List of Articles وفاداری

• Open Access Article
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  1 - The mediating role of student satisfaction in the relationship between service quality and loyalty of graduate students of the University of Isfahan
  Marzieh Heydari Zainab Abolhosseini Zainab Tavakoli Safia  Maleki
• Open Access Article
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  2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
  مهرداد رحیمیان hiro eisavei
• Open Access Article
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  3 - Investigating the relationship between business ethics, organizational loyalty, and employee productivity, a case study: Employees of Eghtesad Novin Bank, Fars Province
  Amanolla Rahpeima
• Open Access Article
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  4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
  morteza hazrati
• Open Access Article
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  5 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
  Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi
• Open Access Article
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  6 - Future studies on customer experience management and its effective factors based on brand loyalty
  Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram
• Open Access Article
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  7 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
  K. Heidarzadeh M. R. Ramezanighomi
• Open Access Article
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  8 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
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  9 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  10 - The evaluation of relationship between customer value and customer relationship management performance
  K. Heidarzadeh A. Zendehdel Ali Hossin Soltani
• Open Access Article
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  11 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
  K. Heidarzadeh F. Ghafari S. Farzaneh
• Open Access Article
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  12 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
  M. A. Abdolvand, K. Heidarzadeh H. Manafi
• Open Access Article
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  13 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
  naser azad mahtab alsadat mousavi fard
• Open Access Article
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  14 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  15 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia
• Open Access Article
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  16 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
  safoura shahniaei Sima Najafnejad
  10.30495/jism.2023.73455.1040
• Open Access Article
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  17 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
  Somayeh Mirani
  10.30495/jism.2022.22117
• Open Access Article
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  18 - عوامل تعیین‌کننده وفاداری بیماران سرپایی: مطالعه‌ای در بیمارستان‌های آموزشی
  احسان زارعی علیرضا موسی زاده
• Open Access Article
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  19 - ارزیابی سطح روابط عمومی بیمارستان و ارتباط آن با وفاداری بیمار در بیمارستان‌های دولتی یزد و اراک
  محمد امین بهرامی محمد عقیلی راضیه منتظرالفرج بابک عشرتی
• Open Access Article
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  20 - Study of the Relationship between Medical Staff Behavior with Patient Loyalty in the Educational Hospital Tehran
  faranak rahbari ali komeili Leila Nazarimanesh
• Open Access Article
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  21 - The role of Corporate Responsibility on Customer Loyalty in banking sector
  Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei
• Open Access Article
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  22 - Emotional marketing, dynamic capabilities and organizational profitability
  Mojtaba Poursalimi anoosh omidi
• Open Access Article
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  23 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
  faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi
• Open Access Article
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  24 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
• Open Access Article
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  25 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
  مریم کناره فرد سید علیرضا موسوی
• Open Access Article
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  26 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
  Mandana Panahi Vanani reza sha'abani
• Open Access Article
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  27 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم
• Open Access Article
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  28 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
  اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi
• Open Access Article
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  29 - Effect of failed service quality on customer loyalty in banking industry
  mehrnaz nejati ahmad rahchamani
• Open Access Article
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  30 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
  حسین رحیمی کلور
• Open Access Article
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  31 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  محمد امین جمشیدیان
• Open Access Article
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  32 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
  Razieh Peshman حمزه کاظمی مهیاری
• Open Access Article
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  33 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
  nadereh sadat najafi zadeh afsaneh tabzar
• Open Access Article
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  34 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
  asef karimi rezvan velayati shokouhi esmail shabani nejad
• Open Access Article
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  35 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers
  Saman Sheikh Esmaeili Sana Hazbavi
• Open Access Article
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  36 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
  Fatemeh Fatahi Rasool Nazari
• Open Access Article
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  37 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  38 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  39 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  40 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
  bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee
• Open Access Article
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  41 - Studying the effect of perceived e-service quality and perceived security on brand equity
  Mohsen Khunsiavash elika amirasl Majid Mohamadipour
• Open Access Article
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  42 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
  Maryam Ghamari Poor Zahra Amir Hoseini
• Open Access Article
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  43 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
  Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh
• Open Access Article
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  44 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
  amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash
• Open Access Article
