The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
Subject Areas : General Management
A.
Kumar
1
(Faculty of Management Studies, University of Delhi, Delhi, India)
H. K.
Dangi
2
(Faculty of Management Studies, University of Delhi, Delhi, India)
A.
Vohra
3
(Faculty of Management Studies, University of Delhi, Delhi, India)
Keywords:
Abstract :