List of Articles Customers Open Access Article Abstract Page Full-Text 1 - Developing and validating a marketing model for private higher education institutions: an integrated study Roya Babaee Kasmaee Mohammd Ali Nadi Open Access Article Abstract Page Full-Text 2 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels K. Heidarzadeh S.M. Alvani K. Ghalandari Open Access Article Abstract Page Full-Text 3 - Discovering and analyzing the types of customer hostility in Iran's automotive industry Aliasghar Poorteymoor soheila zarinjoy alvar Fereydoun Omidi Open Access Article Abstract Page Full-Text 4 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers Mahboub Sheikhalizadeh Parisa Anguri 10.30495/jism.2023.75564.1079 Open Access Article Abstract Page Full-Text 5 - Assessing the customer's satisfaction with the Service quality of Microfinance Institutions in Iran (Case Study: Shahed Microfinance Institution) Eslam Karimi Mojtaba Abbasi Ghadi Open Access Article Abstract Page Full-Text 6 - A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies Ayodele Fagbemi Folake Olowokudejo Open Access Article Abstract Page Full-Text 7 - Effect of failed service quality on customer loyalty in banking industry mehrnaz nejati ahmad rahchamani Open Access Article Abstract Page Full-Text 8 - Media mix elements affecting service brand equity case study: bank sina Razieh Abedini ali farhangi Open Access Article Abstract Page Full-Text 9 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran) asef karimi rezvan velayati shokouhi esmail shabani nejad Open Access Article Abstract Page Full-Text 10 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province) Seyyed Alireza Mosavi Open Access Article Abstract Page Full-Text 11 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani Open Access Article Abstract Page Full-Text 12 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality Azar Kafashpor Ghasem Eslami Saadat Mostafavi 10.30495/jomm.2023.70968.1994 Open Access Article Abstract Page Full-Text 13 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 14 - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company) N. Tazari M. Bolourian Tehrani Open Access Article Abstract Page Full-Text 15 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar) H. Soleymani Open Access Article Abstract Page Full-Text 16 - Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing A. Toloie Eshlaghy H. Eslami Nosratabadi, Open Access Article Abstract Page Full-Text 17 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital S. M. Younesifar A. Sanayeei A. Shahin Open Access Article Abstract Page Full-Text 18 - Imposed Stipulations in the Contracts of Car Industry Mohamad Mostafa Doagooee Zeynab Mohamadi Open Access Article Abstract Page Full-Text 19 - The Effect of Cultural Differences with Customers on the Service Provider's Adaptability Regarding the Moderating Role of Metacognitive Cultural Intelligence; an Experimental Approach Kambiz Heidarzadeh Hanzaee 10.30495/jcm.2023.74121.1679 Open Access Article Abstract Page Full-Text 20 - a model with the dimensions of the effective factors and the results of bank quality relationship with company customers. hamidreza nemati Karim Hamdi seyed abbas heydari mohammad hasan behzadi 10.30495/jisds.2007.21288 Open Access Article Abstract Page Full-Text 21 - Designing a Model with the Dimensions of Effective factors and Quality Results of the Bank's Relationship with Corporate Customers Hamidreza Ne'mati Karim Hamdi Seyed Abbas Heydari Mohammad Hassan Behzadi Open Access Article Abstract Page Full-Text 22 - presentation of the quality results of the bank relationship with corporate customers (case study: bank bank) hamidreza nemati karim hamdi Open Access Article Abstract Page Full-Text 23 - Designing a quality model of integrated marketing communications for specialized banks in Iran Hadi Kamarei vahidreza mirabi Esmaeil Hasanpour Ghoroghchi Farhad Hanifi Open Access Article Abstract Page Full-Text 24 - Modeling Customers Credit Rating Based on Life Cycle and Financial Ratios: Approach of Discriminant Analysis abdolreza valiolahi vahidreza mirabi mohmmad hosein ranjbar Open Access Article Abstract Page Full-Text 25 - Presenting a model identification and prioritize for customer preferences in selecting banks and do invest based on grounded theory method and structural equation modeling (case study: Iran’s banking industry) Maliheh Dorostkar Mohammad Hosein Ranjbar Open Access Article Abstract Page Full-Text 26 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group) farinoosh lazar Reza Kiani Open Access Article Abstract Page Full-Text 27 - Evaluation of customer satisfaction about Bank service quality A. R. Shahraki Open Access Article Abstract Page Full-Text 28 - R Provide a conceptual framework for the formation of referral advertising in the context of social networks Mahsa Mosalla Vahidreza Mirabi Hasan Esmaeilpour Open Access Article Abstract Page Full-Text 29 - Customer