• List of Articles E-Commerce

      • Open Access Article

        1 - Work in an organization with full extent life ( Employment in an informational society)
        GH.R. Khaki
        There are  many  definitions  about  economy . According  to  one of  the  famous  accepted  definitions , economic  laws  have  classified  to two  groups. Both  of  them  are &nb More
        There are  many  definitions  about  economy . According  to  one of  the  famous  accepted  definitions , economic  laws  have  classified  to two  groups. Both  of  them  are  influenced  by  social  structure  and  it’s  changes  so  they  are  different  in  various  societies . Movement  from  one  society   to  another  happens  due  to “intellectualize” , principal  maximum  production  with  minimum  cost . This  process  continues  until  we  enter  a post  industrial  information  society . Many  wonderful  changes  creats  in  kind  and  form of  organizations  and  nature  of  work  and  employment  when  IT  grows  and  spreads  in  various  levels  and  dimensions  of  human  life . E- commerce  is  a  concept  that  includes  various  compilations  in  new  societies  and  the  most  comprehensive  concept  in  information  epoch . Surely , people  must  play  another  role  in  this  process  so  the  must  earn  abilities  different  from  which  to  be  successful  in  societies  before . In  any  period  of  business  history , special  structures  conguer  in  organizations  depending  on  it’s  nature . Cellular  and  virtual  structures  are  under  consideration  in present  societies  due  to  the  special  particular . In  this  article , we  point  to  the  especialities   of  these  two  structures  and  explain  the  process  of  forming  virtual  organizations  and  how  to  select  employees  in  these  organizations  completely .  it’s   certain  that  economic  position  of  Iran  influences  by  economic  changes  in  the  world  and  also  effects  on it .  in  principle , any  country  can’t  act  personally  in  an  international  level  with  present  conditions . Now , our  country  has  the  problem  of  little  power  and  high  cost  of  investing  capital  and  so  the  idea  of  creating  virtual  organization  due  to  it’s  specialities   can  change  employment  paradigm . We  also  study  about  employment  position  and  it’s  weaknesses  and  strengths  in  Iran  to  find  a  way  to  use  strengths  to  solve  weaknesses . Manuscript profile
      • Open Access Article

        2 - Investigating the Barriers of Electronic Bussiness Development (Case Study: In Zanjan Province Enterprises)
        A. Memarnejad J. Hajialiakbari
        Nowadays the application of the e-commerce solutions for the enterprises is an important andunavoidable note, and if those enterprises do not consider it this will tend to declining in beneficiaryand omitting them of contest consequently, one of the most important and u More
        Nowadays the application of the e-commerce solutions for the enterprises is an important andunavoidable note, and if those enterprises do not consider it this will tend to declining in beneficiaryand omitting them of contest consequently, one of the most important and useful strategy measures ofenterprises is planning concerned with the application of these solutions, also detecting the barriers totheir application and introducing some suggestions for deleting them.The purpose of this study is detect and investigate the barriers to electronic business development inZanjan enterprises, prioritizing the detected barriers and providing and providing research suggestionsfor removing them.In this study, the mentioned barriers were analyzed in terms of six fallowing categories as: cultural,infrastructure, legal, managing, humanity and economic ones. These categories were also subdividedand categorized in to 36 secondary factors.As the whole statistic population has been studied, so the descriptive statistic was used for studyingthe research questions and its advantage was considered as a practical research approach.The tool for data collecting was questionnaire which given to 170 enterprises for collecting differentideas and rating (The questionnaire verified in terms of validity and reliability).The results show that the priorities given to the main barriers are as follow respectively: legal, cultural,managing, infrastructure related humanity and economic barriers. Manuscript profile
      • Open Access Article

        3 - Designing a structural model for the effect of strategic value of e-commerce on development of corporate entrepreneurship in an industrial unit
        rihaneh mohammadi peyman akhavan
        Entrepreneurship is considered as the engine of industry development and the main factor of recreation organizational and economic capabilities. Accordingly, identification of the factors influencing it has been emphasized, with understanding this importance, the presen More
        Entrepreneurship is considered as the engine of industry development and the main factor of recreation organizational and economic capabilities. Accordingly, identification of the factors influencing it has been emphasized, with understanding this importance, the present study aims to examine the effect of the strategic value of e-commerce on organizational entrepreneurship. The research method, is descriptive and research project used, was based on Structural equations model. The statistical population is all personnel Hamvatan dairy to number 250 people. By using a stratified sampling method proportional to volume, 148 people were selected as a statistical sample and the research questionnaires were distributed among them. Data were gathered through two questionnaire, strategic value of e-commerce and enterprise entrepreneurship that were developed based on Five-point Likert scale. The data after collecting were analyzed by SPSS and LISREL and analyzed through Pearson correlation coefficient and structural equation model. The results showed that the strategic value of e-commerce and its dimensions, corporate support, managerial efficiency and help to decisions can be effective on the development of enterprise entrepreneurship. As a result, the factors that should be considered in developing organizational entrepreneurship is the strategic value of e-commerce. Manuscript profile
      • Open Access Article

        4 - investigate the effect of cultural factors on building trust in e-commerce in knowledge-based SMEs
        Seyed Rasoul Hoseini Ammar Moghaddas Shargh Mahdi Ghaforifard Ehsan Mohammadi Bajgiran
        The purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-s More
        The purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-survey method. The statistical population of this study is all managers and employees of knowledge-based companies located in Tehran Science and Technology Park. The statistical population of this study includes about 700 people. In this study, 248 employees and managers participated in this study using non-randomly available methods as a statistical sample. In this study, Structural Equation Modeling was used to analyze and test the hypotheses. The results showed that collectivism, avoidance of uncertainty and long-term approach do not have a significant effect on trust in business in small and medium-sized knowledge-based companies. The power gap has a negative effect on e-commerce trust in small and medium-sized knowledge-based companies, and masculinity has a positive effect on e-commerce trust in these companies. It was also found that trust in e-commerce has a positive effect on empowerment, cohesion and benevolence in small and medium-sized knowledge-based companies. Therefore, in order to achieve e-trust, it is recommended that the top level managers of these institutions make decisions in consultation with downstream people and regularly seek the opinion of downstream people in their decisions and have constructive interactions with them. Manuscript profile
      • Open Access Article

