Factor Analysis of Consumerism Components in Iran after the Islamic Revolution
Subject Areas : Iranian Sociological ReviewAkbar Mohammadi 1 , Soroush Fathi 2 , Mehdi Mokhtarpour 3
1 - Ph.D. Student in Sociology, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor of Sociology, West Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor of Sociology, West Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: Consumption, consumerism, Islamic Revolution of Iran, factor analysis,
Abstract :
The concepts of consumption, consumerism is a historical-social phenomenon of important features of human life that today, due to the progress and development of technology in various fields, including media, in social, cultural, political and economic life of societies, has been overshadowed as a unique multidimensional phenomenon or problem and has received special attention from various fields of science. In such a way that all different aspects of human life are affected by it, by studying the dimensions, influential factors and the systems and subsystems that cause it and its consequences, it is possible to define and establish a desirable governance regarding consumerism or attitude to consumption. Considering the breadth of the above discussion, the purpose of this research is to examine the contribution and priority of each of the fields and effective factors in the growth and control of the phenomenon of consumerism in Iran. The statistical population includes all citizens (residents of districts 1, 5 and 9 of Tehran) of Tehran in 1403 using the Cochran formula, approximately 400 people were selected as a sample and questioned using the cluster sampling method
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