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Open Access Article
1 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
2 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
3 - Provide Customer Relationship Management Model for Social Media-Based Businesses
Hossein Daneshmehr reza radfar Kambiz Heidarzadeh Hanzaee -
Open Access Article
4 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur -
Open Access Article
5 - Internet governance, main actors, governments and social media:a meta synthesis approach
AmirMohsen Mousavi -
Open Access Article
6 - Implementation of digital marketing policy in the field of social networks With a data foundation approach
nadia mohseni ali norozi mobarake abdalah naami mohamad reza kashefi neyshabori -
Open Access Article
7 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
8 - Studying the relationship between mass media and social alienation (Case study of Tabriz University students)
محمدباقر علیزاده اقدم saeed soltani Firoozeh Alizadeh Soheila Babaiee Azar -
Open Access Article
9 - Exploring the Banking System Media Model of Economic Strength Resilience during Social Media Warfare & Coronavirus Pandemie: A Grounded Theory Study
Mohammadjavad Khomami Faeze Taghipour Saeed Sharifi -
Open Access Article
10 - The study of Iranian users’ reasons in preferring Telegram on other Instant Messaging Applications
حسین کرمانی -
Open Access Article
11 - Identification of Measures for Performance Evaluation of Platform-Based Audience Engagement Social Media in Iranian Automobile Industry
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
12 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
13 - Investigating the Impact of Social Media on Entrepreneurship Development: Explaining the moderating role of Digital Technologies and Social Norms
Aidin Salamzadeh Morteza Hadizadeh Samira Sadat Mortazavi -
Open Access Article
14 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi -
Open Access Article
15 - The Study of Virtual Life Dimensions of First and Second High School Students; the Analysis of Access, Attitudes to Social Media, Learning, and Online Interactions
hadi khaniki fateme noorirad mina yamini firouz -
Open Access Article
16 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili -
Open Access Article
17 - A persuasive strategy for advertisement on social media
Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri -
Open Access Article
18 - Producing Social Media Content Based On the Attribute of Personality and Learning to Increase Media Literacy
taqva kulivand Mozhde Rabbani Najmeh Sedrpoushan -
Open Access Article
19 - Multi-Screen Media Consumption and Strategies Ahead
Omid Jahanshahi Vahid Aghamohseni -
Open Access Article
20 - Social Media and Managing to Provide Bank Services to the Digital Generation Through the Use and Gratification Theory Approach.
Ali Akbar Farhangi Majid Heidari -
Open Access Article
21 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan -
Open Access Article
22 - Social Media Role in Marketing and its Impact on Organization's Structure
Seyyed Abdollah Sajjady Jaghargh Alireza Gharaati Majid Heidari -
Open Access Article
23 - The Effect of Social Network Use on EFL Learners’ Second Language Achievement: An Investigation into their Attitudes
Farzaneh Khodabandeh -
Open Access Article
24 - Identifying the Pattern of Social Networks in Promoting Mazandaran's Social Capital
Shahriar Sajedi Reisi Davood Doagouyan Ali Rahmani Firuzjaee Majedeh Gholipoor -
Open Access Article
25 - Economic Capacities of Social Networks for the Media
ali mesrian Ataollah Abtahi Ali Asghar Mahaki Mohammad Soltanifar ali Geranmayepour -
Open Access Article
26 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
27 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
28 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
29 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
30 - The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram)
Nahal Khodadi rahim mohtaram masoumeh jafari -
Open Access Article
31 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
32 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
33 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
34 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
35 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh -
Open Access Article
36 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
37 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdani -
Open Access Article
38 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour -
Open Access Article
39 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
40 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
Mahsa Ebrahimi Ehsan Abedi -
Open Access Article
41 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
farinoosh lazar -
Open Access Article
42 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour -
Open Access Article
