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Open Access Article
1 - Determination of Innovative Actions of the Organization using Porter's Competitive Combined Model and Blue Ocean Strategy
Fatemeh Khoshkam Mehdi AbbasiTo continue the life of organizations in today's global marketplace, finding solutions to the exit from the competition field. The purpose of this research is to provide an algorithm for the development of innovative measures by using Porter's competitive forces and the MoreTo continue the life of organizations in today's global marketplace, finding solutions to the exit from the competition field. The purpose of this research is to provide an algorithm for the development of innovative measures by using Porter's competitive forces and the blue ocean strategy.This research is descriptive survey and in terms of applied purpose. In this research, by presenting a two-step algorithm, the competitive environment and industry structure are identified, while evaluating the attractiveness of the organization, a suitable strategy for leaving the competitive environment is presented. In order to implement the proposed algorithm in the IRAFA company, the first team of experts included all the experts and managers. In the second stage, using a questionnaire scan and performing statistical tests, it was determined that among five of Porter's competitive forces, the competition among existing organizations was the main cause of the threat. Also, Table Four Action of the Blue Ocean Strategy Plan was developed with an emphasis on value innovation for the IRAFA company. Emphasizing value innovation can be integrating and synchronizing with similar small organizations; creating targeted advertising; providing services through the Internet; careful operation of free consulting services; eliminating specialized vocabulary in advertising for the company. Manuscript profile -
Open Access Article
2 - Evaluation of Attraction, Maintanance, and Promotion of Azad University Facultes and Presentation of a Suitable Model for Improvement of the Present Situation
N. Gh. Ghorchian M. Eslam PanahAttracting and employing qualitied and Skillful experts and maintaining and promoting the facultiesprofessional lifen are among factors that influenc the efficiency and effectiveness in higher education system.This paper deals with the evalution of attraction, maintanan MoreAttracting and employing qualitied and Skillful experts and maintaining and promoting the facultiesprofessional lifen are among factors that influenc the efficiency and effectiveness in higher education system.This paper deals with the evalution of attraction, maintanancee and promotion of Azad University facultiesthrough a suitable model to improve the literature and comparative studies. Then it discusses the prespectiveframework which is as follows.Attraction and employment components with 20 Sub-titlesMaintanance component with 35 Sub-titlesTraining and development components with 21 Sub-titlesPromotion component with 40 Sub-titlesSkills and research duties components.Skills services and counseling duties componentsSkills and Virtual abilities componentsSkills and social obligation duties components.The statistical population of the study is the faculty members of Tehran Azed university. The 440 populationwere selectd through random class sampling To approve the model, 50 faculties and higher educationspecialists were selected.Respectively two kinds of questionaires were designed and then the data was analyzed through descriptiveand inferential statisties (Factor analysis, K-score and correlation coefficient matrix).The results show that the total framework of the model enjoys high propertion. Most of the respondants (24out of 45) focused on the suitable optin and 21 people facoused on the suitable one. This indicares that themodel meets the requirements of faculty members, as well as the higher education experts.To evaluate the relationship between the total perspective framework of the model and the aims andphilosophy, and also to evaluate the relationship between the models tneories and the schematic model, aimsand philosophy, spearman rank correlation is used. The results of the matrix show that the correlation ispositively siguificant. Manuscript profile -
Open Access Article
3 - Policy Model for Attracting International Students in Iran
fariba pilvar Hosein Rahmanseresht fattah Sharifzade Jamshid salehi sadaghianiWhile many universities in different countries strive to attract international students, only certain universities succeed. Iranian universities have not had much success in this field, despite the emphasis being placed on foreign students' programs in the Islamic Repub MoreWhile many universities in different countries strive to attract international students, only certain universities succeed. Iranian universities have not had much success in this field, despite the emphasis being placed on foreign students' programs in the Islamic Republic of Iran. This dissertation highlights the key factors behind the success of the country's universities. A study of the records shows that universities in countries with specific brand structure have a greater chance of attracting international students. Of course, the impact of those universities on education and research cannot be taken into account. With these considerations in mind, this paper examines the impact of government structure, brand and academic status on the attraction of international students. For this purpose, referring to the statistics and information of 23 countries that are more or less in the geographical area of the Islamic Republic of Iran, which have some features in common with our country, ranking their universities (of course in terms of country statistics) and Using the partial least squares method, the general attraction model of international students is designed. Therefore, the model confirms the effect of government structure and national brand along with the ability of universities to attract foreign students. Manuscript profile -
Open Access Article
4 - The Effective Factor of Willing Shahriar Citizen on Watching Satellite
Bahareh Nasiri Jalil SoltaniIn this study, factors affecting propensity residents watch satellite shahriyar city measured . The population in this study, all residents are shahriyar satellite audience Cochran according to our sample of 384 samples were obtained. The method of survey and sampling MoreIn this study, factors affecting propensity residents watch satellite shahriyar city measured . The population in this study, all residents are shahriyar satellite audience Cochran according to our sample of 384 samples were obtained. The method of survey and sampling is random , questionnaire was used to collect data.Data from the questionnaire were analyzed with spss software. The research hypothesis has been proposed 4 The satellite broadcasts ,The results of the theory of the relationship between satellite broadcasting has a sexual attraction to watch the satellite was thus Considering the results obtained since the sig is 0.035 , and this number is less than 0.05 then there is a significant relationship between watching satellite and sexual attraction And according to the Pearson coefficient obtained 0.09- This inverse relationship and its intensity is too weak . According to the results obtained in relation to the theory of the relationship between watching satellite broadcasts of news and analysis of satellite data , then test the hypothesis, the hypothesis was confirmed. After third hypothesis testing ( seems the broadcast series and movies to watch satellite satellite is a significant relationship ) the hypothesis is confirmed This hypothesis according to Pearson coefficient of 0.7 is equivalent to a positive close . The relationship is strong and direct . The hypothesis of the study ( between broadcasts seem fun and entertaining to watch satellite TV there is a significant relationship ) with respect to sig 0.2 is obtained , the hypothesis is rejected or not approved . Manuscript profile -
Open Access Article
5 - Evaluation of effective components on increasing tourist satisfaction in the wayfinding process(Case study of the lower neighborhood of Mashhad Street)
Toktam Hanaee Sanaz Saeedi mofrad Ehsan Ormoz shima abediOne of the most important things in the tourism industry is the ease of travel and choosing an easy route for tourists. Optimal tourist perception causes tourists satisfaction with the environment. Therefore, tourists who have experienced the presence in the environment MoreOne of the most important things in the tourism industry is the ease of travel and choosing an easy route for tourists. Optimal tourist perception causes tourists satisfaction with the environment. Therefore, tourists who have experienced the presence in the environment have a greater sense of satisfaction by enjoying the well-being in the environment. The evaluation of tourist destinations is directly related to the quality of services provided and the needs of tourists in the environment. Tourists expect their needs to be met in the environment, so as a travel strategy, providing the desired quality of services can cause more satisfaction to tourists in the urban space. Urban planning requires attention. The tourism industry, as the second most lucrative industry in the world, plays an important role in the economy and prosperity of cities, and increases satisfaction with how to choose the route to reach attractive points, prevent confusion in wayfinding , how to access services and facilities and meet expectations. Tourists can increase their desire to return to their destination. One of the most important things in the tourism industry is the ease of moving and choosing an easy route for tourists from one point to another. When a tourist is unfamiliar with the environment and enters it for the first time, he tries to find and discover his route, in this case he uses the external information in the environment and finds his route. Therefore, tourists' satisfaction with wayfinding behavior in urban space is influenced by two components of mental-cognitive factors and physical-visual factors. Tourist satisfaction has a psychological dimension that is effective from the experience of the person's presence in the environment and the evaluation of the person's experience in the environment to evaluate the destination and use travel strategies such as travel guides, tourist attractions, maps and tour guides, The security and experiences of the individual from the past and the indicators and socio-economic characteristics. Due to the fact that tourist satisfaction and wayfinding behavior is affected by physical-visual and mental-cognitive factors, so in the direction of tourists in urban space, the tourist receives information from the environment and executes his decision and decision. Among the physical-visual factors affecting the wayfinding process, we can mention the key elements, route guides, tourist attractions, access to facilities and services. Signs are one of the main tools for directing tourists in urban areas. Physical factors and the pattern of the network of passages in the tissue in familiar environments increase tourists' satisfaction with the wayfinding process. The purpose of this study is to evaluate the effective factors on increasing the satisfaction of tourists the wayfinding process. The research method is applied in terms of purpose and survey nature and is based on quantitative method. Field observations and a questionnaire were used to collect data. Data analysis was analyzed using descriptive statistics and Pearson test correlation method. The results show that tourists' satisfaction depends on physical-visual and mental-cognitive factors, and tourist wayfinding and determining the position between origin and destination using physical factors. Manuscript profile -
