List of Articles

• Open Access Article
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  1 - Investigating the effect of brand equity on brand competitiveness with the mediating role of customer life cycle (case study:tejarat bank branches in Islamshahr)
  Mostafa Maneshi farzad Asayesh
• Open Access Article
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  2 - Investigating the role of social media in customer satisfaction with the moderating role of promotional advertising case study: Customers of Iranian men’s suit brand clothing stores in Tehran
  Nader Naghizadehkhouei Negar Motamedi Hamidreza Vazirigohar
• Open Access Article
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  3 - The effect of service quality components and customer's perceived value through the trust created in home service providers (personal delivery) on customer satisfaction (Snap Picks case study)
  firoozeh hajialiakbari
• Open Access Article
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  4 - Design evaluating model of Nostalgic behavior on brand heritage, brand attitude and product authenticity, preference for nostalgic products (case study: Nostalgic shopping center in Tehran)
  Elham Faridchehr soraya Fathollahi Nader Qaribnavaz Vahid Reza Mirabi
• Open Access Article
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  5 - Investigating the impact of public libraries on social development
  Robab AzizKhani Fereshteh Sepehr Zohreh Mir Hoseini Saeid Ghafari
• Open Access Article
  • Abstract Page
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  6 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
  Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi