List of Articles قصد خرید

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  1 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
  Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam
• Open Access Article
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  2 - Provide a virtual buyer behavior policy model based on the online brand trust variable
  kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh
  10.30495/ijpa.2022.67408.10896
• Open Access Article
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  3 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  4 - Explaining the causal factors of online repurchase intention in chain stores
  mahdi barehmoghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
• Open Access Article
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  5 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
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  6 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
  Donya Bavi Gholamreza Kenar kordi
  10.30495/jism.2023.73290.1037
• Open Access Article
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  7 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
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  8 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
  Soheila Sardar
• Open Access Article
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  9 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
  Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz
• Open Access Article
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  10 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
  Ali Akbar Khademi Hanieh Farazandeh
• Open Access Article
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  11 - Investigating effective factors on purchase intention of luxury products
  matineh fathali bahram kheiri
• Open Access Article
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  12 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
• Open Access Article
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  13 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  14 - Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)
  Nadali Soltani Mohammad Saleh Norouzi
• Open Access Article
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  15 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
  Seyed Mohammad baqery azita Gholipour Godarzei
• Open Access Article
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  16 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  17 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
  Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali
• Open Access Article
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  18 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
  Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam
• Open Access Article
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  19 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
  zahra feyzi peyman ghafariashtiani
• Open Access Article
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  20 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
  mohammad ali nasimi samira pali
• Open Access Article
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  21 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
  milad moradi dizgarani Abozar Aghaei Kordshami
• Open Access Article
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  22 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
  Ali Khorsand Delche Sedigheh Jalalpour
• Open Access Article
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  23 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
  Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
  10.30495/jomm.2022.63707.1877
• Open Access Article
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  24 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  25 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
  -Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi
• Open Access Article
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  26 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
  abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdani
  10.30495/jomm.2022.63424.1874
• Open Access Article
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  27 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
  Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi
• Open Access Article
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  28 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
  mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
• Open Access Article
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  29 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  30 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
  A. Bajlan M. Mansoori R. Sha′abani
• Open Access Article
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  31 - Investigating Effective Factors on Purchase Intention of Luxury Products
  B. Kheiri M. Fathali
• Open Access Article
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  32 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
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  33 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
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  34 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
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  35 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
  A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi
• Open Access Article
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  36 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
• Open Access Article
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  37 - Analysis of the role of demographic (age and gender) and psychological factors on consumers' attitudes toward the consumption of organic agricultural products in the city of Orumieh
  Morteza Maleki Minbashrazgah hooshmand bagheri garbollagh Fatemeh Mohammadi Mohsen Eynali
• Open Access Article
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  38 - On the relative efficiency in general network structures
  Fatemeh Boloori Jafar Pourmahmoud
• Open Access Article
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  39 - Designing a Model to Online Shopping Behavior Based on the Quality of Sites
  Mahmoud Naderi Bani Mahdi Al Husseini almodarresi adeleh dehghani ghahnavi Mohammad Mahdi afshar
• Open Access Article
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  40 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
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  41 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
• Open Access Article
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  42 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
  Alireza Rousta
• Open Access Article
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  43 - بررسی تاثیر نوستالژی فراخوانده شده بر قصد خرید محصول نوستالژیک
  تحفه قبادی لموکی زهره دهدشتی شاهرخ عباس صالح اردستانی
• Open Access Article
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  44 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
  Fatemeh Nasirzadeh Masoud Godarzi
• Open Access Article
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  45 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
  Hessam ZandHessami Shima Parvinchi
• Open Access Article
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  46 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
  Shima Yavari Seyed Mahmoud Saberi
• Open Access Article
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  47 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
• Open Access Article
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  48 - Survey and ranking the most important factors desire of domestic consumer's in choosing foreign alternative products