Open Access Article
6 - Encouragement of Settlement and PopulationAttracting in the New Towns – Egypt
Abdelrehim Kassem Kenawy -
Open Access Article
7 - Sociological Analysis of Socio-Economic Factors Affecting the Collapse of Shareholders' Social Capital in the Tehran Stock Market
Marzieh Bagheri Mostafa Azkia Meysam Mousaei -
Open Access Article
8 - Typology Characteristics and Behavior Patterns of Elites and How to attract them to Organizations
Amirmasoud Amirmazaheri Mehdi Azimi -
Open Access Article
9 - The Role of Potentials of Islamic Azad University of Fars Province (Marvdasht Unit) in Creating Tourist Attractions
Mastoureh Ezzatzadeh Mohammad Reza Mostejir -
Open Access Article
10 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
Mohammad Javad Taghipourian Umm al-Banin Eyni MirhassanloIntroduction: Today, the relationship between economic growths with the development of healthcare is well known. Tourist satisfaction of a destination is one of the important factors which effect on word of mouth. So, identifying the influencer factors on health tourist MoreIntroduction: Today, the relationship between economic growths with the development of healthcare is well known. Tourist satisfaction of a destination is one of the important factors which effect on word of mouth. So, identifying the influencer factors on health tourist satisfaction of a destination and their word of mouth could help improving of Tehran competition position in the health tourism. Method: For this purpose, based on the two models of Kitapci et al.(2014) and Araslı H, Baradarani (2014), was collected the views of health foreign tourists in Tehran, from countries such as the United States, Azerbaijan, Iraq, Syria, Afghanistan, and other Asian and European countries , A total of 391 questionnaires were collected for analysis. For Validity test was used from confirmatory factor analysis and AVE and for reliability was used Cronbach's alpha which results shown confirmation? Results: Seven hypotheses have been approved but six hypotheses have been rejected that is the influence of empathy, knowledge, equipment and tangibility, accommodation equipment, environmental safety and transportation facilities on tourist satisfaction. Conclusion: Following the investigation, it was concluded that two types of factors: internal environment and the external environment have effect on the Tehran's foreign health tourists’ destination satisfaction that factors affecting the internal environment include: accountability of medical environment personnel and trust of medical environment personnel and factors affecting the external environment include: tourist attraction and a food and restaurant factor. Manuscript profile -
Open Access Article
11 - Factors Affecting the Attraction of Medical Tourism in Selected Educational and the Rapeutic Hospitals of Shahid Beheshti University
azadeh khosravi farsani somayyeh hesam shaghayegh vahdatIntroduction: The purpose of this research was to investigate the factors influencing the attraction of medical tourism in selected educational and therapeutic hospitals of Shahid Beheshti University in 1401. Methods: This research was an applied research. 200 managers MoreIntroduction: The purpose of this research was to investigate the factors influencing the attraction of medical tourism in selected educational and therapeutic hospitals of Shahid Beheshti University in 1401. Methods: This research was an applied research. 200 managers and employees of these hospitals were included in the study, and 127 of them were selected as samples based on Morgan's table. In this research, the researcher made a questionnaire with 24 questions taken from the background of the research and by confirming the validity and reliability to the amount of 0/711 and 0/802 Used. Exploratory factor analysis test, sample t-test and confirmatory factor analysis with SPSS and PLS software were used. Results: In total, all factors with eigenvalues higher than one were able to explain 91.371 of the variance of 24 items related to the questionnaire. Considering that all values are higher than 0.7, therefore Cornbrash’s alpha of the research variables is confirmed. According to the AVE table, all structures are greater than 5. And as a result, the convergent validity of the model and the appropriateness of the fit of the measurement models are confirmed. Conclusion: The investigations showed that the physical space of the hospital, the supporting infrastructure for foreign patients, the strengthening of the transportation system, the strengthening of marketing, the role of experienced medical staff, the quality of providing medical services, and the respect for the opinions of tourists are important in attracting tourists. Medical tourism has an impact. Manuscript profile -
Open Access Article
12 - Iranian Folk Dances, a Cultural Attraction for Tourists
Arghavan Asadi Seyyed Saeed Seyyed Ahmadi Zavieh Abbas ArdekanianIntroduction and Purposes: Iranian folk dances are derived from ritual and mythicalroots, which can still be found among locals in some regions; therefore as a legacythey own cultural value and have the potential to give the society and culture of itsoriginated country MoreIntroduction and Purposes: Iranian folk dances are derived from ritual and mythicalroots, which can still be found among locals in some regions; therefore as a legacythey own cultural value and have the potential to give the society and culture of itsoriginated country a unique identity.Unfortunately this phenomena as a cultural product has become limited andundervalued. My purpose in this research is to recognize record and revive Iranianfolk dances once again as a cultural attraction for tourists.Research Method: This research has been gathered by qualitative descriptiveanalyticalmethod, using library documentation.Conclusion: Iranian folk dances with their ancient roots in culture just like all theother phenomena in folklore are derived from fundamental concepts of life andtherefore are compatible with the structure of lives, intellectual and morality ofvariant Iranian ethnics with themes such as happiness, lyrics, epics, battles and labor;because of this and also their positive enduring values they are considered as one ofthe cultural attraction of this land. Manuscript profile -
Open Access Article
13 - The social causes of migration Iranian elite to USA’s universities
Pedram JavadzadeHuman capital is one of the main factors of growth and development of countries, and the lack of this capital in the developing countries delays the process of growth and development. Unfortunately, the Islamic Republic of Iran is one of the countries that continually h MoreHuman capital is one of the main factors of growth and development of countries, and the lack of this capital in the developing countries delays the process of growth and development. Unfortunately, the Islamic Republic of Iran is one of the countries that continually has faced with brain drain phenomenon. According to the statistics provided by the United Nations, among 72 developing countries in the world, Iran is ranked third in Brain Drain among "developing" countries, considering its population. The aim of this study is to investigate the influence of social factors on the brain drain phenomenon. Social factors based on three main variables including lifestyle, social class and social structure are analyzed. The origin and destination attractions are also studied. The main theory used in this study is Lee Everett's theory. This research is functional, and the method of it is survey method. The main tool of data collection was a questionnaire. The statistical population is separated into two groups. The first group is among the doctoral and master's degree of technical students who migrate to United State of America to work or study (at Minnesota University) and the second group is among the students of three universities: University of Tehran, Amirkabir University, Sharif University of Technology. For data analysis, descriptive statisticand regression and for Hypotheses Test, logistic regression is used. The results show that there is no significant relationship between social class and immigration, there is a direct relationship between the social structure and the brain drain. Manuscript profile -
Open Access Article
14 - The Evaluation of Effective Factors of Tourism Development Consequent of National Sport Events from the Sport Authorities’ Point of View
Hossein Bayat Mirhassan SeyedAmeri Eskandar Hosseinpour Farough Fathi Kejal -
Open Access Article
15 - A study of effective spatial elements on urban tourism demand (case study: Ilam city)
ناهید سجادیان فاطمه پیریAbstract This study was a descriptive analytical methodology to evaluate the factors influencing the demand for tourist attractions. Using simple random sampling without replacement can result. How to collect data, survey liberality extrusion. For data analysis, Without MoreAbstract This study was a descriptive analytical methodology to evaluate the factors influencing the demand for tourist attractions. Using simple random sampling without replacement can result. How to collect data, survey liberality extrusion. For data analysis, Without replacement. The results of data analysis showed a Pearson correlation coefficient between the space and have demand of urban tourism in the city of Ilam and there is a significant positive relationship. According to the test, ANOVA test a significant level (Sig) to Shakhs space in the ./630 is the city of Ilam. Therefore, no significant differences between the spatial indexes in Ilam has been reported neither by the local inhabitants, nor by the tourists. Thus, meaningful agreemwnt in between the responsible authorities. there are also The R squared corrected showed that %70 of indicators into the model changes in tourism demand within the city of Ilam moved to explanation. Results show how tourists expectations of the area is badically formed by former visits, adds, and motivation coming from others. Service quality, easy access, and well and nice treatment recieved all bear non conditional influences on the voyage's quality, tourism experience and also on their futur demand. Manuscript profile -
Open Access Article
16 - Tourist Attrctions of Siyahkal and Deylaman: a Progress toward Tourist Developmant
Tahereh fathollahzadeIran has got extensive environmental potentialities to increase and develop tourism activities . these tourist attractions are divided into two groups: One is the natural attractions and the other is memorial and historical attractions which are of so many varieties . MoreIran has got extensive environmental potentialities to increase and develop tourism activities . these tourist attractions are divided into two groups: One is the natural attractions and the other is memorial and historical attractions which are of so many varieties . Natural morphological condition of villages are important features to attract tourists. In addition living styles, foods, clothes, custom, festivals, mourning, architecture, residences, building made of mud, stone and wood, pergola, temporary houses, garden, mosques, holy places, and various handicrafts as well as dairy and garden products, medicinal and decorative plants, springheads, channels, aqueduct, etc. all and all are different features of villages in which many people are interested. Siyahkal and Deylaman with these extensive potentialities are big assets of Iran and because of this have special value to develop tourist industry. This paper attempts to show the tourist attraction of these regions. to do this informational sources and materials are gathered through field and library research to introduce the available potentialities of the region and in this way tries to save landscapes and cultural heritage and to promote this region to attract national tourists as much as possible. Manuscript profile -
