List of Articles advertising

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  1 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
  tara taefi vahidreza Mirabi Ghasemali Bazaee soheil sarmad saeidi
• Open Access Article
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  2 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
  mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
• Open Access Article
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  3 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  4 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
• Open Access Article
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  5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Hamed Davari Amirnaser Akhavan
• Open Access Article
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  6 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  7 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  8 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
  fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
  10.30495/enkn.2023.71440.1062
• Open Access Article
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  9 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
  seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
• Open Access Article
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  10 - Advertising on products body, a convergent media
  Marieh Ghezelsofla Ali Morovati
• Open Access Article
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  11 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  12 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
  دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
  10.30495/mediastudies.2022.60970.1389
• Open Access Article
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  13 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
• Open Access Article
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  14 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
  Akram Salari Seyed Alireza Afshani Shadi Zabet
  10.30495/mediastudies.2023.74147.1530
• Open Access Article
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  15 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
  Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
  10.30495/mediastudies.2023.66163.1438
• Open Access Article
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  16 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
  Hashem Aghazadeh Taher Roshandel Arbatani Sama Banifazel
• Open Access Article
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  17 - The New Definition of Islamic Tabligh
  Hassan Sabilan Ardestani
• Open Access Article
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  18 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
  Mohammad Soltanifar Afsaneh Mozaffari Mehdi fattahi
• Open Access Article
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  19 - Mental processes of consumers (athletes and non-athletes) of sports products with regard to neural function in viewing domestic and foreign brands using EEG
  Reyhaneh Ajudan Gharaee Mohammad Reza Esmaeilzadeh Ghandehari Ali Ghanae Chamanabad Ehsan Tahame
• Open Access Article
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  20 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
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  21 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  22 - The Role of Public Relations Activities of the Social Security Organization on the Satisfaction of Insured Persons (Case Study of West Tehran Branch)
  Nafiseh Karami Soroush Fathi Sara Mohamadpour
• Open Access Article
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  23 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
  Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi
• Open Access Article
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  24 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
  Roghaye Eynollahinezhad Rahmatollah Amirahmadi Soroush Fathi
• Open Access Article
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  25 - Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
  Tayebeh Zol-ala Sara Mohamadpour
• Open Access Article
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  26 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
  Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
• Open Access Article
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  27 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
  mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
  10.30495/jhm.2023.72897.11126
• Open Access Article
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  28 - Conceptualizing Social Health through Viral Advertising
  shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini
  10.30495/jhm.2023.74753.11153
• Open Access Article
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  29 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  30 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
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  31 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  32 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
  Seyed Mohammad baqery azita Gholipour Godarzei
• Open Access Article
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  33 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  34 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  35 - The convenience of online shopping and its impact on increasing customer satisfaction
  Abbas Ahmadi seyedahmad heydari
• Open Access Article
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  36 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  37 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
  Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
• Open Access Article
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  38 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
  Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali
• Open Access Article
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  39 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  40 - Designing a Green Marketing Development Model for Organic Products
  omid mohammadi ali pirzad Seyed Najmeddin Mousavi
• Open Access Article
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  41 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
  shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
  10.30495/jomm.2023.70089.1984
• Open Access Article
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  42 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  43 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  44 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
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  45 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
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  46 - The Affect of Selected Marketing Mix Elements on Brand Equity
  K. Heidarzadeh S. A. Zarbi
• Open Access Article
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  47 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  48 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
  R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
