List of Articles تبلیغات

• Open Access Article
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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
  tara taefi vahidreza Mirabi Ghasemali Bazaee soheil sarmad saeidi
• Open Access Article
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  3 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
  mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
• Open Access Article
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  4 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
• Open Access Article
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  6 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Hamed Davari Amirnaser Akhavan
• Open Access Article
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  7 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  8 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  9 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  10 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
  fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
  10.30495/enkn.2023.71440.1062
• Open Access Article
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  11 - SHARIA SUPERVISION MODEL ON MEDIA ADVERTISING
  reza razi Afsaneh Mozaffari Ali akbar Farhangi
• Open Access Article
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  12 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
  seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
• Open Access Article
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  13 - Advertising on products body, a convergent media
  Marieh Ghezelsofla Ali Morovati
• Open Access Article
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  14 - Analyzing the Identity and Other Circuits in the Moderationist Discourse (Case Study: the Campaign Films of the 11th and 12th Presidential Elections)
  Somaye Shokati Moqarab
• Open Access Article
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  15 - The Study of the Suggested Model of Producing Commercial Advertisements in Radio
  Seyyed Amir Yusef Fakhar Hassan Khojasteh Bagherzadeh Ali Akbar Razmjoo
  10.30495/mediastudies.2022.66830.1451
• Open Access Article
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  16 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  17 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
  دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
  10.30495/mediastudies.2022.60970.1389
• Open Access Article
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  18 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
• Open Access Article
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  19 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
  Akram Salari Seyed Alireza Afshani Shadi Zabet
  10.30495/mediastudies.2023.74147.1530
• Open Access Article
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  20 - Study of the use of new technologies in lie detectors in televised election debates
  aliakbar razmjoo mohadeseh razmjoo
  10.30495/mediastudies.2022.66902.1453
• Open Access Article
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  21 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
  Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
  10.30495/mediastudies.2023.66163.1438
• Open Access Article
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  22 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
  علی اکبر فرهنگی بیتا شاه منصوری
• Open Access Article
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  23 - بررسی شیوه های تبلیغات سیاسی در فضای مجازی از نظر دانشجویان ارتباطات
  محمد سلطانی فر افسانه مظفری شهناز هاشمی سمانه هداوندخانی
• Open Access Article
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  24 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
  Hashem Aghazadeh Taher Roshandel Arbatani Sama Banifazel
• Open Access Article
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  25 - The New Definition of Islamic Tabligh
  Hassan Sabilan Ardestani
• Open Access Article
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  26 - بررسی رابطه میان تماشای تبلیغات تلویزیون با میزان مصرف گرایی
  لیلا نیرومند سمیه تاجیک اسماعیلی نازنین ملکیان سبیکه شاه کوهی
• Open Access Article
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  27 - A Survey on the Effect of Television Advertisements of Tehran Province Water and Sewage Co. on Water Economization among the Citizens of Tehran
  Bita Shahmansouri Fatemeh Tavakol
• Open Access Article
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  28 - شناسایی ابزارهای مؤثر تبلیغات فرش دست باف ایران از نگاه خریداران داخلی
  سمیه تاجیک اسماعیلی ماندانا صنیعی محمد صادق اسدی رازی
• Open Access Article
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  29 - بررسی تاثیر خصوصیات ادراک شده ازتوصیه کننده تبلیغات افواهی (ارتباط گفتاری) بر انتخاب برند محصولات تکنولوژی ارتباطی
  هما درودی
• Open Access Article
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  30 - Studying and Prioritizing of Effective Elements on Reducing Digital Gap in Iran with Emphasizing on Role of Rural ICT Offices (Case Study: Villages of Qom Province)
  Hadi Abbasi kasbi Iraj Soltani
• Open Access Article
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  31 - میزان تاثیر گذاری تبلیغات تجاری تلویزیون بر مصرف گرایی مخاطبان
  لیلا نیرومند
• Open Access Article
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  32 - نقش پیام تبلیغاتی رسانه بر اساس مدل (A. I. D. A) بر روی رفتار مصرف کننده (در فروشگاه های عرضه کننده لوازم خانگی، غرب تهران)
  هما درودی
• Open Access Article
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  33 - Semiotics of Moral Outdoor Publicities in Tehran, Case Study of “War, Work, till Victory…” Publicity Collection
  Arash Taheri Afsaneh Mozaffari
• Open Access Article
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  34 - مطالعه نقش سواد رسانه ای دانشجویان در میزان تأثیرپذیری آنها از تبلیغات تجاری
  خیری زنده بودی فاطمه زنده بودی
• Open Access Article
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  35 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
  Mohammad Soltanifar Afsaneh Mozaffari Mehdi fattahi
• Open Access Article
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  36 - بررسی تأثیر تبلیغات تجاری شبکه های ماهواره ای فارسی زبان بر نگرش مخاطبین و اقدام آنها به خرید
  فیروز دیندار فرکوش آرزو حیدربیگی
• Open Access Article
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  37 - سنجش میزان توجه مردم شهر مشهد به تبلیغات بازرگانی پخش شده از سیمای محلی
  عبدالرضا شاه محمدی نسرین احمدی اسکویی
• Open Access Article
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  38 - Comparison of the mixed of marketing academies with volleyball clubs in Tehran province
  Zynalabedin Fallah Bahman Tayebi Mohammad Armin
  10.30495/jism.2022.21691
• Open Access Article
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  39 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  40 - نقش تبلیغات و علائم تجاری در حمایت از حق آگاهی مصرف کننده با مطالعه ی تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد
• Open Access Article
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  41 - حقوق مصرف‌کننده در مرحله پیش قراردادی با مطالعه تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد اکرم بهشتی
• Open Access Article
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  42 - A survey of Firoozabad school teacher’s view toward political factors which affect the rate of people’s turnout in presidential elections
  Saeed Ahmadi Abdolrasoul Ahmadi
• Open Access Article
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  43 - عوامل پیش‌بینی‌کننده تبلیغات شفاهی مشتریان در مرکز ناباروری یزد در سال 1393
  محمد رنجبر عزت آبادی مهناز ایوگی عارفه دهقانی تقتی نجمه باقیان
• Open Access Article
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  44 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
  Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
• Open Access Article
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  45 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  46 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
  mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
  10.30495/jhm.2023.72897.11126
• Open Access Article
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  47 - Conceptualizing Social Health through Viral Advertising
  shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini
  10.30495/jhm.2023.74753.11153
• Open Access Article
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  48 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  49 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
  Mohamad Rahim Esfidani Emad Rahmanian
• Open Access Article
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  50 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
• Open Access Article
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  51 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
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  52 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  53 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
  ALI SHAHABI reza radfar
• Open Access Article
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  54 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
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  55 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  56 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  57 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
• Open Access Article
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  58 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  59 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  60 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  61 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  62 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  63 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  64 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
  Mohammad Javad Taghipourian neda Ashtiani
• Open Access Article
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  65 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
  Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
• Open Access Article
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  66 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
  Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali
• Open Access Article
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  67 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  68 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  69 - Designing a Green Marketing Development Model for Organic Products
  omid mohammadi ali pirzad Seyed Najmeddin Mousavi
• Open Access Article
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  70 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  71 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  72 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  73 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
  A. Shekari F. Rahimi S. Korahi moghadam
• Open Access Article
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  74 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  75 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  76 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
  K. Heidarzadeh M. Behboudi A. Ardakani
• Open Access Article
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  77 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
  A. A. Farhangi M. Firooziyan A. Moosavian
• Open Access Article
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  78 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
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  79 - The Affect of Selected Marketing Mix Elements on Brand Equity
  K. Heidarzadeh S. A. Zarbi
• Open Access Article
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  80 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  81 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
  R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
• Open Access Article
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  82 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  83 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
  F. Ghouchani Sh. Hashemnia R. Eghbal
• Open Access Article
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  84 - Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach
  R. Radfar A. Shahabi
• Open Access Article
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  85 - A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models
  S. Karkhanei Sh. Mohammadi
• Open Access Article
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  86 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
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  87 - The role of advertising on the community of cultural products, among of families in Tehran city
  Nazli Abdollahi محمد سلطانی‌فر عباسعلی gh
• Open Access Article
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  88 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
• Open Access Article
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  89 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
  Gholamreza maleki farsani Ali Rashidpoor reza ebrahimzadeh dastjerdi
• Open Access Article
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  90 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
  Diba hashemi fesharaki Reza Ebrahimzadeh akbar etebarian Alborz Ghitani
  10.30495/jcm.2022.65724.1582
• Open Access Article
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  91 - Opportunities and challenges of the Islamic Propagation Organization for Planning Methods against diversion
  سید رضا صالحی امیری فاطمه مطهری
• Open Access Article
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  92 - THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL
  Z. Broumand S. R. S. Amire A. Heydari
• Open Access Article