Open Access Article
17 - The Model of Capital Attraction Process in the Municipality; Based on a Mixed Study
Hamideh Mirshahi Golnar Shojaei BaghiniIntroduction and Purpose: Attracting investment in the urban area is an important and influential factor for the progress and prosperity of the urban economy. Investment in each province is influenced by a set of macro factors of the country and specific factors of that MoreIntroduction and Purpose: Attracting investment in the urban area is an important and influential factor for the progress and prosperity of the urban economy. Investment in each province is influenced by a set of macro factors of the country and specific factors of that province. If in a society, investment is not made to the required extent, economic growth slows down or stops. In recent years, the necessary platform to attract and support investment has been provided, the ground for increasing the participation of the private sector in the matter of investment in municipalities has been provided, hence the process of attracting capital in the municipality is important and necessary. Methods: This research was based on a mixed exploratory study in which the statistical population in the qualitative section was experts and experts in the field of management model in the municipality and managers in this field, etc., with the criterion sampling method included the criteria of expertise, operational history , teaching, etc., which was achieved after interviewing 11 people, who were selected by the criterion method and based on the principle of saturation. In the quantitative part of this research, 385 municipal employees participated in the research based on Cochran's formula and by purposeful sampling. Results: The results of exploratory factor analysis in the field of influencing variables on the capital attraction process model in the municipality identified 97 open codes, which were identified by categorizing and centering around the most important category of 33 indicators and 6 main factors. On this basis and based on a semi-structured interview in this field, investor recognition, incentive creation, plan provision, framing, electronic human resource management, innovative strategies, multi-dimensional business structuring, digital leadership, multi-dimensional monitoring. Dynamic process, recognition of capacities, use of resources, experience and knowledge are the most important causal factors; Perceived value and profitability is a central category in attracting capital; Policy model, structural design, Government support, legal model, reducing the risk of cooperation and political factors are the most important contextual factors, Marketing, structure and reconstruction, culture building, structural independence and infrastructure building are the most important strategies and building trust, increasing capacities, organizational profitability, increasing the power and credibility of the organization as a result of the strategies applied based on the perceived value and profitability in Capital attraction is in the municipality. Discussion: The identified components have an indicative and significant effect on attracting capital in the municipality. Therefore, this model can be used in the process of attracting capital in the municipality. Manuscript profile -
Open Access Article
18 - Identify the urban planning approaches in facing industrial activities within the cities and practicing them in different countries’ experiences
Fatemeh Sadat Hosseini Nezhad Hassan AkbariAbstract Background and Objective: Industrial activities have positive and negative impacts on urban system. This has led urban planning system in different countries, consider different policies to deal with these activities in urban scale. The purpose of this paper is MoreAbstract Background and Objective: Industrial activities have positive and negative impacts on urban system. This has led urban planning system in different countries, consider different policies to deal with these activities in urban scale. The purpose of this paper is to identify the approaches in urban planning system, dealing with urban industrial activities and also understanding the relationship between the two vast domains of "urban planning" and "industrial activities planning" in achieving sustainable development. Method: The research method used in this paper is descriptive - analytic method based on the study of the documents of urban industrial planning experiences in different countries. Findings: The experiences of different countries in the field of urban industrial planning, represents the implementation of different policies in this field. The most common policies include pollution prevention, cleaner production, industrial zoning, revitalization of abandoned(inactive) industrial buildings through functional conversion, and finally revitalization of abandoned industrial sites, by using three policies: Special zoning and using incentives to keep and attract industrial activities in the city, Creation of mixed use for diversity and attractiveness of the site, and Clustering the industrial activities and emphasizing on integrated planning. Results: In this paper, three main approaches are identified as the basis of policy making in urban industrial planning:(1) Stabilization of industrial activities in a location, (2) Relocating industrial activities, and (3) attracting the industrial activities to a location. Manuscript profile -
Open Access Article
19 - Comparative Study on Manifestation of Love in Rumi & Ibn Farid's Poetries
Morteza Kazem Shiroudi Seyyed Ibrahim Dibaji Gholam Abbas RezaeiRumi and Ibn Farid – two great poets and mystics of seventh century – believe that the eternal life means perdition in love and the highest status of honor is the degree of survival after extinction; since love is one of the divine attributes and t MoreRumi and Ibn Farid – two great poets and mystics of seventh century – believe that the eternal life means perdition in love and the highest status of honor is the degree of survival after extinction; since love is one of the divine attributes and the commencement of human creation and is in all bits of the universe.This love actually implies "absolute existence" and whenever the veil is removed and the only essence is manifested in him, any description is his description and any shape and form will be loved by him. Because the way of the unity requires the unity of the heart and wherever unity prevails there will be no meaning for any other sense. Rumi has made love his as his method of behavior, as Ibn Farid has put it at the heart of his work, step by step by mystical authorities. Love is the light of life in which all desires lie. And releases wayfarer from all shackles and make them mortal in this path. Manuscript profile -
Open Access Article
20 - Evaluation of Tourism Indicators in Rural Development in Amlash city
Simin Armaghan -
Open Access Article
21 - Analyzing Fars Province Tourist Attractions from Anthropology Perspective
Yaghoub Sharbatian Roya Bagheri -
Open Access Article
22 - Study of Tourism Development Planning in Tehran Province (Case study: Northern Districts of Tehran)
Kiomars YazdanpanahDero Mohammadgoli Minavand Chal Behnam Almasi Ebrahim Farhadi -
Open Access Article
23 - Host-Guest Attitudes toward Socio-Cultural Carrying Capacity of Urban Tourism in Chalus, Mazandaran
Seyyed Mohammad Mirtaghian Rudsari Najmeh Gharibi -
Open Access Article
24 - Sociology Study of Tourist Attractions in Ardabil Province and Its Role in Sustainable Development
Fariba Mireskandari -
Open Access Article
25 - The Role and Position of Kashan in terms of Sustainable Tourism Development and Future Prospects
Nasrollah Fallahtabar -
Open Access Article
26 - Comparative Principles of Spatial Structure of Commercial Buildings in Arid Climate of Iran: an Iconic Architecture Case study in Yazd and Tabriz
leila zarrin Majid mofidi SHemirani Mansoureh Tahbaz -
Open Access Article
27 - Anthropological Study of Tourism Attractions in Mahdishahr and Its Role in Sustainable Development (Compared to India)
Yaghoub Sharbatian Naghmeh Beydaghifar -
Open Access Article
28 - Shahrood sport tourism planning using SWOT technique with emphasis on natural attractions
Seyed Mostafa Tayebi Sani Hooman Bahmanpour Seyed Hamed Mirkazemi Afsaneh Rohany -
Open Access Article
29 - Sheikh Bahaei and His Art of Poetry in the "Attraction of Word's Music"
Abbass KaymaneshIn this Article, the author is about to present a summary of the life and works of Sheikh Bahaei and to evaluate the fabulous poem and Bahaei (i.e. valuable) words of him in the scale of word's music and art of versification of a jurisprudent poet who obtained the posit MoreIn this Article, the author is about to present a summary of the life and works of Sheikh Bahaei and to evaluate the fabulous poem and Bahaei (i.e. valuable) words of him in the scale of word's music and art of versification of a jurisprudent poet who obtained the position and title of Sheikh-al-Eslam (i.e. Elder of Islam) in the Court of Abbas Safavy, the King, and in the realm of terminology and combination of them with the music frets and in the Mirror of Fantasy and creation of colorful concepts by him in prosody swing. Manuscript profile -
Open Access Article
30 - Assessing the potential of beekeeping and determination of attractiveness range plants used bee by using geographic information system in Char-Bagh summer rangelands, Golestan
Reza Yari Gholam Ali Heshmati Hamed RafieiThe aim of this study is to assess the potential of beekeeping and determination of attractiveness range plants used bee by geographic information system (GIS) in 2015 in Char-Bagh summer rangeland, Golestan. Accordingly, the final model of beekeeping potential of combi MoreThe aim of this study is to assess the potential of beekeeping and determination of attractiveness range plants used bee by geographic information system (GIS) in 2015 in Char-Bagh summer rangeland, Golestan. Accordingly, the final model of beekeeping potential of combining the four main criteria of nectar and pollen composition of plants (20 points), distance from water sources (10 points), roads and access routes (10 points) and the average temperature during the course of beekeeping (10 points) was determined. After the vegetation type’s floristic-physiognomic method, sampling the vegetation types in the area delimitation random-systematic method to deploy 3 transects 300 m and 30 plots were made according to the type of vegetation. Water resources map as well as the road map was drawn using Global position system (GPS), field visit and geographic information system (GIS). Nectar and pollen 134 plant species from 80 genera and 31 plant families’ favorite bee detected. Family Asteraceae, Lamiaceae and Fabaceae, respectively, with 29 (21.8%), 23 (29.17%) and 19 (14.28%) species with the highest frequency nectar and pollen plants in the region. The results showed that plants attractive class II and III, the most appearances (60.9%) and class V least of (2.3%) in the region and with regard to regular visits on the field and during the flowering period May to August are the most plants in Char-Bagh summer rangelands. The results show that using the GIS module beekeeping potential of the pasture area 17.62% (1562.4 hectares) average potential in the floor (S2), 72.41% (6419.76 hectares) on the low potential (S3) and 9.96% (883.5 ha) in the class of potential (N) is located. According to the results area of about 90.03% (7982.17 hectares) has been potential the principles of apiculture, beekeeping can be attempted with the principles and also earn money by reducing grazing pasture helped to revive. Manuscript profile -