        5 - Develop a strategic e-commerce model to improve the business environment In knowledge-based companies (Case study: Knowledge-based companies in Mazandaran province)
        seifollah talebi zarimahaleh
        The purpose of this study is to investigate the impact of strategic development of e-commerce on improving the business environment.This research is based on the purpose of an applied research and is based on a quantitative approach and a descriptive survey research. Th More
        The purpose of this study is to investigate the impact of strategic development of e-commerce on improving the business environment.This research is based on the purpose of an applied research and is based on a quantitative approach and a descriptive survey research. The sampling method of the present study is simple random. The measurement and data collection tool in this study was a standard questionnaire that Cronbach's alpha coefficient was used to assess its reliability. The statistical population of the research consists of managers and employees of knowledge-based companies based in Mazandaran province. 165 companies were considered and 115 samples were selected according to Morgan table. To analyze the data, descriptive statistics method was used using demographic variables with SPSS software. The results obtained from the research hypotheses using PLS software show that the variable of manpower utilization is one of the dimensions of developing a strategic model of e-commerce with an impact intensity of 0.685 has the greatest impact on improving the business environment in knowledge-based companies in Mazandaran province. Manuscript profile
      • Open Access Article

        6 - The right to terminate contracts covered by the e-commerce law
        SHOKROLAH NIKVAND Habib Asady
        In contracts, either party can terminate the contract based on one of the options of civil law. Most of these options can be found in all contracts. In this article, the author seeks to answer the question of whether in e-commerce contracts that are subject to special l More
        In contracts, either party can terminate the contract based on one of the options of civil law. Most of these options can be found in all contracts. In this article, the author seeks to answer the question of whether in e-commerce contracts that are subject to special law, one of the parties can invoke one of the options of civil law to terminate the contracts? In this regard, the works of some available authors were reviewed and they followed the view that civil law options are among the general rules of contracts and can be applied in electronic contracts .Examining and comparing the options of civil code and the article of the electronic commerce law and considering the special features of these contracts and the various powers that the legislator has considered for termination, it seems that in electronic contracts the parties have no right to invoke the options of the civil code, because in the law of electronic commerce, there are cases of termination in a desirable and sufficient way. therefore the types of termination right in these contracts are just the ones mentioned in the electronic commerce law. Manuscript profile
      • Open Access Article

        7 - The Role and Value of Written and Electronic Documents in the Legal System Iran
        Jafar Jamali Afshin Razaghi
        One of the important evidence proving the claims in legal  document. The document has been providing various definitions in the sciences and in other words, this concept is considered from the perspective of different sciences. In law as well as the traditional con More
        One of the important evidence proving the claims in legal  document. The document has been providing various definitions in the sciences and in other words, this concept is considered from the perspective of different sciences. In law as well as the traditional concept of document ins 1284 of the Civil Code defines which means any written document that is referred to as the fight or disposal. This concept is true in the case of written documents. But with the development of communications technology and the development of e-commerce transactions and Internet Treaties, the concept store documents for a new phenomena Evidence was introduced. Special documents to electronic documents in the system is evidence of the important issues of law. Especially with the adoption of e-commerce law and the position of the law, raising these issues is crucial. Role of Probative value and because of its ensuring the efficiency of judges Of course it can be said that the legislative purpose of the probative value of particular cases proving some cases is known only through some possible reasons In the case of official documents by the official document on the legal goodwill with goodwill and included in the contract to pay its share is about creating the right legal conditions and the type of sheet is in stock. Electronic document refers to data that is the message and the message considered normal that the document is normal. Manuscript profile
      • Open Access Article

        8 - Presentation of electronic banking forensic policy model
        afshin khodamoradi علیرضا پورابراهیمی mohamad ali afsharkazemi
        Given the complexity of tools as well as the variety of banking activities and intra-system communications, maintaining the banking system’s health and stability refers to one of the key reasons for monitoring banks and credit institutions in today’s banking More
        Given the complexity of tools as well as the variety of banking activities and intra-system communications, maintaining the banking system’s health and stability refers to one of the key reasons for monitoring banks and credit institutions in today’s banking industry; on the other hand, cybercriminals may cause serious harm. This is a descriptive-quantitative research employing two of deep thinking and survey study methods and different tools (interview, observation, questionnaire, and document review) for data collection. Its statistical population includes the investigation of cyber incident logs over the recent year, and no special sampling has been carried out. After presenting the model, the usual simulators, particularly MATLAB, are utilized based on the project needs and the results are reviewed according to the execution speed. The system designed to detect various criminology types caused by cyber incidents on the Internet is expected to have high flexibility and to be applied to other types of websites. Manuscript profile
      • Open Access Article

        9 - Effects of E-commerce on Labor-force productivity (a case study of Industrial sector in East Azerbaijan Province of Iran)
        N. Moradhasel F. Hosseinzadeh
        The goal of this paper is to examine the impacts of E-commerce and the level of human capital on labor productivity in industrial units with ten or more employees. Our sample is made of 39 factories with four digit ISCI codes. Using Cobb-Douglas production framework a More
        The goal of this paper is to examine the impacts of E-commerce and the level of human capital on labor productivity in industrial units with ten or more employees. Our sample is made of 39 factories with four digit ISCI codes. Using Cobb-Douglas production framework and the accelerator principle, we estimated the labor productivity from 2006 to 2010 and found that electronic purchases have a significant negative effect on labor productivity, while electronic sales have no effects. Human capital was also shown to be positively related to labor productivity.   کار درصنایع کارخانه­ایاستان آذربایجان شرقیبا استفاده از تابع تولید کاب داگلاسوموجودی سرمایه در صنایع این استان با استفاده از اصل شتاب محاسبه شده  است. نتایج حاکی از این است که خرید الکترونیکی در صنایع استان اثری منفی ومعنادار بر بهره‌وری نیروی کار دارد،  اما فروش الکترونیکی اثر معناداری بر بهره‌وری نیروی کار ندارد و سرمایه انسانی بر بهره‌وری نیروی کار اثری مثبت و معنادار دارد.   Manuscript profile
      • Open Access Article

        10 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
        P. Ghafari Ashtiani M. S. Horri B. Gholami
        With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s More
        With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile
      • Open Access Article