• Open Access Article
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  49 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  50 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
  F. Ghouchani Sh. Hashemnia R. Eghbal
• Open Access Article
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  51 - Allocation of advertising expenditures with three approaches,proportional distribution model, the Shapley value and the nucleolus technique based on game theory
  Reza Sheikh Houriya Seifi
• Open Access Article
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  52 - The role of advertising on the community of cultural products, among of families in Tehran city
  Nazli Abdollahi محمد سلطانی‌فر عباسعلی gh
• Open Access Article
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  53 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
• Open Access Article
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  54 - Augmented Reality technology application in advertising and marketing
  tahere saedi raha kharazi azar afsaneh mozafari
• Open Access Article
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  55 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
  Gholamreza maleki farsani Ali Rashidpoor reza ebrahimzadeh dastjerdi
• Open Access Article
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  56 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
  Diba hashemi fesharaki Reza Ebrahimzadeh akbar etebarian Alborz Ghitani
  10.30495/jcm.2022.65724.1582
• Open Access Article
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  57 - THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL
  Z. Broumand S. R. S. Amire A. Heydari
• Open Access Article
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  58 - Effects of management and advertisement planning in development of milk consumption culture in Iran
  سید اسدالله اطهری مصطفی رهگذر
• Open Access Article
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  59 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks
  yazdan shirmohammadi Farzane Abedi
• Open Access Article
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  60 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
  Mohammad Jafar Javadi Seyed Vahid Aqili
• Open Access Article
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  61 - Measuring the effect of the color of environmental advertisements on the urban landscape of Mashhad's Felestin Street
  pouya matini Hadi Sarvari
• Open Access Article
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  62 - Studying the Relationship between Urban Advertising and Citizenship Awareness
  Amir Kazemi Shahin Mozaffari
• Open Access Article
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  63 - Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria
  Mohsen Partovi Mohammad H. Vahidnia Hossein Aghamohammadi
  10.30495/jest.2021.58928.5301
• Open Access Article
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  64 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
  Farzad Zahedi Bodaghi Khajeh Noubar  Hossein Morteza Mahmoudzadeh Sohrab Yazdani
  10.30495/jest.2022.60864.5390
• Open Access Article
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  65 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
  Mahsa Zamiri Azadeh Sharifi noghabi
• Open Access Article
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  66 - Jurisprudential issues and rules in television commercial advertising
  Mehdi Yousef
• Open Access Article
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  67 - The Comparison of Common and Expert People’s Opinions About the Related Factors on the Effectiveness of Commercial Advertisement
  سیدمحمدرضا صمصام شریعت منوچهر کامکار سیدحمید آتش پور منوچهر کامکار
• Open Access Article
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  68 - The Analysis match of identity Form and content advertising Sport with Strategic purporsts Islamic-Iranian model of progress
  HAMID MOEINFARD Rasool Nazari
  10.30486/4s.2023.1983318.1116
• Open Access Article
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  69 - Validity and Reliability of an Advertising Literacy Questionnaire from the Viewpoints of an Audience using Social Approach
  Hamid Ghasemi Nazanin Rasekh Vali Narimanifar
  10.30486/4s.2023.1975544.1087
• Open Access Article
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  70 - Designing a Native Model for Assessment of the Effectiveness of Advertising
  Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi
• Open Access Article
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  71 - Designing the Attitude toward Advertising Model through Mobile Social Networks
  Atefeh Shekari Seyed Najmoddin Mosavi Abdolkhalegh Gholami Chenarestan Olya
  10.30495/jsm.2020.673649
• Open Access Article
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  72 - Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
  Roohalah Negahdari Nia Ali Pirzad Seyyed Najm- Al-Din Mousavi
  10.30495/jsm.2020.673653
• Open Access Article
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  73 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
  Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi
  10.30495/jsm.2021.1943472.1562
• Open Access Article
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  74 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
  Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar
  10.30495/jsm.2021.1943122.1549
• Open Access Article
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  75 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
  Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
  10.30495/jsm.2022.1966066.1680
• Open Access Article
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  76 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
  sara saffari Hasan Sadeghi Naeini Ata Allah Abtahi Seyed Jamaleddin Tabibi Ali Akbar Farhangi
• Open Access Article
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  77 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
  Alireza Rousta Elham Bahrami
• Open Access Article
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  78 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries
  Mojtaba Ramazani
• Open Access Article
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  79 - Examining e-commerce opportunities in Metaverse
  jebreil marzi alamdari mohammad hasan haddadi Ahad shahabadyan
• Open Access Article
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  80 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
  Alireza Rousta
• Open Access Article
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  81 - Identification and clustering internal stimuli on the effectiveness of advertisement by using Delphi method and perceptron neural network (Case study on sports retailers)
  Tara Taefi Vahid Reza Mirabi Ghasem Ali Bazaee Soheil Sarmad saeidi
• Open Access Article
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  82 - Effect of Advertising Literacy Education on Children's Critical Thinking in Facing Commercial Messages
  Somayeh Kiarrsi Seyed Foad Ebrahimi
• Open Access Article
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  83 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  84 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
