List of Articles مشتریان

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  1 - Presentation a Model of Factors Affecting Adoption of Electronic Banking Based on Grounded Theory (Case Study: Maskan Bank of IRAN)
  Ali Omidi Vahid Reza Mirabi Edris Mahmoudi Mohammad Hossein Ranjbar
• Open Access Article
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  2 - Developing and validating a marketing model for private higher education institutions: an integrated study
  Roya Babaee Kasmaee Mohammd Ali Nadi
• Open Access Article
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  3 - Presentation of a combined data mining model using associative rules and clustering to identify the dominant patterns of customer behavior (Case study: Ansar Bank)
  iman gharib Abbas Toloie Kambiz Heidarzadeh
• Open Access Article
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  4 - Prediction of Customer Satisfaction level in after-sales service in automotive industry- Dealers in Saipayadak Co.
  Reyhaneh Varasteh Ahmad Ebrahimi
  10.30495/jmfr.2022.19571
• Open Access Article
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  5 - Future studies on customer experience management and its effective factors based on brand loyalty
  Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram
• Open Access Article
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  6 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
  K. Heidarzadeh S.M. Alvani K. Ghalandari
• Open Access Article
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  7 - Integrated banking model of Bank Melli Iran (BMI) based on the customer needs in company, private, minor and commercial dimensions
  Davod Abdi Mehdi Moradi Lorens AnviehTekieh
• Open Access Article
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  8 - Relationship Between Application of Knowledge Management and Organizational Climate With Customer’s Satisfaction In View of Sepah East Branches Employees of Tehran
  Mohesn Farmahini Farahani Hamid Shafizadeh
• Open Access Article
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  9 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
  naser azad mahtab alsadat mousavi fard
• Open Access Article
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  10 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  11 - Discovering and analyzing the types of customer hostility in Iran's automotive industry
  Aliasghar Poorteymoor soheila zarinjoy alvar Fereydoun Omidi
• Open Access Article
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  12 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
  maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani
  10.30495/mediastudies.2022.60291.1381
• Open Access Article
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  13 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
  Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani
  10.30495/mediastudies.2023.54155.1314
• Open Access Article
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  14 - Virtual Security Management of Internet Banking Service and its Effect on Absorption of Tejarat Bank Customers
  Alireza Talkhabi Ali Shah Hamidreza Hossieni Dana Davood Shabani Saber
• Open Access Article
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  15 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
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  16 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
  Somayeh Mirani
  10.30495/jism.2022.22117
• Open Access Article
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  17 - Ranking SERVQUAL dimensions by using of fuzzy hierarchical analysis techniques in the private banking industry (Case Study: private banks Fars Province)
  Javad Gerami
• Open Access Article
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  18 - Designing a mathematical model for measuring credit risk by credit rating using data coverage analysis model
  farid heidarifar farhad hanifi gholamreza zomorodian
• Open Access Article
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  19 - Modeling Customer Evaluations of the Quality of Health Care Using Artificial Neural Network (Case Study of Birjand University of Medical Sciences)
  Zahra Hashemi Marzieh Faridi Masuleh
• Open Access Article
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  20 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
  Soheila Sardar
• Open Access Article
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  21 - A Comparative Study of Dental Clinic Management in Selected Countries: Providing a Solution for Iran
  Amir Hossein Masrouri Irvan Masoudi asl seyed jamaledin tabibi
• Open Access Article
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  22 - تاثیر مولفه‌های بازاریابی داخلی بر بهبود عملکرد پرسنل شاغل در بیمارستان شهیدصدوقی یزد
  سیدمحمد یونسی‌فر علی محقر سید عزیز یونسی فر
• Open Access Article
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  23 - The role of Corporate Responsibility on Customer Loyalty in banking sector
  Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei
• Open Access Article
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  24 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
• Open Access Article
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  25 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
  latif emami یاسان اله پوراشرف زینب طولابی
• Open Access Article
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  26 - Effect of failed service quality on customer loyalty in banking industry
  mehrnaz nejati ahmad rahchamani
• Open Access Article
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  27 - Media mix elements affecting service brand equity case study: bank sina
  Razieh Abedini ali farhangi
• Open Access Article
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  28 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  29 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  محمد امین جمشیدیان
