List of Articles رفتار مصرف

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - dentification of the most important factors in the decision making of consumers in choosing domestic products with the aim of improving the pattern of using Iranian goods (In line with the year of support for national production)
  Firozeh HajialiAkbari narges sadighian
• Open Access Article
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  3 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  4 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  5 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
  K. Hamdi K. Heidarzadeh B. Khodayari
• Open Access Article
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  6 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
  Bahram Khairy Mohammad Mehdi Pouyan
• Open Access Article
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  7 - نقش پیام تبلیغاتی رسانه بر اساس مدل (A. I. D. A) بر روی رفتار مصرف کننده (در فروشگاه های عرضه کننده لوازم خانگی، غرب تهران)
  هما درودی
• Open Access Article
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  8 - مروری بر رفتار مصرف‌کنندگان در عصر تکنولوژی از نگاه اقتصاد رفتاری
  فاطمه معصومی سوره محمد رضا ناهیدی امیر خیز علیرضا بافنده زنده سید یوسف حاجی اصغری
  10.30495/jae.2023.74964.1499
• Open Access Article
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  9 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
  ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi
• Open Access Article
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  10 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
  Jasem Manouchehri
• Open Access Article
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  11 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
  Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian
• Open Access Article
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  12 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
  HAMIDEH reshadatjo amir ebrahimpour
• Open Access Article
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  13 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
  Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour
• Open Access Article
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  14 - Designing a neural marketing model with a consumer behavior approach in the banking industry
  Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza
• Open Access Article
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  15 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  16 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
  Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri
  10.30495/jomm.2023.68082.1947
• Open Access Article
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  17 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
  M. A. Abdolvand N. Reihani
• Open Access Article
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  18 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
  H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi
• Open Access Article
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  19 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
  M. A. Abdolvand S. Fereidounfar
• Open Access Article
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  20 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
  K. Heidarzadeh N. Motamedi
• Open Access Article
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  21 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
  K. Hamdi F. Ghaffari A. Afsordegan
• Open Access Article
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  22 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
  H. Vazifehdoust V. R. Mirabi M. Mohammadi
• Open Access Article
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  23 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
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  24 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
  K. Heidarzadeh H. Zand Hesami M. M. Hasanloo
• Open Access Article
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  25 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
  M. Samadi H. Farsizadeh M. Nurani
• Open Access Article
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  26 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  27 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
• Open Access Article
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  28 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
  M. Samadi Z. Ziaei
• Open Access Article
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  29 - Consumer Ethnocentrism in Small Appliances Industry of Iran
  M. A. Amirshahi Sh. Mazhary
• Open Access Article
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  30 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
  H. Javanmard S. Hoseini
• Open Access Article
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  31 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
  M. A. Abdolvand P. Parakhodi Moghaddam
• Open Access Article
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  32 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
  M. Haghighi Kaffash M. Akbari
• Open Access Article
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  33 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
  O. Mahdieh N. Chubtarash
• Open Access Article
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  34 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
• Open Access Article
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  35 - Development of Social Commerce and Analysis of Consumer Behavior
  Mohamad hesam Jahanmiri
  10.30495/jisds.2007.21275
• Open Access Article
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  36 - Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment
  Mahdi Farmani Mohammad Ghaffari Mostafa Zandi Nasab
  10.22034/jest.2019.43240.4605
• Open Access Article
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  37 - On the relative efficiency in general network structures
  Fatemeh Boloori Jafar Pourmahmoud
• Open Access Article