  Hossein Norouzi Roghayeh Ahmadi
• Open Access Article
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  49 - The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker
  Alireza Haddadi Rosa Hendijani Tahmores Hasangholi pour
  10.71737/jpm.2025.3093596
• Open Access Article
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  50 - The Effect of Green Marketing on Shopping Intention with a Focus on Corporate Image: The Case of Shuttle Company Customers
  Seyed Mahmoud Hashemi Davoud Mohammadi Alaviche
  10.30495/qjopm.2019.666892
• Open Access Article
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  51 - The relationship between the store image and service quality perceived value and the customers purchase intention
  Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri
• Open Access Article
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  52 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
• Open Access Article
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  53 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
  leila Andervazh zahra sokaini
• Open Access Article
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  54 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
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  55 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
• Open Access Article
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  56 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
  Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri
• Open Access Article
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  57 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
  MAYA mojarradardakani
• Open Access Article
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  58 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان
  رویا شریفی بهرام خیری یلدا رحمتی غفرانی
• Open Access Article
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  59 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
  شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی
• Open Access Article
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  60 - Investigating the Effect of Technology Acceptance Model and Social Factors on Attitudes and Purchase Intentions, Considering the Moderating Role of Information Technology Mindset (Case Study: Snapfood Application Users)
  Zahra Alahverdi Saeid Landaran Esfahani
  10.30495/msds.2022.1949223.1027
• Open Access Article
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  61 - Investigating the Effect of Social Media Activities on E-commerce Satisfaction and Shopping Intention by Considering the Mediating Role of Trust and Moderating External Factors
  Zahra Hojati Kooshali Mohsen Amini khozani Alireza Rousta
• Open Access Article
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  62 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
  Hamidreza Nemati Seyedhadi seyedfazli
• Open Access Article
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  63 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
  نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی
• Open Access Article
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  حمیدرضا نعمتی سید هادی سید فضلی
• Open Access Article
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  65 - بررسی تاثیر ویژگی‌های تبلیغاتی رسانه‌های اجتماعی بر قصد خرید مشتری (مطالعه موردی: کاربران شرکت ایرانسل در شهر تهران)
  رزین بزازیان قدیم ناصر آزاد
• Open Access Article
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  66 - اثر نقش ادراک و شخصیت مصرف کنندگان بر قصد خرید خودروهای هیبریدی
  الهه طاهری طاهره حسومی
• Open Access Article
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  67 - The role of Islamic beliefs on the tendency to buy life insurance by emphasizing the mediating role of attitude
  Mohammad Azizi Hamid Hosseinlo
• Open Access Article
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  68 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
  shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi
• Open Access Article
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  69 - Interpretive Structural Modeling of Factors Affecting the Foreign Food Products purchase intention
  Maryam Zarif Sagheb Seyed Kamran Noorbakhsh Mirfeiz Fallah
• Open Access Article
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  70 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi
• Open Access Article
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  71 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  72 - The effect of shopping motivations on commercial activity: The moderating role of time pressure and impulse buying at airport
  Abdollah Cheshmehkhavar Ghasem Bakhshandeh
• Open Access Article
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  73 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
• Open Access Article
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  74 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
  Reza Kazemi majid fattahi Niloofar Imankhan
• Open Access Article
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  75 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
  leila jalali mojtaba moazzami
• Open Access Article
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  76 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
  Arash Beigi Zahra Dashtlaali
• Open Access Article
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  77 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی
  هادی شفیعی حسن صفرنیا علی ملاحسینی
• Open Access Article
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  78 - بررسی عوامل مؤثر بر خرید کالاهای دارای برند خصوصی (مورد مطالعه: نام تجاری اتکا)
  بهروز قاسمی فاطمه آخوندی
• Open Access Article
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  79 - تأثیر تبلیغات در شبکه‌های اجتماعی بر قصد خرید در صنعت کالاهای تند‌گردش
  احسانه نژاد محمد نامقی نصرت اله شادنوش داریوش غفاری
• Open Access Article
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  80 - بررسی رابطه بین کیفیت وب‌سایت و قصد خرید مجدد مشتریان موردمطالعه: فروشگاه اینترنتی دیجی کالا
  نیلوفر کیا مهدی کریمی زند
• Open Access Article
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  81 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
  اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد
• Open Access Article
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  82 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
• Open Access Article
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  83 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
  Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi
• Open Access Article
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  84 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
  fahameh farahbakhsh
• Open Access Article
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  85 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
  Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
• Open Access Article
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  86 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
  Majid Ahmadi Aalireza Rousta Zahra Gharedaghi
  10.30495/jzvj.2024.31960.4024
• Open Access Article
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  87 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
  neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii
  10.30495/jedu.2023.29622.5922
• Open Access Article
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  88 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
  علی احمدی Akbar  Afarinesh Khaki Taybeh Zargar
• Open Access Article
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  89 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
  علی احمدی Akbar Afarinesh Khaki Taybeh Zargar