• Open Access Article
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  30 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
  asef karimi rezvan velayati shokouhi esmail shabani nejad
• Open Access Article
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  31 - Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method”
  Mohammad ail abdolvand mehdi baniasadi
• Open Access Article
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  32 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  33 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
  seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi
• Open Access Article
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  34 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
  nazanin abbasi maryam darvishi
  10.30495/jomm.2022.64920.1896
• Open Access Article
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  35 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
  Jahangir Dashti Ali Akbar Mirzaee
• Open Access Article
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  36 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
  ۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas
• Open Access Article
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  37 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  38 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
  Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani
• Open Access Article
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  39 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
  Ali Valipour Mahmoud Noraei Kamyar Kavosh
• Open Access Article
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  40 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  41 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
  vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
  10.30495/jomm.2022.66113.1921
• Open Access Article
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  42 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
  Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi
• Open Access Article
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  43 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  44 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
  Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali
  10.30495/jomm.2023.72388.2027
• Open Access Article
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  45 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
  Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram
• Open Access Article
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  46 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
  M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi
• Open Access Article
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  47 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
  K. Heidarzadeh D. Hoseini Firouzabadi
• Open Access Article
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  48 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
  M. Amirshahi M. Saffianian
• Open Access Article
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  49 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  M. A. Jamshidian
• Open Access Article
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  50 - A Model for Customers Switching from National Bank by Applying Structured Equations (Case Study: National Bank Branches in Ilam Province)
  L. Emami Y. Pourashraf Z. Toulabi
• Open Access Article
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  51 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
  K. Hamdi N. Karami
• Open Access Article
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  52 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
• Open Access Article
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  53 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
  M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi
• Open Access Article
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  54 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
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  55 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
  A. Sheikhi R. Shafeai H. Faroughi
• Open Access Article
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  56 - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company)
  N. Tazari M. Bolourian Tehrani
• Open Access Article
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  57 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
  H. Soleymani
• Open Access Article
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  58 - Evaluation Customer Satisfaction Level of After Sell Service in Saipa Co. With Use the Kano Model
  H. Vazifehdust P. Attaolahi
• Open Access Article
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  59 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
  S. K. Nourbakhsh L. Pashang
• Open Access Article
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  60 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
  S. M. Younesifar A. Sanayeei A. Shahin
• Open Access Article
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  61 - A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models
  S. Karkhanei Sh. Mohammadi
• Open Access Article
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  62 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
  H. Vazifehdust S. Farokhian
• Open Access Article
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  63 - The Effect of Cultural Differences with Customers on the Service Provider's Adaptability Regarding the Moderating Role of Metacognitive Cultural Intelligence; an Experimental Approach
  Kambiz Heidarzadeh Hanzaee
  10.30495/jcm.2023.74121.1679
• Open Access Article
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  64 - a model with the dimensions of the effective factors and the results of bank quality relationship with company customers.