        11 - Traditions and Qur'anic Research on the Evidence for the Freedom of E-Commerce Contracts
        amir ahmadi
        According to the principle of freedom of contract, any commercial contract that is not contrary to Sharia and law is valid. The purpose of this study is to investigate the validity and validity of the evidence of e-commerce contracts and to clear up any ambiguities in t More
        According to the principle of freedom of contract, any commercial contract that is not contrary to Sharia and law is valid. The purpose of this study is to investigate the validity and validity of the evidence of e-commerce contracts and to clear up any ambiguities in this area. In this research, I will first state the Tradition. Then, we will examine the general Qur'anic evidences and the meaning of the verses that have been mentioned regarding the sale, trade, and lawful and unlawful businesses, and I will explain the naming and generalization of these verses. Examining the requirements of the principles as the third reason and the requirements of the rational structure as the fourth reason for the legitimacy of electronic contracts has not gone unnoticed. From this research, it can be concluded that according to the above reasons, e-commerce contracts are legitimate and are accepted by the legislature and human societies. Also, directing e-commerce rules to dynamic jurisprudence to remove doubts between the parties to the contract is one of the achievements of this article.   Manuscript profile
      • Open Access Article

        12 - Cucumber reviews for the sale of e-commerce
        احمد مرادخانی hasan sadat
        AbstractAlthough electronic trading on the transaction compared to traditional trade practices, in terms of form has Tfavt‌Hayy but in terms of nature and the elements, there is no difference between them.due to their toddlers, as well as short amount of time that the a More
        AbstractAlthough electronic trading on the transaction compared to traditional trade practices, in terms of form has Tfavt‌Hayy but in terms of nature and the elements, there is no difference between them.due to their toddlers, as well as short amount of time that the adoption of its rules My‌Gzrd, from many aspects, in many cases, too vague and general and Qanvn‌Gzar silent and ignored many things that one of the issues, Since e-commerce laws responsive to the needs of the participants in the business gets involved not Option, the need for reform of existing laws and enact new laws, in accordance with the provisions of Islamic law respectively.‌Tvand have the concept of a parliament and as a result of such transactions possible is the cucumber.Keywords cases, too vague and general and Qanvn‌Gzar silent and ignored many things that one of the issues, Since e-commerce laws responsive to the needs of the participants in the business gets involved not Option, the need for reform of existing laws and enact new laws, in accordance with the provisions of Islamic law respectively.‌Tvand have the concept of a parliament and as a result of such transactions possible is the cucumber.E-commerce, cucumber fiqh, Islamic jurisprudence, continuous trading, law Manuscript profile
      • Open Access Article

        13 - Review Jurisprudence and Legal of Cheating in Electronic Contracts
        amir ahmadi mohamad ahangaran
        Considering the fact that information technology has made significant changes in contracts, as well as the entry of Iran into the world of electronic contracts and the lack of specification of e-commerce law on many issues of electronic research contracts aimed at exami More
        Considering the fact that information technology has made significant changes in contracts, as well as the entry of Iran into the world of electronic contracts and the lack of specification of e-commerce law on many issues of electronic research contracts aimed at examining cucumbers in electronic contracts And the adaptation of this issue with Imamieh jurisprudence and Iranian law, As well as a review of the vacuum contained in this clause. The aim of this study is to investigate the price fluctuations cheating in the market in the form of electronic contracts, as well as to review its effects and rulings Which the Civil Code and the Iranian Electronic Commerce Act have not addressed explicitly and have not mentioned it. It should be added that this research is applied in terms of purpose descriptive and analytical in nature. According to the information and foundations of the study, it has been concluded that gaps and deficiencies in the various cheating are available in electronic contracts. In this paper, there are some solutions to overcome these barriers and gaps. It is suggested that the legislator approves the law in light of global regulations and consistent with dynamic jurisprudence on this subject and to pass a special law, e-commerce, efforts to effectuate. Manuscript profile
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        14 - Jurisprudential arguments for the legitimacy of electronic documentary credits
        younes Kazerani SeyedAskari Hoseini moghadam
        Issue: In order to build trust in international trade, a mechanism called letter of credit has been used in which the bank, as an intermediary, is responsible for guaranteeing the payment of one of the parties. Recently, the electronic type of documentary credit has bee More
        Issue: In order to build trust in international trade, a mechanism called letter of credit has been used in which the bank, as an intermediary, is responsible for guaranteeing the payment of one of the parties. Recently, the electronic type of documentary credit has been introduced to facilitate global trade.Purpose: The purpose is to examine the reasons for the legitimacy of electronic letters of credit.Methodology: In this research, the jurisprudential arguments for the legitimacy of electronic documentary credits have been studied in an analytical-descriptive manner with the help of receipt tools.Findings: According to the contract of sale and the contract of guarantee, the principle of documentary credit is a legitimate mechanism for the development of world trade and as one of the provisions of the contract between the two parties, it has sharia validity. Therefore, according to the legitimacy of this mechanism, its electronic type has the same nature and effects of electronic type according to the jurisprudential principles such as verses and hadiths, the principle of immorality, the rule of compromise, the rule of no harm, the rule of necessity and some other jurisprudential arguments. Manuscript profile
      • Open Access Article

        15 - Identifying and Ranking the Components and Dimensions of E-Commerce Using the Meta-Synthesis Approach
        Mehrdad Rahimian Farshid Namamian Fakhraddin Maroofi Alireza Moradi
      • Open Access Article

        16 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
        Zahra Naeini Peikani Shahnaz Nayebzadeh Sayyed Hasan Hataminasab
      • Open Access Article

        17 - Design and Fitting of E-Commerce Implementation Model in Knowledge-Based Companies Active in the Field of Information and Communication Technology
        Ali Hakimzadeh Mohammad Ghasemi Namaghi Ali Hosseinzadeh
      • Open Access Article

        18 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
        Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
      • Open Access Article