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  93 - Effects of management and advertisement planning in development of milk consumption culture in Iran
  سید اسدالله اطهری مصطفی رهگذر
• Open Access Article
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  94 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks
  yazdan shirmohammadi Farzane Abedi
• Open Access Article
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  95 - توریسم، توریسم فرهنگی، توسعه توریسم فرهنگی، راهکارهای تبلیغاتی، مدیریتی، کارآفرینی
  سید رضا صالحی امیری سعید sh
• Open Access Article
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  96 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
  Mohammad Jafar Javadi Seyed Vahid Aqili
• Open Access Article
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  97 - Measuring the effect of the color of environmental advertisements on the urban landscape of Mashhad's Felestin Street
  pouya matini Hadi Sarvari
• Open Access Article
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  98 - Studying the Relationship between Urban Advertising and Citizenship Awareness
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• Open Access Article
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  99 - The relation between visual image of regions within city of Tehran and the expected behavior of citizens
  نیره زیبایی دکتر راضیه رضا زاده
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  100 - Study and evaluation of outdoor advertising in urban spaces (Case study: distance between Enqelab square and Valiasr intersection in Tehran city)
  omid heydari Lobat zebardast faheime asgarirad
  10.22034/jest.1970.14728
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  101 - Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria
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  102 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
  Farzad Zahedi Bodaghi Khajeh Noubar  Hossein Morteza Mahmoudzadeh Sohrab Yazdani
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• Open Access Article
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  103 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank)
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• Open Access Article
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  104 - Double diffusive reaction-convection in fluid layer with viscous fluid
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  105 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
  Mahsa Zamiri Azadeh Sharifi noghabi
• Open Access Article
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  106 - Analysis of the duties of mass media from the perspective of Quranic jurisprudence and Iranian law in media propaganda
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  107 - بررسی نقش حکمروایی خوب شهری در مدیریت و برنامه‌ریزی گردشگری شهر سمنان
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• Open Access Article
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  108 - بررسی کارآیی تبلیغات در راستای گردشگری مبتنی بر جغرافیایی شهری
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• Open Access Article
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  109 - Jurisprudential issues and rules in television commercial advertising
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• Open Access Article
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  110 - A Study of Challenges and Strategies for Informed Political Participation in the Election System of the Islamic Republic of Iran
  Mohammad Arianpour Morteza Abazari Khalil Bahrami Qasr Chemi
  10.22034/sej.2022.1945240.1399
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  111 - The Comparison of Common and Expert People’s Opinions About the Related Factors on the Effectiveness of Commercial Advertisement
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  112 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
  hadi seyedfazli Vahidreza mirabi karim hamdi
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  113 - The Analysis match of identity Form and content advertising Sport with Strategic purporsts Islamic-Iranian model of progress
  HAMID MOEINFARD Rasool Nazari
  10.30486/4s.2023.1983318.1116
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  114 - Investigating the function of environmental advertising in urban spaces and its effect on promoting social resilience in Tehran city
  Abbas Mohammadiyan Mohammadreza Ghaedi Alireza Biabannavard Sarvestani
  10.30495/juepd.2023.1982602.1165
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  115 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
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• Open Access Article
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  116 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
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• Open Access Article
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  117 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
  Ali Mohaghar Shahram Hashemnia Seyed Hojjat Bazazzadeh Roya Eghbal
• Open Access Article
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  118 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries
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  119 - The role of social comparison and advertising at Fashion victim through peer
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  120 - Examining e-commerce opportunities in Metaverse
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• Open Access Article
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  121 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
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  122 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
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  123 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
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• Open Access Article
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  124 - ارائه الگویی از روابط علت و معلولی اثربخشی تبلیغات برای صادرات محصولات غیرنفتی استان آذربایجان شرقی به کشورهایCIS
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  125 - تبیین فرآیند رفتار مشتری مداری مدیریت اقناع رسانه ای تحلیل مسیر عوامل مؤثر بر مدیریت اقناع تبلیغات شبکههای اینترنتی و ماهواره ای بر خرید و مصرف مخاطبان
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  126 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
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  127 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
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  10.30495/educ.2023.1934724.2721
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  128 - Presenting the pattern of cognitive and emotional elements in visual advertisements
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  129 - Customer Relationship Satisfaction
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  130 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
