List of Articles مصرفکننده Open Access Article Abstract Page Full-Text 1 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media) Bahram Khairy Mohammad Mehdi Pouyan Open Access Article Abstract Page Full-Text 2 - Evaluation the Effect of Exchange Rate Fluctuations on Medical Care Price Indexes in Iran Hamid Kordbache Zahra Ahmadi Open Access Article Abstract Page Full-Text 3 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi Open Access Article Abstract Page Full-Text 4 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification zahra mohammadi faranak khodayari sedigheh tootian Open Access Article Abstract Page Full-Text 5 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan Open Access Article Abstract Page Full-Text 6 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak) Ali Akbar Mirzaee Mohammad Karim ghale noei Open Access Article Abstract Page Full-Text 7 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry Maryam Ghamari Poor Zahra Amir Hoseini Open Access Article Abstract Page Full-Text 8 - Investigating the Impact of Ethical Ideologies on Consumer’s Evaluation of Product and Company with regard to Moderating Role of Corporate Social Responsibility S. Nayebzadeh Haniyeh Jafariyan Open Access Article Abstract Page Full-Text 9 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh Open Access Article Abstract Page Full-Text 10 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development Jasem Manouchehri Open Access Article Abstract Page Full-Text 11 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi Open Access Article Abstract Page Full-Text 12 - Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method mehdi mahmodzade hosein zolfahgar dehnavi Open Access Article Abstract Page Full-Text 13 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers) mohammad ali nasimi samira pali Open Access Article Abstract Page Full-Text 14 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian Open Access Article Abstract Page Full-Text 15 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani Open Access Article Abstract Page Full-Text 16 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies) amirhosein shahidi shahnaz nayebzadeh Open Access Article Abstract Page Full-Text 17 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology HAMIDEH reshadatjo amir ebrahimpour Open Access Article Abstract Page Full-Text 18 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment mosayeb darvish Open Access Article Abstract Page Full-Text 19 - Influential variables on changing consumer attitudes based on cognitive dissonance approach fatemeh ashouri Naser Azad Abdullah naami mahmoud modiri 10.30495/jomm.2022.63056.1866 Open Access Article Abstract Page Full-Text 20 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian Open Access Article Abstract Page Full-Text 21 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses Abas Falahnezhad Mohammad ail abdolvand Kambiz Heidarzadeh MOHSEN khounsiavash 10.30495/jomm.2023.69332.1969 Open Access Article Abstract Page Full-Text 22 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory) Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash Open Access Article Abstract Page Full-Text 23 - A Sociological Study of Relationship between The four dimensions of ethnic identity and Consumer Behavior* (Case Study: Lorestan Province) Mahmoud Nosrati Ahmad Rezaii 10.30495/jisds.2022.68039.11751 Open Access Article Abstract Page Full-Text 24 - Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment Mahdi Farmani Mohammad Ghaffari Mostafa Zandi Nasab 10.22034/jest.2019.43240.4605 Open Access Article Abstract Page Full-Text 25 - Consumer Protection Survey Mehdi Mohammadian Amiri Alireza Asgari Sayyad Mohammad Mehdi Ahmady Sayyd Hasan Abedian Open Access Article Abstract Page Full-Text 26 - Comparison of the efficacy cognitive behavioral therapy and acceptance and commitment therapy on signs in stimulants substance users (Methamphetamine) Ali Rahimi Nadereh Sohrabi Azarmidokht Rezayei Serus Sarvghad 10.30486/jsrp.2018.544563 Open Access Article Abstract Page Full-Text 27 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores) Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel 10.30495/imj.2021.686121 Open Access Article Abstract Page Full-Text 28 - A Survey on Relationship between Corporate Social Responsibility and Respect for Consumers Rights (Case Study: Banking System in Bukan City) Loghman Ebrahimi Ahmad Mansori Loghman Rahmani Ahmadabadi Open Access Article Abstract Page Full-Text 29 - Analyzing the components of brand positioning in the minds of Muslim consumers moslem rezaie Seyyed Hassan Hataminasab shahnaz nayebzadeh Open Access Article Abstract Page Full-Text 30 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian Open Access Article Abstract Page Full-Text 31 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention Hessam ZandHessami Shima Parvinchi Open Access Article Abstract Page Full-Text 32 - The Role of Utilitarian And Hedonic Value In Apparel Shopping Satisfaction In Iran Kambiz Heidarzadeh Neda Irani Open Access Article Abstract Page Full-Text 33 - Survey and ranking the most important factors desire of domestic consumer's in choosing foreign alternative products Hossein Norouzi Roghayeh Ahmadi Open Access Article Abstract Page Full-Text 34 - طراحی مدل تصمیمگیری اخلاق سبز مصرفکنندگان صنعت پوشاک سعید مهدی زاده چافجیری علی قلی پور سلیمانی فرزین فرحبد حمیدرضا رضایی کلیدبری Open Access Article Abstract Page Full-Text 35 - Price Index Convergence in Iran Provinces Kiumars shahbazi Frooz fallahi Amir Gholami Open Access Article Abstract Page Full-Text 36 - Multi-Objective Optimization of Consumer's Profit