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Open Access Article
1 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
2 - Providing mathematical model to select suppliers of production in the supply chain with the approach bee algorithm
tajaddin eram Nasser fegh-hi farahmand Yaghoub Alavi Matin -
Open Access Article
3 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
4 - Customer perceptions of e-service quality in online shopping
Housein Vazifehdust Donya eskandarnia -
Open Access Article
5 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
6 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
7 - Explaining the causal factors of online repurchase intention in chain stores
mahdi barehmoghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi -
Open Access Article
8 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
Mahboub Sheikhalizadeh -
Open Access Article
9 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordi -
Open Access Article
10 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
11 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
12 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardar -
Open Access Article
13 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi -
Open Access Article
14 - Relationship between Employing a Medical Equipment Expert and the Costs of Purchasing Medical Equipment in the Units Covered by Marand Health Center
fatemeh hobbi leiyla riahi Aniseh Nikravan -
Open Access Article
15 - Understanding the Shift: ChatGPT and its Effects on Traditional Online Purchase Determinants
Prashant Bari Sandip Solanki -
Open Access Article
16 - The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
A. Kumar H. K. Dangi A. Vohra -
Open Access Article
17 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
18 - Investigating effective factors on purchase intention of luxury products
matineh fathali bahram kheiri -
Open Access Article
19 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
20 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
21 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
22 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
23 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafi -
Open Access Article
24 - The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)
naderh sadat najafizadeh maryam zahiri -
Open Access Article
25 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
26 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
27 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
28 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
29 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali -
Open Access Article
30 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam -
Open Access Article
31 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
32 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
33 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
milad moradi dizgarani Abozar Aghaei Kordshami -
Open Access Article
34 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
35 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh -
Open Access Article
36 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi -
Open Access Article
37 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
faranak khodayari hesamodin zamani -
Open Access Article
38 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
Fariba Khammar Mehdi Zanganeh Hormoz Mehrani -
Open Access Article
39 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi -
Open Access Article
40 - Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach
SEYEDEH FATEMEH Alavi Foumani ALI Gholipour Soleimani hamidreza rezaei kelidbari -
Open Access Article
41 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi -
Open Access Article
42 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
Mahsa Ebrahimi Ehsan Abedi -
Open Access Article
43 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
K. Heidarzadeh Sh. Khosrozadeh -
Open Access Article
44 - Changes in Consumer Behavior in the Wake of Sanctions
P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba -
Open Access Article
45 - Investigating Effective Factors on Purchase Intention of Luxury Products
B. Kheiri M. Fathali -
Open Access Article
46 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani -
Open Access Article
47 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
H. Nikoomaram M. Sarabadani -
Open Access Article
48 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
49 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi -
Open Access Article
50 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
M. A. Abdolvand P. Alipour -
Open Access Article
51 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
k. Heidarzadeh E. Adelpour -
Open Access Article
52 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far -
Open Access Article
53 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis -
Open Access Article
54 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
55 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi -
Open Access Article
56 - The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic
A. R. Mosavi M. Ashraf P. Rajaey -
Open Access Article
57 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
A. R. Kia -
Open Access Article
58 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. Kheiry -
Open Access Article
59 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
T. Sadeghi M. Lashkary Kh. Ghaemmaghami Tabrizi -
Open Access Article
60 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
O. Mahdieh N. Chubtarash -
Open Access Article
61 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. Alinejad -
Open Access Article
62 - presenting the Social model of factors affecting of online repurchase intention considering the role of pre-purchase and post-purchase factors
Afshin Rahnama Gharehanbiglou کریم حمدی حمیدرضا سعیدنیا مهدی ایران نژاد پاریزی -
Open Access Article
63 - Analysis of the role of demographic (age and gender) and psychological factors on consumers' attitudes toward the consumption of organic agricultural products in the city of Orumieh
Morteza Maleki Minbashrazgah hooshmand bagheri garbollagh Fatemeh Mohammadi Mohsen Eynali -
Open Access Article
64 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA)
Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami -
