Effects of strategic values of e-commerce on adopting e-commerce in food industry SMEs at Qazvin
Subject Areas : مدیریتAli Badizadeh 1 , Sahar Ershad 2
1 - Assistant Professor, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - M.Sc. in Management, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Keywords: strategy, Food Industry, E-commerce, Small and Medium-Size Companies,
Abstract :
The purpose of this research is to determine the effects of strategic values of e-commerce on adopting e-commerce in Qazvin SMEs, food industry. This research, regarding the purpose is applied and regarding the information and data collection method is descriptive-survey, that the need information gathered through library studies by note taking and the need data gathered through fieldwork studies by questionnaire. The statistical populations were the managers of small and medium-size companies of food industry, that by using the Morgan table, 194 samples studied through simple random sampling method proportionate to the intra-cluster size. For data analysis, about demographic used the descriptive statistic and about hypothesizes test used the inferential statistic. The results showed, the enterprise support variable with the 0.79 factor has the most effect on strategic values of e-commerce and the perceived usefulness variable with the 0.70 factor has the most effect on e-commerce adoption. In addition, strategic values of e-commerce variable with the 0.87 factor have positive and meaningful effects on its adoption.
