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Open Access Article
1 - The mediating role of student satisfaction in the relationship between service quality and loyalty of graduate students of the University of Isfahan
Marzieh Heydari Zainab Abolhosseini Zainab Tavakoli Safia Maleki -
Open Access Article
2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
3 - Investigating the relationship between business ethics, organizational loyalty, and employee productivity, a case study: Employees of Eghtesad Novin Bank, Fars Province
Amanolla Rahpeima -
Open Access Article
4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati -
Open Access Article
5 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi -
Open Access Article
6 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
7 - Relationship between strategy information and pricing strategy with customer loyalty mediated by customer perception of value proposition in online retail platforms
Shahram Khalil Nezhad Marjan Madanshekaf Alireza vali -
Open Access Article
8 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
K. Heidarzadeh M. R. Ramezanighomi -
Open Access Article
9 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
10 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
11 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
12 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi -
Open Access Article
13 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
14 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
15 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
16 - The Impact of Extraversion on Employee Loyalty with Mediating Role of Social and Career Adaptability in Saveh Chocolate Factory Mfg. Co. (PJS)
Mohammad Abdulshah Amir Hakaki Ali Asghar Zarei Mehran Mohammadnia Hossein Saberian -
Open Access Article
17 - A Sociological Explanation of Social Honesty Effect on Political Participation (Case of Study: Residents in Gorgan in 2016)
Aboutaleb Jafarabadi Majid Kaffashi -
Open Access Article
18 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
19 - Study of the Relationship between Medical Staff Behavior with Patient Loyalty in the Educational Hospital Tehran
faranak rahbari ali komeili Leila Nazarimanesh -
Open Access Article
20 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
A. H. Gorondutse H. Hilman M. Nasidi -
Open Access Article
21 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
22 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
23 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
24 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
25 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
26 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
27 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
28 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
Mandana Panahi Vanani reza sha'abani -
Open Access Article
29 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
30 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
31 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
32 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
33 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
34 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
35 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
36 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
37 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
38 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
39 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
40 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
41 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
42 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
43 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
44 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
45 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi -
Open Access Article
46 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
47 - The influence of personal values on customer loyalty in agricultural bank of Tehran
MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani -
Open Access Article
48 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
49 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
50 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobar -
Open Access Article
51 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
K. Heidarzadeh M. Hashemi -
Open Access Article
52 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi -
Open Access Article
53 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
K. Heidarzadeh D. Hoseini Firouzabadi -
Open Access Article
54 - The Study of Effective Factors on Cosmetic Impulse Buying
P. Ghaffari Ashtiyani B. Akbari -
Open Access Article
55 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
M. A. Abdolvand K. Abdoli -
Open Access Article
56 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani -
Open Access Article
57 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
M. A. Jamshidian -
Open Access Article
58 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi -
Open Access Article
59 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company
R. Pezhman H. Kazemi Mahyari -
Open Access Article
60 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. Kenarehfard -
Open Access Article
61 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
P. Ghafari Ashtiani A. R. Eskandary Mehrabady -
Open Access Article
62 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
K. Heidarzadeh F. Torabi -
Open Access Article
63 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
64 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
R. Ahmadi M. Donyaei K. Navabizand -
Open Access Article
65 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
M. Mohamadian R. Shafiha -
Open Access Article
66 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
K. Hamdi N. Karami -
Open Access Article
67 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. Abedini -
Open Access Article
68 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
69 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
S. Ghorbani Ghavidel S. M. Shabgo Monsef -
Open Access Article
70 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
71 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
72 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
A. Mojoodi A. Darzian Azizi P. Ghasemi -
Open Access Article
73 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi -
Open Access Article
74 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
M. Mahmoudi Maymand A. Harandi -
Open Access Article
75 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi -
Open Access Article
76 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
H. Vazifehdust H. Emari -
Open Access Article
77 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf -
Open Access Article
78 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model
