Survey the Role of Social media marketing and e-wom on Brand Image and Purchase Intention in Iranian Food Industry
Subject Areas : Agriculture Marketing and Commercialization
Sepideh Samie
1
(
Business Administration, Majoring in Marketing, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran
)
Seyed Mohammad Tafreshi
2
(
Public Administration, Majoring in Decision Making and Policy Making, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran
)
Keywords:
Abstract :