Grounded theory

Open Access Article

1 - Iranian traditional home aesthetics: Recognition aesthetics elements based on Grounded Theory(Case Study: Yazd)
Maryam Soleimani Kazem Mondegari

The aesthetics is the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when looking at it. The conception for aesthetic is used in art, sociology, social psychology, and culture. Thus, aesthetic is one of th More

The aesthetics is the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when looking at it. The conception for aesthetic is used in art, sociology, social psychology, and culture. Thus, aesthetic is one of the issues that are of concern to all human beings, and especially Architecture and urban planning designer. The factors that achieving it help to success and the functioning of a residential area. Therefore, considering the importance of addressing this issue and extract metrics, this study aims to provide aesthetic standards in the design of housing and residential areas consider to identify of an aesthetics elements of traditional houses in Yazd. Yazd has a rich architectural and historical importance. Therefore it could be fertile ground for recognizing the criteria of aesthetic in architecture. In order to achieve this goal, it tried based on Grounded theory method and identification that derived from the design of housing and residential areas on the aesthetics elements of the home that shaped based on the perception of the aesthetic of interviewees from the spaces. In this way in order to study first, seven examples of traditional houses in Yazd, used as Architectural College, which considered as case study, The continuous presence and personal observations and interviews realized in the deep and open with present residents of these houses that include 25 students and staff. Aesthetic elements of these houses identified by using a systematic method, Strauss and Corbin analyzed and explained in three opening, axial and selective coding. A study using grounded theory is likely to begin with a question, or even just with the collection of qualitative data. As researchers review the data collected, repeated ideas, concepts or elements become apparent, and tagged with codes, which have been extracted from the data. As more data is collected and as data is re-reviewed, codes can be grouped into concepts and then into categories. Finally, in order to further the validity of research results, research findings obtained from field studies in comparative comparison put by the concepts and principles. The results show that four general agents such as: A) Effects on aesthetic of nature, such as the manifestation of the trees, sky, water, clay and effects of light. B) The manifestation of unification by using simplicity, arrangement, symmetry, rhythm, concentration geometry, duplication, using proportion; C) Emphasis on the effects of space on the observer(attention to depth watch in different views) by creating virtual images in water, creating consecutive views and using customary decorations D) The emphasis on meaning through symbolic elements and the concept of the amazing memories (The possibility of The manifestation of mind familiar phenomena from the perspective of these houses present residents were reconditioned by creating niches). It is noted that each of these elements have been achieved through the factors that have been detailed expressed during the investigation. The results obtained in this study can be followed as a new research for affirming theories obtained in this paper. Manuscript profile

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2 - Gender Inequality in the Lived Experience of Social and Cultural Active Kurdish Women
Mostafa Azkia Saadat Pirani

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3 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi

Background: Regarding the increasing growth of online purchases of products in chain stores and given that the determinants of online repurchase intentions (ORI) are complicated and different, the role of online sales and increasing repurchase of the concerned products More

Background: Regarding the increasing growth of online purchases of products in chain stores and given that the determinants of online repurchase intentions (ORI) are complicated and different, the role of online sales and increasing repurchase of the concerned products is more highlighted. Objective: The present study aimed to present an ORI model in chain stores. methodology: The qualitative multi-grounded theory (MGT), a combination of meta-synthesis and grounded theory (GT), was used in the present study. The literature on ORI in chain stores was first reviewed during 2010-2022 to reach the research objectives. Then, after detecting the initial framework, GT was used to interview ten experts in chain stores. Moreover, open, axial, and selective coding methods were used for the data analysis to extract the research model. Findings and results: According to the results, the concepts coded using Strauss and Corbin’s three-stage coding approach in GT were classified into four categories as causal conditions (namely information technology (IT), product features, brand class, and service class) and two categories as intervening factors (namely sociology and competitive environment), and one underlying factor (customer features). These factors affect the customer's ORI in chain stores and provide chain stores with some marketing strategies, the consequences of which would determine the capability of chain stores and social responsibility. Originality: The present study expanded knowledge on the ORI determinants in chain stores and would help the managers of chain stores to promote ORI and create a competitive advantage. Manuscript profile

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4 - Design and Evaluation of Green Behaviors Model and Financial Performance in Yazd City Hotels
Zahra Hoseini zadeh harat Mahmoud moeinadin Forough Heirani

Considering the importance of green hospitality in the tourism  industry perspective, hoteliers need to ensure that the formulation and implementation of environmental strategies, while legitimizing their business activities in the Society, also improves financial More

Considering the importance of green hospitality in the tourism  industry perspective, hoteliers need to ensure that the formulation and implementation of environmental strategies, while legitimizing their business activities in the Society, also improves financial performance and profitability. In this study, is tried to identify, structure and model using the qualitative approach and Granded theory components and elements of green behaviors and financial performance of hotels and the relationship between them  And in the quantitative section, the paradigm model is tested using Structural Equation Modeling. Based on this, 485 initial codes have been Extracted by conducting in-depth and semi-structured interviews with experts in the hotel industry and the university And according to the open, central and selective coding instructions, the data are modeled in the form of 15 sub-categories and 6 main categories And the requirements related to the validity and reliability of qualitative research have been reviewed and approved. In Quantitative section, information has been collected by designing a questionnaire and reviewing and approving the Formal validity, content, structure and reliability of Cronbach's alpha And analyzed using spss24 and lisrel8.8 software. The results showed a positive and significant relationship between environmental context variables (causal) and dimensions of green behaviors (Axial phenomenon); Also, the three components of dimensions of green behaviors, intra-organizational factors (interfering) and relative stability (contextual) with green capabilities (action and reaction) and finally green capabilities have a positive and significant relationship with financial performance. Manuscript profile

