List of Articles Purchase Intention

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  1 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
  Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam
• Open Access Article
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  2 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
  K. Heidarzadeh S.M. Alvani K. Ghalandari
• Open Access Article
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  3 - Customer perceptions of e-service quality in online shopping
  Housein Vazifehdust Donya eskandarnia
• Open Access Article
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  4 - Provide a virtual buyer behavior policy model based on the online brand trust variable
  kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh
  10.30495/ijpa.2022.67408.10896
• Open Access Article
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  5 - Explaining the causal factors of online repurchase intention in chain stores
  mahdi barehmoghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
• Open Access Article
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  6 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
  Donya Bavi Gholamreza Kenar kordi
  10.30495/jism.2023.73290.1037
• Open Access Article
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  7 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
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  8 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
  Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi,
• Open Access Article
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  9 - Investigating effective factors on purchase intention of luxury products
  matineh fathali bahram kheiri
• Open Access Article
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  10 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
• Open Access Article
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  11 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  12 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
  kambiz heidarzadeh masoumeh varamini
• Open Access Article
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  13 - Identification Effect Factors on Customer Relationship Management in Retail Banking
  Mohammad ail abdolvand mehrnosh najafi
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  14 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
  Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali
• Open Access Article
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  15 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
  Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam
• Open Access Article
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  16 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
  milad moradi dizgarani Abozar Aghaei Kordshami
• Open Access Article
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  17 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
  Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
  10.30495/jomm.2022.63707.1877
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  18 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
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  19 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
  -Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi
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  20 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
  Fariba Khammar Mehdi Zanganeh Hormoz Mehrani
• Open Access Article
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  21 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
  Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi
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  22 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
  mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
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  23 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  24 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
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  25 - Changes in Consumer Behavior in the Wake of Sanctions
  P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba
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  26 - Investigating Effective Factors on Purchase Intention of Luxury Products
  B. Kheiri M. Fathali
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  27 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
  K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi
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  28 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
  M. A. Abdolvand P. Alipour
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  29 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
  k. Heidarzadeh E. Adelpour
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  30 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
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  31 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
  A. R. Kia
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  32 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
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  33 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
  Alireza Alikhani Saeid Sharifi
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  34 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
  Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiani Majid Shadmand
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  35 - A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
  Maryam Zarif Sagheb Seyed Kamran Nourbakhsh Mirfeiz Fallahshams
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  36 - A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study
  Soheila Sardar Donighi Ehsan Nour Mohammadi
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  37 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
  Artimes Mahdavi Meymand Fazlullah Kazemi
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  38 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
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  39 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
  Alireza Rousta
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  40 - Survey the Role of Social media marketing and e-wom on Brand Image and Purchase Intention in Iranian Food Industry
  Sepideh Samie Seyed Mohammad Tafreshi
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  41 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
  Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei
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  42 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
  Fatemeh Nasirzadeh Masoud Godarzi
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  43 - Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a New Product (In study of Experimental)
  Kambiz Heidarzadeh Masouneh Varamini Mohamad Babazadehbaei Seyed Mahmud Hosini Amiri
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  44 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
  Kambiz Heidarzadeh Fereshteh Rais Rohani
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  45 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
  Hessam ZandHessami Shima Parvinchi
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  46 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
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  47 - Survey and ranking the most important factors desire of domestic consumer's in choosing foreign alternative products
  Hossein Norouzi Roghayeh Ahmadi
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  48 - Investigation of Customer Purchase Intention towards Car Battery On-Site Delivery Services
  Hairul Rizad Md Sapry Nurfaziq Nordin Abd Rahman Ahmad Shathees Baskaran
  10.22094/joie.2022.1962052.1970
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  49 - Designing a grocery store attractiveness model on the purchase intention of young customers with an emphasis on the reference group
  Beyza Ghasemi Mehdi Rouholamini Ali Sorayaei
  10.22034/ssyj.2023.1980144.1273
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  50 - Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
  Maryam Sharghi Mojarad Mohammad Bameni Moghadam Shabnam Fani
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  51 - The relationship between the store image and service quality perceived value and the customers purchase intention
  Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
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  52 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
  leila Andervazh zahra sokaini
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  53 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
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  54 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
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  55 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
  Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri
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  56 - تاثیر عوامل بازاریابی درون‌گرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
  مهدی محمدی کوچصفهانی محمد جلیلی محمود نورایی
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  57 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان
  رویا شریفی بهرام خیری یلدا رحمتی غفرانی
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  58 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
  شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی
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  59 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
  shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
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  60 - Investigating the Effect of Technology Acceptance Model and Social Factors on Attitudes and Purchase Intentions, Considering the Moderating Role of Information Technology Mindset (Case Study: Snapfood Application Users)
  Zahra Alahverdi Saeid Landaran Esfahani
  10.30495/msds.2022.1949223.1027
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  61 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
  Hamidreza Nemati Seyedhadi seyedfazli
• Open Access Article
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  62 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
  shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi
• Open Access Article
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  63 - Interpretive Structural Modeling of Factors Affecting the Foreign Food Products purchase intention
  Maryam Zarif Sagheb Seyed Kamran Noorbakhsh Mirfeiz Fallah
• Open Access Article
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  64 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi
• Open Access Article
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  65 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
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  66 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
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  67 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
  Reza Kazemi majid fattahi Niloofar Imankhan
• Open Access Article
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  68 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
  leila jalali mojtaba moazzami
• Open Access Article
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  69 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
  Arash Beigi Zahra Dashtlaali
• Open Access Article
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  70 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
  fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani
• Open Access Article
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  71 - Consumers’ Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
  Kalee Pattanayak Brijlal Mallik Sudhakar Tripathy
  10.22034/jon.2023.1989910.1234
• Open Access Article
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  72 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
  Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvand
• Open Access Article
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  73 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
  Farnood Hasani Ataollah Abtahi Hamid Reza  Hosseini Dana Mohammad Soltanifar Mohsen  Ghadami
• Open Access Article
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  74 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
• Open Access Article
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  75 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
  Mahmoud Ahmadi Sharif jahed sadani
• Open Access Article
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  76 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
  Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi
• Open Access Article
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  77 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
  fahameh farahbakhsh
• Open Access Article
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  78 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
  Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
• Open Access Article
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  79 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
  علی احمدی Akbar  Afarinesh Khaki Taybeh Zargar
• Open Access Article
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  80 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
  علی احمدی Akbar Afarinesh Khaki Taybeh Zargar