List of Articles Consumer

• Open Access Article
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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
  somayeh alinejad masoud keimasi mohammad ali shahhoseini
• Open Access Article
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  3 - Macro analysis of decision making models predicting consumer buying behavior
  seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust
  10.30495/jmfr.2022.19494
• Open Access Article
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  4 - Presenting a shared value creation model based on consumer behavior in social platforms of digital businesses with a grand theory approach (case study of Abyaneh eco-residences)
  مهدی حکیمی ها hamid saeedi hossein vazifehdust
• Open Access Article
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  5 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  6 - The position of Tehran's Megamalls in The Consumption System. A Study of Baudrillard's Concepts of Simulacre and Simulation.
  Shahrooz Mandegar Langeroudi Hossein Ardalani Kaveh Bazrafkan
  10.71793/hoviatshahr.2024.795193
• Open Access Article
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  7 - Interactive Communication Channels and Their Appropriateness for the FMCG Business
  Aasim Munir Dad
• Open Access Article
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  8 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
• Open Access Article
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  9 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
  nesa mohammadi hamidreza saeidnia Kambiz Heidarzadeh
  10.30495/jomm.2022.61844.1844
• Open Access Article
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  10 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
  Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian
• Open Access Article
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  11 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
  Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour
• Open Access Article
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  12 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
  Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh
• Open Access Article
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  13 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
  beyza ghasemi mehd Rouholamini Ali sorayaei
  10.30495/jomm.2023.71246.2003
• Open Access Article
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  14 - Designing a neural marketing model with a consumer behavior approach in the banking industry
  Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza
• Open Access Article
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  15 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
  M. A. Abdolvand H. Abdolazimi
• Open Access Article
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  16 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
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  17 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
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  18 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
  N. S. Najafizadeh A. Mojoodi P. Ghasemi
• Open Access Article
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  19 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  20 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  21 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
  A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi
• Open Access Article
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  22 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
• Open Access Article
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  23 - Identifying the Factors that Influence Consumer Pricing Knowledge
  H. R. Saeidnia S. Alinejad
• Open Access Article
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  24 - Investigating the relationship between agile manufacturing and Business performance and the mediating role of cost performance
  Seyed Ahmad Khalifeh Soltani fatemeh hamedi
  10.30495/jma.2023.22417
• Open Access Article
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  25 - Develop a model to transform culture consumers into culture contributors in handicrafts
  Ibrahim Yazdi ali rashidpoor Iraj Soltani
• Open Access Article
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  26 - Effects of management and advertisement planning in development of milk consumption culture in Iran
  سید اسدالله اطهری مصطفی رهگذر
• Open Access Article
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  27 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer
  Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh
  10.30495/jisds.2023.73279.11898
• Open Access Article
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  28 - Sociological study of the role and impact of cultural consumerism lifestyle on inviromental behavior with a sustainable development approach. Case study: Citizens of Tehran metropolis
  Farzaneh Farhadian babadi علیرضا‏ محسنی‏ تبریزی مصطفی‏ ‏ ازکیا
  10.30495/jisds.2022.20671
• Open Access Article
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  29 - Investigation of Economic Effects of Energy Carriers Price Increases on the Composition of Consumption Expenditures of Urban Households