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5 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
Abolghasem Mohammadnezhad Ali Zamini Arezo Ahmadi danyali Mahmoud Ahmadi Sharif

Background & Objective: In today's era, the natural environment will be an important arena for competitive differentiation and branding, and environmental issues are changing the competitive landscape in many industries, including agriculture. This research focuses on t More

Background & Objective: In today's era, the natural environment will be an important arena for competitive differentiation and branding, and environmental issues are changing the competitive landscape in many industries, including agriculture. This research focuses on the design of the digital branding model of healthy agricultural products in Iran using the grounded theory method in the Iranian market. Material and Methodology: To discover the indicators, components and dimensions of the digital brand, both qualitative and quantitative methods of MaxQDA and Smart-PLS software have been used. The data of the research was conducted through in-depth semi-structured interviews and a questionnaire made by the researcher using the purposeful sampling method in the community of digital brand builders in the country. In order to quantitatively measure the validity of qualitative analysis, the Holstie coefficient is used. According to Morgan's Karjisi table, the sample size of the confirmatory factor analysis was determined and distributed by simple random method through Porsa system. Also, to check the construct validity, divergent and convergent validity were calculated. Findings: The causal conditions of the digital brand of healthy agricultural products in Iran include 3 categories: economic security of the farmer, food security, differentiation of agricultural products. The main category resulting from causal conditions includes 3 subcategories: digital branding of healthy agricultural products, benefiting from the power of the green brand community, and increasing contact points with customers and stakeholders. Background conditions in the model of digital branding of healthy agricultural products include 3 categories: environmental ethics, digital marketing and production of healthy agricultural products. The intervening conditions facilitate the causal conditions and do not lead to behavior by themselves, but by affecting the causal conditions, they influence the digital branding of healthy agricultural products. Intervening conditions include 2 categories: society culture and consumer expectations of green products brand. The consequences and results of applying the strategies and actions resulting from the digital branding of healthy agricultural products include 4 categories: water, soil and air protection, agricultural economic growth, green food products and food security. Discussion and conclusion: The results of confirmatory factor analysis show that the dimensions, components and indicators of digital branding of healthy agricultural products are compatible with experimental findings. Digital branding is a long and continuous and costly process, so it requires the financial support of the authorities. Also, in order to create employment and food safety and health, digital branding of healthy agricultural products should be promoted. Manuscript profile

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6 - Pathology of the Automobile Industry of the Country Using the Grounded Theory Strategy and provide solutions to get it out of the current situation
Mohammad Hassan Maadi Roudsari Seyed Habibollah Tabatabaeian Reza Radfar

The purpose of this study is to investigate the pathology of the automobile industry in the country and provide some solutions to overcome it. The most commonly used method of research is fundamental data theory. Data gathering in this study was done through two semi-st More

The purpose of this study is to investigate the pathology of the automobile industry in the country and provide some solutions to overcome it. The most commonly used method of research is fundamental data theory. Data gathering in this study was done through two semi-structured interviews and collecting comments from interviewees considering the necessity of participants' experiences and their view of the state of the automobile industry and its influencing factors and current situation. Used by automotive experts and experts, the work continued until the data needed for the research was saturated with diversity.Data analysis was performed using Strauss and Carbin's data base strategy and systematic approach strategy with three steps of open coding, axial coding and selective coding and presented automotive industry development strategies and implementation requirements. Industry Ownership and Privatization Task Strategies, Facilitating the Access to the Financing of the Automotive Industry and the Segmentation Industry, Revising the Strategic Plan for the Industry Based on the Conditions and Requirements of the Industry, Facilitating the Process of Attraction and Foreign Investment, Considering Scale Savings And integrating industry, amending and revising the laws adopted for the automotive industry with the aim of targeting support and enhancing law enforcement, using a network-based development model by building a network of internal and external consulting engineers, and supporting investment in new technology vehicles, including automobiles. Electricity A hybrid was proposed to exit the country's car industry from the current situation. Manuscript profile

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7 - Analyzing the effective factors on women deputy in Premeditated murder of disturbing man
Mahtab Mafi Hosein Fekrazad Amirmasoud Amirmazaheri

Analayzing the effective factors on women deputy in the premeditated murder of a disturbing man Abstract Premeditated murder is one of the most common crimes that occurred for various reasons and methods. The purpose of this research is to identify the factors affecti More

Analayzing the effective factors on women deputy in the premeditated murder of a disturbing man Abstract Premeditated murder is one of the most common crimes that occurred for various reasons and methods. The purpose of this research is to identify the factors affecting womens deputy in the premeditated murder of a disturbing man. The current reseach has been conducted using semi- structured interviewes and using the grounded theory method. The statistical population of this resrarch was 6 women who were in Rey city penitentiary for the Premeditated murder of a disturbing man. The findings of the research show that three categories of causal, contextual and intervening factors have had an effect on womens deputy in the premeditated murder of a disturbing man, which causal factors are: the disturbing mans non-adherence to moral principles,fanatical beliefs and honor worship of the husband. The background conditions are: migration and marginalization, inappropriate marital relations and violent behavior of women. The intervening conditions are: concealment of the truth by the woman due to the fear of her husbands harsh and violent behavior, coercion and domination by the husband for the womans deputy in the premeditated murder of a disturbing man. Action strategies (strategies) include: violent behavior toward others, which has consequences such as the premeditated murder of a disturbing man, the punishment of the guilty man and the woman as a deputy in the premeditated murder and the indecision of the children. Keywords: Women prisoners, Deputy in the premeditated murder, Disturbing man, Honor, Grounded theory. Manuscript profile