  elaheh mohamadi mahid moradi
  10.30495/educ.2023.1934724.2721
• Open Access Article
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  85 - Presenting the pattern of cognitive and emotional elements in visual advertisements
  ALLAHYAR GHASEMI ahmad Rahchamani Hamidreza saeednia
• Open Access Article
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  86 - Customer Relationship Satisfaction
  kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed
• Open Access Article
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  87 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
  Kamal Ghalandari Kambiz Heidarzadeh Hanzaee
• Open Access Article
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  88 - The Effect of Internet Advertising on Electronic Banking Services
  Beitoollah Akbarimogaddam Mahdi Behbodi Farzaneh Jafari
• Open Access Article
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  89 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
• Open Access Article
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  90 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process
  Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia
  10.22094/joie.2022.1945838.1916
• Open Access Article
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  91 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
  Nasrin Alizadeh Pasdar Hamid Janani
• Open Access Article
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  92 - Epistemology of Media Entrepreneurship and its Measuring in Media Organization
  Neda Soleimani Seyed Morteza Razavi
• Open Access Article
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  93 - Investigating the role of social and cultural factors on the environmental behavior of Mazandaran youth
  Ali Asghar Gholami Ali Asghar Abbasi Asfajir Aboalghasem Heidarabadi
  10.22034/ssyj.2022.1949150.1222
• Open Access Article
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  94 - Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model
  Fatemeh Khanzadi Fereydoun Ohadi
• Open Access Article
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  95 - Explaining Strategic Planning of Polotourism Development in Iran
  کیومرث مولادوست Tayyebeh Yanpi
• Open Access Article
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  96 - The Role of Tourism Boards in the Development of Tourism in Isfahan
  shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi
• Open Access Article
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  97 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
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  98 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
  seyed mohammad hosein hoseini ravesh amir moghaddam
• Open Access Article
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  99 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
  MAYA mojarradardakani
• Open Access Article
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  100 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
  Fereydoun Omidi
• Open Access Article
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  101 - The effect of Western media propaganda on the national security of the Islamic Republic of Iran through identity crisis
  masoud kaveh yusof khanmohammadi
  10.30495/pir.2019.668892
• Open Access Article
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  102 - A study of the viewpoints of residents of Tehranian citizens about environmental cultural propaganda and their priorities
  HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
• Open Access Article
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  103 - .A study of the viewpoints of residents of Tehran about cultural environmental advertisements and their priorities
  HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
• Open Access Article
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  104 - Investigating the effective elements and components of the poster advertising model in the field of public health
  Fatemeh Haghnejad Rasoul Asgarpour Ahmadreza Shekarchizadeh Reza Ebrahimzadeh Dastjerdi Shiva Samsam shariat Mohammad hossein Arman
• Open Access Article
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  105 - Structural Modeling of Local People Attitude towards Tourism Impacts by Modifier role of Social Advertising
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  106 - The Impact of Visual Media in Promoting Rural Consumption (Case Study: Rural District of Tabadakan, Mashhad County)
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  109 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
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  110 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
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  111 - Modeling the Effect of Advertising and Subsidy Transfer in a Three-Level Channel Using Game Theory
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  113 - A mathematical model of the effect of subsidy transfer in cooperative advertising using differential game theory
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  114 - Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
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  115 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
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  116 - Youth Attendance Foundation Data Analysis and Election Tools: A Case Study of the 11th & 12th Presidential Elections
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  117 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
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  118 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
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  119 - The Exploitation of Translation in Talking Customers into Purchasing Products: A Critical Investigation of English-Persian Advertising Brochures for Household Appliances
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  120 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
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  121 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
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  122 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
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  123 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
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  124 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
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  125 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
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  126 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
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  129 - The Role of outdoor advertising (billboards, television urban) on the participation of citizens in the implementation of the blue sky, the earth clean
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  130 - The Effect of Informatin Environment on impact of between Advertising Expenses and Stock Price Crash Risk
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