43 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. Kenarehfard -
Open Access Article
44 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)
maryam abdoli -
Open Access Article
45 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks
yazdan shirmohammadi Farzane Abedi -
Open Access Article
46 - Mazandaran social media and social and cultural capital
davood doagooyan shahriar sajedi Ali Rahmani Firoozjah majedeh gholipour -
Open Access Article
47 - Social Media; the Nature, Functions and Challenges
Seyed Vahid Aqili Morteza Ghasemzadeh Araqi -
Open Access Article
48 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
Farzad Zahedi Bodaghi Khajeh Noubar Hossein Morteza Mahmoudzadeh Sohrab Yazdani -
Open Access Article
49 - Social media marketing and brand social identity focusing on customer engagement in the investment process
peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel -
Open Access Article
50 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
farinoosh lazar Reza Kiani -
Open Access Article
51 - The Role of Awareness and Knowing the Environment in Creating Sustainable Ecotourism (Case Study: Ilam County)
Pakzad Azadkhani -
Open Access Article
52 - The Impact of Using social media on the Social Identity and Job Performance of Employees in the Sport Organization of Tehran Municipality
Alireza Zand GhilamReza Faraji Alireza Taati Kovarim -
Open Access Article
53 - Predicting social media addiction in adolescent student based on depression and narcissistic personality considering the mediating role of self-disclosure
Haydeh Haeri simin bashardoust Hayede Saberi -
Open Access Article
54 - The Effect of Teaching Vocabulary via Textbook versus Social Media on Creativity Level of Iranian EFL Learners
Sara Norouzi Sedeh Omid Tabatabaei -
Open Access Article
55 - Comparing The Effect of Discussion Through Social Media and Conventional Group Discussion On Knowledge, Attitude and Health Behavior of Girl Adolescents
Seyed Abbas Razavi Marzieh Kalbali Gholamhosein Rahimidoost -
Open Access Article
56 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
Jafar Ramak homa Doroudi -
Open Access Article
57 - Identifying and prioritizing the barriers of using Instgaram for developing small businesses in Karaj
hamid hemmati homa Doroudi -
Open Access Article
58 - Assessing Isfahan People Attitude Regarding Use of Cyberspace and Social media in Dentistry Field in 2022
Kimia Yazdani Fatemeh Rashidi Meybodi Meysam mahabadi Milad Safaripour -
Open Access Article
59 - Developing a sociological model for institutionalizing public sports among students of Payame Noor University in Kermanshah province
Ali Karimi Hesamaldin Alidousti -
Open Access Article
60 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
Habibollah Majidian Mahdi Mahmoudzadeh Vashan Hossein Hakimpour -
Open Access Article
61 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
Yones Kafilaleh Hossein Bodaghi Khajeh Noubar Alireza Motemani Aliakbar Peyvasteh -
Open Access Article
62 - Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior
Reyhaneh Toudeh Bahambari Hossein Hakim pour Mehdi Mahmoudzadeh Vashan Hamid Rezaeifar -
Open Access Article
63 - Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) as a solution for Management Information Systems (MIS)
Yazdan Shirmohammadi Parisa abiyaran Mike Peters -
Open Access Article
64 - Investigating the Role of Social Media in Digital Supply Chain Resilience with a Hybrid Approach
Farhad Jahangiri Abolfazl Danaei Mahsa Akbari Younes Vakil AlRaaya -
Open Access Article
65 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
Moahammad Bashokouh Ajirloo Vahideh Ebrahimi Kharajo -
Open Access Article
66 - Examining Students' Views on the Use of Instagram and Written Text During the Corona
Negin Heidarizadeh -
Open Access Article
67 - Identification and ranking of motivation to follow sports teams in Instagram based on Uses and Gratifications Theory (Case study: Tehran Perspolis Team)
Abed Mahmoudian Saeed Sadeghi Boroujerdi Sara Gharibi Mojtaba Ghasemi sieani -
Open Access Article
68 - The Scientometric of Social Media Marketing Position in International Islamic Research
Fatemeh Abolhasani targhi Seyyed Hassan Hataminasab Mohammad Soltanifar -
Open Access Article
69 - Designing a social media marketing model with an emphasis on economic and religious factors in retail chain stores
leila Andervazh Azadeh sanjouri neda marzoghpor mohsen najafi -
Open Access Article
70 - Survey the Role of Social media marketing and e-wom on Brand Image and Purchase Intention in Iranian Food Industry
Sepideh Samie Seyed Mohammad Tafreshi -
Open Access Article
71 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei -
Open Access Article
72 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran -
Open Access Article
73 - Sociological and Political Explanation of the Factors Affecting Female Infidelity in the Family
javad darvish Mansur Haghighatian seyed naser hejazi -