H. Vazifehdust S. Farokhian -
Open Access Article
79 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
A. H. Ebrahimi B. kheiry S. Yadegari -
Open Access Article
80 - The Influence of Product Involvement on Brand Loyalty
H. R. Saeidnia S. Jamalinejad -
Open Access Article
81 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
M. Hassanzadeh A. Ghadiri -
Open Access Article
82 - Structural Equation Model in relation to Organizational Culture, Flexibility of Working Hours and Staff Loyalty with Mediating Role of Organizational Commitment
maryam hafezian javad golpasand -
Open Access Article
83 - Designing a contingent professional ethics model, a step towards organizational citizenship behavior
seyed behrad Razavi Alehashem hassan payervand Mohammad Mirzaei -
Open Access Article
84 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi -
Open Access Article
85 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
jafar bahari شهلا بهاری مرجان بذله حامد بهاری -
Open Access Article
86 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province)
Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami -
Open Access Article
87 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
jafar bahari shahla bahari مرجان بذله hamed bahari -
Open Access Article
88 - Analysis of the role of tourism services and infrastructure on tourists' loyalty to tourism destinations (Case in point: Yasuj city)
farzane bagherpour najfabad Saeed Amanpour -
Open Access Article
89 - Shareholder behavior, suppression of managers' opportunistic behavior and capital market efficiency based on Baron and Kenny's regression method
Asieh ahmadi niyasani sina Kheradyar Mojtaba Maleki Choubari -
Open Access Article
90 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
Najmeh dastani -
Open Access Article
91 - On the relative efficiency in general network structures
Fatemeh Boloori Jafar Pourmahmoud -
Open Access Article
92 - Kimia among Women Re-reading Kimia-Khatun to Find Historical and Gender Biases
Ataollah Koopal Niloufar Khosravi -
Open Access Article
93 - Investigating the financial of investors in online commerce in the field of Tehran Exchange
seyed moslem mosavi maryam emami mibodi -
Open Access Article
94 - The effect of perceived adherence to psychological contract on citizenship performance among employees of a industrial company: Mediating role of organizational loyalty
Amir Hemmat panah Ali Mehdad Zahra Farsi -
Open Access Article
95 - The Relationship between Workplace Spirituality and Work Engagement with the Mediating Role of Organizational Loyalty (Case study: Elementary School Teachers of Khash City)
pari ghamshadzahi naser nastiezaie -
Open Access Article
96 - model of the relationship between virtue and organizational loyalty with psychological well being and job engagement (case Model of the relationship between virtue and organizational loyalty with psychological well-being and job engagement (case study: isfahan highschool teachers)
banafsheh turkian fariba karimi -
Open Access Article
97 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
hadi seyedfazli Vahidreza mirabi karim hamdi -
Open Access Article
98 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani -
Open Access Article
99 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
100 - Unraveling the Link between Website Quality and Customer Trust, Satisfaction, and Loyalty: A Meta-analysis
Fatemeh Sadat Enjavi Hosseini Ghasem Bakhshandeh Maryam Darvishi -
Open Access Article
101 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
Ali Ghasemi-Kia Mohammad Mohebby -
Open Access Article
102 - Evaluating and Recognizing the Effective Factors of Electronic Faithfulness in Companies Offering Electronic Services Using AHP Fuzzy Logic
Mahmood Khorasany Kiasari Leila Abdullah Zadeh Ramhormozi Fatemeh Rahmani -
Open Access Article
103 - The evaluation of the effect of social responsibility on learners' satisfaction and loyalty for providing a model (A case study of Sama schools of Islamic Azad University)
Abbas Bagheri parastoo Godarzi Masoumeh Rabibi -
Open Access Article
104 - Causal Model of the Relationship Between Work Ethic and Organizational Loyalty and the Mediating Role of Organizational Commitment of Principals of Midandawab Schools
Ghive Joudy Shahabad Sadegh Maleki Avarsin Zarin Dneshvar Haris -
Open Access Article
105 - Relationship between perceived organizational justice and organizational citizenship behaviors: mediating role of organizational loyalty
Ali Mahdad عاطفه خوشنامی -
Open Access Article
106 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions
Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar -
Open Access Article
107 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
Ali Parvar Amir Rahimpour -
Open Access Article
108 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
Mina Akhbariazad Mehrnaz Amiri davani -
Open Access Article
109 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank
Syyad Mehdi Alvani Masoud Said Panah -
Open Access Article
110 - Customer Relationship Satisfaction
kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed -
Open Access Article
111 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
112 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty
Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi -
Open Access Article
113 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust
Mohsen Seidabadi Javad Mehrabi -
Open Access Article
114 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers
Mohammad Taleghani Parvaneh Samouei -
Open Access Article
115 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
116 - The Impact of Brand Image on Employee Loyalty
Mirza Hassan Hosseini Vahid Reza Halvaeiha Saeed Ramazani -
Open Access Article
117 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers
Sahar Ershad Nazanin Jarideh Ali Badizadeh -
Open Access Article
118 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
Bahman Ghiaszadeh Saeed Safarian Hamedani Fatemeh Taheri Fatemeh Taheri -
Open Access Article
119 - explaining of organization loyalty based on human dignity with mediating self-steem.in East- Azerbaijan prisons
Behnam Talebi Yousef Barzgari Sadegh Maleki -
Open Access Article
120 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex
Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass -
Open Access Article
121 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
122 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
123 - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels)
manizheh mollaei Ali Mohaghar Ezatollah Asgharizadeh -
Open Access Article
124 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات
عباسعلی کدیور -
Open Access Article
125 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh -
Open Access Article
126 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi -
Open Access Article
127 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