Behavior Analysis using Wild Horse Optimization Algorithm Raheleh Sharifi Mohammadreza Ramezanpour 10.30486/mjtd.2023.1980070.1025 Open Access Article Abstract Page Full-Text 30 - Presenting the smart pattern of credit risk of the real banks’ customers using machine learning algorithm. Hojjat Tajik Ghodratollah Talebnia Hamid Reza Vakili Fard Faegh Ahmadi 10.22034/amfa.2022.1950520.1689 Open Access Article Abstract Page Full-Text 31 - The Effect of Service Recovery on Customers’ Secondary Satisfaction in Banking Industry by Considering the Roles of Emotions Wala Mirani Kambiz Heydarzadeh Mohammad Bemani Moghadam Open Access Article Abstract Page Full-Text 32 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry Hoossein Adelkhani Farideh Haghshenas Kashani 10.30495/jsm.2020.673648 Open Access Article Abstract Page Full-Text 33 - Prioritization of the Effective Factors in Service Quality and Customers Satisfaction Using Grey Relational Analysis (GRA) Method Seyyed Javad Iranban Somayeh Mohammadi Open Access Article Abstract Page Full-Text 34 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges Ebrahimi Open Access Article Abstract Page Full-Text 35 - Investigating the Factors Affecting the Innovation of Online Sales Websites with the Approach of Customer Health during the CORONA Period with a Qualitative and Quantitative Approach Mojtaba Nasiri Hosenali Vazifehdoost Mohammad ali Nasimi Hosein Didehkhani Open Access Article Abstract Page Full-Text 36 - Permission marketing and Privacy Concerns: A case study of online service customers of companies in the agricultural sector of Rasht city Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Foumani Rahmat Ali Saberi Haghaegh Open Access Article Abstract Page Full-Text 37 - Investigating the factors affecting customers' satisfaction with Pegah dairy products Fahimeh khosravani Azita Zand Behrooz Saraie Ali Ebrahimi Open Access Article Abstract Page Full-Text 38 - A Data Mining Method for Satisfaction and Confidence of the Bank Customers Parisa Allahverdizadeh Saeid Taghavi Afshord Open Access Article Abstract Page Full-Text 39 - Evaluating the customers' satisfaction on the quality of services based on the clients' respect criteria Water and Wastewater Company of Mazandaran کیومرث Niyazazari A.GH Barimani تیمور Dadashi Open Access Article Abstract Page Full-Text 40 - Evaluation and Ranking of Restaurants in Takestan County by Fuzzy TODIM Method Considering the Factors Affecting Customers' Satisfaction Kavian Rahmani Jalal Rezaeenour Open Access Article Abstract Page Full-Text 41 - Prioritizing Customers’ Preferences of Iranian Domestic Flights Using Exploratory Factor Analysis and Confirmatory Factor Analysis Amin Salimian Noudushan Mozhde Rabbani Shahnaz Nayebzade Open Access Article Abstract Page Full-Text 42 - Customer Social Interactions in Digital Media & its Impact on Discovering Corporate Entrepreneurship Opportunities Ali Ghavami Asghar Sarrafizadeh Ali Badizadeh Akbar Alem Tabriz Open Access Article Abstract Page Full-Text 43 - Study affective variables in mobile customers churn Mehdy Kazami Roya HejaziNia Open Access Article Abstract Page Full-Text 44 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri Open Access Article Abstract Page Full-Text 45 - The role of social media marketing activities in the development of customer equity Mani Arman Mohabbat Javidfar Open Access Article Abstract Page Full-Text 46 - Explaining the effective factors on managing the public opinion of Bank Melli Iran customers Nader Akbari vand Nazanin Malekian Mohammad Soltanifar 10.30495/jss.2022.1953417.1437 Open Access Article Abstract Page Full-Text 47 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz Nasrin Alizadeh Pasdar Hamid Janani Open Access Article Abstract Page Full-Text 48 - The Effect of Aggregated Impacts of Productivity Variables in Customer-contact Employees on Customers Perceived Service Quality (Case: Private Banks in Khuzestan Province) Nemat Allah Joola Mansour Samadi Rahim Chini pardaz Open Access Article Abstract Page Full-Text 49 - A Study on the Effective Factors on the Labor Quality of the Temporary Markets on Holidays from the Customers Viewpoint Hussein Abolhassan Tanhaie Ali Reza Sanatkhah Shirin Shiri Aminloo Open Access Article Abstract Page Full-Text 50 - Developing a Model For Evaluating the Factors affecting Customers Satisfaction in After-sale Services of Automobile Industry in Iran: Case Study of Saipa Company S. A. Heydariyeh M. Hemmati M. A. Razaghi Open Access Article Abstract Page Full-Text 51 - The relationship between the store image and service quality perceived value and the customers purchase intention Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri Open Access Article Abstract Page Full-Text 52 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) Zeinab olsadat Tabatabaei Yeganeh Open Access Article Abstract Page Full-Text 53 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores mohammad Hassanzadeh