Open Access Article
74 - Determining COVID-19 Tweet Check-Worthiness: Based On Deep Learning Approach
hosniyeh safiarian Mohammad Jafar Tarokh MohammadAli Afshar Kazemi -
Open Access Article
75 - A Survey of Fake News: definition, features, detection approaches, crisis management process and open research issues
Mojgan Farhoodi -
Open Access Article
76 - Social Media and Communicative Marketing Strategies in Modern Banking
Majid Heidari Ali Delavar Seyyed Abdollah Sadjadi Ali Akbar Farhangi Kamran Mohamadkhani -
Open Access Article
77 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
78 - The role of social media marketing activities in the development of customer equity
Mani Arman Mohabbat Javidfar -
Open Access Article
79 - Uncertainty Identification in Microblogs
Fairouz Zendaoui Walid Khaled Hidouci Saeed Rouhani -
Open Access Article
80 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
Akram Ghelichkhan Sina Nematizadeh Hamid reza Saeednia Seyed Kamran Nourbakhsh -
Open Access Article
81 - Sociological explanation of the role of social media on the degree of ethnic convergence
Hesam SHirazeh mohabat Mohammad Abbaszadeh Mehran Samadi Samad Abedini -
Open Access Article
82 - Sociological study of the effect of social classes and social media on social cohesion (Case study; Andimeshk city)
Shahla Sohrabi Samireh Mehrdad Navabakhsh Zahra Hazrati Soumea -
Open Access Article
83 - Investigation of the social factors associated with early marriage in Naghadeh
Habibe Ebrahimi Sirous Fakhrayi -
Open Access Article
84 - The role of media literacy in the production of social capital among the youth of Mazandaran province
Shahryar Sajedi Raeesi Davood Doagooyan Ali Rahmani Firozjah Majedeh Gholipour -
Open Access Article
85 - Investigating the Relationship between the Use of Modern Social Media and the Tendency of Tabriz Youth to Deviant Behaviors
Mahmoud Elmi Masoud Ghazizadeh Khosroshahi -
Open Access Article
86 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
Firozeh hajialiakbari narges moosavi -
Open Access Article
87 - Comparative study of the criminal policy of disseminating false information in virtual media
seyyed nasrollah ebrahimi amirreza mahmoudi Seyedeh mahshid Miri balajorshari -
Open Access Article
88 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
Peiman Valipour Parvin Rahmanpour -
Open Access Article
89 - Relationship between Using Mobile Phone’s Virtual Social Media and Students’ Academic Procrastination, Feeling Lonely and Mental Health
Majid Soleymani Esmaeil Sadipoor Hassan Asadzadeh -
Open Access Article
90 - The role of social media in student information behavior (Case Study: Yazd High School Students)
Hamed Fallah Tafti Fatemeh Montazeri Sanij Mohammad Bigha,m -
Open Access Article
91 - Identifying the dimensions of social media on cultural management with a competitive approach in universities: a qualitative analysis based on the opinion of subject experts.
seyedeh somayeh Asadollahzadeh bali Fatemeh Taheri, aliasghar shojaee -
Open Access Article
92 - Explaining the relationship cyber harassment in social media with academic adaptation and interaction of students in the context of electronic learning management system (LMS)
Mahsa Taghipour ahmad mirgol parisa Bahari akram hafezi -
Open Access Article
93 - The Impact of New Social Media on the Yemeni Conflict (2020-2011)
fereshteh bahramipoor azadeh olfati Najva hazeri -
Open Access Article
94 - Investigating the Factors Affecting the Social Cohesion of Andimeshk (Case Study; Citizens of Andimeshk in 2016-2017)
Shahla Sohrabi samire مهرداد نوابخش Zahra Hazrati someeh -
Open Access Article
95 - Investigating the Factors Affecting Social Cohesion in Andimeshk in 2016-2017)
Shahla Sohrabi samire Mehrdad Navabakhsh Zahra Hazrati someeh -
Open Access Article
96 - Opportunities for Facebook to Improve Knowledge Transfer to Farmers and Enhance Agricultural Extension
Padraig Wims Aine Galvin -
Open Access Article
97 - Economic Effect of Social Media on Small Scale Poultry Farmers, Evidence from Nigeria
Abraham Falola Ridwan Mukaila Abisola Kudabo -
Open Access Article
98 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی -
Open Access Article
99 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
shayan basir mohammad reza azadehdel Maryam Ooshaksaraie -
Open Access Article
100 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
101 - Improving Agility through Social Media with the Mediating Role of Psychological Conditions
Furod Neamati Marzieh Heydari -
Open Access Article
102 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour -
Open Access Article
103 - Analysis the Position of Cognitive Components of Media Literacy in the Optimal use of Social Media (Case study: adolescents in Tehran)
نازنین نهرور Ali Akbar Farhangi Bahram Alishiri Abdollah Naami -
Open Access Article