Open Access Article
31 - A Study of the Law of Absorption in Rumi's Mystical Thought
Banafsheh Karami Malek Mohammad Farrokhzad Reza Heydari NouriThe law of attraction is the belief that by focusing on positive or negative thoughts and ideas, whatever you think will be achieved. The law of attraction is a universal law that says that after setting a goal and accelerating the effort to achieve it, one should const MoreThe law of attraction is the belief that by focusing on positive or negative thoughts and ideas, whatever you think will be achieved. The law of attraction is a universal law that says that after setting a goal and accelerating the effort to achieve it, one should constantly align one's thoughts, actions and feelings with the desired goal and purpose. We absorb everything we often think about, good or bad. Rumi, centuries before talking about the law of attraction as one of the most successful universal laws and in harmony with the universe in order to achieve the desired goal, consciously and consciously understood many of these laws and this law in full Accuracy has been introduced and applied in a practical and applied way; Throughout Rumi's Masnavi is the presentation of universal laws, each of which encompasses some form of law of attraction. This article discusses the effect of thought and the laws governing it in a descriptive-analytical manner and based on library and document research data, then discusses the examples of this universal law in Rumi's ideas, especially Masnavi. The results and findings of the research indicate that Rumi paid special attention to this law in addition to his mystical thoughts and ideas long before the law of absorption was introduced in psychology and modern philosophy. In Masnavi, Rumi refers to the law of attraction as "common value" and "this identity"; it is so common to find something we think about. Manuscript profile -
Open Access Article
32 - Attraction of Agonoscena pistaciae (Hemiptera: Aphalaridae) to male or female psyllid in field condition
M. R. Hassani A. Bazzaz Z. Sheibani TezerjiThe pistachio psyllid, Agonoscena pistaciae Burckhardt and Lauterer (Hemiptera: Aphalaridae), is the key pest of pistachio trees in Iran. The objective of this study was to field test, whether female or male of A. pistaciae attracted male or female pistachio psyllid in MoreThe pistachio psyllid, Agonoscena pistaciae Burckhardt and Lauterer (Hemiptera: Aphalaridae), is the key pest of pistachio trees in Iran. The objective of this study was to field test, whether female or male of A. pistaciae attracted male or female pistachio psyllid in the fields. Sticky traps were used to assess whether traps with live male or female pistachio psyllid attract conspecific psyllid in the field. Traps contain 20 live females, traps contain 20 live males, or traps without male or female (control). We compared mean number of male or female psyllid to choose control, male or female baited traps. Results in year 2014 showed that the mean number of male attracted to control, male and female traps was 20.87±2.88, 24.20±3.72 and 25.80±3.38 psyllid, respectively. The mean number of female attracted to control, male and female traps was 20.93±3.11, 31.40±3.68 and 19.60±2.80 psyllid, respectively. Results in year 2015 showed that The mean number of male attracted to control, male and female traps was 54.13±9.11, 73.44±16.77 and 51.06±7.42 psyllid, respectively. The mean number of female attracted to control, male and female traps was 57.31±8.50, 93.13±19.79 and 54.06±10.23 psyllid, respectively. Results in year 2016 showed that the mean number of males attracted to control, male and female traps were 31.75±3.42, 29.00±4.42 and 45.00±3.16 psyllid, respectively. The mean number of female attracted to control, male and female traps was 31.44±3.45, 33.94±5.65.79 and 41.88±3 psyllid, respectively. This results can be useful for the development of more controlling methods for this pest. Manuscript profile -
Open Access Article
33 - The effect of learning tourist attractions through gamification (case study: Tabriz city primary school children)
Yazdan Shirmohammadi Iraj Choobdar Amene Kamali SarvestaniIntroduction: The common educational methods are no longer considered to be an effective and attractive education for the audience due to the scientific and technological developments of the current era and the increase in general awareness and IQ of children and adoles MoreIntroduction: The common educational methods are no longer considered to be an effective and attractive education for the audience due to the scientific and technological developments of the current era and the increase in general awareness and IQ of children and adolescents; therefore, using new technologies that exert new strategies seems very necessary. research methodology: In this research, one of the modern educational methods of the present era in the training of attractions and brands of tourist destinations by using techniques of gamification and designing attractive educational games with visual attractions and other game benefits such as motivation, satisfaction, conflict, and interaction, etc. for children and adolescents have been discussed. The statistical calculations of the present study were done through the exploratory factor analysis method, and its hypotheses were examined based on the path analysis method and related software. Its statistical population was selected among 384 teachers, trainers, and educational experts in Tabriz city using interviews and questionnaires, and to determine the content validity and validity of the questionnaires and the results of the interviews, the school trainers themselves were employed to understand and record the responses of the subjects. The opinions of tourism experts and researchers of educational systems have also been used. The data were analyzed using SPSS 26 software. Findings and Conclusion: The results of this study indicated that there was a positive and significant effect between education through gamification and factors affecting it such as performance expectancy, hope for effort, social influence, and facilitating conditions in line with the education of tourism concepts and attractions, resulting in brand awareness and ultimately brand resonance. Also, computer games significantly increased children's learning level and as a vital element, they were more effective in advancing the educational goals and learning and cognitive and social development of children, especially teaching the concepts, attractions, and brand of the tourist city destination than the information obtained from reading and their homework assignments. Manuscript profile -
Open Access Article
34 - Presenting a Model of Factors Affecting the Attraction and Retention of Sponsors and Financial Managers
Sara Ghasemi Hassan Fahim Davin Mohammad Reza Esmailzadeh Ghandehari Hossein Peymanizad -
Open Access Article
35 - Develop a model of urban tourism attraction using urban regeneration components (Case Study : Yazd city)
Reza khosroabadi Seyede Razieh Keshavarz Rasa Raeisiwe have made a comparative-statistical explanation of the perception of a number of visitors and tourists based on the results of a questionnaire and a completed survey of tourist attractions. This study finally presents four main findings: First: The factor analysis mo Morewe have made a comparative-statistical explanation of the perception of a number of visitors and tourists based on the results of a questionnaire and a completed survey of tourist attractions. This study finally presents four main findings: First: The factor analysis model of this study showed that the perception of tourists is based on the components of urban regeneration in four different levels of tourist attractions. These four levels are the historical and ancient core of the city, complementary historical attractions, the city's tourism belt and the general urban context. Second: Elements associated with the city's tourism belt, such as territories and public spaces of the urban environment, are considered as the most important tourist attractions and tourists. Third, a comparison of the average value of the indicators shows that tourists who have used the Internet and social media in their searches, in the first place, they react more to the historical core of the city, in the second place, to the levels of public urban areas and territories, and in the third place, to the complementary tourist attractions. Fourth: In this study, it was found that among the components of urban regeneration, the component of development and promotion of public spaces and territories, have the greatest impact on the development of urban tourism. Since public areas and urban spaces play an essential role in tourist attractions, it is recommended that this issue be included in urban development strategies when planning cities with a tourism base Manuscript profile -
Open Access Article
36 - Survey in North Khorasan Province technical and vocational training action for attraction young people to national skill matches
malihe akhtari somayh bshiraan mahdi arefkhaniThe main task of technical and vocational training system is manner of human resources needed by the community that prepare the community needs to provide both training skilled people to enter business and find suitable job position. This study aimed to investigate the MoreThe main task of technical and vocational training system is manner of human resources needed by the community that prepare the community needs to provide both training skilled people to enter business and find suitable job position. This study aimed to investigate the action of North Khorasan Province technical and vocational training to welcomed and attract young people to national skills matches conducted. Research methodology in the research is as a descriptive, by type of survey method and statistical population includes trainers, trainees and people who took part in national skill matches. Total of samples were estimated on the basis of Krejcie & Morgan table was 267 people. Measuring instrument was the questionnaire produced by researcher included 25 questions and base on five degree scale of Likert has been performed. Reliability of regulatory questionnaire with respect to the calculation of the Cronbach's alpha coefficient (0.862) was estimated for trainers, trainees and candidates who took part in annual skill matches national level. Finally، after collecting data، statistical analysis was done using descriptive and inferential statistics and software SPSS. The results showed that all the hypotheses of the process of education in vocational and technical centers, there skilled trainer and quality of programs and standards in vocational training centers provide maximum adsorption in national skill matches in North Khorasan Province has had a positive effect. According to Friedman test’s coefficient, the results indicate that skilled trainers with a coefficient of 4.18, the quality of programs and educational standards by a factor of 3.55 and effect of education posses by a factor of 1.95 to the respondents on the uptake young people in the national skills matches and all researched hypotheses have been positive influence and meaningful Manuscript profile -