128 - Indicators of satisfaction and loyalty of incoming tourists to Sarein city in terms of attractions
saeed rajaei mostali bighlo elhameh nematzadeh moslem ghasemi -
Open Access Article
129 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam -
Open Access Article
130 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
fg ghm mohammad azim khodayari -
Open Access Article
131 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli Veisari -
Open Access Article
132 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman Ghardashi -
Open Access Article
133 - Presenting the strategic model of brand personality: a metasynthesis approach
Hamidreza Almasitabar Farshid Namamian -
Open Access Article
134 - The impact of corporate reputation and service quality on customer loyalty
صدیقه طوطیان شهرزاد طیاران امید درویش زاده -
Open Access Article
135 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله -
Open Access Article
136 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani -
Open Access Article
137 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
Milad Raeisizadeh اصغر میرفردی آرمان حیدری -
Open Access Article
138 - Presenting the model of organizational loyalty in the central organization of Islamic Azad University
Siddiqa Tutian Isfahani mohsen faraji -
Open Access Article
139 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
Ali GHolipour soleimani Maryam Ghorbannejad Seyedeh Saeedeh Alamtalab Poshtiri -
Open Access Article
140 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
Ayeh Mirzaee Azandariani Kiumars Arya -
Open Access Article
141 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi Asgari -
Open Access Article
142 - Designing a model for brand loyalty through user-generated content in social media
Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar -
Open Access Article
143 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
144 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
145 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi -
Open Access Article
146 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
147 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
Fahimeh khajavidehshib Golnar Shojaei Baghini -
Open Access Article
148 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
149 - Paradimic model of customer satisfaction in the bread industry
setareh Nikian Ebrahim Albonaiemi Leila Andervazh -
Open Access Article
150 - Measuring the Quality of Accounting Information in the Face of with Employer Loyalty with Approach PSO Algorithm Abstract
عباس زکی زاده سینا خردیار فاضل محمدی نوده ایوب احمدی موسی آباد -
Open Access Article
151 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin -
Open Access Article
152 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
153 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
154 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
155 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
156 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein Nikoo -
Open Access Article
157 - The assessment of National loyalty's Feeling among Students (Islamic Azad University, Tehran Branches)
taha Hashemi Aliakbar Rezaei -
Open Access Article
158 - The Effect of Team Identity on Student loyalty Through Motivation
hamid samarikhalaj mona rezaei reza nikbakhsh -
Open Access Article
159 - Investigating the effect of reference groups on political loyalty using the Delphi technique (Kermanshah case study)
ABAS PIROOZMEHR HamidReza Saeedinezhad Ali Moradi Edris Beheshti nia Iraj Ranjbar -
Open Access Article
160 - Impact of Product Quality and Perceived Risk on Loyalty through Purchase Decisions on Hygiene Products in Surabaya: COVID-19 Perspective
Christina Susanti -
Open Access Article
161 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
162 - Investigating the impact of social factors and environmental factors on the purchase of landline communication services on improving customer experience (case study: FIX customers in Tehran)
Fariba Sayadi Hossein Safarzadeh Sina Nematizadeh -
Open Access Article
163 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan)
sanaz salmanmohajer Firuzeh Hajialiakbari -
Open Access Article
164 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
165 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade -
Open Access Article
166 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh -
Open Access Article
167 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی -
Open Access Article
168 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
169 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
170 - Investigating Values of Purchase Through the Green Image of Store on Impulse Purchase and Customer Loyalty
Homa Doroudi Hadi Mohammadi -
Open Access Article
171 - Presenting a Model for Creating Customer Loyalty Based on Business Technological Intelligence
Shahram Ajorlou soheila sardar Ali rajabzadeh Angela Ameli -
Open Access Article
172 - Developing Explain the Effects of Tourists 'Experience and Motivation in Urban Areas on Tourists' Satisfaction and Loyalty(Case Study: Kish and Qeshm Tourist Areas)
Alireza Rousta -
Open Access Article
173 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah)
Morteza Mohammadi Hosein Mohammadi Afsaneh Sheykhian -
Open Access Article
174 - Modeling the factors shaping culinary tourism and its impact on the loyalty of tourists case tourist of the Esfahan city
Mohsen Shaterian Seyed Hojjat Mousavi Sedigheh Kiani salmi Mina Zarei -
Open Access Article
175 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
176 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe Tootian -
Open Access Article
177 - The effect of green human resources on customer loyalty according to the mediating role of banking technology quality: a case study of Iran and Iraq
Mostafa Hamid Yaser hosein sharifi renani Munaf Marza Neama Radi saeed daeekarimzade -
Open Access Article
178 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
179 - Investigating the Effect of Social Responsibility of Tourist Hotels on Customer Loyalty with the Mediating Role of Hotel Credit, Customer Satisfaction and Trust and the Hotel Management Ability Moderator
Amir Gandomkar Maryam Ashtar Ali Lavafan -
Open Access Article
180 - Comparative Study of the Role of the Eita Messenger and Instagram in Enhancing Customer Brand Loyalty: An Analysis of Interaction Indicators, Advertising Content, and Conversion Rates
zahra Shafiei zahra Dashtlaali -
Open Access Article
181 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz
nahid baharvand -
Open Access Article
182 - Martyr Qassem Soleimani; A Model for the Front of Truth and Revolution from the Perspective of Nahjul-Balagha
Mahdi Moradian -
Open Access Article
183 - "Ontology from the point of view of Gabriel Marcel"
fateme rahiminia
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