The role of information technology uses for increasing consumer informedness in cross-border electronic commerce

Subject Areas : business management

Leila Kordnaeij ¹ , SAbbas Haydari ²

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2020-10-04 Accepted : 2020-10-29 Published : 2020-12-21

Keywords: E-Commerce, cross-border e-commerce, information technology and virtual stores,

Abstract :

The increase in cross-border e-commerce in recent years indicates a new form of international trade. Information technology has played an effective role in the development of e-commerce worldwide through increasing customer awareness. In this article, we try to explain the role of information technology in the development of cross-border e-commerce by presenting a model. The statistical population of the study are customers who have purchased electronically from e-shops in the Iranian virtual community, from which 384 people were randomly selected as a sample using the Cochran's formula. The research method was survey and the data collection tool was a questionnaire with Likert scale. Structural equation method and SPSS and Amos software were also used to analyze the data and test the hypotheses. The findings of this study confirm the conceptual model presented. That is, the motivation to use the Internet (e-commerce) to buy goods from abroad causes customers to use information technology to identify suppliers of goods and also how to buy online. The use of information technology also increases customers' awareness of cross-border e-commerce by increasing their intention to shop online.