Futures study of E-Commerce on Iran's agricultural export sector with a scenario-writing approach
Subject Areas : Futurology
afshin bazi
1
(Department of Entrepreneurship, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
samereh shojaee
2
(Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran)
alireza isfandyari moghaddam
3
(Department of Knowledge and Information Science, Hamadan Branch, Islamic Azad University, Hamadan, Iran)
Roohalla samieee
4
(Department of management, Ali Abad Katoul , Islamic Azad University, Ali Abad Katoul,iran)
Keywords: e-commerce, export, agricultural products, futures study, scenario writing,
Abstract :
Background and Objective: The current study is in the field of futurology and in it, the scenarios are challenging descriptions of possible futures that can be used for the development of electronic commerce in the agricultural sector by providing the possibility of looking into the future. The current research was conducted with the aim of studying the future of e-commerce in Iran's agricultural products export sector with a scenario writing approach. Methods: The statistical population of this research includes academic experts and industry experts. The proposed research model, after conducting interviews and expert meetings with research experts; It has been edited. After distributing 200 questionnaires among the statistical population of the research, the sample size of this research is equal to 186 experts who are available and willing to cooperate, who were selected by a combination of two non-probability targeted sampling methods and snowball sampling. The collected information was analyzed with the help of scenario wizard software to provide a model for the future research of electronic commerce in Iran's agricultural products export sector with a scenario writing approach. Findings and Conclusion: The results show that two scenarios can be considered for the future research of e-commerce in Iran's agricultural products export sector. The organization has the greatest influence on the future of e-commerce in the export sector of agricultural products.
