The impact of organizational agility and the relationship between e-commerce capabilities and company performance
Subject Areas : Commercial Management
1 - Management department
Keywords: Organizational Performance, Organizational Agility, E-commerce capabilities,
Abstract :
Ensuring the capabilities of e-commerce by marketing and sales managers and applying good performance in these car companies is very important. Also, the competitive environment of the automotive industry makes it more important to address the issue of information technology quality and new knowledge, which shows the practical purpose of this research. The present study is a survey in terms of applied purpose and in terms of nature and method. Also, the research method is quantitative and considering that the relationships between the indicators are examined, it is of the correlation type. Also, the data is of single-section type. The statistical population of this study is all supervisors, heads and production and marketing managers of head offices and authorized agencies of selected companies in the automotive industry. The size of the community is equal to 4,000 people. Therefore, due to countable and limited volume of society, in this study, the number of sample members was determined through Morgan table, which according to Morgan table, the number of sample members is 351 people. Also in this study, simple random sampling method was used. The results of the present study showed that e-commerce capabilities promote the widespread use of the Internet in business activities and facilitate decision-making and work efficiency among employees and thus optimize the operating system of companies. Also, through this agility, car companies can create synergies between e-commerce technologies, business goals and market demands. Thus, it has been shown that market capitalization and operational agility agility can improve the performance of companies through a quick understanding and response to customer needs.
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