  hamidreza nemati Karim Hamdi seyed abbas heydari mohammad hasan behzadi
  10.30495/jisds.2007.21288
• Open Access Article
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  65 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
  Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi
  10.30495/jisds.2021.19453
• Open Access Article
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  66 - Designing a Model with the Dimensions of Effective factors and Quality Results of the Bank's Relationship with Corporate Customers
  Hamidreza Ne'mati Karim Hamdi Seyed Abbas Heydari Mohammad Hassan Behzadi
• Open Access Article
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  67 - presentation of the quality results of the bank relationship with corporate customers (case study: bank bank)
  hamidreza nemati karim hamdi
• Open Access Article
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  68 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
  Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami
• Open Access Article
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  69 - A Consideration of relationship between perceived effectiveness of coaches and customers’ satisfaction in Municipality`s Sports Complexes in Tehran
  Tayebeh zargar Razieh Safaei
• Open Access Article
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  70 - Designing a quality model of integrated marketing communications for specialized banks in Iran
  Hadi Kamarei vahidreza mirabi Esmaeil Hasanpour Ghoroghchi Farhad Hanifi
• Open Access Article
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  71 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective
  Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand
• Open Access Article
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  72 - Modeling Customers Credit Rating Based on Life Cycle and Financial Ratios: Approach of Discriminant Analysis
  abdolreza valiolahi vahidreza mirabi mohmmad hosein ranjbar
• Open Access Article
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  73 - Presenting a model identification and prioritize for customer preferences in selecting banks and do invest based on grounded theory method and structural equation modeling (case study: Iran’s banking industry)
  Maliheh Dorostkar Mohammad Hosein Ranjbar
• Open Access Article
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  74 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
  farinoosh lazar Reza Kiani
• Open Access Article
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  75 - Non-convex technologies and economic efficiency measures with imprecise data
  farid aghajani
• Open Access Article
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  76 - ارائه مدل مدیریت دانش سازمانی در جهت رضایتمندی مشتریان و افزایش سهم بازار با رویکرد فرآیند گرا در بانک صادرات استان گلستان
  عباس کوهی محمد صادق صبوری روح الله سمیعی
• Open Access Article
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  77 - تبیین تاثیر استفاده از فناوری های نوین ارتباطی بر ارزیابی مشتریان از اثر بخشی روابط عمومی موسسه مالی اعتباری کوثر
  علی قاسمی لیلا نیرومند بی بی سادات میر اسماعیلی
• Open Access Article
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  78 - شناسایی نقش تجربه مشتریان در درک رفتار خرید در فروشگاه‌های زنجیره‌ای تخفیفی
  گلنار شجاعی باغینی Eshagh Ghorchi beygi
• Open Access Article
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  79 - تبیین تأثیر استفاده از فناوری‌های نوین ارتباطی بر ارزیابی مشتریان از اثر بخشی روابط عمومی ‌مؤسسه مالی اعتباری کوثر
  علی قاسمی لیلا نیرومند بی بی سادات میر اسماعیلی
• Open Access Article
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  80 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores.
  Eshagh Ghorchi beygi Golnar Shojaei Baghini
• Open Access Article
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  81 - R Provide a conceptual framework for the formation of referral advertising in the context of social networks
  Mahsa Mosalla Vahidreza Mirabi Hasan Esmaeilpour
• Open Access Article
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  82 - A Study of the Relationship between Market Orientation and Customer Satisfaction with Service Quality in Kerman's Body Building Gyms
  Milad Eskandari Damaneh Majid Jalali Farahani Amin Dehghan Ghahfarokhi
  10.71865/jsports.2023.2306-1048
• Open Access Article
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  83 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers
  Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges Ebrahimi
• Open Access Article
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  84 - Identifying the influencing factors in customer churn of Kurdistan Telecommunications Company and presenting models for predicting churn using machine learning algorithms
  vida sadeghi Anvar Bahrampour Seyed Ali Hosseini
  10.30495/imj.2023.1987440.1850
• Open Access Article
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  85 - Product Design Using QFD-AHP Method
  Ali Atashsooz Esmaeol Mazroui Nasrabadi Mandana Bordbar
• Open Access Article
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  86 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1976375.1067
• Open Access Article
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  87 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
  Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar
• Open Access Article
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  88 - Investigating the Factors Affecting the Innovation of Online Sales Websites with the Approach of Customer Health during the CORONA Period with a Qualitative and Quantitative Approach
  Mojtaba Nasiri Hosenali Vazifehdoost Mohammad ali Nasimi Hosein Didehkhani
• Open Access Article
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  89 - Quantitative studies in the management of the banking industry in order to increase customer satisfaction and profitability (case study: Bank Mellat)
  Mohammad Moradi Mohammad Sadegh Horri Iraj Noori
