List of Articles consumer

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
  somayeh alinejad masoud keimasi mohammad ali shahhoseini
• Open Access Article
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  3 - Macro analysis of decision making models predicting consumer buying behavior
  seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust
  10.30495/jmfr.2022.19494
• Open Access Article
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  4 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  5 - The position of Tehran's Megamalls in The Consumption System. A Study of Baudrillard's Concepts of Simulacre and Simulation.
  Shahrooz Mandegar Langeroudi Hossein Ardalani Kaveh Bazrafkan
  10.71793/hoviatshahr.2024.795193
• Open Access Article
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  6 - Interactive Communication Channels and Their Appropriateness for the FMCG Business
  Aasim Munir Dad
• Open Access Article
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  7 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
• Open Access Article
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  8 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
  nesa mohammadi hamidreza saeidnia Kambiz Heidarzadeh
  10.30495/jomm.2022.61844.1844
• Open Access Article
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  9 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
  Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian
• Open Access Article
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  10 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
  Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour
• Open Access Article
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  11 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
  Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh
• Open Access Article
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  12 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
  beyza ghasemi mehd Rouholamini Ali sorayaei
  10.30495/jomm.2023.71246.2003
• Open Access Article
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  13 - Designing a neural marketing model with a consumer behavior approach in the banking industry
  Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza
• Open Access Article
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  14 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
  M. A. Abdolvand H. Abdolazimi
• Open Access Article
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  15 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
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  16 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
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  17 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
  N. S. Najafizadeh A. Mojoodi P. Ghasemi
• Open Access Article
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  18 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  19 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  20 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
  A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi
• Open Access Article
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  21 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
• Open Access Article
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  22 - Identifying the Factors that Influence Consumer Pricing Knowledge
  H. R. Saeidnia S. Alinejad
• Open Access Article
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  23 - Investigating the relationship between agile manufacturing and Business performance and the mediating role of cost performance
  Seyed Ahmad Khalifeh Soltani fatemeh hamedi
  10.30495/jma.2023.22417
• Open Access Article
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  24 - Develop a model to transform culture consumers into culture contributors in handicrafts
  Ibrahim Yazdi ali rashidpoor Iraj Soltani
• Open Access Article
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  25 - Effects of management and advertisement planning in development of milk consumption culture in Iran
  سید اسدالله اطهری مصطفی رهگذر
• Open Access Article
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  26 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer
  Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh
  10.30495/jisds.2023.73279.11898
• Open Access Article
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  27 - Sociological study of the role and impact of cultural consumerism lifestyle on inviromental behavior with a sustainable development approach. Case study: Citizens of Tehran metropolis
  Farzaneh Farhadian babadi علیرضا‏ محسنی‏ تبریزی مصطفی‏ ‏ ازکیا
  10.30495/jisds.2022.20671
• Open Access Article
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  28 - Investigation of Economic Effects of Energy Carriers Price Increases on the Composition of Consumption Expenditures of Urban Households
  Seed Mohamad Mehdi Ahmadi Jamshid Pajhuyan
• Open Access Article
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  29 - Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods
  sepideh najafi mehdi zakipour مجتبی امیری مجد
• Open Access Article
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  30 - The role of guarantee of legal and criminal executions in protecting consumer rights in genetically modified products
  elahe soleimani Shirin Shirazian Maryam afshari
• Open Access Article
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  31 - Typology of Iranian Consumers based on Values System and Lifestyles: A Clustering Method
  Zahra Saneian seyed mohammad Tabatabai-Nasab
  10.30495/jsm.2022.1961769.1666
• Open Access Article
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  32 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
  Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi
  10.30495/jsm.2021.1943025.1547
• Open Access Article
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  33 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
  Mohammad Khorsandi-Fard Reza Ismaeelzadeh
• Open Access Article
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  34 - A Study of Our Share in Complete Growth and Development of World with an Approach to Understanding of Anti-Marketing Importance
  Esrafil Shirazi
• Open Access Article
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  35 - A Comparative Study Of Behavioral Responses Of Green Hotel Customers In Iran And A European Country
  Majid Alizadeh Sina Nematizadeh Hassan Esmailpour
  10.30495/ccd.2023.1982580.1199
• Open Access Article
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  36 - Designing a consumer behavior strategy model in Iran's start-up industry
  mona falsafi fard
• Open Access Article
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  37 - Prediction of Residual Gas Consumption using Temperature and Population of ConsumersUse case : Residual Consumers of Karaj
  Masoud Akbari Mahdi Asghari Aliakbar Imami Satlou Parham Davari Shahnaz Salamat Thani Nahid Taherian Mansour Gholinejda
• Open Access Article
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  38 - Analyzing the components of brand positioning in the minds of Muslim consumers
  moslem rezaie Seyyed Hassan Hataminasab shahnaz nayebzadeh
• Open Access Article
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  39 - the relationship between mobile consumption pattern and "No Mobile Phobia" among mobile users in Tehran
  Saeid Askari Ali Delavar Ali Akbar Farhangi
• Open Access Article
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  40 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli Zahra Sadeqiarani
  https://doi.org/10.71923/ichs.2024.930712
• Open Access Article
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  41 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian
