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Open Access Article
1 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
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Open Access Article
2 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
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3 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
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4 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
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5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
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6 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
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7 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
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8 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand -
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9 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
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10 - Advertising on products body, a convergent media
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11 - The Study of the Suggested Model of Producing Commercial Advertisements in Radio
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12 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
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Open Access Article
13 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
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Open Access Article
14 - A persuasive strategy for advertisement on social media
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15 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
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16 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
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17 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
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Open Access Article
18 - The New Definition of Islamic Tabligh
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Open Access Article
19 - A Survey on the Effect of Television Advertisements of Tehran Province Water and Sewage Co. on Water Economization among the Citizens of Tehran
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20 - Studying and Prioritizing of Effective Elements on Reducing Digital Gap in Iran with Emphasizing on Role of Rural ICT Offices (Case Study: Villages of Qom Province)
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Open Access Article
21 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
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Open Access Article
22 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
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Open Access Article
23 - The Role of Public Relations Activities of the Social Security Organization on the Satisfaction of Insured Persons (Case Study of West Tehran Branch)
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Open Access Article
24 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
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Open Access Article
25 - Sociological Evaluation of the Effect of Advertisement on the Amount and Kind of Consumption among Iranian Women
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Open Access Article
26 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
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Open Access Article
27 - Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
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28 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
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29 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
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Open Access Article
30 - Conceptualizing Social Health through Viral Advertising
shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini -
Open Access Article
31 - Interactive Communication Channels and Their Appropriateness for the FMCG Business
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Open Access Article
32 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
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Open Access Article
33 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
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34 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan -
Open Access Article
35 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
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36 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
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Open Access Article
37 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
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Open Access Article
38 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
39 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
40 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
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41 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
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Open Access Article
42 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
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43 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
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44 - Designing a Green Marketing Development Model for Organic Products
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Open Access Article
45 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
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Open Access Article
46 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
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Open Access Article
47 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
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Open Access Article
48 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
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49 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
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50 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
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51 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi -
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52 - The Affect of Selected Marketing Mix Elements on Brand Equity
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53 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
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Open Access Article
54 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
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55 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
H. Ebrahimi M. Bagheri GalehSalimi -
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56 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
F. Ghouchani Sh. Hashemnia R. Eghbal -
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57 - Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach
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58 - A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models
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59 - Allocation of advertising expenditures with three approaches,proportional distribution model, the Shapley value and the nucleolus technique based on game theory
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60 - The role of advertising on the community of cultural products, among of families in Tehran city