  Seed Mohamad Mehdi Ahmadi Jamshid Pajhuyan
• Open Access Article
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  30 - Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods
  sepideh najafi mehdi zakipour مجتبی امیری مجد
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  31 - The role of guarantee of legal and criminal executions in protecting consumer rights in genetically modified products
  elahe soleimani Shirin Shirazian Maryam afshari
• Open Access Article
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  32 - Typology of Iranian Consumers based on Values System and Lifestyles: A Clustering Method
  Zahra Saneian seyed mohammad Tabatabai-Nasab
  10.30495/jsm.2022.1961769.1666
• Open Access Article
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  33 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
  Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi
  10.30495/jsm.2021.1943025.1547
• Open Access Article
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  34 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
  Mohammad Khorsandi-Fard Reza Ismaeelzadeh
• Open Access Article
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  35 - A Study of Our Share in Complete Growth and Development of World with an Approach to Understanding of Anti-Marketing Importance
  Esrafil Shirazi
• Open Access Article
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  36 - A Comparative Study Of Behavioral Responses Of Green Hotel Customers In Iran And A European Country
  Majid Alizadeh Sina Nematizadeh Hassan Esmailpour
  10.30495/ccd.2023.1982580.1199
• Open Access Article
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  37 - Designing a consumer behavior strategy model in Iran's start-up industry
  mona falsafi fard
• Open Access Article
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  38 - Prediction of Residual Gas Consumption using Temperature and Population of ConsumersUse case : Residual Consumers of Karaj
  Masoud Akbari Mahdi Asghari Aliakbar Imami Satlou Parham Davari Shahnaz Salamat Thani Nahid Taherian Mansour Gholinejda
• Open Access Article
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  39 - Analyzing the components of brand positioning in the minds of Muslim consumers
  moslem rezaie Seyyed Hassan Hataminasab shahnaz nayebzadeh
• Open Access Article
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  40 - the relationship between mobile consumption pattern and "No Mobile Phobia" among mobile users in Tehran
  Saeid Askari Ali Delavar Ali Akbar Farhangi
• Open Access Article
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  41 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli Zahra Sadeqiarani
  https://doi.org/10.71923/ichs.2024.930712
• Open Access Article
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  42 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian
  https://doi.org/10.71923/ichs.2024.930730
• Open Access Article
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  43 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  44 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
  Hessam ZandHessami Shima Parvinchi
• Open Access Article
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  45 - Electrical Energy Management of Industrial Consumers to Increase Profitability with an Optimal Control Strategy - a case study
  Mahmoud Zadehbagheri Mohammadjavad Kiani Ali Asghar Ghanbari
  10.22094/joie.2023.1990557.2085
• Open Access Article
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  46 - Phenomenology of cultural barriers to development in Zanjan
  Leila Naderloo Robabeh Pourjabali Mahbooe Babaei
  10.30495/jss.2022.1946863.1410
• Open Access Article
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  47 - Cultural factors related to ostentatious consumerism among the citizens of Tehran's 11th district
  Maysam Naghashzadeh Neda Soleymani
  10.30495/jss.2022.1953174.1436
• Open Access Article
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  48 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad
  محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani
• Open Access Article
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  49 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951763.1230
• Open Access Article
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  50 - Providing marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
  Seyd Mohamad Taghi Hosseinikia Vahid Reza Mirabi
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  51 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
  vida varahrami zohreh hoshmand reza yousefi haji absd
• Open Access Article
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  52 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
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  53 - The relationship between individual factors and willingness to purchase environmentally friendly products
  yasanallah pourashraf ata eslami abolfazl ferdowsi
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  54 - Identifying fanatical consumers’ mental models toward luxurious brands
  Ramin Bagheri مهدی نعیمی نظام آباد Abdolaziz Pagheh
• Open Access Article
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  55 - A review of research in the study of ethical consumption