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8 - Compilation of the conditional-consequential matrix of separation anxiety from the viewpoint of mothers
behnood behmanesh khadijeh abolmaali alhosseini mehran azadi

Purpose: The current study deals with the qualitative study of mothers' viewpoint about separation anxiety, the etiology of separation anxiety, the way mothers deal with their children suffering from separation anxiety and its strategies. Methodology: The current resear More

Purpose: The current study deals with the qualitative study of mothers' viewpoint about separation anxiety, the etiology of separation anxiety, the way mothers deal with their children suffering from separation anxiety and its strategies. Methodology: The current research method was qualitative with the grounded theory approach based on the systematic model of Strauss and Corbin (2015). The population included mothers of children suffering from separation anxiety disorder in the first grade of primary school in Tehran in 2019, from whom 10 mothers were selected using a purposeful homogeneous and snowball methods until saturation was reached. In order to collect data, a semi-structured interview method was used. The data were analyzed with the help of MAX-QDA 2020 version.Findings: 370 primary codes were obtained, which were created through causal-interactional coding with emphasis on properties-dimensions and process-consequences of cross-causal and strategic mini-frameworks.Conclusion: Causal and procedural coding results, including internal-relational causal factors such as various genetic issues, infant and childhood symptoms, absence of mother and father, marital disputes, and external-reflective factors such as the calmness of the living environment and an accident or illness for oneself or relatives , and the prevention-compensatory strategies were useful, such as persuading the father to communicate more with the child, and useless, such as the strategy of forceful separation. In addition, through the conditional-consequence matrix, interactive and consequential aspects and the central code of early sensitization to interactions and environment, separation anxiety was obtained from the viewpoint of mothers. Manuscript profile

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9 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
Kamran Feizi Hormoz Mehrani Hossein Vazifehdust Ehsan Sadeh

Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach Abstract Content marketing refers to the importance of valuable and relevant content in the marketing process. On the other hand, the growth and development of media More

Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach Abstract Content marketing refers to the importance of valuable and relevant content in the marketing process. On the other hand, the growth and development of media and digital tools and the growing trend of their use have doubled the importance of paying attention to digital marketing tools and caused the emergence of a new topic called digital content marketing. The research presented the fit of the digital content marketing model to the economic, social, political, and cultural conditions of Iran. This research is practical in terms of purpose, and the researcher has used a quantitative method. The sampling method was a simple random method, according to Cochran's formula. The sample included 384 users of Digikala's Instagram page, which initially defined hypotheses and collected the necessary information through a 5-point Likert questionnaire. To measure the results of the research, the method of measuring structural validity and the method of modeling structural equations were used to test the hypotheses of the research, and with the help of SmartPLS.3 software, factor analysis of the dimensions of the research was also performed. After conducting the necessary analysis, it was found that there is a significant relationship between the variables discovered in the digital content marketing model, and the existing assumptions were confirmed. This result shows that the obtained model can be used in digital content marketing. Manuscript profile

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10 - An analysis of the application of the concept of urban self-organization in neighborhoods development (Case Study: Sabzevar city)
Fateme Saffarsabzevar Maryam Daneshvar Toktam Hanaee Seyed Moslem Seyed Alhoseini

10.22094/soij.2022.1957012.1489

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11 - Presenting the pattern of cognitive and emotional elements in visual advertisements
ALLAHYAR GHASEMI ahmad Rahchamani Hamidreza saeednia

AbstractThis research has been done with the aim of providing a model of cognitive and emotional elements in visual advertisements. This research, which was carried out with the qualitative approach of Classic grounded theory, deals with the identification, discovery an More

AbstractThis research has been done with the aim of providing a model of cognitive and emotional elements in visual advertisements. This research, which was carried out with the qualitative approach of Classic grounded theory, deals with the identification, discovery and modeling of cognitive and emotional elements in visual advertisements. In this research, after conducting semi-structured in-depth interviews, open coding was done during the implementation and auditing of the interviews. The formation of the main category and its concepts, as well as theoretical coding, were implemented in order to discover the relationship between the elements of the model. In this research, theoretical saturation was done after 16 deep interviews. After completing the above steps, 51 codes were extracted for this research, which led to the emergence of the category "Effectiveness of visual, cognitive and emotional aspects of the organization's environmental advertising" and four concepts, 1- Innovation in organizational color design in environmental advertising with the aim of arousing emotion and visual recognition From the organization, 2- Designing and implementing a minimal organizational logo in environmental advertising with the effect of increasing recognition, 3- Using a website with a short and long-lasting domain in environmental advertising with an effect on recognition, 4- Using an organizational slogan in environmental advertising with the effect of increasing recognition. turned around in order to be successful in advertising campaigns, the correct use of emotional and cognitive visual elements is necessary and necessary, which is discussed in this research. Manuscript profile

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12 - Presenting the indigenous model of factors affecting the formation of digital trust Using the foundation's data approach and theory
mohammadreza pakdel Jalal Haghighat Monfared Mansoureh Aligholi

This article is a report of the research findings to provide an indigenous model and identify factors affecting digital trust by using the foundation's data approach. In order to achieve this goal and find out the effective factors of forming digital trust, intervi More

