List of Articles مصرف کننده Open Access Article Abstract Page Full-Text 1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz) Hassan Soltani mojtaba amini moghaddam Open Access Article Abstract Page Full-Text 2 - dentification of the most important factors in the decision making of consumers in choosing domestic products with the aim of improving the pattern of using Iranian goods (In line with the year of support for national production) Firozeh HajialiAkbari narges sadighian Open Access Article Abstract Page Full-Text 3 - Macro analysis of decision making models predicting consumer buying behavior seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust 10.30495/jmfr.2022.19494 Open Access Article Abstract Page Full-Text 4 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior S. Khanmohammadi M. Mohammadi Open Access Article Abstract Page Full-Text 5 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions H. Vazifedoost M. Carey Open Access Article Abstract Page Full-Text 6 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions K. Hamdi K. Heidarzadeh B. Khodayari Open Access Article Abstract Page Full-Text 7 - نقش تبلیغات و علائم تجاری در حمایت از حق آگاهی مصرف کننده با مطالعه ی تطبیقی در حقوق انگلیس پری خالدی دوبرجی عباس قاسمی حامد Open Access Article Abstract Page Full-Text 8 - حقوق مصرفکننده در مرحله پیش قراردادی با مطالعه تطبیقی در حقوق انگلیس پری خالدی دوبرجی عباس قاسمی حامد اکرم بهشتی Open Access Article Abstract Page Full-Text 9 - مروری بر رفتار مصرفکنندگان در عصر تکنولوژی از نگاه اقتصاد رفتاری فاطمه معصومی سوره محمد رضا ناهیدی امیر خیز علیرضا بافنده زنده سید یوسف حاجی اصغری 10.30495/jae.2023.74964.1499 Open Access Article Abstract Page Full-Text 10 - 0 امین مظفری Open Access Article Abstract Page Full-Text 11 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 12 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi Open Access Article Abstract Page Full-Text 13 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh Open Access Article Abstract Page Full-Text 14 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions K. Heidarzadeh Sh. Khosrozadeh Open Access Article Abstract Page Full-Text 15 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults M. A. Abdolvand N. Reihani Open Access Article Abstract Page Full-Text 16 - Changes in Consumer Behavior in the Wake of Sanctions P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba Open Access Article Abstract Page Full-Text 17 - Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province E. Goharjoo T. Sadeghi A. Zendedel Open Access Article Abstract Page Full-Text 18 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi Open Access Article Abstract Page Full-Text 19 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP M. A. Abdolvand S. Fereidounfar Open Access Article Abstract Page Full-Text 20 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases K. Heidarzadeh N. Motamedi Open Access Article Abstract Page Full-Text 21 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study K. Hamdi F. Ghaffari A. Afsordegan Open Access Article Abstract Page Full-Text 22 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi H. Vazifehdoust V. R. Mirabi M. Mohammadi Open Access Article Abstract Page Full-Text 23 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors H. Vazifehdust M. Hariri Open Access Article Abstract Page Full-Text 24 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods K. Heidarzadeh H. Zand Hesami M. M. Hasanloo Open Access Article Abstract Page Full-Text 25 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes B. Kheiry M. Samei Nasr M. Azimpour Khujin Open Access Article Abstract Page Full-Text 26 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model M. Samadi H. Farsizadeh M. Nurani Open Access Article Abstract Page Full-Text 27 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions H. Vazifedoost M. Carey Open Access Article Abstract Page Full-Text 28 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers H. Safarzadeh B. Kheiry R. Agha Seyed Agha Open Access Article Abstract Page Full-Text 29 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions M. Samadi Z. Ziaei Open Access Article Abstract Page Full-Text 30 - Consumer Ethnocentrism in Small Appliances Industry of Iran M. A. Amirshahi Sh. Mazhary Open Access Article Abstract Page Full-Text 31 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani Open Access Article Abstract Page Full-Text 32 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran) H. Javanmard S. Hoseini Open Access Article Abstract Page Full-Text 33 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions M. A. Abdolvand P. Parakhodi Moghaddam Open Access Article Abstract Page Full-Text 34 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model M. Haghighi Kaffash M. Akbari Open Access Article Abstract Page Full-Text 35 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention A. Nakhaei B. Kheiry Open Access Article