  10.30495/qrm.2023.1991352.1032
• Open Access Article
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  90 - توان تبیین‌ “روش تحلیل‌ ممیز“ مبتنی‌ بر مدل آلتمن‌ جهت‌ تعیین‌ وضعیت‌ اعتباری مشتریان بانک‌ ملت‌ (تسهیلات فروش اقساطی‌ بلندمدت)
  دکتر فریدون رهنمای رودپشتی معصومه لطیفی
• Open Access Article
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  91 - بررسی ضرورت اعتبار سنجی مشتریان از دیدگاه آموزه های اسلامی و ارائه الگوی بهینه
  احمدرضا راضی علی محمدی آشنائی
• Open Access Article
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  92 - ارائه مدل عملیاتی اعتبارسنجی مشتریان حقیقی پست بانک ایران به روشF-TOPSIS
  موسی احمدی محمد مصطفی ناصر
• Open Access Article
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  93 - اعتبار سنجی مشتریان بانک با استفاده از خوشه بندی به روشK-Means123
  محمدرضا مهرگان رضا تهرانی عبداﷲ نظری
• Open Access Article
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  94 - مطالعه و تعیین نقش ویژگیهای فردی کارمندان بانک در ایجاد روابط صمیمانه آنان با مشتریان )مورد مطالعه:بانک ملت استان زنجان(
  سولماز سیدی ابهری محمود نورایی ایرج ساعی ارسی
• Open Access Article
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  95 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
  elaheh mohamadi mahid moradi
  10.30495/educ.2023.1934724.2721
• Open Access Article
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  96 - Evaluation and Ranking of Restaurants in Takestan County by Fuzzy TODIM Method Considering the Factors Affecting Customers' Satisfaction
  Kavian Rahmani Jalal Rezaeenour
• Open Access Article
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  97 - Prioritizing Customers’ Preferences of Iranian Domestic Flights Using Exploratory Factor Analysis and Confirmatory Factor Analysis
  Amin Salimian Noudushan Mozhde Rabbani Shahnaz Nayebzade
• Open Access Article
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  98 - Customer Social Interactions in Digital Media & its Impact on Discovering Corporate Entrepreneurship Opportunities
  Ali Ghavami Asghar Sarrafizadeh Ali Badizadeh Akbar Alem Tabriz
• Open Access Article
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  99 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
  kambiz heidarzadeh maryam abghari
• Open Access Article
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  100 - The structural model of the relationship between external service quality on customer satisfaction in the hospitality industry supply chain
  Manizheh Mollaei Ali Mohaghar Ezatollah Asgharizadeh
• Open Access Article
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  101 - Evaluation of effect of individual factors include (excitement and self-esteem) and new products’ knowledge on impulse buying behavior
  Mohammad Ali Abdol Vand Kambiz Heydar Zadeh Sara Khalil Hasan Zadeh
• Open Access Article
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  102 - Using Hybrid QFD-AHP Method in Order ToImproving Internet Services
  Jalal Haqhighat Monfared AhmadReza Etemadi
• Open Access Article
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  103 - System dynamics modeling for assessment of customer satisfaction criteria at the level of comprehensive quality management
  Hasan Dehghan Dehnavi Zahra Delshad
• Open Access Article
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  104 - Study on Performance Assessment System Based on Automotive Industry Requirement Indices, Using Compilation Model TOPSIS, AHP and RADAR of European Foundation & Quality Management
  mohammad taleghani naser hamidi seyed alireza mousavi far
• Open Access Article
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  105 - The Combination of Management and Customer Comments in Determining Product Mix Based on Revised Fuzzy Theory of Constraints
  Naser Hamidi Mehdi Eghbali
• Open Access Article
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  106 - Design an Entrepreneurship Development Model for Small and Medium Organizations in the Technical and Professional organization
  Mohamad Mahdii Mozafar Majid Kavosi
• Open Access Article
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  107 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
  Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi
• Open Access Article
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  108 - A Study of Relationship between Intentions to E-Government with Organization Agility
  Mohamad Vazin Karimian Ahmad Sardari Isa Silavi
• Open Access Article
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  109 - A Comparative Analysis of Customer Relationship Management (CRM) in Three Iranian Banks Based on Swift Approach
  mohsen alvandi mohammad karimi
• Open Access Article
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  110 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
  Mohammad Taleghani Parvaneh Samouei
• Open Access Article
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  111 - Influence of Customer Knowledge Management in Improvement Relationship with Industrial Customers (Car Parts Maker Based in the Industrial City of Qazvin)
  Mohammad Ali Valipour Esmaeil Malek Akhlagh Roghaeh Pourhassan
• Open Access Article
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  112 - Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
  Latif Emami Farshid Namamian
• Open Access Article
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  113 - Explaining the effective factors on managing the public opinion of Bank Melli Iran customers
  Nader Akbari vand Nazanin Malekian Mohammad Soltanifar
  10.30495/jss.2022.1953417.1437
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  114 - The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city
  Farzaneh Sadeghi Hamid Janani
• Open Access Article
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  115 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
  Nasrin Alizadeh Pasdar Hamid Janani
• Open Access Article
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  116 - Identifying Factors Effective on the Customer Tendency to Use Electronic Banking Services
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• Open Access Article
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  117 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex
  Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass
• Open Access Article
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  118 - Evaluating Customer Relationship Management Effectiveness Based on Fuzzy Inference System
  Houshang Taghizadeh
• Open Access Article
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  119 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  120 - بررسی رابطه ابعاد بازاریابی سبز داخلی با کیفیت خدمات در صنعت بانکداری (مطالعه موردی: شعب بانک صادرات استان گیلان)
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• Open Access Article
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  121 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
  Mostafa Esfandiari niloufar imankhan
• Open Access Article
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  122 - The relationship between the store image and service quality perceived value and the customers purchase intention
  Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
• Open Access Article
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  123 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
  seyed mohammad hosein hoseini ravesh amir moghaddam
• Open Access Article
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  124 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
  maryam Taghvaee Yazdi Pantea part
• Open Access Article
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  125 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
  Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi
• Open Access Article
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  126 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
  Peiman Valipour Maryam Sayari
• Open Access Article
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  127 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
  Mohammad hadi Asgari mehran Fazeli Veisari
• Open Access Article
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  128 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
  Gholamreza Tizfahmefard Hassan Esmailpour fariz taherikia leila andervazh
• Open Access Article
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  129 - ارائه مدل مدیریت دانش سازمانی در جهت رضایتمندی مشتریان و افزایش سهم بازار با رویکرد فرآیند گرا در بانک صادرات استان گلستان
  عباس کوهی محمد صادق صبوری روح الله سمیعی
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  130 - تاثیر شهرت سازمانی بر رفتار مشتریان در شرکت بیمه البرز
  صدیقه طوطیان فرانک خدایاری مجید علی پناهی
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  131 - تأثیر ابعاد چهارگانه مسئولیت اجتماعی بر تصویر ذهنی از شرکت و رفتار مشتریان در شرکت بیمه ایران
  محسن فلاح حرمت اصغری وحید رضایی تبار
• Open Access Article
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  132 - The impact of corporate reputation and service quality on customer loyalty
  صدیقه طوطیان شهرزاد طیاران امید درویش زاده
  10.30495/jmemiau.2022.563233.1075
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  133 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان
  محمد طالقانی فروزش فلاح حسن پور
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  134 - بررسی رابطه بین ابزارهای ترفیع تجاری و وفاداری مشتریان بانک ها (مطالعه موردی: بانک‌های خصوصی استان گلستان)
  عباس حاتمی نیوشا مفتاح
• Open Access Article
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  135 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
  mona manian bahram kheiri
• Open Access Article
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  136 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
  شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی
• Open Access Article
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  137 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
  hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani
• Open Access Article
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  138 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
  Kamran Yeganegi Maryam Ebrahimi
  10.30495/msds.2022.1949842.1032
• Open Access Article
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  139 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
  Maryam Darvishi
• Open Access Article
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  140 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
  mariam keshvari ندا پورخلیل مرجان خجسته فر
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  141 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
  Mohammad Bahrami Marzieh Yari Zanganeh
• Open Access Article
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  142 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
  نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی
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  143 - تأثیر سرمایه فرهنگی و عوامل اجتماعی بر سبک خرید مشتریان در فروشگاه تعاونی مصرف اتکا
  عزیز ابراهیمی اشلقی صمد نوروزی
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  144 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
  وحید وظیفه‌خواه ده‌جبار ناصر بای
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  145 - بررسی تأثیر کیفیت خدمات باشگاههای رزمی بر میزان رضایت‌مندی و وفاداری مشتریان
  فاطمه عبدوی خدیجه لطفییامچی حوریه دهقانپوری سمیه بدیری
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  146 - Return in Competitive Market by Fuzzy ANP and VIKOR
  M.T TaghaviFard N. Norouzi M. Amin Afshar A. Salamatbakhsh
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  147 - بررسی میزان رضایت مندی مشتریان از خدمات بانکداری الکترونیک (مطالعه موردی بانک ملی ایران شعب تهران )
  سید محمد دادگران مهدی علی شریفی
• Open Access Article
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  148 - The effects of sanctions on economics indicators of cosmetic industry.