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  131 - The Effect of Internet Advertising on Electronic Banking Services
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• Open Access Article
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  132 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
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  133 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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  134 - The uses of subliminal messages in political propaganda
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  10.30495/jss.2022.1943072.1393
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  135 - The examination of the role of tendency to language and ethnic identity on the preference of commercial advertising language
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• Open Access Article
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  136 - Comparative study of female representation in the commercials of channel 3 and Gem TV
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• Open Access Article
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  137 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
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  138 - Epistemology of Media Entrepreneurship and its Measuring in Media Organization
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  139 - A study of factors effecting the attraction of industrial units in Iranian exhibition centers (Case study: Tabriz international exhibition co.)
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  140 - Explain and Analyze the Umayyad Propaganda Approaches
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  141 - Explaining Strategic Planning of Polotourism Development in Iran
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  142 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
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  143 - The Role of Tourism Boards in the Development of Tourism in Isfahan
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  144 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
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  145 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
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• Open Access Article
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  146 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
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• Open Access Article
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  147 - The effect of Western media propaganda on the national security of the Islamic Republic of Iran through identity crisis
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  10.30495/pir.2019.668892
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  148 - Factors Affecting the Voting Pattern of People of Ardal City in the Elections of Majlis Islamic Council
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  149 - A study of the viewpoints of residents of Tehranian citizens about environmental cultural propaganda and their priorities
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• Open Access Article
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  150 - .
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  151 - .A study of the viewpoints of residents of Tehran about cultural environmental advertisements and their priorities
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  152 - بررسی نقش حکمروایی خوب شهری در مدیریت و برنامه‌ریزی گردشگری شهر سمنان
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  153 - بررسی کارآیی تبلیغات در راستای گردشگری مبتنی بر جغرافیایی شهری
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  154 - Investigating the effective elements and components of the poster advertising model in the field of public health
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  155 - Structural Modeling of Local People Attitude towards Tourism Impacts by Modifier role of Social Advertising
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  156 - The Impact of Visual Media in Promoting Rural Consumption (Case Study: Rural District of Tabadakan, Mashhad County)
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  157 - .
  رضا عبدالرحمانی
• Open Access Article
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  158 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
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  159 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
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• Open Access Article
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  160 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
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  161 - بررسی تأثیر ایجاد کنجکاوی ناشی از تبلیغات بر رفتار مصرف کننده ورزشی
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  162 - بررسی تاثیر سرمایه فرهنگی با نقش میانجی تبلیغات محیطی بر رفتار خرید مصرف کننده (مورد مطالعه: مشتریان کتاب فروشی‌های شهر اصفهان)
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  163 - بررسی تاثیر ویژگی‌های تبلیغاتی رسانه‌های اجتماعی بر قصد خرید مشتری (مطالعه موردی: کاربران شرکت ایرانسل در شهر تهران)
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  164 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
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  165 - بازاریابی و نقش تبلیغات در صنعت ورزش
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  166 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
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  167 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
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  168 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
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• Open Access Article
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  169 - Islamic Jurisprudence's Approach to Modeling
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  170 - قرادادهای منعقده در محیط اینترنت در حقوق ایران و فرانسه
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  171 - The effects of advertising on social networks on the financing of small and medium enterprises
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  172 - Identifying the motives of electronic recommendation advertising in social media and improving the organization's financial approach
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  10.30495/fed.2023.705600
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  173 - آسیب شناسی تبلیغات تجاری ایران
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  174 - نقش تبلیغات رسانه‌ا‌ی در الگوی مصرف مراجعه‌کنندگان فروشگاه‌های شهروند در تهران
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  175 - نقش تبلیغات تلویزیونی در توسعه بانکداری الکترونیکی بانک تجارت
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  176 - تحلیل محتوی تبلیغات تجاری رادیو جوان با تاکید بر ارزش های فرهنگی و اجتماعی در زمستان 1389