Abstract Page Full-Text 36 - Identifying the Factors that Influence Consumer Pricing Knowledge H. R. Saeidnia S. Alinejad Open Access Article Abstract Page Full-Text 37 - The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province H. Zolfaghar Dehnavi D. Rashidi Open Access Article Abstract Page Full-Text 38 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran) alireza sabbagh Peyman ghafari Open Access Article Abstract Page Full-Text 39 - Development of Social Commerce and Analysis of Consumer Behavior Mohamad hesam Jahanmiri 10.30495/jisds.2007.21275 Open Access Article Abstract Page Full-Text 40 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies sara hamidi Karim Hamdi Mohammad Hassan Behzadi 10.30495/jisds.2007.21334 Open Access Article Abstract Page Full-Text 41 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh 10.30495/jisds.2023.73279.11898 Open Access Article Abstract Page Full-Text 42 - The Role of Social Indifference in the Branding Crisis caused by Food Security Scandals in Developing Societies Sara Hamidi Karim Hamdi Mohammad Hassan Behzadi Open Access Article Abstract Page Full-Text 43 - Investigation of economic uncertainty on cash holding Mehran Matinfard Aliakbar Chaharmahali Open Access Article Abstract Page Full-Text 44 - Locally Stationary Wavelet Process and Its Application in Consumer Price Index Bistoon Hosseini Reza Poortaheri Open Access Article Abstract Page Full-Text 45 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method Najmeh dastani Open Access Article Abstract Page Full-Text 46 - On the relative efficiency in general network structures Fatemeh Boloori Jafar Pourmahmoud Open Access Article Abstract Page Full-Text 47 - The role of guarantee of legal and criminal executions in protecting consumer rights in genetically modified products elahe soleimani Shirin Shirazian Maryam afshari Open Access Article Abstract Page Full-Text 48 - جداسازی و شناسایی باکتریهای مصرف کننده اسیدلاکتیک از شکمبه گاو و اثر آنها در کنترل اسیدوز در شرایط آزمایشگاهی رضا صدیقی وثاق داریوش علیپور Open Access Article Abstract Page Full-Text 49 - The relationship of human dignity and its impact on the formation of consumer rights in Imamieh jurisprudence And the laws and regulations of , govermental discretionery punishments با برنامه Google بگویید «Translate love into French»/«ترجمه عشق به فرانسوی». نه، متشکرمبرنامه را امتحان کنید به زبان دیگری با افراد صحبت کنید. نه، متشکرمبرنامه arsalan miri جلال ایران منش ابراهیم تقی زاده جلال سلطان احمدی Open Access Article Abstract Page Full-Text 50 - The Basis and Solutions for Protecting the Fundamental Rights of Customers and Recipients of Services from the View Point of Islamic Jurisprudence zahra sarkeshekeyan Esmat al-Sadat Tabatabaei Lotfi Hormoz Asadi Kohbad Open Access Article Abstract Page Full-Text 51 - تأملی در ضمانت اجرای حقوق مصرف کننده در پرتو رویه قضایی معصومه رمضانی ابراهیم یاقوتی Open Access Article Abstract Page Full-Text 52 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island ) Alireza Rousta Elham Bahrami Open Access Article Abstract Page Full-Text 53 - Designing a consumer behavior strategy model in Iran's start-up industry mona falsafi fard Open Access Article Abstract Page Full-Text 54 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry farid ganji Sardar Mohammadi 10.30495/kmsj.2023.1972674.1052 Open Access Article Abstract Page Full-Text 55 - the relationship between mobile consumption pattern and "No Mobile Phobia" among mobile users in Tehran Saeid Askari Ali Delavar Ali Akbar Farhangi Open Access Article Abstract Page Full-Text 56 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity Alireza Nazemibidgoli Zahra Sadeqiarani https://doi.org/10.71923/ichs.2024.930712 Open Access Article Abstract Page Full-Text 57 - ارزیابی ارزش کل ادراک شده مشتری ازدیدگاه ارزش اجتماعی حسین بدیعی روح اله رضازاده فرزانه کاشفی Open Access Article Abstract Page Full-Text 58 - تأثیر ترفیعات در بازاریابی پیوندی بر تصمیم خرید مصرف کننده دکتر آنژلا عاملی آتنا راه حق Open Access Article Abstract Page Full-Text 59 - بررسی رفتار خریداران فروشگا ههای زنجیره ای مبتنی بر گونه شناسی خرید ناصر حمیدی عبدالرضا قراگزلو Open Access Article Abstract Page Full-Text 60 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad) Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran Open Access Article Abstract Page Full-Text 61 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands alireza nalchi kaashi mohsen rasoulian hossein bujaari Open Access Article Abstract Page Full-Text 62 - Impact of firm’s reputation, ethnocentrism and word of mouth on attitude towards foreign products Naser Azad Azadeh Goodarzi Open Access Article Abstract Page Full-Text 63 - Students' Complaints Related to Available Service in Offline and Online Environments at QIAU Abolfazl Tajzadeh Namin Monireh Mohaghegh Open Access Article Abstract Page Full-Text 64 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province) Bijan Elmi Mojtaba