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  38 - Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods
  sepideh najafi mehdi zakipour مجتبی امیری مجد
• Open Access Article
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  39 - Explaining the effects of contemporary consumption behavior in the formation of urban spaces in large-scale shopping centers (Case study: Megamall Ekbatan, Tehran)
  Mehdi Moradi Kianoosh Zakerhaghighi Keramatollah Ziari
  10.30495/juepd.2023.1974801.1121
• Open Access Article
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  40 - Consumption Behavior of Arab Women in Eid Al-Fitr Shopping Ritual
  Rezvan Bahmaei Maryam Darvishi Jaber Mohammad Moosaee
• Open Access Article
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  41 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores)
  Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel
  10.30495/imj.2021.686121
• Open Access Article
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  42 - Designing a consumer behavior strategy model in Iran's start-up industry
  mona falsafi fard
• Open Access Article
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  43 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
  farid ganji Sardar Mohammadi
  10.30495/kmsj.2023.1972674.1052
• Open Access Article
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  44 - ارزیابی ارزش کل ادراک شده مشتری ازدیدگاه ارزش اجتماعی
  حسین بدیعی روح اله رضازاده فرزانه کاشفی
• Open Access Article
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  45 - تأثیر ترفیعات در بازاریابی پیوندی بر تصمیم خرید مصرف کننده
  دکتر آنژلا عاملی آتنا راه حق
• Open Access Article
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  46 - The study of the effect of ethical motivation components on the satisfaction of purchasing apparel consumers in Ilam city
  Haedar Abbaspour Yasan Allah PourAshraf QasemAli Shiri Jafar Abbaspour
• Open Access Article
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  47 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
  alireza nalchi kaashi mohsen rasoulian hossein bujaari
• Open Access Article
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  48 - Impact of firm’s reputation, ethnocentrism and word of mouth on attitude towards foreign products
  Naser Azad Azadeh Goodarzi
• Open Access Article
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  49 - Students' Complaints Related to Available Service in Offline and Online Environments at QIAU
  Abolfazl Tajzadeh Namin Monireh Mohaghegh
• Open Access Article
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  50 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
  Bijan Elmi Mojtaba Ramezani
• Open Access Article
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  51 - Studying the Demand Schedule and Consumption Behavior of the Urban Households of the Country
  Mohammad Ali Motafaker azad Habib Agajani Kazem Amjadi
• Open Access Article
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  52 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
  vida varahrami zohreh hoshmand reza yousefi haji absd
• Open Access Article
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  53 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
  maryam Taghvaee Yazdi Pantea part
• Open Access Article
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  54 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
  Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
• Open Access Article
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  55 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
• Open Access Article
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  56 - Typology of women's consumption behavior in the masons of Yazd
  manouchehr alinejad محمدرضا حسینی Fatemeh Molaei
• Open Access Article
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  57 - A Sociological Analysis of Economical Actions and Values Effects on Consumption Behavior: Case Study of Isfahan citizens
  Amin Yousefvand Mahmud Moshfegh Meysam Mousaei Saeid Maadani
  10.30495/uss.2023.707499
• Open Access Article
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  58 - Typology of women's consumption behavior in the brand stores (mezon) of Yazd
  Manoochehr Alinejad Mohammadreza Hoseini Fatemeh Molaei
  10.30495/uss.2022.699027
• Open Access Article
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  59 - بررسی تاثیر ویژگی های شخصیتی بر رفتار خرید آنی و خرید وسواسی (مورد مطالعه: دانشگاه های استان گلستان)
  نرگس دل افروز محمد طالقانی مصطفی فرحزاد
• Open Access Article
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  60 - Detection of Knowledge Governing on Demographic Characteristics of Customers in Selecting Banks by through using Associative Rules in Data Mining
  Naser Ghabouli Alireza Bafandeh Zendeh Samad Aali
  10.30495/jmemiau.2023.707592
• Open Access Article
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  61 - بررسی عوامل موثر بر ترجیح مشتریان در انتخاب نام تجاری
  نصر اله خلیلی محمد علی سلامی
• Open Access Article
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  62 - Environmental Knowledge and use of Urban Services: an Analysis of Citizens' Consumption Behavior Using Structural Equation Modeling (Case Study: Rasht City)
  Mohammd Eskandari Node Yaser gholipour Salman Feyzi Amin Hassanzadeh
• Open Access Article
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  63 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
  نرگس دل افروز سینا سیاوش مقدم
• Open Access Article
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  64 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
  maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi
• Open Access Article
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  65 - بررسی تأثیر ایجاد کنجکاوی ناشی از تبلیغات بر رفتار مصرف کننده ورزشی
  مصطفی حیدری هراتمه
• Open Access Article
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  66 - Modeling and Comparative Study of the Behavior of Consumption, Production and Investment Sectors in the Money and Capital Markets of Iran