  alireza sheikh shiva eslami
• Open Access Article
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  149 - Investigating the Relationship between Electronic Service Quality and Customer Confidence in Using Tourism Bank Online Services (Example: Tehran City)
  Aylin Khormali Mojtaba Moazzami Mina Faramarziplangar
• Open Access Article
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  150 - Design and presentation of brand personality marketing model to enhance customer loyalty
  reza begmoradi Alireza Rousta Esfandiar Doshmanziyari
• Open Access Article
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  151 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
  Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi
• Open Access Article
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  152 - Investigating the Consequences of Implementing a Centralized Registration System for Social Security Organization Insurers (Case Study: Social Security Administration West General Office)
  saeed hosseini qasemali bazaee
• Open Access Article
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  153 - Investigating the Impact of Business Unit Lifetime (Company Age) in Multidimensional Analysis Method for Predicting Legal Credit Risk of Legal Purchase (Case Study of Commercial Banks)
  Neda Razmi ali laalbar Soleyman Hasan nejad
• Open Access Article
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  154 - بررسی رابطه بین کیفیت خدمات بانکداری الکترونیکی با رضایتمندی، علایق رفتاری و استنباط مشتریان از خدمات الکترونیکی بانک ملّی (مورد مطالعه:بانک ملّی، شعب شرق تهران)
  جلال حقیقت منفرد مرضیه شعبانی بهمند
• Open Access Article
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  155 - تأثیر محیط فیزیکی و اجتماعی بر وفاداری مشتری با نقش میانجی‌گری رضایت مشتری
  زهره دهدشتی شاهرخ علی محمدی
• Open Access Article
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  156 - بررسی تأثیر توانمندسازی کارکنان بر رضایت مشتریان از طریق متغیر تعدیل‌گر فرهنگ سازمانی (شهرداری منطقه ۱۷ تهران)
  محمدرضا ربیعی مندجین مرتضی باقرزاده
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  157 - بررسی تاثیر بازاریابی داخلی بر میل به ماندگاری کارکنان در سازمانها و ادارات دولتی ( مطالعه موردی شهرستان ایلام)
  ناصر آزاد محسن صیدی بهمن نقدی
• Open Access Article
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  158 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمع‌های تجاری
  اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی
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  159 - بررسی نقش ارزش نام تجاری بر رفتار خرید
  بهروز قاسمی مهدی جوانمرد قصاب
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  160 - شناسایی عوامل تاثیرگذار برتوسعه تجارت الکترونیک با تاکید بر نقش شبکه های اجتماعی
  نرگس دل افروز امیرعلی تقوی علی قاسمی سیامک جعفری
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  161 - طراحی مدل ارزیابی ارزش دریافت شده از دیدگاه مشتری
  الهام فریدچهر
• Open Access Article
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  162 - طراحی مدل اثرات برون‌سپاری موفق بر کیفیت خدمات مشتریان (مورد مطالعه: دانشجویان دانشگاه‌های تهران)
  یاسر سبحانی فرد مهدی محمدی
• Open Access Article
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  163 - ارائه یک روش ترکیبی از ANP و VIKORدر زنجیره تامین سبز تحت محیط خاکستری جهت اولویت بندی مشتریان (مورد مطالعه: شرکت پخش فرآورده های نفتی منطقه فارس)
  علیرضا علی نژاد جواد خلیلی
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  164 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
  محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده
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  165 - الگویی برای ارزیابی کیفیت خدمات ارایه شده به مشتریان
  وحیدرضا میرابی ادوارد زادوریان
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  166 - شناسایی و رتبه‌بندی عوامل مؤثر بر رضایت مشتریان از خدمات اینترنتی شرکت مخابرات (مطالعه‌ای بر مشتریان مخابرات شهرستان سبزوار)
  مجید هلالی فرد حسین وظیفه دوست
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  167 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
  zahra shirazian
• Open Access Article
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  168 - رابطه سیاست تقسیم سود شرکت‌ها با عرضه‌کنندگان و مشتریان عمده کالا و خدمات