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  45 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  46 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
• Open Access Article
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  47 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
  Ali Valipour Mahmoud Noraei Kamyar Kavosh
• Open Access Article
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  48 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
  ali akbar zohrevand Majid Soleimani sirous ahmadi
• Open Access Article
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  49 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  50 - The influence of personal values on customer loyalty in agricultural bank of Tehran
  MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani
• Open Access Article
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  51 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
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  52 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
  HAMIDEH reshadatjo amir ebrahimpour
• Open Access Article
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  53 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
  Hossein Norouzi Dariush Tahmasebi Aghbelaghi
• Open Access Article
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  54 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
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  55 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
  Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian
• Open Access Article
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  56 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
  KUMARS MOHSENIMEHR hossain budaghi khaje nobar
  10.30495/jomm.2023.68874.1964
• Open Access Article
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  57 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
  seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian
  10.30495/jomm.2023.72801.2032
• Open Access Article
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  58 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
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  59 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
  M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi
• Open Access Article
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  60 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
  K. Heidarzadeh D. Hoseini Firouzabadi
• Open Access Article
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  61 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
  M. A. Abdolvand K. Abdoli
• Open Access Article
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  62 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
  M. A. Abdolvand M. Jani
• Open Access Article
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  63 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  M. A. Jamshidian
• Open Access Article
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  64 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
  M. A. Abdolvand S. Fereidounfar
• Open Access Article
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  65 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
  N. S. Najafizadeh A. Mojoodi P. Ghasemi
• Open Access Article
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  66 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
  Sh. Nayebzadeh P. Shahbazi
• Open Access Article
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  67 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
  R. Pezhman H. Kazemi Mahyari
• Open Access Article
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  68 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
  L. Emami Y. Pourashraf Z. Toulabi
• Open Access Article
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  69 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
  S. A. Mousavi M. Kenarehfard
• Open Access Article
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  70 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
  P. Ghafari Ashtiani A. R. Eskandary Mehrabady
• Open Access Article
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  71 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
• Open Access Article
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  72 - Satisfaction and Inertia Influence on Loyalty (Case study: Mobile Phone)
  F. Khajouei Sh. Nayebzadeh
• Open Access Article
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  73 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
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  74 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  75 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
  K. Hamdi N. Karami
• Open Access Article
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  76 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
  M. Haghighi H. R. Saeednia Gh. Kianosh Ghavim
• Open Access Article
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  77 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
• Open Access Article
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  78 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
  B. Kheiry M. Samei Nasr M. Azimpour Khujin
• Open Access Article
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  79 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
  S. Ghorbani Ghavidel S. M. Shabgo Monsef
• Open Access Article
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  80 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
  A. Zamani Moghaddam K. Lahiji
• Open Access Article
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  81 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
• Open Access Article
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  82 - The Survey of Effect of Delight Services and Trust on Loyalty
  M. Panahi Vanani R. Sha′abani
• Open Access Article
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  83 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
  M. A. Abdolvand P. Parakhodi Moghaddam
• Open Access Article
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  84 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
  M. Haghighi Kaffash M. Akbari
• Open Access Article
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  85 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
  A. Mojoodi A. Darzian Azizi P. Ghasemi
• Open Access Article
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  86 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
• Open Access Article
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  87 - Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  N. Rezaei-Malek M. Rezaei-Malek R. Tavakkoli-Moghaddam
• Open Access Article
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  88 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
• Open Access Article
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  89 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
  A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi
• Open Access Article
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  90 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
• Open Access Article
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  91 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies)
  S. Shamsi Gooshki M. Solgi M. M. Bahram Zadeh
• Open Access Article
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  92 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
  H. Rahimi Koloor
• Open Access Article
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  93 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