        19 - Measuring the Readiness of Small and Medium-sized Enterprises to Enter E-Commerce
        Abbass Toloie Ashlaghi Reza Radfar Naghei Shoja Farshid Farokhizadeh
        Given the growing importance of small and medium-sized enterprises and the role that e-readiness and e-commerce development have in reducing their costs and expanding their operations, evaluating e-readiness status for entering e-commerce field is important in SMEs. The More
        Given the growing importance of small and medium-sized enterprises and the role that e-readiness and e-commerce development have in reducing their costs and expanding their operations, evaluating e-readiness status for entering e-commerce field is important in SMEs. Therefore, the design of e-readiness assessment models is appropriate to the internal and environmental conditions of organizations and communities with the aim of measuring their e-readiness level and without assessing the electronic readiness of the organization, the activity in the world of the impossible network or its barriers will be very high. In this paper, while introducing a brief overview of the proposed models for assessing e-readiness and their classification, the factors influencing the e-readiness of SMEs in order to enter the e-commerce field have been investigated and identified with a meta-integration approach. Then, in order to better understand the variables that affect this relationship and understand the existing dynamics, using a modeling of system dynamics approach and drawing causal loop diagrams (CLD), was introduced an e-readiness assessment model for SMEs to enter the e-commerce field and finally, simulation was carried out by Vensim software. The two major scenarios of increasing advertising and system quality were evaluated and analyzed as model levers. The simulation results indicate a positive impact of system quality and advertising on the e-readiness of firms, with the difference, the impact of system quality on e-readiness of firms is more than the impact of advertising on increasing e-readiness. Manuscript profile
      • Open Access Article

        20 - Presenting an analytical model of e-commerce in Iran's educational industries
        parastoo Godarzi Abbas Bagheri
        Introduction: E-commerce is the performance of commercial activities including the process of buying, selling or exchanging products, services and information through computer networks and the Internet. The purpose of this study was to provide an analytical model of e-c More
        Introduction: E-commerce is the performance of commercial activities including the process of buying, selling or exchanging products, services and information through computer networks and the Internet. The purpose of this study was to provide an analytical model of e-commerce in the educational industries required by the schools in Iran. research methodology: the research method was Grounded theory, which was done qualitatively through in-depth interviews, with the help of a systematic data recording process. The sampling method was purposive stratified and statistical population consisted of 15 professors and experts of marketing and 13 marketing and online sales managers of companies producing educational goods who were interviewed through snowball method. Then, the data obtained from the interviews were analyzed using the grounded theory method and through three stages of coding. Finally, the designed model was a contextual model that deals with macro contexts and infrastructures to explain the implementation process of e-commerce in the country's educational industry. Findings: Include 6 main categories, i.e. causal conditions (supervision-policy-making-occupational-economic), contextual conditions (role modeling-lifestyle-ICT development-environmental learning), intervening conditions (information-technical-legal-cultural), strategies (manpower-equipment- localization), consequences (economic - structural - cultural - environmental) and the central phenomenon was the implementation of e-commerce in the production sector of the educational industry. Conclusion: The qualitative results of this study indicated that the world of Internet and e-commerce in the production sector of Iran's educational industry will lead to targeted customer-oriented activities. Manuscript profile
      • Open Access Article

        21 - E-commerce model design in sports services marketing
        mohammadhosin nafar shiva azadfada Ali Mohammad Safania elahe haidaryan
        The purpose of this study was to design an e-commerce model in the marketing of sports services using data theory. The research method is qualitative and exploratory. Statistical population included university professors and experts. Degrees and academic backgrounds rel More
        The purpose of this study was to design an e-commerce model in the marketing of sports services using data theory. The research method is qualitative and exploratory. Statistical population included university professors and experts. Degrees and academic backgrounds related to the subject, having management positions and executive experience in the field of e-commerce were among the criteria for selecting the top list of experts. The sampling method was non-probability sampling with purposeful selection with maximum diversity or heterogeneity. The sample size in this study was 17 persons based on theoretical saturation index. The interview instrument was open-ended and analyzed based on three stages of open coding, axial and selective coding. Based on the data analysis, 84 primary concepts, 20 main categories and 5 core concepts were identified. Then, five theoretical theories were proposed based on the paradigm model of the Foundation Data Theory for e-commerce modeling in sport service marketing. From these results it can be deduced that the design of the e-commerce model is not accomplished in the marketing of sporting services by chance but is a purposeful process that is rooted in many features and modes. Manuscript profile
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        22 - Examining e-commerce opportunities in Metaverse
        jebreil marzi alamdari mohammad hasan haddadi Ahad shahabadyan
        The purpose of this research is to investigate the opportunities of electronic commerce in Metaverse. which is considered fundamental in terms of purpose. The method used in this research is a mixed exploratory research method with an emphasis on qualitative data. The s More
        The purpose of this research is to investigate the opportunities of electronic commerce in Metaverse. which is considered fundamental in terms of purpose. The method used in this research is a mixed exploratory research method with an emphasis on qualitative data. The statistical population of the research includes domestic and foreign articles related to the opportunities of Metaverse in the field of e-commerce. The sampling method of the present research is of a targeted type and includes the selection of 50 articles with 62 codes and with the topic of examining the opportunities of Metaverse in the field of electronic commerce. According to the question and purpose of the research, the most appropriate research plan is metacombination. The condition of metacombination approach is the systematic review of literature in order to identify the factors related to the purpose of the research. In this research, in the steps of implementing this method, a systematic literature review was conducted by searching in reliable databases and journals and combining the research literature. The results of the research showed that Metaverse is an opportunity in the development of e-commerce. Manuscript profile
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        23 - Developing a Native Model for Recognizing and Exploiting Entrepreneurial Opportunities in the field of e-commerce
        Mohsen Varzeshkar Morteza Mousakhani Ali Davari Kambiz Heydarzadeh
        The concept of opportunities and factors influencing the identification and exploitation of entrepreneurial opportunities is one of the central aspects of the subject matter of entrepreneurship as an interdisciplinary scientific domain. Awareness of effective factors an More
        The concept of opportunities and factors influencing the identification and exploitation of entrepreneurial opportunities is one of the central aspects of the subject matter of entrepreneurship as an interdisciplinary scientific domain. Awareness of effective factors and methods of identifying entrepreneurial opportunities as a first step in the entrepreneurial process has a decisive role in choosing profitable opportunities and avoiding failures in the entrepreneurial process. Despite studies on this subject, however, due to its impact on environmental variables and indigenous conditions, ambiguities can be identified in this regard. Considering the need of many potential entrepreneurs to identify effective factors as well as understanding how to identify and exploit opportunities, this study aims to provide a native model that meets the ecosystem conditions of Iran to identify and exploit opportunities. In order to achieve the main and the secondary goals of the research, as well as the response to the research, the mixed method research has been used. So that at the first step, the qualitative method and deep interviews tools used for the generation of the model, and in the second step, the quantitative method and questionnaire tool is used to collect information from companies active in the field of e-commerce in order to validate the model. In This research, online retail is selected as the subject of study and its achievements in these types of businesses and in the context of Iran can be analyzed. Manuscript profile
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        24 - Effects of strategic values of e-commerce on adopting e-commerce in food industry SMEs at Qazvin
        Ali Badizadeh Sahar Ershad
        The purpose of this research is to determine the effects of strategic values of e-commerce on adopting e-commerce in Qazvin SMEs, food industry. This research, regarding the purpose is applied and regarding the information and data collection method is descriptive-surv More
        The purpose of this research is to determine the effects of strategic values of e-commerce on adopting e-commerce in Qazvin SMEs, food industry. This research, regarding the purpose is applied and regarding the information and data collection method is descriptive-survey, that the need information gathered through library studies by note taking and the need data gathered through fieldwork studies by questionnaire. The statistical populations were the managers of small and medium-size companies of food industry, that by using the Morgan table, 194 samples studied through simple random sampling method proportionate to the intra-cluster size. For data analysis, about demographic used the descriptive statistic and about hypothesizes test used the inferential statistic. The results showed, the enterprise support variable with the 0.79 factor has the most effect on strategic values of e-commerce and the perceived usefulness variable with the 0.70 factor has the most effect on e-commerce adoption. In addition, strategic values of e-commerce variable with the 0.87 factor have positive and meaningful effects on its adoption. Manuscript profile
      • Open Access Article