104 - Investigating the Effect of Social Media Activities on E-commerce Satisfaction and Shopping Intention by Considering the Mediating Role of Trust and Moderating External Factors
Zahra Hojati Kooshali Mohsen Amini khozani Alireza Rousta -
Open Access Article
105 - Identifying the motives of electronic recommendation advertising in social media and improving the organization's financial approach
Rosha Makvandi Hossein Safarzadeh Hassan Esmaeilpour Mansoureh Aligholi -
Open Access Article
106 - Analysis of the Method and Political Objectives of Cyber Intervention Elements Associated with Russia in the US Presidential Election of 2016
Saeedeh Moradifar ali omidi -
Open Access Article
107 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
108 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi -
Open Access Article
109 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
110 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
111 - Identify the factors affecting consumer behavior through social media
masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh -
Open Access Article
112 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
113 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
114 - The relationship between Corona anxiety and social media addiction, depression and death anxiety in students of Shahid Chamran University of Ahvaz
mina maleki manijeh shehni yailagh -
Open Access Article
115 - The role of mass and social media in cultural changes with an emphasis on belonging to the national identity (Case study of Ardabil adolescents)
GHOLAMALI FARAJZADEH KHIAVI ashab habibzadeh ali jafari Mohammad Soltanifar -
Open Access Article
116 - The Role of Social Media in Public Diplomacy of Islamic Republic of Iran
Seyed Hamed Ameli Raha Kharazi azar Mohammad SoltaniFar Afsaneh Mozafari -
Open Access Article
117 - Investigating the Effects of the Intensity of Social Media Use on Deviant Behaviors in the Workplace through Techno-Stress
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi de cheshmeh, -
Open Access Article
118 - Investigating the effect of technical, organizational, and environmental factors on financial performance with the mediating role of social media in Toos Industrial Zone companies in Mashhad
Seyed Morteza Ghayour Baghbani Ahmad Nategh Golestan Fatemeh Golsorkh Abadi Naser Zeinabi -
Open Access Article
119 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
Mahsa Baghaei Datis Khajeheian Mohamad rahim esfidani -
Open Access Article
120 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
121 - Identify the Factors Affecting the Selection of Social Media and Provide the Necessary Strategy to Improve the Status of Internal Social Media
Mehdi Soltanifar -
Open Access Article
122 - Analysis of the Effect of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Supermarkets
abolfazl danaei moslem moeen -
Open Access Article
123 - Arab Spring Developments Domino in the Globalization and Development of Communications, and Farzad Mohammad Zade Ebrahimi
Seid Javad Emam Jome Zade Sanaz Rostam Jabri Farzad Mohammad Zade Ebrahimi -
Open Access Article
124 - Effective social factors on Islamic Azad University students orientation toward social media
Shima akbari Nazanin Malekian -
Open Access Article
125 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry
Nastaran Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia -
Open Access Article
126 - The Role of the Persian-Language Foreign Media Outlet "Iran International" in the September 2022 Protests in Iran from the Perspective of Agenda-Setting Theory
َAlireza Sarvestani farzad navidi nia Feredoun Akbatzadeh -
Open Access Article
127 - Sociological Analysis of the Representation of Consumerist Lifestyle on the Instagram Social Network
Amirhossein Haghparast mehrdad navabakhsh Asemeh Ghasemi -
Open Access Article
128 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
129 - Use of social media technology and its relationship with company performance with the mediating role of strategic customer relationship management capabilities
Akbar Valizadeh Oghani Nazli Rahimzadeh -
Open Access Article
130 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
131 - Cyber-Acculturative Factors Influencing Cybercultural Production and Consumption: A Cultural Economic Perspective
Sholeh Meraji Oskouie Kamran Mohamadkhani Mohammad Soltanifar -
Open Access Article
132 - The effect of virtual social media on risk taking in students
maryam talebdoost Mahnaz Amirpour Masoud Imanian Ardabili -
Open Access Article
133 - Exploring the factors that influence the credibility of fake news within social media users
Saeed Darvishi Ebtesam Razavi Dinani Hourieh Dehghanshad -
Open Access Article
134 - Presentation of Social Media Based Marketing Model in Iranian Food Products and Organic Drinks Industry Using theme Analysis
Asadolah Gholampour Abdollah Naami Asghar Moshabaki
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