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61 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
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62 - Augmented Reality technology application in advertising and marketing
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Open Access Article
63 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
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64 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
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Open Access Article
65 - THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL
Z. Broumand S. R. S. Amire A. Heydari -
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66 - Effects of management and advertisement planning in development of milk consumption culture in Iran
سید اسدالله اطهری مصطفی رهگذر -
Open Access Article
67 - A Glanse on the impact of advertising on mass media consumption of household goods and cultural development
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68 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks
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69 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
Mohammad Jafar Javadi Seyed Vahid Aqili -
Open Access Article
70 - Measuring the effect of the color of environmental advertisements on the urban landscape of Mashhad's Felestin Street
pouya matini Hadi Sarvari -
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71 - Studying the Relationship between Urban Advertising and Citizenship Awareness
Amir Kazemi Shahin Mozaffari -
Open Access Article
72 - The relation between visual image of regions within city of Tehran and the expected behavior of citizens
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Open Access Article
73 - Study and evaluation of outdoor advertising in urban spaces (Case study: distance between Enqelab square and Valiasr intersection in Tehran city)
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Open Access Article
74 - Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria
Mohsen Partovi Mohammad H. Vahidnia Hossein Aghamohammadi -
Open Access Article
75 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
Farzad Zahedi Bodaghi Khajeh Noubar Hossein Morteza Mahmoudzadeh Sohrab Yazdani -
Open Access Article
76 - Double diffusive reaction-convection in fluid layer with viscous fluid
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77 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
Mahsa Zamiri Azadeh Sharifi noghabi -
Open Access Article
78 - Jurisprudential issues and rules in television commercial advertising
Mehdi Yousef -
Open Access Article
79 - The Effect of Social Networks on Oral Advertisements and Tourists' Feelings in Northern Iranian Rivers
Hossein Mousazadeh Izsák Éva Farahnaz Akbarzadeh -
Open Access Article
80 - The Comparison of Common and Expert Peopleâs Opinions About the Related Factors on the Effectiveness of Commercial Advertisement
سیدمحمدرضا صمصام شریعت منوچهر کامکار سیدحمید آتش پور منوچهر کامکار -
Open Access Article
81 - The Analysis match of identity Form and content advertising Sport with Strategic purporsts Islamic-Iranian model of progress
HAMID MOEINFARD Rasool Nazari -
Open Access Article
82 - Validity and Reliability of an Advertising Literacy Questionnaire from the Viewpoints of an Audience using Social Approach
Hamid Ghasemi Nazanin Rasekh Vali Narimanifar -
Open Access Article
83 - Investigating the function of environmental advertising in urban spaces and its effect on promoting social resilience in Tehran city
Abbas Mohammadiyan Mohammadreza Ghaedi Alireza Biabannavard Sarvestani -
Open Access Article
84 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
85 - Designing the Attitude toward Advertising Model through Mobile Social Networks
Atefeh Shekari Seyed Najmoddin Mosavi Abdolkhalegh Gholami Chenarestan Olya -
Open Access Article
86 - Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
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Open Access Article
87 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi -
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88 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
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89 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram -
Open Access Article
90 - Evaluating the extent to which public relations of private organizations employ social networks to introduce products and services
Alireza Biabannavard Sarvestani Helen Hedeshian -
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91 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
sara saffari Hasan Sadeghi Naeini Ata Allah Abtahi Seyed Jamaleddin Tabibi Ali Akbar Farhangi -
Open Access Article
92 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
Alireza Rousta Elham Bahrami -
Open Access Article
93 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
Ali Mohaghar Shahram Hashemnia Seyed Hojjat Bazazzadeh Roya Eghbal -
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94 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries
Mojtaba Ramazani -
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95 - Examining e-commerce opportunities in Metaverse
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Open Access Article
96 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
Alireza Rousta -
Open Access Article
97 - Identification and clustering internal stimuli on the effectiveness of advertisement by using Delphi method and perceptron neural network (Case study on sports retailers)
Tara Taefi Vahid Reza Mirabi Ghasem Ali Bazaee Soheil Sarmad saeidi -
Open Access Article
98 - Effect of Advertising Literacy Education on Children's Critical Thinking in Facing Commercial Messages
Somayeh Kiarrsi Seyed Foad Ebrahimi -
Open Access Article
99 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran -
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100 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
elaheh mohamadi mahid moradi -
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101 - Presenting the pattern of cognitive and emotional elements in visual advertisements
ALLAHYAR GHASEMI ahmad Rahchamani Hamidreza saeednia -
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102 - Customer Relationship Satisfaction
kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed -
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103 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
Kamal Ghalandari Kambiz Heidarzadeh Hanzaee -
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104 - The Effect of Internet Advertising on Electronic Banking Services
Beitoollah Akbarimogaddam Mahdi Behbodi Farzaneh Jafari -
Open Access Article
105 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade -
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106 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process
Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia -
Open Access Article
107 - The examination of the role of tendency to language and ethnic identity on the preference of commercial advertising language
Amir Rastegar Khaled Mustafa Gazizade Iman Safarabadi Farahani -
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108 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
Nasrin Alizadeh Pasdar Hamid Janani -
Open Access Article
109 - Epistemology of Media Entrepreneurship and its Measuring in Media Organization
Neda Soleimani Seyed Morteza Razavi -
Open Access Article
110 - A study of factors effecting the attraction of industrial units in Iranian exhibition centers (Case study: Tabriz international exhibition co.)
