Hanzaee * ، rouhollah zaboli ، Mohsen KhounsiavashIssue 3 , Vol. 20 , Autumn 2025 -
Open Access Article
2 - Evaluation and analysis of performance quality of bank branches using content analysis and decision-making methods with multiple criteria in a fuzzy environment (Case study: Refah Bank)
marjan mohammadimoghadam ، seyed heydar mirfakhradini * ، shahnaz nayebzadehIssue 3 , Vol. 20 , Autumn 2025 -
Open Access Article
3 - Modeling the orientation of social entrepreneurship based on social responsibility (Case study: Iranian mining industry holdings)
Maryam Abbasi ، َAfsaneh Zamani Moghaddam * ، Hossin VazifehdoostIssue 3 , Vol. 20 , Autumn 2025 -
Open Access Article
4 - The Role of Financial Development in Marketing of Bank Credit Services within the Framework of Monetary Policies in Iran
Bahram Hatami ، Hosein Sharifi Renani * ، saeed daeekarimzadeIssue 3 , Vol. 20 , Autumn 2025 -
Open Access Article
5 - Analysis of social media marketing capabilities in the development of Iran's higher education centers (Case of Study: Islamic Azad University)
Fatemeh Abolhasani targhi ، sayyed hasan hataminasab * ، Mohammad SoltanifarIssue 3 , Vol. 20 , Autumn 2025
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Open Access Article
1 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh ، Mohammad ail abdolvand * ، mohsen KhunSiavashIssue 2 , Vol. 16 , Summer 2021 -
Open Access Article
2 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar ، kambiz heidarzadeh * ، mohamadali abdolvandIssue 1 , Vol. 19 , Spring 2024 -
Open Access Article
3 - Presenting the model of smart tourism development strategies in Iran
neda aslani ، kiumars Arya ، leila Andervazh *Issue 2 , Vol. 19 , Summer 2024 -
Open Access Article
4 - Investigating effective factors on purchase intention of luxury products
matineh fathali * ، bahram kheiriIssue 1 , Vol. 1 , Autumn 2018 -
Open Access Article
5 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian ، Shahnaz Nayebzadeh * ، Mahmoud Moien Addin ، Akram EghbaliIssue 3 , Vol. 11 , Autumn 2016 -
Open Access Article
6 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi ، Fatemeh Karimi Jafari * ، shahin yazdaniIssue 2 , Vol. 17 , Summer 2022 -
Open Access Article
7 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad ، Ehsaneh Nejad Mohammad Nameghi * ، Hassan EsmailpourIssue 4 , Vol. 18 , Winter 2024 -
Open Access Article
8 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, ، Azam Rahiminik * ، sina Nematizadeh ، mandan momeniIssue 3 , Vol. 18 , Autumn 2023 -
Open Access Article
9 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi * ، A. R. Fazlzadeh ، M. FaryabiIssue 3 , Vol. 9 , Autumn 2014 -
Open Access Article
10 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba ، Javad Abbasi * ، Reza Radfar ، Mohammad Ali AbdolvandIssue 3 , Vol. 18 , Autumn 2023