Open Access Article
37 - The impact of Safavid sultans' policies on the migration of Iranian scientists to India
احمدرضا بهنیافرMigration, as an influential social phenomenon in the communities of origin and destination, has several contexts and factors. This phenomenon, which existed in pre- and post-Islamic Iran, intensified during the Safavid period due to the wrong policies of some kings in MoreMigration, as an influential social phenomenon in the communities of origin and destination, has several contexts and factors. This phenomenon, which existed in pre- and post-Islamic Iran, intensified during the Safavid period due to the wrong policies of some kings in various political, religious, cultural and social dimensions, and along with the attractions in India, led to migration. Many Iranian scientists came to this land. The purpose of this research, which was done by descriptive-analytical method and using new resources and new research, is to answer the question of what effect the actions and policies applied by Safavid sultans had on the migration of Iranian scientists to India? The main findings of the article show that the repulsive factors that resulted from the policies and actions of some Safavid sultans led to the migration of the country's great scholars to India, and the growth and development of Iranian-Islamic culture and civilization in that land. The main source of many dissatisfactions was the religious policy of the Safavid kings, which had an impact on other areas and led to the emigration of a number of Iranian scholars and thinkers to India. Attractive factors in India also played an important role in guiding the migration of Iranian scientific, literary and political greats to this land. Manuscript profile -
Open Access Article
38 - The formation and development of new suburbanization in Tehran metropolis from the Islamic Revolution up to the Present Time (Case Study: Hesarak Neighborhood in Tehran, 2013)
Zahra kamrani Seifollah SeifollahiThis research investigates the formation and development of new suburbanization in Tehran metropolis from the Islamic revolution up to present time and deals with the factors stemming from the social fabrics of the Iranian society which have taken a structural form over MoreThis research investigates the formation and development of new suburbanization in Tehran metropolis from the Islamic revolution up to present time and deals with the factors stemming from the social fabrics of the Iranian society which have taken a structural form over time. Studying valid documents and observation in the form of methods such as reviewing documents, field studies, survey method, and data collection techniques including: note taking, questionnaire and interviews listed the following as the reasons for the new suburbanization in Hesarak, where is located in District 6 of Tehran: 1. Unemployment, 2. Lack of sufficient income, 3. Lack of welfare, educational and cultural facilities, 4. Low cost of land, 5. Low rent of house. In fact, in Hesarak neighborhood, economic and cultural repulsions and yet economic, social and cultural attractions have had a key role in the formation and development of this phenomenon; however, the social repulsion has had a minor role in this regard. So, considering the following guidelines, some problems of people living in Hesarak can be solved to some extent.1. Improving the literacy level of the residents, 2. Increasing the financial ability of the people and creating jobs, 3. Paying more attention to local and district plans, 4. Increasing people participation in social institutions in the neighborhood, 5. Constructing cultural, sports, entertainment, and health spaces. Manuscript profile -
Open Access Article
39 - The Practical Solution to Attract Youth toward Prayer (Case study: Students in Ardabil Province)
Iran Soleimani Mahrokh Allahyari -
Open Access Article
40 - Identify prone ecotourism Spaces in the township Boroojerd and determine its development strategies
Maryam Beiranvandzadeh Mahnaz Heidari Akbar Soltanzadeh Nasrin MirzamohammadiToday Nature tourism is an important part of the tourismactivities in the world dedicated. Therefore, issues related to ecotourism and sustainable tourism spaces, more than anything requires planning and optimal utilization of available resources through accurate identi MoreToday Nature tourism is an important part of the tourismactivities in the world dedicated. Therefore, issues related to ecotourism and sustainable tourism spaces, more than anything requires planning and optimal utilization of available resources through accurate identification of proneareas for tourism. In this context, the aim of this study was to investigate the ability of natural features and to identify spaces prone township Boroojerd ecotourism and determine its development strategies. methods the study was a descriptive survey research and analysis. GIS software for data analysis and SWOT model is used. The results show that the eastern and western zones of the city has ideal conditions for the development of been ecotourism. It is also acceptable in planning strategies for ecotourism Boroojerdtownship, aggressive strategy (SO) has been designated as a priority. In the aggressive strategies, strategy SO4 with a score of 4/91 was the first priority. to achieve targets and develop ecotourism by taking advantage of this strategy, identify the ecotourism axes, the enhancement of facilities and services on the axes,with the aim of attracting and developing tourism and creating jobs and sustainable incomes recommended. Manuscript profile -
Open Access Article
41 - The Study and Prioritization of Ardabil Province Cities in terms of Tourism Infrastructures and Attractions
Ata Ghafari Ebrahim Firoozi Milad Hosseini Amir Reza Khavarian GarmsirOne of the problems of tourism in iran, such as Ardabil province is lack of balance in space organization and lack of hierarchy based on interactive relationship between tourism areas. Ranking of substructures and tourism attractions in different areas of a province and MoreOne of the problems of tourism in iran, such as Ardabil province is lack of balance in space organization and lack of hierarchy based on interactive relationship between tourism areas. Ranking of substructures and tourism attractions in different areas of a province and balanced distribution of substructures and balance of Inequality in different areas, is one of essential actions of tourism development. Therefore, ranking of areas is necessary for preparation programs of the land for guiding tourists based on possibilities, facilities and tourism substructures and for welfare of tourists and decreasing bioenvironment damages. The aim of present research is the ranking of cities in Ardabil province based on substructures and tourist attractions and studying the effective factors in attracting the tourists and identifying the existent potentials in the regions. The research method is descriptive - analytic and applicational method. The used measures in the present research have been selected by using views of specialists of related area and using the existent theoretical bases. AHP model has been used for determining the importance of the used measures in the research and VIKOR model has been used for ranking the cities of the province. The research results indicate that Ardabil, meshkinshahr, and sarein have been scored 1,2,3 for having substructures and tourist attractions, respectively. The considerable point is that, much tendency is not observed for making related substructures in some of the cities, although they have tourist attractions. Manuscript profile -
Open Access Article
42 - survey and analyse the factors of tourism development from the view of women tourists in the city Darrehshahr
Reza JahanbinThe beginning of tourism planning, behavior, and a tourist at a tourist spot with emphasis on assessing the current situation, the capabilities and versatility of demanding tourists, who provide the planning process to facilitate the development of tourism. The female t MoreThe beginning of tourism planning, behavior, and a tourist at a tourist spot with emphasis on assessing the current situation, the capabilities and versatility of demanding tourists, who provide the planning process to facilitate the development of tourism. The female tourists from the key tenets of the industry, has always been neglected. Darrehshahr city (the ancient name Madaktu) in Ilam province is one of the areas prone in the field of tourism. Hence, the present study, the capabilities and advantages of tourism in the area of tourism development from the perspective of tourist women studied, analyzed and evaluated, as well as tourists satisfaction with the measured variables and the development strategies tourism has proposed for women in this city. The cross-correlation methods were used to collect information and documentary studies library and a survey (questionnaire developed by the researchers) were used. For data analysis, descriptive and inferential statistics, including correlation coefficient, ANOVA and Scheffe post hoc test was used. The findings, most important obstacles and tourist attractions of the city Darrehshahr tourists determined women viewing angle. Also, one can Tourists satisfaction was measured variables; and finally, according to results presented suggestions for tourism boom women in the area Manuscript profile -
Open Access Article
43 - The Role of Cultural-Religious Attractions in Tourism Development (Case Study of Tuyserkan County)
Robabeh Rajabi AmirabadStudying the abilities and capabilities of each region, especially itsreligious, historical, cultural and natural tourist attractions, is the mostimportant step in understanding and underpinning economic and socialdevelopment programs. Today, tourism is the world's larg MoreStudying the abilities and capabilities of each region, especially itsreligious, historical, cultural and natural tourist attractions, is the mostimportant step in understanding and underpinning economic and socialdevelopment programs. Today, tourism is the world's largest and most diverseindustry and many countries consider this dynamic industry as their main sourceof income, employment and infrastructure development. Our country, Iran, with all kinds ofimportant tourist attractions, can play a very effective role both in economicsand in recognizing itself as an independent culture in today's world. Therefore, tourism as one of the most important factors of socio-economic developmentof different regions can be considered for comprehensive development. Religiousand cultural tourism, as one of the most important forms of tourism, can make asignificant contribution to the country's economic development and lack ofself-reliance on oil and mineral revenues. Religious tourism is one of the mostpopular types of tourism in our time, and most of our tourism is religioustourism. Tuyserkan with an area of about1556square kilometers is one of the cities of Hamadan province which islocated in the western part of the province. The average altitude of the cityis 1784 meters above sea level. The city has a temperate mountainous climatedue to its high mountain and elevation. The city consists of three towns, namely Tuiserkan, Serkan and Farsfaj, as well as two parts of Central andQalqal-e Rood and 7 villages. Having a tomb of a prophet and a great poet, aswell as other historical and naturalattractions, the city has the potential to develop the tourism industry. If there is a planning and investment in the tourism sector, the quality oftourist facilities and equipment as well as the network of roads and transportlines, and all the infrastructures affected by the tourism sector will be morefavorable to the industry as an axis of economic development in the region. Alsothe existing tourism of the city can be improved through proper planning and guidancein the area of tourism. Manuscript profile -