This article is a report of the research findings to provide an indigenous model and identify factors affecting digital trust by using the foundation's data approach. In order to achieve this goal and find out the effective factors of forming digital trust, interviews were conducted with experts and knowledgeable people in this field. The research method is qualitative-quantitative, and semi-structured and in-depth interviews were used to collect data, and the interviewees were experts in the field of information and digital technology and were selected purposefully, and then the data was analyzed and analyzed, and with the approach of Strauss and Corbin, led to the final model. In this process, 74 concepts and 24 categories were created and grouped into 6 axes. In the quantitative validation part of the model, structural equation modeling method was used. At first, questionnaires were compiled and their validity and reliability were examined. Construct, content, divergent and convergent validity were used to measure validity, and Cronbach's alpha method and composite reliability were used for reliability, and they were all proven, then distributed among the statistical sample. The statistical sample was 120 managers and experts in the field of information and digital technology. Based on the analysis of the questionnaire data, due to the non-normality of the data distribution, the research model was tested and proved by the partial least squares method with the help of Smart PLS version 2 software Manuscript profile

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13 - نحوه استفاده از پیشینه تحقیق در مجلات ایرانی و خارجی رشته زبان شناسی کاربردی: از دیدگاه نظریه داده بنیاد
سیامک مرادی عصمت بابایی محمدرضا هاشمی

10.30495/jal.2023.1992984.1510

آشنایی کامل محققین با مطالعات قبلی اهمیت فروانی در روند چاپ و به رسمیت شناخته شدن در مجامع علمی دارد. به بیان ساده تر، مطالعات علمی باید به شیوه مناسبی به تحقیقات قبلی اشاره بکنند تا چاپ بشوند. هدف اصلی این مطالعه روشن سازی نحوه رجوع به مطالعات قبل در رشته زبانشناسی کار More

آشنایی کامل محققین با مطالعات قبلی اهمیت فروانی در روند چاپ و به رسمیت شناخته شدن در مجامع علمی دارد. به بیان ساده تر، مطالعات علمی باید به شیوه مناسبی به تحقیقات قبلی اشاره بکنند تا چاپ بشوند. هدف اصلی این مطالعه روشن سازی نحوه رجوع به مطالعات قبل در رشته زبانشناسی کاربردی میباشد. برای یافتن چهاچوب مناسب برای این منظور از نظریه داده بنیاد استفاده شده است. برای دستیابی به نحوه استفاده از تحقیقات قبلی، محقق پنج مجله داخلی و دو مجله خارجی را که بین سالهای ۱۳۹۴ و ۱۴۰۰ چاپ شده بودند را مورد بررسی قرار داد. هدف اصلی مطالعه طراحی چهارچوبی کامل برای نحوه ارجاع به مطالعات گذشته بود لذا محقق از نظریه داده بنیاد استفاده کرد تا بتواند براحتی متون را مورد بررسی قرار بدهد. مطالعات اولیه منجر به شناسایی ۲۰ موضوع گردید که در قسمت نتایج بیان شده است. با توجه به هدف اصلی مطالعه، یافتن چهاچوب مناسب، محقق موضوعات اولیه را در پنج گروه اصلی گنجاند. سپس محقق با استفاده از چهارچوب مدنظر اقدام به بررسی مجلات داخلی و خارجی کرد . نتایج حاکی از تفاوتهایی بین دو گروه بود. این تفاوت ها احتمالا بدلیل سیاست های مجلات، خوانندگان مجلات و سطح دانش محققین بود. در موضوع «ترمینولوژی» مجلات ایرانی درصد بالاتری داشتند، ولی در موضوعات «نیاز به تحقیقات بیشتر» و «بستر سازی» مجلات خارجی در صد بالاتری داشتند. در موضوعات «فرمورک» و «زمینه سازی نتایج» تفاوتی بین دو گروه مشاهده نشد. برای مشاهده تفاوتهای مطالعات کیفی و کمی محقق از چهرچوب فوق الذکر استفاده کرد. موضوعات «ترمینولوژی» و «فرمورک» در صد بالاتری در مطالعات کیفی داشتند. Manuscript profile

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14 - Designing a family concept model in successful young couples Based on Grounded Theory
Zeinab Shahbakhti Abdollah Shafiabady Mahmoud Jajarmi Jafar Hasani

10.22034/ssyj.2022.1944827.1218

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15 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)
Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour

10.22034/ssyj.2022.1951764.1231

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16 - Theoretical Model of an Age Friendly Community with an Emphasis on the Aging in Place
Mina Harandi Mojtaba Rafieian Hamid Saberi amirhosein shabani

Factors contributing to increased life expectancy and a low fertility rate, leading to an aging population, were initially observed in the developed countries during the mid-20th century and are now extending to developing nations. Given the impending consequences of th More

Factors contributing to increased life expectancy and a low fertility rate, leading to an aging population, were initially observed in the developed countries during the mid-20th century and are now extending to developing nations. Given the impending consequences of the aging crisis in our country, research on aging is of paramount importance. Notably, the relationship between the presence of the elderly in the community and the concept of age-friendly communities is crucial. This study aims to identify factors influencing age-friendly communities and elucidate theories regarding the presence of the elderly in the community, with a specific focus on aging in place. Employing a qualitative approach, this research utilizes grounded theory within the framework of the Strauss and Corbin methodology. The research data were gathered through semi-structured interviews with 31 individuals aged 60 and over, selected from two-day care centers: Rangin Kaman Sepid, Bozorgan Sahebdel, and Kolbeye Noor in Isfahan, continuing until theoretical saturation was achieved. The study highlights that the contextual condition for an age-friendly community is the residence of the elderly in their respective neighborhoods. According to the findings, the creation of an age-friendly community is fostered by the connection between the community and the elderly in everyday situations, adapting to their needs and enabling aging in place. This involves interactive contexts related to event orientation, leisure, socialization, and neighborhood accessibility for the elderly, providing opportunities for self-expression and social support. Manuscript profile