  فاطمه صراف منصوره چاووشی تهرانی
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  169 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
  Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand
• Open Access Article
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  170 - The role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs
  mahdi shalbaf shirvani Ebrahim Ali Razini Rahmani Abdorahim Rahimi Nader Mohaghegh
• Open Access Article
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  171 - Designing an Inference System Based on Hierarchical Fuzzy Rules for Validating Bank Clients.
  masome tadris hasani Maghsoud Amiri
• Open Access Article
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  172 - The Use of Delphi-Fuzzy and Fuzzy-DEMATEL Approach to Identify and Evaluate Effective Factors on Credit Risk of Real Bank Melli Customers in Iran
  Masoud Rezaei Aghmashhadi Gholamreza Mahfoozi Farzad Rahimzadeh
• Open Access Article
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  173 - Application of Fuzzy Delphi Integrated Approach / Multiple Logistic Regression in Identifying and Assessing the Credit Risk of Real Bank Mellat Customers
  sirous Azizollahi Mahdi Madanchi Zaj ghasem Mohseni Mehrdad Hosseini Shakib
• Open Access Article
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  174 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
  mahdi dadras sina nematizadeh azam rahiminik
• Open Access Article
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  175 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
  abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin
• Open Access Article
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  176 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
  Rasoul Salmasi Jafar Sadegh Feizi
• Open Access Article
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  177 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
  mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi
• Open Access Article
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  178 - Providing a Strategy to Improve the Quality of Customer Services in the Supply Chain
  Alireza Agha gholizade sayar Mehdi Izadyar Reza Gharaeepour Fatemeh Eskandar
• Open Access Article
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  179 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
  Amir Khalafi Datis Khajeheian Ali Badizadeh
• Open Access Article
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  180 - Meta-Analysis o Factors Affecting Customers' Preferences in Selecting a Bank
  naser Ghabouli ALIREZA Bafandeh Zendeh Samad Aali
• Open Access Article
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  181 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
  hosain vazifehdost hosein khajehnobar maryam abdoli
• Open Access Article
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  182 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
  Nader Jafari Haftkhani, Abbas Rahimi
• Open Access Article
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  183 - تعیین پایایی، روایی و ساختار عاملی پرسشنامه کیفیت خدمات باشگاه‌های بدنسازی و ایروبیک از دیدگاه مشتریان
  احمد محمودی حسین عبدالملکی آرزو خنجری
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  184 - بررسی مدل ساختاری رعایت اخلاق کارکنان مجموعه‌های ورزشی شهرداری کرج بر سه بعد رفتاری قبل، حین و بعد از استفاده مشتریان: نقش میانجی نگرش
  رسول مرادی هزاری انسیه فردی اکبر درخشان
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  185 - تأثیر مرچندایزینگ بر ارزش درک شده خرید توسط مشتریان فروشگاه‌های ورزشی
  کاظم چراغ بیرجندی افسانه میرمرادزهی
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  186 - Evaluating the Relationship between Managers’ leadership Styles and Customer Satisfaction in Sport Clubs: The predictive role of personality attributes in the leadership styles of general managers
  hashm purrezaian zinat nikaeen ali zaeri
• Open Access Article
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  187 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
  sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi
• Open Access Article
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