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Open Access Article
1 - The effect of digital content marketing on purchasing behavior and electronic verbal recommendation communication of users in social networks
manijeh Haghighinasab * ، Zohreh Damirchi ، maedeh ghasemiIssue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
2 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif * ، jahed sadaniIssue 1 , Vol. 2 , Summer 2023 -
Open Access Article
3 - Designing a model for the quality dimensions of marketing management consulting services with classical grounded theory
YAGHOUB SALIMPOUR * ، Naser Azad ، Abdollah Naami ، Leila KarimianIssue 1 , Vol. 2 , Summer 2023 -
Open Access Article
4 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh ، Mahmud Ahmadi Sharif *Issue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
5 - The effect of corporate social responsibility on business model innovation with the mediating role of organizational legitimacy
Mojkan Tahernejad * ، darioush jamsidi ، Abdolali JalaliIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
6 - Investigating the impact of public libraries on social development
Robab AzizKhani ، Fereshteh Sepehr * ، Zohreh Mir Hoseini ، Saeid GhafariIssue 1 , Vol. 1 , Winter 2022 -
Open Access Article
7 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani ، Hadi Nosuhi Dehnavi *Issue 1 , Vol. 2 , Summer 2023 -
Open Access Article
8 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده * ، Setareh AkhavanIssue 1 , Vol. 2 , Summer 2023 -
Open Access Article
9 - Characteristics of the board of directors, Risk taking and Operational Risk of the company
zakiyeh khosravanimehr *Issue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
10 - The effect of the cultural functions of the national media on the strengthening of the family institution
Seyed Hamid Reza Montazeripour * ، Gita Ali AbadiIssue 3 , Vol. 1 , Winter 2022