Open Access Article
65 - Compare efficiency technical strategies containing exponential moving average and relative strength index with buy and hold method
Zahra Poorzamani Mohsen Rezvaniaghdam -
Open Access Article
66 - Asset Securitization in leasing industry
Fraydoon Rahnamay Roodposhti Mahdiyar Sarshar S. Mohammadjavad Mirtaher -
Open Access Article
67 - Jurisprudential investigation of interplay of cancelling of the contract and pre-emption on each other
akbar zakerian سید عبدالمطلب احمدزاده بزار -
Open Access Article
68 - Designing a Model to Online Shopping Behavior Based on the Quality of Sites
Mahmoud Naderi Bani Mahdi Al Husseini almodarresi adeleh dehghani ghahnavi Mohammad Mahdi afshar -
Open Access Article
69 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
Alireza Alikhani Saeid Sharifi -
Open Access Article
70 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiani Majid Shadmand -
Open Access Article
71 - A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
Maryam Zarif Sagheb Seyed Kamran Nourbakhsh Mirfeiz Fallahshams -
Open Access Article
72 - Providing a Mathematical Model of Selecting a Production Supplier in the Supply Chain with the Approach of Bee Algorithm and Comparison with Genetic Algorithm
Tajaddin Eram Nasser Fegh-hi Farahmand Yaghoub Alavi Matin -
Open Access Article
73 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
Seyyed Reza Jalalzadeh Amir Momeni -
Open Access Article
74 - A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study
Soheila Sardar Donighi Ehsan Nour Mohammadi -
Open Access Article
75 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Artimes Mahdavi Meymand Fazlullah Kazemi -
Open Access Article
76 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision
Ghasem Zarei Vahideh Ebrahimi Kharajo -
Open Access Article
77 - The Role of Information Technology in Designing and Implementing Knowledge Management in Telecommunication Based on Fuzzy AHP Technique
Azadeh Koohi Faigh Mohammad Haghighi Majid Rashid Kaboli -
Open Access Article
78 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
farid ganji Sardar Mohammadi -
Open Access Article
79 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products
Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand -
Open Access Article
80 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
Mitra Meijani Alireza Rousta Darioush Jamshidi -
Open Access Article
81 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
Alireza Rousta -
Open Access Article
82 - Survey the Role of Social media marketing and e-wom on Brand Image and Purchase Intention in Iranian Food Industry
Sepideh Samie Seyed Mohammad Tafreshi -
Open Access Article
83 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei -
Open Access Article
84 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
Fatemeh Nasirzadeh Masoud Godarzi -
Open Access Article
85 - The study of the effect of ethical motivation components on the satisfaction of purchasing apparel consumers in Ilam city
Haedar Abbaspour Yasan Allah PourAshraf QasemAli Shiri Jafar Abbaspour -
Open Access Article
86 - Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a New Product (In study of Experimental)
Kambiz Heidarzadeh Masouneh Varamini Mohamad Babazadehbaei Seyed Mahmud Hosini Amiri -
Open Access Article
87 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
Kambiz Heidarzadeh Fereshteh Rais Rohani -
Open Access Article
88 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
Kamal Ghalandari Kambiz Heidarzadeh Hanzaee -
Open Access Article
89 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
Hessam ZandHessami Shima Parvinchi -
Open Access Article
90 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
alireza nalchi kaashi mohsen rasoulian hossein bujaari -
Open Access Article
91 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade -
Open Access Article
92 - Survey and ranking the most important factors desire of domestic consumer's in choosing foreign alternative products
Hossein Norouzi Roghayeh Ahmadi -
Open Access Article
93 - Investigation of Customer Purchase Intention towards Car Battery On-Site Delivery Services
Hairul Rizad Md Sapry Nurfaziq Nordin Abd Rahman Ahmad Shathees Baskaran -
Open Access Article
94 - Determining The Relationship Between Adoption Factors of P3 Sweetener through Partial Least Squares Structural Equation Modeling Approach
Mohamad Aidil Hasim Juhaini Jabar Fararishah Abdul Khalid Ibnu Suryo -
Open Access Article
95 - Recommending a model to assess Women purchase behavior in social networks (A qualitative Study)
Sam Rahimzadeh Holagh Reza Ebrahimzadeh Dastjerdi Alborz Gheitani Akbar Etebarian khorasgani -
Open Access Article
96 - Jurisprudence and legal review of factoring (agency) with the right of reference
Vahid Shahandeh Ali Akbar Izadifard -
Open Access Article
97 - The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker
Alireza Haddadi Rosa Hendijani Tahmores Hasangholi pour -
Open Access Article
98 - Evaluating the Conditions for Establishing an On-line Book and Magazine Purchase Network in the Islamic AzadUniversity Central Libraries: Attaining a Coordinate Management in Book Purchase
Yahya Doustdar Mohsen Hamidi -
Open Access Article
99 - Designing a grocery store attractiveness model on the purchase intention of young customers with an emphasis on the reference group
Beyza Ghasemi Mehdi Rouholamini Ali Sorayaei -
Open Access Article
100 - The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
Naser Sheikh Seyed Mohammad Taghi Hosseiniki Amir Gholam Abri -
Open Access Article
101 - Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Maryam Sharghi Mojarad Mohammad Bameni Moghadam Shabnam Fani -
Open Access Article
102 - The relationship between the store image and service quality perceived value and the customers purchase intention
Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri -
Open Access Article
103 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
leila Andervazh zahra sokaini -
Open Access Article
104 - Investigating the effect of social networks on consumer purchase intention among social network users
Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh -
Open Access Article
105 - The relationship between individual factors and willingness to purchase environmentally friendly products