• Open Access Article
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  94 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
  H. Vazifehdust S. Farokhian
• Open Access Article
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  95 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
• Open Access Article
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  96 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad
• Open Access Article
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  97 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
  M. Hassanzadeh A. Ghadiri
• Open Access Article
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  98 - Assessing the Mediating Mechanism of Relationship Quality and the Moderating Effects of Prior Experience in ISP Service
  M. Mousakhani M. H. Nasrabadi
• Open Access Article
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  99 - Structural Equation Model in relation to Organizational Culture, Flexibility of Working Hours and Staff Loyalty with Mediating Role of Organizational Commitment
  maryam hafezian javad golpasand
• Open Access Article
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  100 - Designing a contingent professional ethics model, a step towards organizational citizenship behavior
  seyed behrad Razavi Alehashem hassan payervand Mohammad Mirzaei
  10.30495/jcm.2023.74149.1680
• Open Access Article
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  101 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
  Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi
  10.30495/jisds.2021.19453
• Open Access Article
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  102 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
  jafar bahari شهلا بهاری مرجان بذله حامد بهاری
• Open Access Article
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  103 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
  Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami
• Open Access Article
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  104 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
  jafar bahari shahla bahari مرجان بذله hamed bahari
• Open Access Article
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  105 - Analysis of the role of tourism services and infrastructure on tourists' loyalty to tourism destinations (Case in point: Yasuj city)
  farzane bagherpour najfabad Saeed Amanpour
  10.30495/sarzamin.2023.21797
• Open Access Article
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  106 - Shareholder behavior, suppression of managers' opportunistic behavior and capital market efficiency based on Baron and Kenny's regression method
  Asieh ahmadi niyasani sina Kheradyar Mojtaba Maleki Choubari
• Open Access Article
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  107 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
  Najmeh dastani
• Open Access Article
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  109 - Comparative Study of Shirin Image in "Shirin & Khosrow" and "Khosrow & Shirin"
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  110 - بررسی تأثیر کیفیت خدمات بر رضایت‌مندی مسافران در صنعت حمل و نقل هوایی
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  111 - The Evental Dialectics of the Subject-Artist and Art in Julian Barnes’ “The Noise of Time” and Bozorge Alavai’s “Cheshmhayash (Her Eyes)”
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  113 - Investigating the financial of investors in online commerce in the field of Tehran Exchange
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  114 - The effect of perceived adherence to psychological contract on citizenship performance among employees of a industrial company: Mediating role of organizational loyalty
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  115 - The Relationship between Workplace Spirituality and Work Engagement with the Mediating Role of Organizational Loyalty (Case study: Elementary School Teachers of Khash City)
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  116 - model of the relationship between virtue and organizational loyalty with psychological well being and job engagement (case Model of the relationship between virtue and organizational loyalty with psychological well-being and job engagement (case study: isfahan highschool teachers)
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  117 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
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  118 - Prediction the Female Students’ Loyalty to Nongovernmental Schools on the Basis of the Trust, Commitment and Satisfaction
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  119 - Analysis of the causal relation between fans' loyalty and types of riots among fans of Iran's premier football league clubs
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  120 - بررسی رضایت و وفاداری گردشگران از محصول گردشگری شهرستان اردبیل با تأکید بر ویژگی‌های دموگرافیکی و اجتماعی
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  121 - تأثیر هویت یابی مشتری با برند بر وفاداری با تاکید بر نقش واسط کیفیت خدمات، ارزش درک شده و اعتماد در صنعت هتلداری (مطالعه موردی: هتل های پنج ستاره شهر تبریز)
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  122 - Evaluating and Recognizing the Effective Factors of Electronic Faithfulness in Companies Offering Electronic Services Using AHP Fuzzy Logic
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  123 - The evaluation of the effect of social responsibility on learners' satisfaction and loyalty for providing a model (A case study of Sama schools of Islamic Azad University)
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  124 - Causal Model of the Relationship Between Work Ethic and Organizational Loyalty and the Mediating Role of Organizational Commitment of Principals of Midandawab Schools
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  125 - Relationship between perceived organizational justice and organizational citizenship behaviors: mediating role of organizational loyalty
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  126 - the relationship between the Football Fans Association and loyalty behavior with the mediating role of personal and social ceremonies and the perceived customer value
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  127 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
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  128 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
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  129 - تحلیل عوامل موثر برندینگ گردشگری آیینی بر وفاداری گردشگران به مقاصد (مورد مطالعه: عزاداری ماه محرم در شهر زنجان)
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  130 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
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  131 - Explain the Role of State Policies in Creating Loyalty of Employees of Iranian Governmental Organizations
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  132 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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  133 - The Relationship between Organizational Citizenship Behavior and Human Resource Productivity (Case Study)
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  134 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
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  135 - Customer Relationship Satisfaction
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  136 - Exploring the Relationships among Service Quality, Satisfaction, Trust and Loyalty of Customers (Case Study: Transportation Companies of Tehran)