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17 - Developing a conceptual model of effective factors in corrective feedback used among english language learners
Mohammad Rahimi shahram Afraz Amin Karimnia

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18 - Presenting a qualitative model of conditional accounting conservatism and financial flexibility with the aim of reducing company lawsuits in the era of Covid-19 with a critical evaluation method based on multiple data-based theory.
الهام میری mohammad reza abdoli maryam shahri Farhad Dehdar

AbstractThe Legal claims of companies have increased during the Covid-19 era and have caused disruptions in the accounting system of companies. The most important reason for conducting this research is to provide a qualitative model of conditional accounting conservatis More

AbstractThe Legal claims of companies have increased during the Covid-19 era and have caused disruptions in the accounting system of companies. The most important reason for conducting this research is to provide a qualitative model of conditional accounting conservatism and financial flexibility with the aim of reducing the legal claims of the company during the outbreak of Corona. The research method was carried out using qualitative mixed methodology (critical evaluation method based on Multi Grounded Theory) in MAXQDA software. Financial flexibility has participated in the corona pandemic with the aim of reducing lawsuits in order to be able to identify its components, effective factors and consequences. The studied population of this research can be experts and specialists working in companies admitted to the stock exchange and expert professors in the fields of accounting, auditing, economics, financial engineering and financial management. The results of the research show that the components of "accounting conditional conservatism with the functional status approach"; "accounting conditional conservatism with the ideal significance approach"; "company legal claims with the approach "Performance status"; "Company lawsuits with the ideal importance approach"; "Financial resilience with the functional status approach" and "Financial resilience with the ideal importance approach" have an important place in the qualitative model of conditional accounting conservatism and financial flexibility with the aim of reducing lawsuits. Company law in the era of covid-19 with critical evaluation method based on Multi Grounded Theory. Manuscript profile

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19 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi

Consumers' desire to check products is one of the challenges facing leading companies in digital marketing that they are trying to solve. Visual features in the presentation of products are the most apparent leverage in this direction. Therefore, this qualitative study More

Consumers' desire to check products is one of the challenges facing leading companies in digital marketing that they are trying to solve. Visual features in the presentation of products are the most apparent leverage in this direction. Therefore, this qualitative study was conducted to determine which components and factors most effectively attract customers in digital marketing through visual stimuli.methodology: A Glaserian or Emergent approach methodology in grounded theory was employed to achieve the objectives. Data collected from 14 experts, concepts, and components in the interview were extracted until theoretical saturation was reached. A purposeful sampling method was used to select these experts.findings: Using MAXQDA software to analyze the fundamental and theoretical coding process, 465 open codes, 53 sub-components, and 15 principal components were identified in 6 categories. Based on the concepts conclusion: extracted from this study, the final model was developed around the central phenomenon of visual stimuli in digital marketing. According to the classical approach, these six cases are known as Glazer's 6 Cs. This study aimed to identify novel angles on how visual stimuli can be used in digital marketing. Moreover, it introduced a model of customer attraction based on visual stimuli in digital marketing. He has also filled in some gaps regarding the subject. Manuscript profile

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20 - Data analysis based on ecological behavior in the face of corona residues (Study of citizens over 18 years old in Boroujerd)
abdolreza navah محمدرضا حسینی narges khoshkalam

Although the outbreak of coronary heart disease initially had positive environmental consequences, over time, the dramatic increase in coronary heart disease became a serious threat to the environment. Accordingly, the present study has analyzed the environmental behavi More

Although the outbreak of coronary heart disease initially had positive environmental consequences, over time, the dramatic increase in coronary heart disease became a serious threat to the environment. Accordingly, the present study has analyzed the environmental behavior in the face of corona waste among the citizens over 18 years of age in Boroujerd city using a qualitative grounded theoretical method. The sample size was 26 people who were purposefully selected. The method of data collection was in-depth interview and the method of data analysis was basic theory. The results showed that the two factors "prevention mechanisms" and "treatment mechanisms" have caused the phenomenon of "coronal waste generation" and the actors due to its occurrence, "environmental behavior" in one of the types: 1) environment Friendly (responsible), 2) environmentalist (careless) and 3) anti-environmental (vandalistic) have been adopted as a strategy that has been done under the influence of the prevailing context and conditions of the interventionist. The prevailing contexts were: 1) demographic characteristics of the individual, 2) health-care-treatment infrastructure, 3) educational infrastructure, 4) coronary heart disease prevalence rate. Intervening conditions were: 1) personality traits of the individual (environmental commitment and sensitivity), 2) social characteristics of the individual (environmental insights and attitudes), 3) sociability (knowledge and awareness) Environment), 4) Culturalization (environmental norm and value), 5) Government policies (Environmental trust and belonging). Finally, the environmental behavior of actors has two consequences: 1) positive: environmental purification and 2) negative: environmental pollution. Manuscript profile

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21 - Exploring the process of formation of the phenomenon of street work children and its consequences in the city of Ahvaz
Hoseyn Moltafet, Mohammadhoseyn Moghadam Aziz Hazbavi