        25 - Investigation of Customer Purchase Intention towards Car Battery On-Site Delivery Services
        Hairul Rizad Md Sapry Nurfaziq Nordin Abd Rahman Ahmad Shathees Baskaran
      • Open Access Article

        26 - Jurisprudential review of the ruling on business training with artificial intelligence agent
        Mehdi Mohammadian Amiri Aliakbar Izadifard
        In this article, we examine the jurisprudence of teaching the jurisprudence of business if the business owners do business using artificial intelligence knowledge. Artificial intelligence is one of the new and widely used knowledge in the IT world. In a short period of More
        In this article, we examine the jurisprudence of teaching the jurisprudence of business if the business owners do business using artificial intelligence knowledge. Artificial intelligence is one of the new and widely used knowledge in the IT world. In a short period of time, this technology was able to show its ability in the evolution of knowledge and prove its ability to be used. Business experts also used this knowledge to advance their goals and were able to provide a new development in electronic commerce (telecommunications). This research has investigated the topic in a theoretical way and with a case study method. Relevant information was provided through electronic systems, specialized books and observation. The main question in this research is: What is the Shari'a rule of teaching business jurisprudence in case of using artificial intelligence in business? In this regard, there are some hypotheses, such as Ishtahab, Abaha, and Obligation. But the result of the research shows that in the case of using artificial intelligence in business, due to the complexities of transactions and the possibility of committing fraud, usury, arrogance, arrogance and in general, learning jurisprudence and legal rulings. Business is obligatory and every businessman should read and know these rules before starting business. Manuscript profile
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        27 - The Effect of E-Commerce on CRM in the Banking Industry (Case Study: The Western District of Pasargad Bank in Tehran)
        Vadood Javan Amani, Hamid Akbari
        In today's competitive environment of commercial companies, business in the traditional way no longer meets the needs and e-commerce has been proposed as one of the marketing strategies of organizations. On the other hand, customer relationship management is one of the More
        In today's competitive environment of commercial companies, business in the traditional way no longer meets the needs and e-commerce has been proposed as one of the marketing strategies of organizations. On the other hand, customer relationship management is one of the strategic necessities in all organizations, the effective implementation of which can increase customer satisfaction, loyalty, attract them and thus increase sales and repeat purchases. The purpose of this study is to investigate the effect of e-commerce on customer relationship management in Pasargad Bank in the west of Tehran. For this purpose, this research has been done by hypothesis design and descriptive-survey method. The statistical population of the present study includes all customers of Pasargad Bank in the western part of Tehran. In this research, the obtained data have been analyzed using PLS software. In the analysis, first the model was reviewed and all model fit indices were reported to the desired level, then according to the path coefficients, the research hypotheses were examined and based on the results, all research hypotheses were confirmed. The research findings showed that it is very important for banks to be equipped with electronic banking in order to implement customer relationship management properly and Pasargad Bank managers are advised to properly implement customer relationship management programs and also attract customers. Increase most of your e-banking services as much as possible. Manuscript profile
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        28 - Disclosure of E-commerce Secrets Stipulated Under the Competition Law of Iran and Law of European Union
        vadood barzi Ali Gharibe Ismaeil Saghiri Nsaer Masoudi
        In free commercial competition, each company has its own competitive policy, programs and special goals. Each of these entities has two categories of news and information. Some of this information do not have any special confidentiality and, therefore, the other compani More
        In free commercial competition, each company has its own competitive policy, programs and special goals. Each of these entities has two categories of news and information. Some of this information do not have any special confidentiality and, therefore, the other companies in addition to the general buyers and consumers of products have the right to be aware in order to step into deal with them having sufficient knowledge and information. But, the other category of the information which companies possess are completely confidential and classified. All companies must refrain from acquiring and disseminating such type of information pursuing the aims which include weakening or elimination of competitors, elimination of competition and creation of monopoly. Competition Law covering issues such as electronic commerce regulations under the Iran's legal system and certain treaties, agreements and directives in the European Union's legal system constitute attempts at protecting these trade secrets through prohibition of such actions and incorporation of multiple execution guarantees. In terms of special importance these secret information has in free competition and global trade, the present research tries to study, analyze and assess the concept and state the types of secrets and the legal bases of banning its disclosure in electronic commerce as stipulated under the Competition Law of Iran and Law of European Union by referring to the reliable and valid domestic and international sources. Manuscript profile
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        29 - توسعه الگوی پذیرش فناوری: درک نیت رفتاری کشاورزان برای استفاده از تجارت الکترونیک کشاورزی
        رها زارعی غلامحسین زمانی حمید کریمی اریک مایکلز
        پیدایش تجارت الکترونیک کشاورزی میتواند چالشهای بازاریابی کشاورزی به ویژه در کشورهای در حال توسعه مانند ایران را حل نماید. هدف پژوهش حاضر، توسعه الگوی پذیرش فناوری (TAM) از طریق افزودن متغیرهای تأثیر اجتماعی و شرایط تسهیل شده برای درک نیت رفتاری کشاورزان نسبت به استفاده More
        پیدایش تجارت الکترونیک کشاورزی میتواند چالشهای بازاریابی کشاورزی به ویژه در کشورهای در حال توسعه مانند ایران را حل نماید. هدف پژوهش حاضر، توسعه الگوی پذیرش فناوری (TAM) از طریق افزودن متغیرهای تأثیر اجتماعی و شرایط تسهیل شده برای درک نیت رفتاری کشاورزان نسبت به استفاده از تجارت الکترونیک کشاورزی بود. این مطالعه توصیفی- همبستگی با استفاده از یک پیمایش مقطعی انجام شد. جامعه آماری مطالعه، مرکباتکاران شهرستان جهرم در ایران بودند (3566=N). از روش نمونهگیری تصادفی طبقهبندی شده استفاده گردید و 360 پاسخ دهنده برای پیمایش انتخاب شدند. ابزار پژوهش، پرسشنامهای ساختارمند بود که روایی ظاهری، همگرا و تشخیصی آن مورد تایید قرار گرفت. ضرایب آلفای کرونباخ و روایی ترکیبی برای بررسی پایایی ابزار پژوهش مورد استفاده قرار گرفت ( 85/0< α< 75/0). نتایج نشان داد که متغیرهای نگرش، سودمندی ادرک شده، تأثیر اجتماعی و شرایط تسهیل شده اثرات مستقیم، مثبت و معناداری بر نیت رفتاری نسبت به استفاده از تجارت الکترونیکی کشاورزی داشتند. سهولت استفاده ادراک شده نیز تأثیر غیر مستقیمی بر نیت رفتاری داشت. به طور کلی، نتایج نشان داد که سازههای الگوی توسعه یافته پذیرش فناوری برای تبیین نیت رفتاری کشاورزان معنادار میباشند. بدین معنی که متغیرهای نگرش، سودمندی ادراک شده، شرایط تسهیل شده، تأثیر اجتماعی و سهولت استفاده ادراک شده 3/50 درصد از واریانس نیت رفتاری را توضیح میدهند. در نهایت نیز کاربردهای این مطالعه مورد بحث قرار گرفت. Manuscript profile