and Distribution Transformer Aging Considering Electric Vehicles Hamirdreza Allafieh Hosein Mohammadnezhad Shourkaei Soodabeh Soleymani Morcheh Khorti Open Access Article Abstract Page Full-Text 37 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi Open Access Article Abstract Page Full-Text 38 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) maryam Taghvaee Yazdi Pantea part Open Access Article Abstract Page Full-Text 39 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee Open Access Article Abstract Page Full-Text 40 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee 10.30495/msds.2023.1980510.1122 Open Access Article Abstract Page Full-Text 41 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi Open Access Article Abstract Page Full-Text 42 - Modeling and Comparative Study of the Behavior of Consumption, Production and Investment Sectors in the Money and Capital Markets of Iran Fatemeh Masoumi Soureh Mohammadreza Nahidi Amirkhiz AliReza Bafandeh Zendeh Yousof HajiAsghari 10.30495/ECOMAG.1402.1045583 Open Access Article Abstract Page Full-Text 43 - The impact of blockchain technology on the role of consumers in the electricity system in the electricity legal system of Iran and the European Union mohamad taqi rafiei vahid vazariyan 10.30495/alr.2022.1940972.2174 Open Access Article Abstract Page Full-Text 44 - A Think on the Fair Internet Disputes Resolution Seyyed Kamal Hosseini جواد نیک نژاد 10.30495/alr.2022.1950354.2268 Open Access Article Abstract Page Full-Text 45 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya 10.30495/fed.2023.707993 Open Access Article Abstract Page Full-Text 46 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory hamid alizadeh Bahram kheiri Seyed Abbas Heydari Open Access Article Abstract Page Full-Text 47 - Design of Conceptual Model for product disposition with repertory grid hamed ghobakhloo elham faridchehr mahmood Ahmadi sharif nader gharib navaz Open Access Article Abstract Page Full-Text 48 - Ranking of personal factors affecting insurance purchase Postponement EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi Open Access Article Abstract Page Full-Text 49 - Behavior model of customers of luxury goods in the gold market: a qualitative study saghar zarinkamar azam rahiminik Seyyed Abbas Heidari Open Access Article Abstract Page Full-Text 50 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمعهای تجاری اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی Open Access Article Abstract Page Full-Text 51 - تأثیر تبلیغات در شبکههای اجتماعی بر قصد خرید در صنعت کالاهای تندگردش احسانه نژاد محمد نامقی نصرت اله شادنوش داریوش غفاری Open Access Article Abstract Page Full-Text 52 - بررسی تأثیرات بازاریابی اخلاقی بر ترجیحات مشتریان در انتخاب بانک ملت و اثر این انتخاب بر سهم بازار بانک ملت میرمهران تقوی خانقاه Open Access Article Abstract Page Full-Text 53 - بررسی تأثیر دانش و روابط برند بر تصمیمهای خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو) کامران نوربخش روحالله طاهری حامد قباخلو Open Access Article Abstract Page Full-Text 54 - بررسی تاثیر ارزش ادراکشده برند، درگیری مصرفکننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان) جمشید صالحی صدقیانی فاطمه قاسم زاده گوری شایان بختیاری Open Access Article Abstract Page Full-Text 55 - Providing a Practical Model for Purchasing Decisions in the Context of Environmental Uncertainty in the Housing Market Mehdi Reyvandi mohamad haghighi Alireza Irani Open Access Article Abstract Page Full-Text 56 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran Nader Jafari Haftkhani, Abbas Rahimi Open Access Article Abstract Page Full-Text 57 - اعتبارسنجی پرسشنامه سبک تصمیمگیری خریداران محصولات ورزشی احمد محمودی ولی علیزاده علی جمشیدی Open Access Article Abstract Page Full-Text 58 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya Open Access Article Abstract Page Full-Text 59 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi Open Access Article Abstract Page Full-Text 60 - Designing a beauty and fashion consumer buying behavior model using digital marketing Based on a hybrid approach Somayeh Hozouri mohamadali abdolvand Kambiz Heidarzadeh Mohsen Khounsiavash Open Access Article Abstract Page Full-Text 61 - مسئولیت مدنی- اجتماعی خودروساز در ایران Nazar Malek reici Hosiyn Mehrpour MohammaAbadi Aboumohammad Acgarkhani Open Access Article Abstract Page Full-Text 62 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups mahshad ameli bita yazdani Mehri Mahdikhani Open Access Article Abstract Page Full-Text 63 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian Open Access Article Abstract Page Full-Text 64 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity Alireza Nazemibidgoli زهرا صادقی آرانی Open Access Article Abstract Page Full-Text 65 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups Mahshad Ameli Bita Yazdani Mehri Mahdikhani Open Access Article Abstract Page Full-Text 66 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah) Morteza Mohammadi Hosein Mohammadi Afsaneh Sheykhian Open Access Article Abstract Page Full-Text 67 - The effect of government support policies on investment in the agricultural sector of Iran Hossein Noroozi safdar hosseini vahideh ansari Open Access Article Abstract Page Full-Text 68 - Investigating the Barriers of Organic Food Buying Behavior bahareh zandi dareh gharibi Alireza Karbasi 10.30495/jae.2023.29393.2303 Open Access Article Abstract Page Full-Text 69 - Spillover Effects of Meat Prices Volatility in Iran M. کاوسی کلاشمی P. KH Open Access Article Abstract Page Full-Text 70 - The Study of Relationship Between Life Style and Consumer Behavior ( Case Study: Married Women of Shiraz ) Bijan Khajenoori Ebrahim Mosavat