Open Access Article
44 - Explaining the Relationship between Cultural Investment and Development of Tourism Attractions in Tehran
Abdolrahim rahimi MITRA tavassoliThe purpose of this study is to explain the relationship between cultural investment and tourism development in Tehran. This research is a descriptive-survey method. The statistical population of the study includes all managers, deputies and experts of Tehran Cultural H MoreThe purpose of this study is to explain the relationship between cultural investment and tourism development in Tehran. This research is a descriptive-survey method. The statistical population of the study includes all managers, deputies and experts of Tehran Cultural Heritage, Handicrafts and Tourism Organization who served in one of the affiliated centers of Tehran in 1995-96. Be. The statistical population of the study consisted of 234 managers, deputies and experts of Tehran Cultural Heritage, Handicrafts and Tourism Organization. The findings of the study indicate that the variables of natural attraction, cultural attraction, man-made attraction and cultural investment with cultural investment variable are significant and positive (99%) in all cases. Also regression analysis for interpreting the prediction rate of development of natural, manmade and cultural attractions by cultural investment showed that cultural investment was 0.285, 0.226 and 0.394 respectively of changes in development of natural manmade attractions, respectively. And anticipates a culture Manuscript profile -
Open Access Article
45 - Indicators of satisfaction and loyalty of incoming tourists to Sarein city in terms of attractions
saeed rajaei mostali bighlo elhameh nematzadeh moslem ghasemiOne of the important components in tourism is tourists 'satisfaction and loyalty. Feeling satisfied with the destination on the one hand and encouraging friends and acquaintances on the other hand causes frequent visits to tourist destinations. The purpose of this study MoreOne of the important components in tourism is tourists 'satisfaction and loyalty. Feeling satisfied with the destination on the one hand and encouraging friends and acquaintances on the other hand causes frequent visits to tourist destinations. The purpose of this study is to identify effective indicators in tourists' satisfaction and loyalty. The entrance to the city is fast,Which plays the main role in earning income from tourism, the research in terms of purpose and practical nature and in terms of descriptive-analytical research method and survey data collection method, after reviewing 27 indicators studied these results It was found that 17 indicators, including: safety of visited areas, attractiveness of attractions, quality of therapeutic water have been effective in tourist satisfaction and loyalty, but 10 indicators, including: informing the public sector about tourist attractions, informing the private sector about Tourist attractions, proper tourist guidance about attractions have not been effective in tourist satisfaction and loyalty,Also, based on the average obtained from the set of indicators, it was found that the experimental average is higher than the theoretical average, which is 3, so the relationship between satisfaction and loyalty of tourists and tourist attractions was confirmed, and it was found that 65.6% of respondents for the third time or more They visit Sarein city, and this indicates that most tourists are satisfied with the tourist attractions of this city, and this in itself creates loyalty among tourists and their frequent visits to this beautiful tourist place. Manuscript profile -
Open Access Article
46 - Prioritization of tourist attractions with the aim of tourism development (Study area: Mashhad)
SEDIGHEH ZAKERI Tahereh SadeghlooTourism industry with direct and indirect employment and as a result, Make money for tourist destinations, Plays an important role in the region economy. To achieve this income, The tourist must first be attracted And in order to enjoy the benefits of tourism, Prioritiz MoreTourism industry with direct and indirect employment and as a result, Make money for tourist destinations, Plays an important role in the region economy. To achieve this income, The tourist must first be attracted And in order to enjoy the benefits of tourism, Prioritize tourists in choosing tourist destinations. So, considering that most tourists in Iran are domestic tourists because of limited foreign tourism And many domestic travels in Iran are also religious visits to holy places such as Mashhad and Qom; the purpose of this investigation, identification of priority of tourism attractions in Mashhad using entropy technique is VICOR and SPSS. The motivation for studying this research is to examine the welcome of tourists to all kinds of new and old attractions in this city. The results showed that in total, Imam Reza's port is the first priority of tourism attraction among tourists and officials studied and other tourist attractions are in the forefront. So the city of Mashhad has not been successful with the new attractions created for the development of tourism in this city. Manuscript profile -
Open Access Article
47 - Management of Tourist Attractions in Historical Contexts Based on the Physical Aspects of the Urban Environment (A Case of the Distance between Imamzadeh Hassan and Shah Abbasi Caravanserai, Karaj)
Hosna VarmaghaniThe historical context of cities has a diverse set of tourism capabilities that, if properly addressed and guided, can promote tourism and thus lead to urban development.In the present article, using a descriptive-analytical method focusing on the tourism sidewalk conce MoreThe historical context of cities has a diverse set of tourism capabilities that, if properly addressed and guided, can promote tourism and thus lead to urban development.In the present article, using a descriptive-analytical method focusing on the tourism sidewalk concept and defining the components affecting it, a theoretical model of research has been developed, and then its application in the historical context of the study has been experimentally tested.The purpose of the study is to examine and find an effective strategy for managing tourist attractions and promoting social interactions among citizens in the historical context and to generalize the results to the proposals of sustainable human management in the historical context of cities.The findings include the development of a strategic plan and design considerations on a detailed city plan map. It was shown that the factors of vitality and attractiveness of the environment have a greater potential to attract tourists due to the physical, environmental and natural opportunities within the study domain. Manuscript profile -
Open Access Article
48 - The role of geotourism attractions in attracting tourists to rural areas (case study of Golestan province)
hajar mazidi mohammadbagher masoudi Asieh pourkhederThe methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in G MoreThe methodology employed in this research is descriptive-analytical with an applied goal. To gather information, both documentary (library) and survey methods have been utilized. The statistical population consists of 400 tourists who visited geotourism attractions in Golestan province, with a particular focus on locations such as Naftliche geysers, Qaniariq Tepe, Inche Barun, and Gamishan city in Golestan province during the year 1401. The sample size for this research was determined to be 197 individuals based on the calculation using Cochran’s formula. Cluster random sampling was the method used for selecting the participants. Data collection was done through the use of a questionnaire. To analyze the data, inferential tests related to the research objectives, such as binomial T-test and multivariate regression analysis, were employed. The research findings demonstrate that geotourism has a significant impact on various dimensions of sustainable tourism indicators (including economic, social, cultural, political, technological, and ecological aspects), as well as its ability to attract tourists to rural areas within Golestan province. Manuscript profile -
Open Access Article
49 - Evaluating and Prioritizing Tourism Attractions with the Purpose of Tourism Development
SEDIGHEH ZAKERI xx hhTourism industry because of its effect on providing job opportunities and the income level of people has an important role in the economy of a society. In order to increase the income, tourists must first be attracted and in order to have the benefits of tourism, the to MoreTourism industry because of its effect on providing job opportunities and the income level of people has an important role in the economy of a society. In order to increase the income, tourists must first be attracted and in order to have the benefits of tourism, the tourists’ prioritization in choosing their destinations should be determined. Since the majority of tourists in Iran are domestic ones because of limited foreign tourism, many domestic trips in Iran are religious visits to holy places such as Mashhad and Qom. The purpose of this investigation was to identify the priority of tourism attractions in Mashhad using entropy technique, VICOR and SPSS. This research was descriptive-analytic and the data were gathered using field research. The results showed that Imam Reza's shrine was the first priority of tourism attraction for the participants and the other tourist attractions stood later in the priority. So Mashhad has not been successful with the new attractions created for the development of tourism in this city. Manuscript profile -
Open Access Article
50 - A Study of the Causes of Emigration of Elite from Iran from the International Political Economy View
Said Mirtorabi Saie Khavari NejadAbstract This article tries to explore the main causes of emigration of Iranian educated specialists from Iran from the view point of shortage of research and educational facilities and problems related to them with focus on 2001 decade (1380-1390 Iranian years). Main MoreAbstract This article tries to explore the main causes of emigration of Iranian educated specialists from Iran from the view point of shortage of research and educational facilities and problems related to them with focus on 2001 decade (1380-1390 Iranian years). Main part of educational and research institutions are financed and managed by state planning and budget. That is where the government is involved in society and political economy area. On the other hand the factors that attract educated elite of different countries can be seen in world political economy. The aim of the present article is proper understanding of the factors pertaining to the structure of education and research in Iran and the way the weaknesses of this structure affects the intensification of emigration of best educated and specialist to abroad. For this allocation of budget in educational and research fields are examined within the framework of attraction and repulsion theory and the attractive and repulsive factors are identified which creates the potential condition for emigration of the elite to abroad. The finding of the study shows that factor like lack of economic support which includes little investment in educational and research sector are the factors that accelerate emigration of the elite. These factors can be seen in several indexes like the ratio of research budget to gross domestic product of the country, the ratio of active researcher to the population of the country and allocation of research of budget by private and public sector. On the other hand in the developed countries in the above said indexes ample facilities are provided which act as an attractive factor for absorbing educated specialists and elite. The above factors are among the most important economic factors of emigration of scientific elite to abroad in 2001 decade (1380-1390 Iranian years). The paper has used descriptive-analytical method in analyzing data. Manuscript profile -