The purpose of the study is to Exploring the process of formation of the phenomenon of street work children and its consequences in Ahvaz. The nature of this research is qualitative and using grounded theory and purposeful sampling and with the principle of theoretical More

The purpose of the study is to Exploring the process of formation of the phenomenon of street work children and its consequences in Ahvaz. The nature of this research is qualitative and using grounded theory and purposeful sampling and with the principle of theoretical love with 10 street working children, deep quality interviews are acceptable. Findings include 10 subcategories, the problems facing family after parental divorce, post-divorce psychological trauma in family, environmental incentives, training and transfer of street work methods, child labor as assertiveness, social harms of child labor in the street, time challenges, people's dual treatments of child, work breaks, psychological damage of child labor in the street, 4 main categories, post-divorce challenges in the family, differential socialization of the child, selective strategy of child labor in the street, individual-social consequences of work The child on the street and the core category, the child's work as coping with the status quo. The results showed that factors family and the disorders existing in it are considered as a necessary condition and starting point of this process, and differential socialization and a more generally environmental cause as a source of inducing work to the child is a sufficient condition, which govern the process of the phenomenon of street children. Manuscript profile

Open Access Article

22 - Examining Two Decades of Intervention Approaches and Policies in Tehran's Dilapidated Urban Landscape Using Grounded Theory
Rama Ghalambordezfooly Maryam Hoseiny Moghadam

Nowadays, the vulnerability of cities, especially old structures, to natural disasters such as earthquakes has become a global issue for experts in various fields. This issue has become more acute in recent decades for countries like Iran, which have natural and risky s More

Nowadays, the vulnerability of cities, especially old structures, to natural disasters such as earthquakes has become a global issue for experts in various fields. This issue has become more acute in recent decades for countries like Iran, which have natural and risky structures. The main question arises: which approaches and policies have been evaluated as successful in revitalizing worn-out and inefficient urban areas? Furthermore, what is the optimal policy for intervening in the renovation of Tehran's worn-out urban fabric? This research aims to determine the optimal policy and approach for intervening in Tehran's dilapidated urban areas based on experiences, with three sub-goals. The first sub-goal is to describe the indicators and criteria of the approaches and policies used in two decades of intervention in Tehran's dilapidated urban areas, including economic, physical, social, environmental dimensions, and significant thoughts and events. The second sub-goal involves explaining the indicators and criteria of the approaches and policies used in two decades of intervention, expanding upon the dimensions covered in the first sub-goal. Finally, the third sub-goal aims to elucidate the differences between the approaches and policies implemented in two decades of intervention in Tehran's dilapidated urban areas. The research method employed is descriptive-analytical, with grounded theory utilized throughout. This approach led to the formulation of a contextual theory for two decades of intervention in Tehran's dilapidated urban areas, comprising four causal conditions: background, continuity, and consequences. Each of these conditions includes subgroups that have direct or indirect effects. Manuscript profile

Open Access Article

23 - Identifying the dimensions of destination social responsibility from the ‎perspective of tourists in urban and rural tourism destinations of Guilan ‎province by classical Grounded Theory research method
Fereshteh Ghavidel Ali Gholipour Soleimani Seyed Mahmoud Shabgoo Monsef Alireza Farokhbakht Foomani

Introduction: The tourism industry is one of the most important sources of income for the countries of the world, and in the 21st century, it has been ranked as the second most important industry in the world. Tourism of a destination is highly dependent on its natural More

Introduction: The tourism industry is one of the most important sources of income for the countries of the world, and in the 21st century, it has been ranked as the second most important industry in the world. Tourism of a destination is highly dependent on its natural and cultural resources and has positive and negative effects on the environment. Therefore, social responsibility has been considered as a concern of urban and rurals Destination managers of tourism destinations more than before.Research Aim: the main purpose of this research is Identifying the dimensions of social responsibility of urban and rurals' destinations in Guilan province from the Tourists' Point of view.Methodology: The present study, based on the type of data, is qualitative and based on the type of purpose, was basic and based on location, was field research and in terms of method and process, the data was classical Grounded Theory. The statistical population of this study was tourists and experts from all over Iran who have traveled to the tourist destinations of Gilan province for at least the past two years. The sampling method, due to the unlimited statistical population and the impossibility of accessing the entire required sample, was Convenience and snowball Non-probability Sampling. Data collection tools was semi-structured in-depth interview, which due to quarantine restrictions, more It was done by phone. The number of samples was 12 according to the theoretical saturation. Data analysis was performed through open, theoretical and theory-based coding using MaxQDA 2020 software.Studied Areas: The study area of the research includes all tourism destinations, pilgrimage, entertainment, parks and green spaces, hotels, residences, restaurants in all cities and villages of Guilan province.Results: The findings show that the legal, environmental, economic, cultural and ethical dimensions are respectively the desired dimensions of destination social responsibility for tourists.Conclusion: Because this study revealed tourists' perceptions of the destination social responsibility, the results could have important implications for marketers and destination managers; Because they can differentiate their destination products from others and in the long run enjoy great benefits such as long-term links between tourists and destinations. Manuscript profile

Open Access Article

24 - Identifying and Prioritizing the Challenges of Organic Farming Development Among Farmers in Lorestan Province
Jahanbakhsh Beiranvand Ahmad Reza Ommani Azadeh N. Noorivandi Mohammad Reza Ardakani

The purpose of this research is qualitative analysis and prioritize the challenges of organic farming development in Lorestan province, Iran. This research has been conducted from February to December 2022 to provide a comprehensive, and practical model to understand th More