yasanallah pourashraf ata eslami abolfazl ferdowsi -
Open Access Article
106 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
Habibeh Nazari Elham Fazeli Veisari -
Open Access Article
107 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri -
Open Access Article
108 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
MAYA mojarradardakani -
Open Access Article
109 - On the Analysis of the Role of Hire Purchase Housing in Meeting the Urban Groups' Needs (Case Study: Karaj Cities)
K. ziyari B. Habibiyan M. Varshoy F. Gashtil -
Open Access Article
110 - کشاورزی ارگانیک: غذا برای مصرفکنندگان سبز آتی در ایران
یلدا رحمتی غفرانی محمد طالقانی ابراهیم چیرانی -
Open Access Article
111 - تاثیر عوامل بازاریابی درونگرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
مهدی محمدی کوچصفهانی محمد جلیلی محمود نورایی -
Open Access Article
112 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
علیرضا فرخ بخت فومنی وحیدرضا میرابی قاسمعلی بازایی حیدر امیران -
Open Access Article
113 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان
رویا شریفی بهرام خیری یلدا رحمتی غفرانی -
Open Access Article
114 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی -
Open Access Article
115 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
shayan basir mohammad reza azadehdel Maryam Ooshaksaraie -
Open Access Article
116 - Investigating the Effect of Technology Acceptance Model and Social Factors on Attitudes and Purchase Intentions, Considering the Moderating Role of Information Technology Mindset (Case Study: Snapfood Application Users)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
117 - Extraction and Validation of Digital Customer Experience Elements in a Mixed Method
Fatemeh Eslahi Seyed Mohammad Reza Mirahmadi Mojtaba Aghajani -
Open Access Article
118 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
Hamidreza Nemati Seyedhadi seyedfazli -
Open Access Article
119 - The role of Islamic beliefs on the tendency to buy life insurance by emphasizing the mediating role of attitude
Mohammad Azizi Hamid Hosseinlo -
Open Access Article
120 - Effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students
مریم خانی زینالعابدین فلاح طاهر بهلکه ناصر بای -
Open Access Article
121 - Identifying and ranking the impact of lifestyle variables and behavioral indicators on purchase decisions and mental conflicts after purchase - case study: young women with financial resources and high income in Tehran city.
seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi -
Open Access Article
122 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi -
Open Access Article
123 - Interpretive Structural Modeling of Factors Affecting the Foreign Food Products purchase intention
Maryam Zarif Sagheb Seyed Kamran Noorbakhsh Mirfeiz Fallah -
Open Access Article
124 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
Majid Ahmadi shahla sohrabi sara tahzibi -
Open Access Article
125 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
126 - Ranking of personal factors affecting insurance purchase Postponement
EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi -
Open Access Article
127 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
ghazaleh asvadi alireza rousta -
Open Access Article
128 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
129 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
roohalah negahdari nya ali pirzad seyed najmeddin mousavi -
Open Access Article
130 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
leila jalali mojtaba moazzami -
Open Access Article
131 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra Dashtlaali -
Open Access Article
132 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
133 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city
Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi -
Open Access Article
134 - Consumers’ Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
Kalee Pattanayak Brijlal Mallik Sudhakar Tripathy -
Open Access Article
135 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
136 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
137 - The Effect of Green Supply Chain Management on Organizational Agility (Case Study: Iran Khodro Tabriz)
Masoumeh Safdari Reza Rostamzadeh -
Open Access Article
138 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvand -
Open Access Article
139 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
مریم یوسفی فرشاد تجاری زینت نیک آئین -
Open Access Article
140 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
141 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
142 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
143 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
144 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
145 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi -
Open Access Article
146 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
147 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
148 - Investigating values of purchase through the green image of store on impulse purchase and customer loyalty
هما درودی هادی محمدی -
Open Access Article
149 - Determining Consumers Willingness to Pay in Purchasing Safe Vegetables in Tehran
v. بریم نژاد A. هوشمندان -
Open Access Article
150 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi Aalireza Rousta Zahra Gharedaghi -
Open Access Article
151 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
152 - Privatization of education in Iran: strengths, weaknesses, opportunities and threats: case study( Evaluation of the Educational services purchase plan in primary schools)
Alireza Molaie afsaneh kalbasi shahla zahabioun -
Open Access Article
153 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
علی احمدی Akbar Afarinesh Khaki Taybeh Zargar -
Open Access Article
154 - Empowering customers to purchase insurance portfolios based on artificial intelligence
Bahman Babazadeh Baloochi Farzin Farahbod -
Open Access Article
155 - Examining Factors Influencing Consumers' Willingness to Purchase and Stated Purchasing Behavior Towards Organic Food with the Moderating Role of Purchase Frequency
Mahdi Panirian Seyyed Reza Jalalzadeh Abbas Ali Haji Karimi Sari -
Open Access Article
156 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
علی احمدی Akbar Afarinesh Khaki Taybeh Zargar
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