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        30 - Investigating the effect of e-commerce capabilities on company performance by considering the mediating variable of organizational agility and the moderator variable of knowledge management
        Firoozeh Ghasem Mohsen Amini khozani Alireza Rousta
        Addressing the issue of the quality of information technology and new knowledge becomes more important, which shows the practical purpose of this research. The present research is a survey in terms of applied purpose and in terms of nature and method. Also, the research More
        Addressing the issue of the quality of information technology and new knowledge becomes more important, which shows the practical purpose of this research. The present research is a survey in terms of applied purpose and in terms of nature and method. Also, the research method is quantitative and considering that the relationships between the indicators are examined, it is of the correlation type. The statistical population of this research is all supervisors, heads and production and marketing managers of head offices and authorized agencies of selected companies in Is the automotive industry. The size of the community is equal to 4000 people. Therefore, according to the countable and limited volume of the population, in this study, the number of sample members was determined through Morgan table, which according to Morgan table, the number of sample members is 351 people. The results of the present study showed that e-commerce capabilities promote the widespread use of the Internet in business activities and facilitate decision-making and efficiency among employees, thus optimizing the operating system of companies. Through this agility, car companies can also create synergies between e-commerce technologies, business goals and market demands. Manuscript profile
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        31 - Investigating the Effect of Social Media Activities on E-commerce Satisfaction and Shopping Intention by Considering the Mediating Role of Trust and Moderating External Factors
        Zahra Hojati Kooshali Mohsen Amini khozani Alireza Rousta
        With the advent of the Internet, social media has become an important tool for online marketing events. Individuals and companies both create fan pages on online platforms and expand business opportunities using social media. This research can be called applied research More
        With the advent of the Internet, social media has become an important tool for online marketing events. Individuals and companies both create fan pages on online platforms and expand business opportunities using social media. This research can be called applied research in terms of research purpose. The present study can be considered as a descriptive research of the correlation type and the type of structural equations. The present study can be considered as a descriptive research of the correlation type and the type of structural equations. Among the types of descriptive research methods, it is considered as a case study and is of quantitative type. The statistical population of the present study is all customers of Digi Kala online store. Therefore, the size of the population was considered unlimited and countable and the sample size was determined according to Cochran's formula of 384 people. The results show that this model helps users understand the intention to use social media. Social media marketing reaches the target audience and improves the impact of information transfer through a close and long-term relationship with the online community. Social media service providers need to consider how to increase the impact of social media marketing activities. Manuscript profile
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        32 - Identify sports conditions despite e-commerce in the country's industry
        میثم رحیمی زاده مصطفی محمدی رئوف
        The main purpose of this study was to determine the causal conditions of e-commerce in the country's sports industry. To achieve this goal, a qualitative method and in-depth interviews with the elites in this field were used. The interviews continued in a targeted manne More
        The main purpose of this study was to determine the causal conditions of e-commerce in the country's sports industry. To achieve this goal, a qualitative method and in-depth interviews with the elites in this field were used. The interviews continued in a targeted manner and in the manner of a snowball, and finally 12people were interviewed. Finally, the data obtained from the interviews were analyzed by data-based method through three stages of open, axial and selective coding. The concepts obtained from coding the signs in the causal section included fifteen items. This can be attributed to the lack of a specific trustee in e-commerce sports, lack of managerial stability, lack of comprehensive and coherent rules and regulations, lack of will of upstream sports organizations to organize e-commerce sports, lack of e-commerce structure in sports, lack of economic policy in clubs And federations, the lack of proper use of e-commerce in sports business processes and functions, the insistence on using traditional methods in sports business, the statehood of sports, the lack of copyright laws, the economic crisis and the reduction of financial resources in Sports organizations pointed out the role and importance of e-commerce, the lack of a specialized marketing force, the shortcomings in the evaluation system and the political conditions and atmosphere prevailing in the government and, consequently, the country's sports. Recognizing these factors can be a guide for policymakers in the field of sports in order to benefit from e-commerce benefits and sustainable revenue generation for the sports industry. Manuscript profile
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        33 - Study of Factors Affecting E-Commerce Adoption in Maftul Cheshmeh Company
        J. BamdadSoofi B. Alishiri H. Abdollahi
        Considering the importance of information and communication technology’s expantion and using the electronic commerce by companies all over the world, as a way for trade and task, this research is done to identify the effective elements of adoption of EC in Maft More
        Considering the importance of information and communication technology’s expantion and using the electronic commerce by companies all over the world, as a way for trade and task, this research is done to identify the effective elements of adoption of EC in Maftool Cheshmeh Company in Kerman. This research is done to study the adoption EC Model (SCUPOLA 2003 ) in order to identify the effective elements on EC in cited company by the first questionnair which included 7 items: government role, technology support infrastructure, management supportive behavior, culture factor, human resources, financial resources, market element (customer, administer, competitive situation. TAMmodel (DAVIS 1989) has been used to identify the employees attitude about EC in implementation. The second questionnaire which included 2 parts consisting: perceived usefulness, perceived ease of using technology. 