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  177 - بررسی میزان اثربخشی تبلیغات پست‌بانک در میان مشتریان خود در شهر تهران
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  178 - مطالعه پیرامون شیوه ها و سبکهای نوین تاثیر تبلیغات تجاری تلویزیون بر رفتار مصرفی زنان شمال و جنوب تهران
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  179 - نقش تبلیغات محیطی(تبلیغات بدنه اتوبوس های درون شهری)بر ترغیب مخاطب به خرید کالا در منطقه 14 تهران
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  180 - بررسی میزان استفاده از پادکست و وودکستینگ در تبلیغات اینتر نتی(تجاری-بازرگانی)از دیدگاه مدیران شرکت های تبلیغاتی
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  181 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
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  182 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
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  183 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
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  184 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
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• Open Access Article
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  185 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
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• Open Access Article
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  186 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
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• Open Access Article
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  187 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
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  188 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
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  189 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
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  190 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
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• Open Access Article
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  191 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند)
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  192 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
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  193 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی
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  194 - تأثیر نگرش به اطلاعات ارائه شده در تبلیغات سرزبانی الکترونیکی و نگرش نسبت به وبسایت بر اثربخشی تبلیغات سرزبانی الکترونیکی(موردمطالعه:صنعت خرده فروشی-آنلاین)
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  195 - تأثیر تبلیغات در شبکه‌های اجتماعی بر قصد خرید در صنعت کالاهای تند‌گردش
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  196 - بررسی عوامل موثر بر خرید تفننی در فروشگاه‌های زنجیره ای رفاه شهر تهران
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  197 - تأثیر رنگ‌ها بر کارآیی تبلیغات
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  198 - الگویی ساختاری برای تبلیغات شفاهی (دهان به دهان)مشتریان بر اساس مزایای ارتباطات و عوامل کیفی خدمات (مورد مطالعه:خطوط هوایی در شهر ایلام)
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  199 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
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  200 - تأثیر هزینه آموزش و هزینه تبلیغات بانکداری الکترونیکی بر افزایش جذب سپرده های بانکها (مطالعه موردی بانک صادرات استان مازندران )
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  201 - بررسی موانع توسعه سرمایه گذاری بخش خصوصی در صنعت جهانگردی ایران
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  202 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
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  203 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
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  204 - The Role of outdoor advertising (billboards, television urban) on the participation of citizens in the implementation of the blue sky, the earth clean
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  205 - The Effect of Informatin Environment on impact of between Advertising Expenses and Stock Price Crash Risk
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  206 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
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  207 - The Effect of Word of Mouth Advertising on Customer Preferences
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  208 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
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  209 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
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  210 - The Role of Advertisements in Body Management. (Case Study of Kermanshah citizens)
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  211 - Designing a Paradigm Model of Ambiguous Marketing of Sports Products with a Data-Based Approach
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  212 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
  abbas khodayari seyavash khodaparast javid pourabdi
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  213 - .
  محمد کمالی گوکی Ardshir kazemi mohammadjavad soltani
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  214 - The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
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  215 - The Study of The Relationship between Art and Political Usage of it by Fathali Saha Qajar
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  216 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
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  217 - Localization of knowledge management categories based on the basic model of knowledge building In the artistic field of the Islamic Propaganda Organization
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  218 - The amount of social trust on advertisements of online social networks
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  219 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
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  220 - نقش تبلیغات رسانه‌های ارتباط جمعی بر مشارکت سیاسی دانشجویان
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  221 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
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  224 - A digital marketing model based on electronic advertising
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  227 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
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  228 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
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  230 - Urban Advertising And Its Impact On Citizens' Behavior With A Focus On Social And Cultural Changes (Case Study: City Of Isfahan)
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