The purpose of this research is qualitative analysis and prioritize the challenges of organic farming development in Lorestan province, Iran. This research has been conducted from February to December 2022 to provide a comprehensive, and practical model to understand the challenges through grounded theory and Analytic Hierarchy Process (AHP) in Lorestan province. The data were collected by performing in-depth semi-structured interviews with the 32 agricultural experts in this field. To measure the validity of this qualitative study, a strategy of triangulation was used and to measure the reliability, constant testing and comparison methods of data and use of tables to record data were used. Data analysis was done by using MAXQDA12 in three steps: open coding, axial coding, and selective coding. The results of this study by grounded theory identified 29 initial codes and seven main following challenges were categorized and by AHP prioritized: lack of technical knowledge, skills and motivation in the field of organic production, weakness in the information and advertising network in the field of organic consumption, weakness in management and human resources of organic training courses, lack of financial resources and credits for organic training courses, structural and content weakness of organic training courses, weakness of modern research regarding organic agriculture and lack of awareness of the relative advantage of organic agriculture. Manuscript profile

Open Access Article

25 - Designing A Model For Explaning Sustainable Human Resource Management In Government organization Iran
Ezatollah kiani hassan rangriz kumars ahmadi

The main purpose of this research is to Designing A Model For Explaning Sustainable Human Resource Management In Government organization In Iran.The present research is a developmental and applied based on objective and is qualitative in terms of its nature. The society More

The main purpose of this research is to Designing A Model For Explaning Sustainable Human Resource Management In Government organization In Iran.The present research is a developmental and applied based on objective and is qualitative in terms of its nature. The society is marketing expert and human resources in the qualitative sector Experts were identified by purposeful sampling and snowball techniques ,which, according to the adequacy of the data,19 experts have been interviewed. Data was analysed based on Grounded theory. The results show that the components personal the Groups and organizational and attention to the are identified as casul conditions. The main phenomenon is individual characteristics. Internal and external factors as intervener condition, Organizational culture as capacity building .organizational change and planning context and the practices management infommation system Design. Personal outcom. Organizational outcom and social outcom of human resource management sustainable and competent and skill mananement of human resources as main strategies have been identified. it should be noted that the questions of interviews and questionnaires are survey method, therefore, controlling all the variables by the researcher is not totally possible. representing the solutions to the ministry and town amis at improving the management to sustainable human resource of the survival of the organization Manuscript profile

Open Access Article

26 - Social Consequences And Stratgies Sustainable Human Resource Management In Government Organizations Iran
Ezatollah kiani Hassan Rangriz kumars ahmadi

The main purpose of this research is Social Consequences And Stratgies Sustainable Human Resource Management In Government Organizations Iran .The present research is a developmental and applied based on objective and is qualitative in terms of its nature. The society i More

The main purpose of this research is Social Consequences And Stratgies Sustainable Human Resource Management In Government Organizations Iran .The present research is a developmental and applied based on objective and is qualitative in terms of its nature. The society is marketing expert and human resources in the qualitative sector Experts were identified by purposeful sampling and snowball techniques ,which, according to the adequacy of the data,19 experts have been interviewed. Data was analysed based on Grounded theory. The results show that the components personal the Groups and organizational and attention to the are identified as casul conditions. The main phenomenon is individual characteristics. Internal and external factors as intervener condition, Organizational culture as capacity building .organizational change and planning context and the practices management infommation system Design. Personal outcom. Organizational outcom and social outcom of human resource management sustainable and competent and skill mananement of human resources as main strategies have been identified. it should be noted that the questions of interviews and questionnaires are survey method, therefore, controlling all the variables by the researcher is not totally possible. representing the solutions to Government Organizations Iran the management to sustainable human resource of the survival of the organization. Manuscript profile

Open Access Article

27 - Presenting the Model of Financial Synergy with the Grounded Theory Approach
Hamid Issazadeh Lazarjani Parviz Saeidi Maryam Bokharaeian Khorasani Jomadoordi Gorganli Davaji

The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical More

The current research was conducted to present a financial synergy model. The current research method has an exploratory-fundamental nature and has used the grounded theory approach. This research was conducted after conducting 15 semi-structured interviews (theoretical saturation) of experts in banking and university faculty members using non-probability purposeful sampling by snowball sampling method. To analyze the data from the interviews and coding, MAXQDA 2020 software was used in three stages open coding, central coding, and selective coding after extracting 308 open codes, 63 concepts, and 15 categories, and based on that, a qualitative model of the research was also presented. The results showed that the causal conditions of financial synergy include the necessity of financial synergy in integration, financial partnership synergy, financial innovation synergy, and financial capability synergy, and background conditions include financial technology synergy, organizational synergy, and market synergy. Also, intervening conditions include managerial synergy and growth synergy. The main phenomenon of financial synergy is sustainable competition. Also, the strategies include financial synergy strategy in the integration process, human resources synergy, and developmental synergy leading to the presentation of a mental image based on the importance of the financial synergy process and distinguishing this process from other aspects of the value of synergy as a result of integration which causes integration. Finally, the expected consequences of financial synergies include operational and performance synergies and profit synergies. Manuscript profile

Open Access Article

28 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari

10.30495/fed.2023.698856

AbstractToday, the concept of "brand dependence" in the marketing literature has been introduced to predict the desired changes in after-consumption behaviors of customers that strongly affect the behavior and intention to repurchase the brand. Brand experience, on the More