30 questionnaires have been distributed among the first and second managers and high level employees of the company. The results issued from the gap analysis of present and ideal state of EC implementation have shown that the company has a good situation concrening the"cultural factors" and the "management supportive behavior" but relative to the "human resources training" and the "technological infrastructures" important gap has been detected. The results have revealed that the "government financial facilities" shoud be more intensive in order to support the EC implementation in the Maftul Cheshmeh Company. The correlation analysis revealed that there is a positive correlation between "market condition" and "supportive activities of goverment" on one side and employees attituds relative to the usefulness and the ease of using the new technology. It was proved that data are not normal by Kolmogorov Smirnov test and research hypothesis were confirmed based on their important using Wilkakson test The ranking of priorities issued from Fridman variation analysis disclosed that the importance of factors are as follows. 1- technological support infrastructure 2- managerial supportive behavior 3- government facilities 4-human resources 5- financial resources 6- culture factor and market condition and the same analysis revealed that the present state of this factors are as follows in the company: 1-Managerial supportive behavior 2- culture factor 3- financial resources 4- technological support infrastructure 5-market condition 6- human resources 7- government facilities. Manuscript profile
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        34 - Enforcement of the Results of Online Alternative Dispute Resolution Methods An Analytical Study on Voluntary Enforcement Strategies
        Reza Maboudi Neishabouri SeyedAlireza Rezaee
        Background and Purpose: There are ambiguities and legal issues regarding online dispute resolution methods due to their specific characteristics and their occurrence in cyberspace. One of the challenges with these methods is how they enforce,. In addition to insufficien More
        Background and Purpose: There are ambiguities and legal issues regarding online dispute resolution methods due to their specific characteristics and their occurrence in cyberspace. One of the challenges with these methods is how they enforce,. In addition to insufficient enforcement support about the results of online dispute resolution in said methods, it should be noted that ODR is often used in e-commerce lawsuits and the main feature of these lawsuits is their high number and low value. Therefore, the use of traditional enforcement methods, which requires resorting to court, is not logical in such cases, and the final documents of ODR should be enforced in accordance with their characteristics and without the need to courts. In this regard, solutions have been adopted in the field of ecommerce that with emphasis to the desire of the parties to maintain their reputation and market share, the results of online dispute resolution enforced by them voluntarily. The mentioned strategies, "Trustmark Scheme", "Rating System", "Blacklisting System" and "Punitive Measures", have been studied and analyzed in this article.Findings and Results: Finally the present study has concluded that to develop ODR, support for strategies to encourage voluntary enforcement of the results of these methods is very important, but this goal can not be achieved without ratifying suitable regulations, because trust is the most important factor in the impact of these methods and to increase the trust of individuals and business actors, appropriate laws should be enacted. Manuscript profile
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        35 - Presenting an E-Commerce Business Model in the Industrial and Intermediary Products Market ( car spare parts ) with Emphasis on the Role of value Chain
        Asgar Babapour Hamid Reza Saeednia Zahra Alipour darvish
        Existing research examines the factors influencing the value chain in terms of how industrial and intermediary goods are delivered in the field of e-commerce and how the model of delivering these (industrial and intermediary) goods in the B2B business area should be Be More
        Existing research examines the factors influencing the value chain in terms of how industrial and intermediary goods are delivered in the field of e-commerce and how the model of delivering these (industrial and intermediary) goods in the B2B business area should be Be it. The methodology of this research is mixed exploration method which is divided into two parts: qualitative and quantitative. In the first (qualitative-contingent) part, based on library and field studies and intuitive judgment and researcher experiences, as well as open interviews with industry and university experts, ideas and assumptions about the model emerged that were part of this research. It had a qualitative and contingent aspect. Based on the selective coding method after screening and refining and categorizing the factors, these assumptions were examined through a questionnaire and structured interview by the Canon Group (27 industry and university experts) and the assumptions and components were analyzed. And those that were subscribed were merged and eventually the initial assumptions were extracted. In the second part (quantitative - validation) the primary components extracted from the previous stage and the relationships of the components and the research model were evaluated and validated. Manuscript profile
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        36 - The role of information technology uses for increasing consumer informedness in cross-border electronic commerce
        Leila Kordnaeij SAbbas Haydari
        The increase in cross-border e-commerce in recent years indicates a new form of international trade. Information technology has played an effective role in the development of e-commerce worldwide through increasing customer awareness. In this article, we try to explain More
        The increase in cross-border e-commerce in recent years indicates a new form of international trade. Information technology has played an effective role in the development of e-commerce worldwide through increasing customer awareness. In this article, we try to explain the role of information technology in the development of cross-border e-commerce by presenting a model. The statistical population of the study are customers who have purchased electronically from e-shops in the Iranian virtual community, from which 384 people were randomly selected as a sample using the Cochran's formula. The research method was survey and the data collection tool was a questionnaire with Likert scale. Structural equation method and SPSS and Amos software were also used to analyze the data and test the hypotheses. The findings of this study confirm the conceptual model presented. That is, the motivation to use the Internet (e-commerce) to buy goods from abroad causes customers to use information technology to identify suppliers of goods and also how to buy online. The use of information technology also increases customers' awareness of cross-border e-commerce by increasing their intention to shop online. Manuscript profile
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        37 - Providing an efficient model of e-commerce tax capacities in Iran
        Alireza Mehrpooyan Morteza Beki Haskooi
        This study was conducted to provide an efficient model of e-commerce tax capacity in Iran. The research is of qualitative and exploratory type and its method is of thematic analysis type. The tool used to collect the data was an interview. The statistical population of More