Open Access Article
51 - Opportunities and Challenges of rural tourism development in Lahijan County, Iran
Nooreddin Azimi Ghazal AlidousrAlong with the expansion of the share of tourism activities in global economy, tourism in rural areas has become a mechanism for the revival of rural communities and is supported by local and federal governments. Considering the natural situation and the existence of di MoreAlong with the expansion of the share of tourism activities in global economy, tourism in rural areas has become a mechanism for the revival of rural communities and is supported by local and federal governments. Considering the natural situation and the existence of diverse cultural context in Lahijan Region, this paper tries to identify the potentials of rural tourism in this region. The main research method in this research is content analysis and the utilized data come mainly from documents and field-based methods (deep interview). In this research, we investigate the capabilities of rural tourism in seven rural districts of Lahijan (Roodbaneh, Shirjoiposht, Lafmajan, Baskiagorub, Ahandan, Lialistan and Lil). The results of the findings show that there are 14 types of tourism attractions in Lahijan Rejion which have been distributed in seven Dehestans (Rural District) and 28 villages. Of the seven Dehestans of Lahijan Shahrestan, Lil is considered to be the most important one, and among the villages, Sarcheshmeh, Chichi-Nikoti, Sheikhanber, Azarestan and Balaji Jarankish villages are the most important villages to develop tourism activities. The existence of foothill forests, nature, rivers and hills covered with tea gardens and rice fields, hiking, fishing, and religious shrines are the most important attractions of rural tourism in the study area. Finally, the paper identifies the barriers and problems of tourism activities in rural areas, and proposes strategies for the development of rural tourism in Lahijan Region. Manuscript profile -
Open Access Article
52 - Assessment of Attractions and Tourism Capacities in the Study System of Kermanshah Urban Development Plans from the Tourism Range
mohammad saleh Ahmadi Mohammadtghi Rahnamaii Esmail AliakbariFailure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban deve MoreFailure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban development plans of Kermanshah province from a touristic perspective. Qualitative research methodology is the "basic theory" method and purposeful sampling (snowball). Through interviewing, identifying attractions and determining their range and eventually creating a tourism portfolio attraction portfolio matrix from urban development plans of Kermanshah province. The results indicate that, in the conceptual classification of attractions in urban development plans The province, the historical and cultural concept with the 10 most natural and ecotourism concepts, was ranked third in 7th place. The concept of architecture, physical, economic, religious, with 3 items in one class and the concept of facilities with 2 cases and the concept of treatment with one case at the lowest rate were taken. Tourist attractions based on local, regional, national and international outcomes showed that half of these attractions could be further developed and accommodated at higher levels. Based on the portfolio matrix of tourist attractions, three strategies, the development of experiences and the strengthening of marketing actions along with investment and growth strategies; for the attraction of house No. 4 and investment in the product and market; for house number 3 release and retreat in urban development plans for attractions House No. 1 was offered. Manuscript profile -
Open Access Article
53 - Investigating and prioritizing the effective marketing variables in tourists attraction Case study: villages in the central part of Kashmar province
Khadijeh Bouzarjmehri Ali Vaez TabasiNowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of MoreNowaday, tourism in rural areas has become especially important as a means to the welfare of local communities. Although most of the rural areas of the country have a lot of tourism potentials, they require an accurate identification of the capacities and assessment of the existing situation, so that they can be used to sustainably develop and empower these areas. Today, all countries try to increase their share of this industry yearly, attract more tourists and earn more income. Increasing the country's share of this industry requires the development of appropriate infrastructure, advertising and marketing. Therefore, the purpose of this study was to investigate and prioritize the effective factors and variables of marketing in attracting tourists in the villages of central part of Kashmar, which has a high tourism capacity. The research method is analytical and descriptive and based on library studies, documentary and field studies. SPSS and Expert Choice software were used to analyze the data. The results showed that among the influencing rural tourism attraction factors,advertising and marketing respectively with the weight of 0.209 and 0.074, are the highest and lowest factors. Also, the results of single-sample t-test showed that the average of all variables was higher than the theoretical mid-point 3, which indicates the high impact of variables on attracting tourists. Meanwhile, control and stabilization of the rate of goods and services and the development of infrastructure and outsourcing in the development of tourism industry in the central part of Kashmar city was proposed. Manuscript profile -
Open Access Article
54 - The Role of Ecotourism in Sustainable Tourism Development of County Behshahr
vahid riahi ali ghasemiIndustry Tourism, Especially asa new Approach for the Development of Ecological Tourismis the Coexistence of man and Society, and has a Significant role to Economic Productivity in Regions Developing. Ecotourism is a expanding part of Nature Tourism Market. Behsha MoreIndustry Tourism, Especially asa new Approach for the Development of Ecological Tourismis the Coexistence of man and Society, and has a Significant role to Economic Productivity in Regions Developing. Ecotourism is a expanding part of Nature Tourism Market. Behshahr County is Located in the Province Mazandaran and There are Special Geographical Position and natural Attractions and Tourism .as Miyankale Peninsula, Safi Abad palace and Abbas Abad Recreational Complex and has Provided great Potential for Ecotourism activities. The purpose of this study was to evaluate the strengths, weaknesses, opportunities and threats in the tourism sector. Method Research , Survey Research, Field Studies and SWOT analysis is.and to Cognition Threats and Opportunities, and Identify its Strengths and Weaknesses are Discussed. Study Population are included of 285People, The three are Group, The first group Residents (150 Persons) and (100 Persons ) Tourists and (35 Persons) Officials. Sampling was used in Cochran test. The Results of the Analytical Models is Indicated by the fact that the Behshahr County city has a great having Problems Touristy attractions and Overcome the Problem, Taking Advantage of the Strengths and Opportunities is Important. “SWOT ” analysis of the model Shows Behshahr County Despite having the Potential to become one of the Region's Tourism. The main Obstacles to tourism Development Managers and wrong Decisions Shortage in Frastructure and Weakness Advertising. Manuscript profile -
Open Access Article
55 - The Role of Tourism Attractions of the Province Road Seasonings on Tourism Development
بهار بیشمی مهدی سقایی مریم آرامیImportance of tourism in communities special place in the scientific and research activities, economic and social policies and programs to be allocated. Tourism officials are not the only issue under consideration macro, but also the subject of research by many scholars MoreImportance of tourism in communities special place in the scientific and research activities, economic and social policies and programs to be allocated. Tourism officials are not the only issue under consideration macro, but also the subject of research by many scholars and thinkers is located, This study aimed to investigate the role of the tourism attractions of the province Road seasonings on tourism development have been carried out by little. In order to determine the extent and direction of the effect of independent variables on the tourism development of a structural equation model was used spice road, The measuring method using a hidden variable defines two or more variables observed. The model for the relationship between tourism potential impact on tourism development in tourism, road seasonings spice road in Fars province has been developed. Based on the results of this impact is estimated to be 6.10. In other words, 61 percent of the spice road tourism area tourism development in the province and is estimated to be explained by the tourism attractions of the area. Manuscript profile -
Open Access Article
56 - Talent Management Model in the Customs Administration of the Islamic Republic of Iran
Morad Khoshdel Mofidi Mohammad Reza Bagherzadeh asadollah mehraraNowadays, there are some fundamental issues in the Customs Administration due to the necessity of keeping up with the modern administrative and systematic practices of the world. These issues are more about attracting, nurturing and retaining talent, which has raised th MoreNowadays, there are some fundamental issues in the Customs Administration due to the necessity of keeping up with the modern administrative and systematic practices of the world. These issues are more about attracting, nurturing and retaining talent, which has raised the importance of the talent management debate in this government agency. The purpose of this research is to present a comprehensive model of talent management for the Customs Administration. In order to do this research, due to the need to extract native and specialized characteristics of Customs Organization, to establish a proper framework, we first examined the existing empirical background. Then, after sorting the background, we obtained 139 indices that we selected using Delphi-fuzzy method for expert screening. By purposive sampling, 20 experts were selected. After 4 phases of de-fuzzing, 54 indices remained. The model was evaluated and validated in the Customs Administration through accessible sampling with 367 samples. Through Hierarchical Analysis (AHP) and Expert Chase software: 1. Talent Attraction (0.467) 2. Talent Retention (0.227) 3. Talent Control and Management (0.16) 4. Talent Improvement ( 0.095)Rated. Manuscript profile -
Open Access Article
57 - Investigating Strategies for Users’ Attraction (Internal and External Factors) in Public Libraries of Tabriz.