Hosein Beyorani Ebrahim Garlge -
Open Access Article
111 - Investigating the role of social and cultural factors on the environmental behavior of Mazandaran youth
Ali Asghar Gholami Ali Asghar Abbasi Asfajir Aboalghasem Heidarabadi -
Open Access Article
112 - Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model
Fatemeh Khanzadi Fereydoun Ohadi -
Open Access Article
113 - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)
Mohammad Reza Eghbal -
Open Access Article
114 - Explaining Strategic Planning of Polotourism Development in Iran
کیومرث مولادوست Tayyebeh Yanpi -
Open Access Article
115 - The Role of Tourism Boards in the Development of Tourism in Isfahan
shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi -
Open Access Article
116 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
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Open Access Article
117 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
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Open Access Article
118 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
Fereydoun Omidi -
Open Access Article
119 - The effect of Western media propaganda on the national security of the Islamic Republic of Iran through identity crisis
masoud kaveh yusof khanmohammadi -
Open Access Article
120 - Schematic Structure of Job Advertisements in English and Persian: A Comparative Study and Preliminary Framework
Biook Behnam Nasrin Behnam -
Open Access Article
121 - A study of the viewpoints of residents of Tehranian citizens about environmental cultural propaganda and their priorities
HosseinAli Ghajari Mohamadsaleh Hosseinzadeh -
Open Access Article
122 - .A study of the viewpoints of residents of Tehran about cultural environmental advertisements and their priorities
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123 - Investigating the effective elements and components of the poster advertising model in the field of public health
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124 - Structural Modeling of Local People Attitude towards Tourism Impacts by Modifier role of Social Advertising
Mohammad Najjarzadeh Majid Nematolahi Hossein Balouchi -
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125 - The Impact of Visual Media in Promoting Rural Consumption (Case Study: Rural District of Tabadakan, Mashhad County)
H. Sojasi Ghidari H. Mahmoodi A. Davarzani -
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126 - Review and Prioritization of Various Advertisement Methods by Meat Products Matrix Analytic Hierarchy Method (AHP): A Case Study of Sausages Products
Sara Esfandi Ahmad Fatahi -
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127 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
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128 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
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129 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
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130 - Modeling the Effect of Advertising and Subsidy Transfer in a Three-Level Channel Using Game Theory
Peter Ezimadu Joshua Apanapudor Sophia Ezimadu -
Open Access Article
131 - Optimal advertising and pricing decisions for complementary products
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132 - A mathematical model of the effect of subsidy transfer in cooperative advertising using differential game theory
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133 - Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
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134 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
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135 - Youth Attendance Foundation Data Analysis and Election Tools: A Case Study of the 11th & 12th Presidential Elections
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136 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
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137 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
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Open Access Article
138 - The Exploitation of Translation in Talking Customers into Purchasing Products: A Critical Investigation of English-Persian Advertising Brochures for Household Appliances
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139 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
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Open Access Article
140 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
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Open Access Article
141 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
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Open Access Article
142 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
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Open Access Article
143 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
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144 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
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Open Access Article
145 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi -
Open Access Article
146 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
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Open Access Article
147 - Promotion Methods of the Holy Jesus (PBUH) in Verse 125 of Nahl sura in the Holy Quran
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148 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
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149 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
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150 - The Role of outdoor advertising (billboards, television urban) on the participation of citizens in the implementation of the blue sky, the earth clean
Amir Fallah Somayeh Tajik Ismaeili -
Open Access Article
151 - Combining Application of Factor Analysis and SWOT to Survey Marketing and Advertisement: A Case Study of Pistachio in Kerman Province
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152 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
153 - The Effect of Word of Mouth Advertising on Customer Preferences
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154 - Investigation of Environmental Changes on the Characteristics of Tree Frog (Hyla Savignyi, Audouin, 1827); Acoustic Production and Reproductive Effort in Male Sex
Raziyeh Alaei Alireza Pesarakloo Masoumeh Najibzadeh -
Open Access Article
155 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi -
Open Access Article
156 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
Mahsa Baghaei Datis Khajeheian Mohamad rahim esfidani -
Open Access Article
157 - Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution
Hojjat Nazari Sadegh Zibakalam Mohammad Reza Parvin -
Open Access Article
158 - The Role of Advertisements in Body Management. (Case Study of Kermanshah citizens)
alireza hosaini pakdehi yaghob moradi -
Open Access Article
159 - Designing a Paradigm Model of Ambiguous Marketing of Sports Products with a Data-Based Approach
reza arianshakib nemat khalifeh mehdi kohandel mohedin bahari -
Open Access Article
160 - The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
Abbas azadi Nusrat Allah Heidary Shahram Fatahi Idris Beheshti Nia Hamid Reza Saeedinejad -
Open Access Article
161 - The amount of social trust on advertisements of online social networks
Ferydoon Kamran Ali Ghiyasian Mehdi Akhtar Mohagheghi -
Open Access Article
162 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
163 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
164 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
165 - The tendency of women to turn to body management: cultural approaches, causes and challenges: "Study case: women of districts 1 and 17 of Tehran
Mariam Vahaab mehrdad navabakhsh سروش فتحی -
Open Access Article
166 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
Hamid Eskandari Bakhtyar ezatpanah Karim Hosainzadeh Dalir -
Open Access Article
167 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
168 - Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods
narges shadjoo bagher sarookhani mehrdad navabakhsh -
Open Access Article
169 - Presenting a Management Model to Evaluate the Effectiveness of New Advertisements on the Television Audience
Mojtaba Shahrian Mehrdad Matani Ali Fallah Mohammad Reza Bagherzadeh
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