The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior

Subject Areas : policy making

Naser Sheikh ¹ , Seyed Mohammad Taghi Hosseiniki ² , Amir Gholam Abri ³

1 - Department of management, firoozkooh branch Islamic Azad University, firoozkooh Iran
2 - Department of management, firoozkooh branch Islamic Azad University, firoozkooh Iran
3 - Department of management, firoozkooh branch Islamic Azad University, firoozkooh Iran

Received: 2018-01-11 Accepted : 2018-01-11 Published : 2017-02-01

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