AbstractToday, the concept of "brand dependence" in the marketing literature has been introduced to predict the desired changes in after-consumption behaviors of customers that strongly affect the behavior and intention to repurchase the brand. Brand experience, on the other hand, is a type of empirical marketing that involves a set of conditions that a company creates in order to influence customer sentiment toward a particular product or company name. Brand experience is the basis for predicting consumer behavior that has a positive effect on consumer satisfaction and consumer loyalty. Given that shopping malls and malls today have grown almost in large cities, this issue has become very important to create a pleasant brand experience and brand dependence in these malls. The present study seeks a conceptual model to explain the concept of customer experience management of brand dependence with a fundamental approach and the researcher has used a mixed approach. In this way, in the qualitative part of the data theory strategy and including open, axial, selective coding in order to achieve the research model model and in a quantitative part of the descriptive survey method and to test their proposed model of PLS software Has used that the research results are presented in the form of an approved and fitted model, including 6 main dimensions and 32 sub dimensations. Manuscript profile

Open Access Article

29 - Identification and Conceptualization of Dynamic Capabilities for Business Model Adaptation in ICT Industry
Arman Deilami Azodi seyed hamid khodadad Hosseini asadolah kordnaeij asghar moshabaki

Achieving success by an organization and creating value for a long time depends on having an efficient business model in different periods of business cycles. This adaptation to the business model requires the capabilities that need to be created in the organization. Th More

Achieving success by an organization and creating value for a long time depends on having an efficient business model in different periods of business cycles. This adaptation to the business model requires the capabilities that need to be created in the organization. The development of these capabilities helps organizations to overcome the inflexibility of their active business model and implement the change process in a systematic and structured way. For this purpose, businesses must constantly monitor their environmental forces and adapt themselves to these changes to stay competitive. The purpose of this study identifies the dynamic capabilities to adapt and change the organization's business model. For this purpose, the ICT industry has been studied and using Multi grounded theory, data analyzed from systematic literature review over the past 15 years, and interviews with 18 industry experts, which are improbably and purposefully selected using the snowball method. Finally, a model was developed in which the dynamic capabilities needed to adapt the business model of the ICT industry into the four groups of "external observation and evaluation", "internal resource renewal", "external resource acquisition" and "internal resource reconfiguration" have been conceptualized. Also, business model adaptation has been conceptualized into three groups: "value proposition adaptation", "value creation adaptation" and "value capture adaptation". Manuscript profile

Open Access Article

30 - Designing a Smart Specialization Model for Innovation Development in the Provinces of Iran: Case Study of East Azerbaijan Province
mahdi pakzad seyed sepehr ghazi noori mahdi mohammadi

Innovation is a process dependent on geography and region in which local capacities such as resources, institutions, public and cultural values are the main drivers. Interactions between different sectors of the region, including technical, commercial, legal, social and More

Innovation is a process dependent on geography and region in which local capacities such as resources, institutions, public and cultural values are the main drivers. Interactions between different sectors of the region, including technical, commercial, legal, social and financial sectors, contribute to the development, protection, financing or regulation of innovation and technology. The dependence of innovation on the characteristics of regions has made it impossible to provide a single model for the development of innovation in the regions, and in fact, a diverse set of institutional capacities, tools and characteristics is needed for the development and management of present and future knowledge. Also important are factors such as regional production, regional environment, system of academia and research in the region, public management and the capabilities of private and business firms. Given the differences in the state of innovation in the provinces of Iran, this study seeks to present a smart specialization for the development of regional innovation ecosystem in Iran. To this end, by studying and reviewing previous studies and research, the requirements and components of smart a smart specialization have been identified and based on them an initial framework has been designed for smart regional eco-innovation development policies. Then, in order to present a native model for intelligent policy package design, East Azerbaijan Province, which has been institutionalized in science and technology policy discussions among the province's actors and activists, was selected and with using Multi Grounded Theory (MGT) method and using interviews with provincial managers, trade unions, industrial cluster and technology managers. The identified requirements and components were initialized in a local and regional context. The proposed model of smart specialization for formulating regional innovation development policies includes three stages: preparing the vision and priority areas of the region, analyzing the innovation ecosystem of selected areas, formulating a policy mix and implementing planning along with considering process considerations Manuscript profile

Open Access Article

31 - Contingency model of business portfolio analysis in holding companies
Mohammad Talari seyed hamid khodadad Hosseini Asadollah Kordnaiej Adel Azar

Today, corporations have strong role in the economy of developing countries. Therefore, in recent decades, company-level strategy and portfolio management has been one of the important research axes in the field of strategic management. Therefore, portfolio analysis was More

Today, corporations have strong role in the economy of developing countries. Therefore, in recent decades, company-level strategy and portfolio management has been one of the important research axes in the field of strategic management. Therefore, portfolio analysis was studied as a key issue at the level of parent companies in this study. In this regard, the purpose of the research is to study how to analyze the portfolio and finally provide a contingency model for analyzing the business portfolio in different corporations. Method is qualitative and research strategy is classic grounded theory. Data collected by semi-structured interviews with 22 expert and director of the 13 Iranian corporations. The results indicate that the corporate portfolio analysis is based on two general classes: tool orientation and approach orientation. Tool orientation is based on prescriptive logic and typically uses classical analysis matrices, parent advantage models, quantitative and financial models. Approach orientation is based on descriptive logic and influenced by the intuition in managers and political pressures. Analysts and managers are two group involved in the process of portfolio analysis. Accordingly, the contingency model of portfolio analysis was presented. Finally, in the contingency model, portfolio analysis strategies of all four types of corporate-related, diversified, unrelated and integrated- were explained separately Manuscript profile

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