Mohammad Haghighi Ali Salehi Open Access Article Abstract Page Full-Text 54 - Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method Ali Sorayaie Amir Yousefizad Open Access Article Abstract Page Full-Text 55 - Park-Bazaars, Step in Urban Sustainable Development (Case Study: City of Langeroud) akbar motamedimehr abozar Motidoost Open Access Article Abstract Page Full-Text 56 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی Open Access Article Abstract Page Full-Text 57 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani Open Access Article Abstract Page Full-Text 58 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces) mariam keshvari ندا پورخلیل مرجان خجسته فر Open Access Article Abstract Page Full-Text 59 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی Open Access Article Abstract Page Full-Text 60 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city وحید وظیفهخواه دهجبار ناصر بای Open Access Article Abstract Page Full-Text 61 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency B. Alishiri M.A.F. Bonabi H. Abdollahi Open Access Article Abstract Page Full-Text 62 - Investigating the Relationship between Electronic Service Quality and Customer Confidence in Using Tourism Bank Online Services (Example: Tehran City) Aylin Khormali Mojtaba Moazzami Mina Faramarziplangar Open Access Article Abstract Page Full-Text 63 - A Machine Learning Approach to Detect Energy Fraud in Smart Distribution Network Mahdi Emadaleslami Mahmoud-Reza Haghifam 10.30495/ijsee.2021.683248 Open Access Article Abstract Page Full-Text 64 - The Use of Delphi-Fuzzy and Fuzzy-DEMATEL Approach to Identify and Evaluate Effective Factors on Credit Risk of Real Bank Melli Customers in Iran Masoud Rezaei Aghmashhadi Gholamreza Mahfoozi Farzad Rahimzadeh Open Access Article Abstract Page Full-Text 65 - Application of Fuzzy Delphi Integrated Approach / Multiple Logistic Regression in Identifying and Assessing the Credit Risk of Real Bank Mellat Customers sirous Azizollahi Mahdi Madanchi Zaj ghasem Mohseni Mehrdad Hosseini Shakib Open Access Article Abstract Page Full-Text 66 - Perishable Inventory Model with Retrial Demands, Negative Customers and Multiple Working Vacations Vijaya Laxmi Pikkala Soujanya M.L. Open Access Article Abstract Page Full-Text 67 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution) Rasoul Salmasi Jafar Sadegh Feizi Open Access Article Abstract Page Full-Text 68 - The Relationship between Religion with Literacy and Economic Behavior with the Mediating Role of Moral Attitudes Customers of Sports Stores Malihe Rasti Iman Safaei Open Access Article Abstract Page Full-Text 69 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran) vahid gholizadeh mohamad rahim esfidani Iman Ahmadi Open Access Article Abstract Page Full-Text 70 - Providing a Strategy to Improve the Quality of Customer Services in the Supply Chain Alireza Agha gholizade sayar Mehdi Izadyar Reza Gharaeepour Fatemeh Eskandar Open Access Article Abstract Page Full-Text 71 - The Application of Combined Fuzzy Clustering Model and Neural Networks to Measure Valuably of Bank Customers Raheleh Nasiri Sharifi Maryam Rastgarpour Open Access Article Abstract Page Full-Text 72 - Evaluating the Relationship between Managers’ leadership Styles and Customer Satisfaction in Sport Clubs: The predictive role of personality attributes in the leadership styles of general managers hashm purrezaian zinat nikaeen ali zaeri Open Access Article Abstract Page Full-Text 73 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi Open Access Article Abstract Page Full-Text 74 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari Open Access Article Abstract Page Full-Text 75 - Relationship between strategic orientation and loyal customers emphasizing marketing capability Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd Open Access Article Abstract Page Full-Text 76 - Investigating the effective variables of R&D (research and development) and providing executive solutions to improve the learning performance and innovation of the National Iranian Gas Company Tavakol Moharrami Alireza Irajpour Morteza Mosakhani Open Access Article Abstract Page Full-Text 77 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh Open Access Article Abstract Page Full-Text 78 - Determine of relationship between aesthetic dimensions and customer orientation of swimming pools in Golestan province reza rezaeeshirazi Abdolsamad babaei Open Access Article Abstract Page Full-Text 79 - Investigating the Factors Affecting the Electronic Well-Being of Female Customers on Purchasing from Electronic Brand Store during pandemic crises Yazdan Shirmohammadi Morad Baradarn Esmail Nasiri amene kamali sarvestani 10.30495/jzvj.2024.31013.3903 Open Access Article Abstract Page Full-Text 80 - Presenting Culture – Orientation Model Based on Islamic Doctrine and Instruction in Education Organization of Iran آیسودا goldehan فریبا karimi M.A nadi عبدالرسول Hadian Shirazi