        This study was conducted to provide an efficient model of e-commerce tax capacity in Iran. The research is of qualitative and exploratory type and its method is of thematic analysis type. The tool used to collect the data was an interview. The statistical population of the study included senior tax experts familiar with e-commerce who have at least a master's degree and at least 5 years of relevant work experience. Theoretical sampling method was used for sampling and a total of 14 people were interviewed. Analysis of interview data showed that the efficient e-commerce tax capacity model has three themes (structural theme, cognitive theme and functional theme) and 6 categories and 21 concepts.In general, a network of themes derived from factor extraction was presented in the interviews. According to the findings, the structural theme of e-commerce tax capacities had the categories of tax infrastructure and structural reforms and the cognitive theme had two categories of taxpayers' insight and tax information system and the functional theme had two categories of tax accuracy and tax system performance. Manuscript profile
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        38 - Laws governing electronic contracts from the perspective of Imami jurisprudence and the subject law of Iran
        rahim abdoli Tayeb Afsharnia Alireza Rajabzadeh
        E-commerce is essentially a financial exchange that takes place in the context of interconnected electronic devices. A contract through the Internet is basically a contract between two people who are present in terms of time and absent in terms of place. E-commerce is a More
        E-commerce is essentially a financial exchange that takes place in the context of interconnected electronic devices. A contract through the Internet is basically a contract between two people who are present in terms of time and absent in terms of place. E-commerce is an agreement between two people that is accepted by the buyer remotely through an international network (Internet) against the request of the seller, and this is also done through audio and visual devices. This work is research, theoretical and of the type of content production, and the content is presented by referring to jurisprudential and legal sources. In any of the electronic or traditional contracts, there may be a dispute between the parties on an issue of that contract, in order to resolve the dispute, it is necessary for the court to conduct legal proceedings and deal with the dispute. Among the issues raised in electronic commerce is the conclusion of electronic contracts; Because compared to traditional contracts in the law of our country, it is in the initial stages of development. Based on the laws of the subject of contracts and obligations in the context of the prevailing legal system or based on the agreement of the parties, the contract will be based on a law. In Iran's legal system, the law governing transactions is determined by the law of the place where the contract is made. If the contracting parties are non-Iranian and enter into a sales contract in Iran, they can specify another law implicitly or explicitly in the text of the contract. In this research, the quality and manner of laws governing electronic contracts as well as the dispute resolution authority in Imamiyyah jurisprudence and Iran's subject law have been discussed. Manuscript profile
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        39 - The impact of E-commerce and ICT on economic growth of using the translog function
        bahram sahabi parisa shakerpur dariush tahmasebi
        Genesis is the first computer programming and core microelectronics and information technology revolution was the source of the transistor, occurred in the twentieth century. This technological revolution geographical boundary destroyed and the economy countries affecte More
        Genesis is the first computer programming and core microelectronics and information technology revolution was the source of the transistor, occurred in the twentieth century. This technological revolution geographical boundary destroyed and the economy countries affected and changed it. The effects of this revolution in developing countries have the appropriate infrastructure and the competitive environment is not necessary and can be seen in developed countries. In this paper, the effect of e-commerce and ICT on economic growth of developing countries and the developed countries in selected industries concerned. In an experimental model of economic growth estimate for this group of countries, the data of human capital, physical capital, labor, the number of domain name, bandwidth, number of Internet users, the number of websites and quality of ICT infrastructure and data boards translog function (panel data) in the period 2000 to 2013 is used. The results indicate that e-commerce and ICT is one of the factors influencing economic growth, so that the majority of the variables have a significant impact, positively and directly on economic growth. Manuscript profile
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        40 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
        Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvand
        In the context of online shopping, websites play a critical role in facilitating transactions between buyers and sellers. An online store's website acts as a focal point for a company's online identity and encompasses not only the products and services offered but also More
        In the context of online shopping, websites play a critical role in facilitating transactions between buyers and sellers. An online store's website acts as a focal point for a company's online identity and encompasses not only the products and services offered but also the company's aesthetic image and values. Creating a strong online identity helps an online store differentiate itself from competitors, attract and retain customers to strengthen its competitive advantage, and improve brand, product, or service differentiation. On the other hand, understanding the repeat purchase intention of consumers is essential for maintaining growth in this business. This research, by providing a new theoretical perspective for understanding the online shopping behavior of committed customers, shows that a store's website creates a specific identity that itself affects the repeat purchase intention. The present study examines the factors affecting website cultural identity and the repeat purchase intention by testing a conceptual model by King et al. (2016) in order to develop the model. Based on the information gathered from 463 customers of online stores in Tehran, including a segment of students of Islamic Azad University, Science and Research Branch, the results of this research showed that increasing product attractiveness, service attractiveness, customer e-satisfaction, fulfillment, website cultural identity, and website attractiveness leads to an increase in the repeat purchase intention. Increasing website trustworthiness, product attractiveness, service attractiveness, and website attractiveness leads to an increase in website cultural identity. Increasing website attractiveness and fulfillment leads to an increase in customer e-satisfaction. However, increasing website trustworthiness does not lead to an increase in the repeat purchase intention. The results can be a basis for online stores to understand and use website cultural identity as a new strategy for attracting and retaining customers with a focus on the repeat purchase intention. Manuscript profile
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        41 - Feasibility of Electronic Commerce at Cooperative in Gilan Province to Select an Appropriate E-Commerce Model by Using Fuzzy Analysis Network Process
        Mohammad Reza Motadel Reza Radfar Marjan Babaie
      • Open Access Article

        42 - Comparative study of effect of E-commerce on tax structure in selected countries: suggestions to improve tax system of Iran
        Amir Kazemi Soheil Sarmad Saeedy