• Open Access Article
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  42 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  43 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
  Hessam ZandHessami Shima Parvinchi
• Open Access Article
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  44 - Electrical Energy Management of Industrial Consumers to Increase Profitability with an Optimal Control Strategy - a case study
  Mahmoud Zadehbagheri Mohammadjavad Kiani Ali Asghar Ghanbari
  10.22094/joie.2023.1990557.2085
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  45 - Phenomenology of cultural barriers to development in Zanjan
  Leila Naderloo Robabeh Pourjabali Mahbooe Babaei
  10.30495/jss.2022.1946863.1410
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  46 - Cultural factors related to ostentatious consumerism among the citizens of Tehran's 11th district
  Maysam Naghashzadeh Neda Soleymani
  10.30495/jss.2022.1953174.1436
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  47 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad
  محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani
• Open Access Article
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  48 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
  Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
  10.22034/ssyj.2022.1951763.1230
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  49 - Providing marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
  Seyd Mohamad Taghi Hosseinikia Vahid Reza Mirabi
• Open Access Article
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  50 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
  vida varahrami zohreh hoshmand reza yousefi haji absd
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  51 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
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  52 - The relationship between individual factors and willingness to purchase environmentally friendly products
  yasanallah pourashraf ata eslami abolfazl ferdowsi
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  53 - Identifying fanatical consumers’ mental models toward luxurious brands
  Ramin Bagheri مهدی نعیمی نظام آباد Abdolaziz Pagheh
• Open Access Article
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  54 - A review of research in the study of ethical consumption
  مهدی نعیمی نظام آباد Hossein Vazifehdust
• Open Access Article
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  55 - Collaboration in Supply Chain 4.0 based on Trust with Fuzzy Hierarchical Analysis (Case Study: FMCG Industries)
  Aminmasoud Bakhshi Movahed Alireza Aliahmadi Mohammadreza Parsanejad
  https://doi.org/10.71808/FOMJ.2024.1002654
• Open Access Article
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  56 - Typology of women's consumption behavior in the masons of Yazd
  manouchehr alinejad محمدرضا حسینی Fatemeh Molaei
• Open Access Article
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  57 - Value Chain of Catfish Products in Ibadan Metropolis, Oyo State
  Zacchaeus Oluwafemi Abolupe Ayanboye Benedicta Oluwafemi
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  58 - Influence of social values and corporate responsibility in the production of dependency between consumers and products
  mohamadali abdolvand nahid reyhani kambiz heydarzadeh hanzaei mohsen khonsiyavash
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  59 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
  نرگس دل افروز سینا سیاوش مقدم
• Open Access Article
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  60 - Phenomenological analysis of housing consumption pattern in luxury residential areas of TehranIn the residential sector of the construction industry
  ali asghar velayati kambiz Heidarzadeh Mohammad Ali  Abdulvand
  https://doi.org/10.71818/ecj.2024.1061066
• Open Access Article
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  61 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
• Open Access Article
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  62 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
• Open Access Article
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  63 - Optimal Energy Procurement of Smart Large Consumers Incorporating Parking Lot, Renewable Energy Sources and Demand Response Program
  Mehrdad Ghahramani Kazem zare Behnam Mohammadi Ivatloo
• Open Access Article
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  64 - Investigating environmental behavior with an emphasis on material consumerism lifestyle (Tehran citizens)
  farzaneh farhadian babadi alireza mohsenitabrizi mostafa azkia
  10.30495/jscc.2023.1976205.2066
• Open Access Article
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  65 - Investigating the Impact of Social Capital on the Economic Consumption Pattern (Case Study: Citizens of Qom)
  vahid babrdel nourouz hashemzehi Mohammad Rahimi
  10.30495/jscc.2023.1956673.2002
• Open Access Article
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  66 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self
  elham samadzadeh mohamad ali abdolvand
• Open Access Article
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  67 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
  مریم یوسفی فرشاد تجاری زینت نیک آئین
• Open Access Article
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  68 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
  mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi
• Open Access Article
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  69 - Nonlinear Modeling of the Demand Response Programs in the Power Systems, Considering Indefinite Consumer Participation
  Ehsan Bahrami Mohammadreza  Moradian
  10.30486/TEEGES.2025.1106622
• Open Access Article
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  70 - Designing a model to transform culture consumers into culture Participants in handicrafts
  Ibrahim Yazdi علی رشیدپور Iraj Soltani
• Open Access Article
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  71 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
  mahshad ameli bita yazdani Mehri Mahdikhani
• Open Access Article
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  72 - Sociological Analysis of the Representation of Consumerist Lifestyle on the Instagram Social Network
  Amirhossein Haghparast mehrdad navabakhsh Asemeh Ghasemi
• Open Access Article
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  73 - actors Affecting the Attitude towards the Phenomenon of Consumerism among Tehran Citizens
  akbar mohammadi Soroush Fathi Mehdi Mokhtarpour
• Open Access Article
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  74 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian
• Open Access Article
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  75 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli زهرا صادقی آرانی
• Open Access Article
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  76 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
  Mahshad Ameli Bita Yazdani Mehri Mahdikhani
• Open Access Article
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  77 - Estimation of the economic value of water for urban and agricultural use: A case study for Kowsar dam
  Fatemeh Razzaghi Rasoul Rajabpour Ghasem Layani Abbas Mirzaei
  10.30495/jae.2022.22251.2057
• Open Access Article
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  78 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
  Majid Ahmadi Aalireza Rousta Zahra Gharedaghi
  10.30495/jzvj.2024.31960.4024
• Open Access Article
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  79 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
  Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia