Assessment of Attractions and Tourism Capacities in the Study System of Kermanshah Urban Development Plans from the Tourism Range

Subject Areas : Urban and Regional Planning Studies

mohammad saleh Ahmadi ¹ , Mohammadtghi Rahnamaii ² , Esmail Aliakbari ³

1 - Payame Noor University, Tehran, Iran
2 - Tehran University
3 - payamnoor university, Tehran, iran

Received: 2018-11-12 Accepted : 2020-03-16 Published : 2021-01-20

Keywords: Urban Development Plans, Urban Tourism, Kermanshah province, Capacity of Range Attractions,

Abstract :

Failure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban development plans of Kermanshah province from a touristic perspective. Qualitative research methodology is the "basic theory" method and purposeful sampling (snowball). Through interviewing, identifying attractions and determining their range and eventually creating a tourism portfolio attraction portfolio matrix from urban development plans of Kermanshah province. The results indicate that, in the conceptual classification of attractions in urban development plans The province, the historical and cultural concept with the 10 most natural and ecotourism concepts, was ranked third in 7th place. The concept of architecture, physical, economic, religious, with 3 items in one class and the concept of facilities with 2 cases and the concept of treatment with one case at the lowest rate were taken. Tourist attractions based on local, regional, national and international outcomes showed that half of these attractions could be further developed and accommodated at higher levels. Based on the portfolio matrix of tourist attractions, three strategies, the development of experiences and the strengthening of marketing actions along with investment and growth strategies; for the attraction of house No. 4 and investment in the product and market; for house number 3 release and retreat in urban development plans for attractions House No. 1 was offered.

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