  Fatemeh Masoumi Soureh Mohammadreza Nahidi Amirkhiz AliReza Bafandeh Zendeh Yousof HajiAsghari
  10.30495/ECOMAG.1402.1045583
• Open Access Article
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  67 - Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory
  Fatemeh Shoghi Aghjeh Mashhad Alireza Farrokhbakht Foumani Ali Gholipour Soleimani
  10.30495/fed.2023.700128
• Open Access Article
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  68 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
• Open Access Article
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  69 - مطالعه پیرامون شیوه ها و سبکهای نوین تاثیر تبلیغات تجاری تلویزیون بر رفتار مصرفی زنان شمال و جنوب تهران
  علی گرانمایه پور
• Open Access Article
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  70 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices
  Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra Hosseini
• Open Access Article
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  71 - Design of Conceptual Model for product disposition with repertory grid
  hamed ghobakhloo elham faridchehr mahmood Ahmadi sharif nader gharib navaz
• Open Access Article
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  72 - Ranking of personal factors affecting insurance purchase Postponement
  EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi
• Open Access Article
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  73 - Identify the factors affecting consumer behavior through social media
  masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh
• Open Access Article
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  74 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
  Masih Moghri Golnar Shojaei Baghini
• Open Access Article
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  75 - Behavior model of customers of luxury goods in the gold market: a qualitative study
  saghar zarinkamar azam rahiminik Seyyed Abbas Heidari
• Open Access Article
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  76 - Structural model of consumer behavior of durable consumer goods (household appliances)
  بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya
• Open Access Article
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  77 - بررسی عوامل مؤثر بر رفتاربدبینانه(منفی) مصرف کنندگان
  بهرام خیری مولود سادات فرازنده مهر حامد رضی پور
• Open Access Article
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  78 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند
  بهرام خیری محمد سعید زمانی
• Open Access Article
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  79 - مطالعه نقش اعضای خانواده در تصمیم‌گیری برای خرید کالاهای مصرفی با دوام
  سیدرضا سیدجوادین منصور صمدی بهمن نقدی
• Open Access Article
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  80 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی
  هادی شفیعی حسن صفرنیا علی ملاحسینی
• Open Access Article
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  81 - بررسی ارتباط سبک های تصمیم گیری مصرف کنندگان با خرید نوشیدنی های گازدار (مورد مطالعه: فروشگاه های زنجیره ای رفاه استان گیلان)
  هرمز مهرانی منصوره صادقی
• Open Access Article
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  82 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمع‌های تجاری
  اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی
• Open Access Article
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  83 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
  مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی
• Open Access Article
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  84 - بررسی تأثیر دانش و روابط برند بر تصمیم‌های خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو)
  کامران نوربخش روح‌الله طاهری حامد قباخلو
• Open Access Article
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  85 - عوامل جذابیت محصول و تأثیر آن بر رفتار مشتری
  سینا نعمتی زاده محمدجواد سراجی
• Open Access Article
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  86 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
  Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi
  10.30495/jscc.2023.1978419.2081
• Open Access Article
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  87 - Providing a Practical Model for Purchasing Decisions in the Context of Environmental Uncertainty in the Housing Market
  Mehdi Reyvandi mohamad haghighi Alireza Irani
• Open Access Article
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  88 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
  Nader Jafari Haftkhani, Abbas Rahimi
• Open Access Article
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  89 - بررسی مدل ساختاری رعایت اخلاق کارکنان مجموعه‌های ورزشی شهرداری کرج بر سه بعد رفتاری قبل، حین و بعد از استفاده مشتریان: نقش میانجی نگرش
  رسول مرادی هزاری انسیه فردی اکبر درخشان
• Open Access Article
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  90 - اعتبارسنجی پرسش‌نامه سبک تصمیم‌گیری خریداران محصولات ورزشی
  احمد محمودی ولی علیزاده علی جمشیدی
• Open Access Article
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  91 - ارتباط علی بازاریابی عصبی بر رفتار مصرف کننده ورزشی با میانجگری بازاریابی رابطه مند درباشگاه های ورزشی شمالغرب کشور
  حسین میکائیلی مهوش نوربخش مهدی کهندل
• Open Access Article
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  92 - Analysis of Factors Influencing the Behavior of Users of Social Networks Among Iranian Users
  zeinab salavati سعید صحت mehran shirzad
• Open Access Article
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  93 - Evaluating the Impact of Moral Obligation, Received Controls and Belonging to Material Ownership on Sustainable Consumption Behavior
  Alireza Vahidifar Elham Faridchehr Majid Ahmadi
• Open Access Article
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  94 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
  Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari
• Open Access Article
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  95 - Evaluation of Effective Factors on the Consumption of Medicine Plants in Urban Households (Case study: Rasht city)
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