Identifying the Components of Social Commerce of Iranian Sports Clubs and Facilities with Qualitative Grounded Theory Approach

Subject Areas : Innovation in Sports Management

Siavash Mohamadyan ¹ (Ph.D Student of sport management, department of physical education, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran)
korosh veisi ² (Asistant proffesor of sport management, department of physical education, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran)
Mahboub Sheikhalizadeh ³ (Assistant Professor, Department of Physical Education and Sport Sciences, Ahar Branch, Islamic Azad University, Ahar, Iran)
Mahdi Bashiri ⁴ (Associate Professor, Azarbaijan Shahid Madani University, Tabriz, Iran)

Received: 2023-11-04 Accepted : 2024-01-23 Published : 2024-08-04

Keywords: Social business, Components of Social Business, Sports Club, Sports facilities Grounded Theory.,

Abstract :

Purpose: Social business provides an effective approach for companies to deeply interact with their customers and build relationships with them, which is essential for companies to achieve competitive advantage and improve performance. So, This study aims to identify the components of social commerce of Iranian sports clubs and facilities. Method: In this research, through in-depth, research and interviews with professors in the field of sports management, senior managers of sports departments, venues and clubs and sports marketing managers who had much experience in the field of this research, collected information and using From the Grounded Theory qualitative data approach, the social business components of sports clubs and places were identified. Results: 17 axial components and 70 key indicators were collected from the data analysis procedure.Such components consist of social networks properties 6 indicators, managers' attitude 8 indicators, shopping experience 4 indicators, supplied services 4 indicators, security of transactions 5 indicators, guarantee 4 indicators, advertising 4 indicators, supporting factors 3 indicators, technological 3 indicators, management solutions 5 indicators, commercial solutions 3 indicators,legal solutions 3 indicators,cultural solutions 4 indicators,economic-commercial development 3 indicators, managerial-structural development 6 indicators, cultural-social development 3 indicators, law development 2 indicators. Conclusion: The level of customer loyalty to the sports complex that provides the service will rise as a result of sports facilities and clubs earning the trust of their customers by offering high-quality, standardized, and guaranteed services and products as well as responding to problems in the social business process.This will increase the number of customers, bring in more revenue for the complex, and increase satisfaction.

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