The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India

Subject Areas : General Management

A. Kumar ¹ , H. K. Dangi ² , A. Vohra ³

1 - Faculty of Management Studies, University of Delhi, Delhi, India
2 - Faculty of Management Studies, University of Delhi, Delhi, India
3 - Faculty of Management Studies, University of Delhi, Delhi, India

Received: 2015-03-14 Accepted : 2015-03-14 Published : 2015-04-01

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