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  137 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
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  138 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
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  139 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study)
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  140 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
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  141 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
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  142 - The Influence of Social Media on Brand Commitment and Brand Loyalty
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  143 - The Impact of Brand Image on Employee Loyalty
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  149 - Study of Factors Affecting on loyalty to the brand
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  150 - explaining of organization loyalty based on human dignity with mediating self-steem.in East- Azerbaijan prisons
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  151 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
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  153 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
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  154 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city)
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  156 - بررسی نقش مشتری‌گرایی بر وفاداری مشتریان بانکی با در نظر گرفتن اثر متغیرهای میانجی محبوبیت، تناسب شخصیتی و هویت برند(مطالعه موردی: صنعت بانکداری ایران)
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  162 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
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  165 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
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  167 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
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  169 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
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  170 - بررسی تأثیر کیفیت خدمات بر رضایت‌مندی مسافران در صنعت حمل و نقل هوایی
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  188 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
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  192 - تحلیل ارتباط علّی اعتماد برند و تصویر برند با وفاداری مصرف‌کنندگان محصولات ورزشی در شهر یزد
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  198 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
  ali omidi Vahid reza mirabi Edris Mahmudi
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  199 - Design and presentation of brand personality marketing model to enhance customer loyalty
  reza begmoradi Alireza Rousta Esfandiar Doshmanziyari
• Open Access Article
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  200 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
  Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi
• Open Access Article
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  201 - Principles of Commitment and Compliance Techniques in Convincing Customers of Tourism Services Companies
  siamak habibi reza shafeai Hersh sultanpanah
• Open Access Article
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  202 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
  seyed reza mousavi fard seyed reza hasani
• Open Access Article
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  203 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
  Fahimeh khajavidehshib Golnar Shojaei Baghini
• Open Access Article
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  204 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
• Open Access Article
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  205 - Paradimic model of customer satisfaction in the bread industry
  setareh Nikian Ebrahim Albonaiemi Leila Andervazh
• Open Access Article
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  206 - بررسی نقش علایم تجاری و سایر عوامل موثر بر وفاداری مشتری
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  207 - بررسی عوامل مؤثر بر رفتاربدبینانه(منفی) مصرف کنندگان
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• Open Access Article
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  208 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی
  وحید پریچهر حمیدرضا سعیدنیا
• Open Access Article
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  209 - برند (نام تجاری) مبتنی بر ارزش افزوده و رفتار مشتریان
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• Open Access Article
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  210 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
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  211 - تأثیر محیط فیزیکی و اجتماعی بر وفاداری مشتری با نقش میانجی‌گری رضایت مشتری
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  212 - بررسی و رتبه بندی عوامل مؤثر بر رضایتمندی مشتریان بانک شهر از ارائه خدمات و رابطه آن با وفاداری به برند (مورد مطالعه: شعب بانک شهر در تهران)
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  213 - مدل سنجش تاثیر مولفه‌های منتخب بازاریابی، بر ارزش ویژه برند
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  214 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمع‌های تجاری
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  215 - بررسی تأثیر رضایت‌مندی و وفاداری مشتریان بر روی عملکرد مالی بانک (بانک کشاورزی – شعب شهر تهران)
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  216 - بررسی عوامل موثر بر وفاداری مشتریان خدمات الکترونیکی بیمه (مورد مطالعه: بیمه سرمد)
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  217 - بررسی تاثیر مستندات برند، آوازه ی برند و هویت برند بر رضایتمندی و وفاداری مشتری از برند(مطالعه موردی : بانک دی)
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  218 - بررسی نقش تعدیلگر ارزش‌های لذت‌گرایانه بر رابطه بین پیشامدها و پیامدهای برند
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  219 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری
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  220 - بررسی تاثیر ارزش ادراک‌شده برند، درگیری مصرف‌کننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان)
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  221 - بررسی تاثیر ابعاد کیفیت خدمات الکترونیک بر رقابت پذیری بانک ها (مطالعه موردی: بانک های اقتصاد نوین،پاسارگاد،تجارت و ملت)
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  222 - رفتار متصدیان بانکی و تأثیر آن بر تصمیم‌گیری مشتری
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  223 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
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  224 - بررسی تاثیر بین تجربه مشتری و وفاداری نگرشی و رفتاری بر میزان سرمایه گذاری مشتریان موسسه اعتباری کوثر اصفهان
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  225 - Measuring the Quality of Accounting Information in the Face of with Employer Loyalty with Approach PSO Algorithm Abstract
  عباس زکی زاده سینا خردیار فاضل محمدی نوده ایوب احمدی موسی آباد
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  226 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
  abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin
• Open Access Article
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  227 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
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• Open Access Article
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  228 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.