  مهدی نعیمی نظام آباد Hossein Vazifehdust
• Open Access Article
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  56 - Collaboration in Supply Chain 4.0 based on Trust with Fuzzy Hierarchical Analysis (Case Study: FMCG Industries)
  Aminmasoud Bakhshi Movahed Alireza Aliahmadi Mohammadreza Parsanejad
  https://doi.org/10.71808/FOMJ.2024.1002654
• Open Access Article
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  57 - Typology of women's consumption behavior in the masons of Yazd
  manouchehr alinejad محمدرضا حسینی Fatemeh Molaei
• Open Access Article
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  58 - Value Chain of Catfish Products in Ibadan Metropolis, Oyo State
  Zacchaeus Oluwafemi Abolupe Ayanboye Benedicta Oluwafemi
• Open Access Article
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  59 - Influence of social values and corporate responsibility in the production of dependency between consumers and products
  mohamadali abdolvand nahid reyhani kambiz heydarzadeh hanzaei mohsen khonsiyavash
• Open Access Article
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  60 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
  نرگس دل افروز سینا سیاوش مقدم
• Open Access Article
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  61 - Phenomenological analysis of housing consumption pattern in luxury residential areas of TehranIn the residential sector of the construction industry
  ali asghar velayati kambiz Heidarzadeh Mohammad Ali  Abdulvand
  https://doi.org/10.71818/ecj.2024.1061066
• Open Access Article
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  62 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
• Open Access Article
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  63 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
• Open Access Article
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  64 - Optimal Energy Procurement of Smart Large Consumers Incorporating Parking Lot, Renewable Energy Sources and Demand Response Program
  Mehrdad Ghahramani Kazem zare Behnam Mohammadi Ivatloo
• Open Access Article
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  65 - Investigating environmental behavior with an emphasis on material consumerism lifestyle (Tehran citizens)
  farzaneh farhadian babadi alireza mohsenitabrizi mostafa azkia
  10.30495/jscc.2023.1976205.2066
• Open Access Article
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  66 - Investigating The Impact Of Social Capital On The Economic Consumption Pattern (Case Study: Citizens Of Qom)
  Vahid Babrdel Nourouz Hashemzehi Mohammad Rahimi
  10.30495/jscc.2023.1956673.2002
• Open Access Article
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  67 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self
  elham samadzadeh mohamad ali abdolvand
• Open Access Article
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  68 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
  مریم یوسفی فرشاد تجاری زینت نیک آئین
• Open Access Article
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  69 - The effect of e-commerce ethics on the behavior of sports consumers with the mediating role of virtual advertising
  Mehrnoosh Danapour mehdi kohandel حسین عبدالملکی
• Open Access Article
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  70 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
  mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi
• Open Access Article
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  71 - Nonlinear Modeling of the Demand Response Programs in the Power Systems, Considering Indefinite Consumer Participation
  Ehsan Bahrami Mohammadreza  Moradian
  10.30486/TEEGES.2025.1106622
• Open Access Article
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  72 - Designing a model to transform culture consumers into culture Participants in handicrafts
  Ibrahim Yazdi علی رشیدپور Iraj Soltani
• Open Access Article
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  73 - Presenting emotional branding model in consumer purchase decision with green packaging approach
  Sajjad Fatehi Sina Nematizadeh سید عباس حیدری
• Open Access Article
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  74 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
  mahshad ameli bita yazdani Mehri Mahdikhani
• Open Access Article
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  75 - Ranking and Determining Importance of the Predictors of Consumer Buying Behavior in Beverage Industry
  Reza Kiani ehsan abedi Seyyed Mahmood Hashemi hamidreza yazdani
• Open Access Article
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  76 - Sociological Analysis of the Representation of Consumerist Lifestyle on the Instagram Social Network
  Amirhossein Haghparast mehrdad navabakhsh Asemeh Ghasemi
• Open Access Article
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  77 - Categorize the Predictors of Consumer Behavior Based on Purchasing Behavior in the Beverage Industry
  Reza Kiani ehsan abedi Seiied Mahmood Hashemi hamidreza yazdani
• Open Access Article
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  78 - Functional Food Safety and Product Liability in Iranian Legal System
  Farnaz Forouzan Boroojeni
• Open Access Article
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  79 - Validation of the emotional branding model in consumer purchasing decisions with a focus on green packaging