Rahimah Abutalebi Sardroudi Zohreh Mirhosseini Objective: This study investigates effect of the user attraction (libraries internal and external factors) in Tabriz public libraries. Methodology: This is a practical research using survey method for collecting data. Research data gathered with questionnaire. More Objective: This study investigates effect of the user attraction (libraries internal and external factors) in Tabriz public libraries. Methodology: This is a practical research using survey method for collecting data. Research data gathered with questionnaire. Users have been selected according to the stratified sampling method and ۳۸۰ questionnaire distributed within them. Data analyzed by SPSS software and utilized Pearson and T test for this aim. Results: The results show that there is strong relation between organization’s external factors (environmental and family factors) and organization’s internal factors (information services, suitable acquisition and update resources, librarianship treatment, equipment and facilities). The results show that these don’t verify relation between user curriculum and their attraction to the library. Conclusion: According to the users’ opinions and visions, there is an acceptable level within users’ attraction and 5 components of this research (environmental, family, information services, acquisition and update resources, librarianship treatment, equipment and facilities), but user curriculum don’t influence user attraction to the library. Manuscript profile -
Open Access Article
58 - Prioritizing effective criteria in the design of recreational-cultural sidewalks
Litkohi litkohi Sepideh aghaiNowadays rate of absorbency of common space of cities is one of important criterion for assay of development of . Meanwhile, pedestrian passages are very memorable due to creation social affection and economic thrive, moreover walking is the most primary and important f MoreNowadays rate of absorbency of common space of cities is one of important criterion for assay of development of . Meanwhile, pedestrian passages are very memorable due to creation social affection and economic thrive, moreover walking is the most primary and important form of transportation.This research surveys and ranks the effective factors in designing a recreational-cultural pedestrian passage. What is the most important factor is the basic question. Answering to this question causes a successful design for a pedestrian passage and more attraction.This research is practical and has done in Analytical Hierarchy Process by Expert Choice software. Un to library studies, effective factors for a successful pedestrian passage were found and put in 7 basic groups: performance & activity, physical & spatial, climate & environmental , transportation & access ,perceptual & visual, economic and social values.These factors were ranked by AHP. First hypothesis proved, means social criteria are more important than economic, but second hypothesis failed because AHP indicated the most important factor is social not operation and activity. Manuscript profile -
Open Access Article
59 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhaniThe banking system is part of the economic system in which the collection and attraction of various deposits and its allocation to meet the financial needs of various economic activities is one of its objectives. Therefore, banks play a very important role in economic s MoreThe banking system is part of the economic system in which the collection and attraction of various deposits and its allocation to meet the financial needs of various economic activities is one of its objectives. Therefore, banks play a very important role in economic systems by having a major part of the working capital. In this research, the pattern of improving the mental image, knowledge and understanding of Post Bank of Iran brand in customer attraction, which is obtained using the grounded theory approach based on three stages of open coding and axial coding and selective coding, through structural equation modeling and software. LISREL was tested and fitted. Since the research was conducted qualitatively, all managers or senior managers in Post Bank of Iran were the research community and the sample of experts was selected non-randomly and then 20 in-depth interviews were conducted to ccategories. this process was to identify 13 main categories that formed the conceptual model of the research the paradigm model the results of the research confirmed the fit of the conceptual model and a comprehensive model was presented to design a model for improving the mental image, in attracting customers and making investments and other services. Manuscript profile -
Open Access Article
60 - Develop a strategic model for the relationship between the university and "industry" with the aim of attracting students
mahdi bahardoost fariba hanifi hasan shahrakiporThe purpose of this article is to formulate a strategic model for the relationship between university and "industry" with the aim of attracting students.The research method was heuristic.The statistical population in the qualitative section includes three 20 people from MoreThe purpose of this article is to formulate a strategic model for the relationship between university and "industry" with the aim of attracting students.The research method was heuristic.The statistical population in the qualitative section includes three 20 people from three groups:1)industrial experts; Ministry of Industry,as a representative of the public sector and policy-making3)Heads of universities and vice chancellors and members of the Planning Council of Free Universities, members of the Supreme Council of the Cultural Revolution who have richer experiences and information on the university-industry relationship.The research tool was a semi-structured in-depth interview.In the qualitative part and in the first part, data and components are extracted by coding and data method of the foundation. The main dimension,and the thirty-five criteria designed, the main dimensions are:"internal and external factors""external and external factors""policy-making and redesign""academic promotion""legal contexts""fundamental developments""institutionalization" in the section Quantitatively describe the research method The statistical population consisted of 31 people including Azad University professors, Azad University presidents and activists in the field of industry, management and student recruitment issues.To validate the model, using targeted sampling approach and key experts method, tools used in the quantitative section were selected.The researcher-made questionnaire was based on the network of qualitative sections Manuscript profile -
Open Access Article
61 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh FeiziAbstract The aim of the present study is to Examining the effect of mixed factors of marketing on the attraction of loyal customers with respect to the assitstance of customer relations management (case study:Kosar Financial and Credit Institute). The study is applied a MoreAbstract The aim of the present study is to Examining the effect of mixed factors of marketing on the attraction of loyal customers with respect to the assitstance of customer relations management (case study:Kosar Financial and Credit Institute). The study is applied and descriptive in nature. All of the employee in Kosar Financial and Credit Institute branches were candidiate to participate in the study but using Cochran formula and stratified random sampling method, the sample size was determined as 149. To collect the data standard questionnaire were used. Using Cronbach alpha coefficient, the reliability was calculated as 0.902 which shows the good reliability. For statistical analysis purpose, SPSS and LISREL softwares were used. The results indicated that mixed factors of marketing effect on the attraction of loyal customers with respect to the assitstance of customer relations management. Manuscript profile -
Open Access Article
62 - Interaction and opposition with the other in Ferdowsi’s Shahnameh from the perspective of cultural semiotics (from Kayumars to Feraydon)
farhad tahmasbiInteraction and opposition with the other in Ferdowsi’s Shahnameh from the perspective of cultural semiotics (from Kayumars to Feraydon) *Farhad Tahmasbi Associate Professor, Islamic Azad University, Science and research Branch, Tehran, Iran Date MoreInteraction and opposition with the other in Ferdowsi’s Shahnameh from the perspective of cultural semiotics (from Kayumars to Feraydon) *Farhad Tahmasbi Associate Professor, Islamic Azad University, Science and research Branch, Tehran, Iran Date of reception: 97/11/2 Date of acceptance: 98/4/30 Abstract This article investigates cultural interaction and opposition in mythological section of Shahnameh from the perspective of cultural semiotics. At first concepts such as self and the other, attraction and repulsion, order and chaos, and cultural sphere which are considered as fundamental features of cultural semiotics are explained briefly, then relying on the text the aforementioned concepts are exemplified and analyzed. This research is based on the descriptive analytical method employing cultural semiotics theories. Results obtained show that according to Shahnameh text, Iranian culture due to various reasons is a receiving one and under different circumstances not only showed opposition but also interacted with the other. The important feature of this culture is its considerable power of attraction and assimilation, however it has always welcomed stability and cyclic repetition based on the cultural sphere deeply imprinted on it all the more reason for being reluctant to fundamental change. Keywords Self and the other, interaction, opposition, center, margin, attraction, repulsion, shahnameh Ferdowsi. * . mahdokhtpourkhaleghi@gmail.com Manuscript profile -
Open Access Article
63 - Modeling the factors influencing the non-receipt of financial facilities of cooperatives from the point of view of artificial intelligence (Case of study: cooperatives of Semnan province)
reza ziyari zahra moghimiCooperatives as non-governmental economic enterprises can play an important role in creating cultural and executive models in the country's economy. Due to the limited financial resources in cooperatives, one of the ways to increase the share of the cooperative sector i MoreCooperatives as non-governmental economic enterprises can play an important role in creating cultural and executive models in the country's economy. Due to the limited financial resources in cooperatives, one of the ways to increase the share of the cooperative sector in Iran's economy is to apply support policies by granting credit facilities from the government sector. This is despite the fact that the cooperative sector in the country is often operating with traditional approaches and structures, and it has limitations in the field of using modern technology and benefiting from the capabilities of artificial intelligence in achieving the set goals. Therefore, the current research has been conducted with the aim of designing a model of factors influencing the non-attraction of financial facilities of cooperatives in Semnan province from the point of view of artificial intelligence. The current research is exploratory and qualitative research. After reviewing the theoretical foundations and using the foundational data theory and conducting in-depth semi-structured interviews with experts, the data was coded, and the theoretical model of the research was presented. To form the expert panel, 16 university professors and experimental experts were selected by purposive sampling. The results showed "drafting appropriate policies regarding the use of artificial intelligence"; "Validation of applicants to receive facilities using artificial intelligence capabilities"; "Familiarizing and justifying applicants with electronic and intelligent processes of receiving facilities"; "Removing bureaucratic obstacles and cumbersome banking regulations"; "Consistency in the main provisions of the regulations"; And "creating coordination between the involved executive bodies" is one of the effective strategies in attracting facilities by cooperatives. Manuscript profile -
Open Access Article
64 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah MohammadiToday, The key to building and maintaining profitable and lasting customer relationships and create superior customer value and satisfaction. The main purpose of this article is the effect of service marketing,advertising and information technology on customer acquisiti MoreToday, The key to building and maintaining profitable and lasting customer relationships and create superior customer value and satisfaction. The main purpose of this article is the effect of service marketing,advertising and information technology on customer acquisition by considering the mediating role of the business in Razi insurance company in Chaharmahal and Bakhtiari province.The research method is descriptive-survey,applied purpose and cross-sectional time.A questionnaire was used to collect information.The statistical population is all Razi Insurance customers in Chaharmahal and Bakhtiari provinces, using Cochran's formula, the sample size was 384 people has been selected by convenience sampling method. The reliability of the questionnaire was confirmed by Cronbach's alpha method. Analysis using Structural equation modeling SPSS and Lisrel software.The result showed that the 95% confidence level, service marketing on effect business strategy with a rate of (0.40), service marketing on customer attraction with the mediating role of business strategy with a rate of (0.58), and advertising on business strategy with a rate of (0.56), advertising on customer attraction with the mediating role of business strategy with a rate of (0.48), information technology on business strategy with a rate of (0.53) and information technology has a positive effect on customer attraction with the mediating role of business strategy with a rate of (0.55). Manuscript profile
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