  ali Yavari jafar beykzad
• Open Access Article
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  229 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
  roghayyeh khorrami hossein boodaghi
• Open Access Article
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  230 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
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• Open Access Article
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  231 - Examining the Mythical Stance of " violet flower " in The Vays and Ramin Based on Greek Mythology
  Masoomeh Nazari Ayyub Kooshan Mahin Masarrat
• Open Access Article
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  232 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
  hosain vazifehdost hosein khajehnobar maryam abdoli
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  233 - Designing a Two-Dimensional Model of Customer Loyalty (Qualitative Approach Based on Grounded Theory)
  mahboube nouri nasab seyed kamran nour bakhsh farideh hagh shenas kashani
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  234 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
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  235 - The assessment of National loyalty's Feeling among Students (Islamic Azad University, Tehran Branches)
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• Open Access Article
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  236 - Cultural and Political Conservatism: The Significance of Moral Foundations
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  237 - رابطه بین اخلاق حرفه ای مربیان و وفاداری ورزشکاران باشگاه های ورزشی (مورد مطالعه شهرستان ترکمن)
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  238 - ارائه مدل اثر اعتماد متقابل، موفقیت نیابتی و هویت فردی - تیمی بر وفاداری هواداران سپاهان
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  239 - روابط ساختاری هویت برند با رضایتمندی و وفاداری تماشاگران فوتبال شهرتبریز
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  240 - طراحی مدل مسئولیت پذیری اجتماعی برای رضایتمندی،وفاداری و تمایل به حضور مجدد در بین تماشاگران باشگاه فرهنگی-ورزشی پرسپولیس ایران
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  241 - Developing a Model of Social Responsibility for Satisfaction, Loyalty and Future Attendance in the Spectators of Iran Persepolis Cultural-Sport Club
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  242 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
  sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi
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  243 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
  mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei
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  244 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
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  245 - The Effect of Team Identity on Student loyalty Through Motivation
  hamid samarikhalaj mona rezaei reza nikbakhsh
• Open Access Article
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  246 - Investigating the effect of reference groups on political loyalty using the Delphi technique (Kermanshah case study)
  ABAS PIROOZMEHR HamidReza Saeedinezhad Ali Moradi Edris Beheshti nia Iraj Ranjbar
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  247 - Explaining of organization loyalty based on human dignity with mediating self-esteem in East- Azerbaijan prisons
  yousef barzgari Behnam Talebi sadeg malekiavarsin
• Open Access Article
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  248 - interactive marketing model based on the national system of innovation in industrial tools
  Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani
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  249 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan)
  sanaz salmanmohajer Firuzeh  Hajialiakbari
• Open Access Article
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  250 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
  Nastaran  Haghjooye Javanmard ابوالقاسم ابراهیمى
• Open Access Article
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  251 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
  ٍEsmaeel  Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade
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  252 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
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• Open Access Article
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  253 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
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  254 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
  Saeed Landaran Esfahani Hadi Nosuhi Dehnavi
• Open Access Article
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  255 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
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  256 - تاثیر دانش برند و وفاداری سازمانی بر ارزش ویژه برند مبتنی بر کارکنان با نقش میانجی فرهنگ سازمانی
  عباس قائدامینی هارونی مهرداد صادقی ده چشمه الهه مشرف قهفرخی سمانه کلدانی
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  257 - Developing Explain the Effects of Tourists 'Experience and Motivation in Urban Areas on Tourists' Satisfaction and Loyalty(Case Study: Kish and Qeshm Tourist Areas)
  Alireza Rousta
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• Open Access Article
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  258 - Analyzing the factors affecting the satisfaction of tourists with the tourism environment of Kurdistan province
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  10.30495/jzpm.2021.25160.3668
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  259 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah)
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• Open Access Article
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  260 - Modeling the factors shaping culinary tourism and its impact on the loyalty of tourists case tourist of the Esfahan city
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  261 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
  جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari
• Open Access Article
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  262 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
  Reza Begmoradi alireza rousta Esfandiar Doshmanziyari
• Open Access Article
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  263 - The Modeling Factors Affecting the Loyalty of Female Participants in Recreational Sports
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  10.30495/jzvj.2022.15907.2338
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  264 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
  سید هادی  سید فضلی vahidreza mirabi karim hamdi