  sajad Fatehi Sina Nematizadeh seyed abbas Heydari
  https://doi.org/10.71769/jgm.2025.1128331
• Open Access Article
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  80 - actors Affecting the Attitude towards the Phenomenon of Consumerism among Tehran Citizens
  akbar mohammadi Soroush Fathi Mehdi Mokhtarpour
• Open Access Article
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  81 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian
• Open Access Article
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  82 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli زهرا صادقی آرانی
• Open Access Article
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  83 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
  Mahshad Ameli Bita Yazdani Mehri Mahdikhani
• Open Access Article
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  84 - Estimation of the economic value of water for urban and agricultural use: A case study for Kowsar dam
  Fatemeh Razzaghi Rasoul Rajabpour Ghasem Layani Abbas Mirzaei
  10.30495/jae.2022.22251.2057
• Open Access Article
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  85 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
  Majid Ahmadi Aalireza Rousta Zahra Gharedaghi
  10.30495/jzvj.2024.31960.4024
• Open Access Article
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  86 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
  Ghobad Shamsi Nastaran Shahvari
  https://doi.org/10.82107/JPSM.2025.1183405
• Open Access Article
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  87 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
  Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi
• Open Access Article
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  88 - When Desire Turns into Need: A Baudrillardian-Lacanian Reading of Toni Morrison's The Bluest Eye
  Parvaneh Shojaei Hassan Shahabi Fatemeh Pourjafari
• Open Access Article
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  89 - Integrating Renewable Energy and Demand Response Strategies for Cost-Effective Industrial Energy Management
  Leila Mohammadian
• Open Access Article
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  90 - The Role of Narcissism and Self-Concept of Consumers in the Intention to Purchase Form a Luxury Brand through Perceived Value
  Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad
• Open Access Article
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  91 - The Impact of Consumerist Instagram Content on Mate Selection Criteria Based on Cultural and Social Capitals
  Amirhossein Haghparast mehrdad navabakhsh Asemeh  Ghasemi
• Open Access Article
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  92 - Investigating students' willingness to consume green products with an approach on environmental education
  Ahmad Ali Oumouei Milan Raoof Emami Razliqi Parisa Oumouei Milan Masumeh Danesh Shakib
• Open Access Article
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  93 - Exchange Rate, Tradable and Non- Tradable Goods, Consumer Preferences JEL Classification: F31, C22, E44
  Alireza Nadali Saleh Ghavidel Parveneh Salatin Abdolreza Talaneh
  https://doi.org/10.71849/ECO.2025.1198520
• Open Access Article
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  94 - Identifying and prioritizing neuromarketing components affecting consumers' decision to purchase green products (Case study: in Tehran department stores)
  Roghayeh Chegini Asli seyed kamran norbakhsh Vahidreza Mirabi
• Open Access Article
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  95 - Presenting a Consumer Behavior Model Based on User-Generated Content (UGC) on Social Networks
  Sepahdar Rahnama Marzyeh Zendehdel Mir Hadi  Moazen Jamshidi
  10.71572/msds.2025.1198944
• Open Access Article
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  96 - Comparing the Normal Familiesʼ and the Families with Special Patientsʼ Consumerist Lifestyles in Arak City, Iran
  Mohammad  Montazeri Omid Ali Ahmadi mohamad hosein asadi
• Open Access Article
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  97 - The Urban Modernity and the Impact of Consumerism Represented on Instagram on Economic Preferences in Spouse Selection in the Suburbs of Tehran (Qods, Shahriar, Malard)
  Amirhossein Haghparast Mehrdad Navabakhsh Asemeh Ghasemi
• Open Access Article
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  98 - Factor analysis of consumerism components in Iran after the Islamic Revolution
  akbar mohammadi Soroush Fathi Mehdi Mokhtarpour
• Open Access Article
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  99 - Future Scenarios of Sports Consumer Behavior
  Mohammad Zargarzadeh Esfahani Shiva Azaadfada Mohammad Rahim   Eivazi Ali Asghar Doroudian Azim Alizadeh
  10.71865/jsports.2025.1251203945
• Open Access Article
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  100 - Unfair Terms in the Common European Sales Law and a Comparative Study with the Legal System of Iran
  محسن عباسی محمدرضا پیرهادی
• Open Access Article
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  101 - A Sociological Study Of The Impact Of Ethical Consumerism Indicators On The Quality Of Social Relations Among Ardabil Citizens
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