Ramezani Open Access Article Abstract Page Full-Text 65 - The Status of Unfair Contracts in Imami Jurisprudence Compared to the Unfair Condition in Iran's Electronic Commerce Law and International Systems mehran Jafari abdolhamid moftakhar Ali pourjavaheri karam jany pour 10.22034/ijrj.2022.689975 Open Access Article Abstract Page Full-Text 66 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات عباسعلی کدیور Open Access Article Abstract Page Full-Text 67 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi Open Access Article Abstract Page Full-Text 68 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising Fereydoun Omidi Open Access Article Abstract Page Full-Text 69 - بررسی تاثیر ویژگی های شخصیتی بر رفتار خرید آنی و خرید وسواسی (مورد مطالعه: دانشگاه های استان گلستان) نرگس دل افروز محمد طالقانی مصطفی فرحزاد Open Access Article Abstract Page Full-Text 70 - اثر ویژگی های جمعیّت شناختی و سبک زندگی بر پذیرش نوآوری محصولات جدید نرگس دل افروز محمد طالقانی حدیثه سلطانی Open Access Article Abstract Page Full-Text 71 - بررسی عوامل موثر بر ترجیح مشتریان در انتخاب نام تجاری نصر اله خلیلی محمد علی سلامی Open Access Article Abstract Page Full-Text 72 - Influence of social values and corporate responsibility in the production of dependency between consumers and products mohamadali abdolvand nahid reyhani kambiz heydarzadeh hanzaei mohsen khonsiyavash Open Access Article Abstract Page Full-Text 73 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده نرگس دل افروز سینا سیاوش مقدم Open Access Article Abstract Page Full-Text 74 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان رویا شریفی بهرام خیری یلدا رحمتی غفرانی Open Access Article Abstract Page Full-Text 75 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal 10.30495/msds.2023.1980038.1121 Open Access Article Abstract Page Full-Text 76 - بررسی تأثیر ایجاد کنجکاوی ناشی از تبلیغات بر رفتار مصرف کننده ورزشی مصطفی حیدری هراتمه Open Access Article Abstract Page Full-Text 77 - بررسی تاثیر سرمایه فرهنگی با نقش میانجی تبلیغات محیطی بر رفتار خرید مصرف کننده (مورد مطالعه: مشتریان کتاب فروشیهای شهر اصفهان) عباس قائدامینی هارونی علی رشیدپور مجید ماهرانی برزانی مهرداد صادقی ده چشمه 93 Open Access Article Abstract Page Full-Text 78 - Phenomenological analysis of housing consumption pattern in luxury residential areas of TehranIn the residential sector of the construction industry ali asghar velayati kambiz Heidarzadeh Mohammad Ali Abdulvand https://doi.org/10.71818/ecj.2024.1061066 Open Access Article Abstract Page Full-Text 79 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra Hosseini Open Access Article Abstract Page Full-Text 80 - Impending of brand equity aspects on creat customers satisfaction and loyalti Milad Farzin Majid Fani Marzieh Sadeghi Open Access Article Abstract Page Full-Text 81 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad) saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari Open Access Article Abstract Page Full-Text 82 - Identify the factors affecting consumer behavior through social media masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh Open Access Article Abstract Page Full-Text 83 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent leila jalali mojtaba moazzami Open Access Article Abstract Page Full-Text 84 - Structural model of consumer behavior of durable consumer goods (household appliances) بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya Open Access Article Abstract Page Full-Text 85 - بررسی عوامل مؤثر بر رفتاربدبینانه(منفی) مصرف کنندگان بهرام خیری مولود سادات فرازنده مهر حامد رضی پور Open Access Article Abstract Page Full-Text 86 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند بهرام خیری محمد سعید زمانی Open Access Article Abstract Page Full-Text 87 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند) پوریا حافظ تقوا حسن اسماعیل پور Open Access Article Abstract Page Full-Text 88 - مطالعه نقش اعضای خانواده در تصمیمگیری برای خرید کالاهای مصرفی با دوام سیدرضا سیدجوادین منصور صمدی بهمن نقدی Open Access Article Abstract Page Full-Text 89 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی هادی شفیعی حسن صفرنیا علی ملاحسینی Open Access Article Abstract Page Full-Text 90 - بررسی ارتباط سبک های تصمیم گیری مصرف کنندگان با خرید نوشیدنی های گازدار (مورد مطالعه: فروشگاه های زنجیره ای رفاه استان گیلان) هرمز مهرانی منصوره صادقی Open Access Article Abstract Page Full-Text 91 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل) مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی Open Access Article Abstract Page Full-Text 92 - عوامل موثر بر خصومت پایدار و موقت مصرف کنندگان ایرانی در قبال کشورهای عربی و پیامد آن بر قضاوت نسبت به کیفیت و تمایل به خرید محصولات خارجی بهنام شاهنگیان محمد علی عبدالوند محسن خون سیاوش Open Access Article Abstract Page Full-Text 93 - عوامل جذابیت محصول و تأثیر آن بر رفتار مشتری سینا نعمتی زاده محمدجواد سراجی Open Access Article Abstract Page Full-Text 94 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi 10.30495/jscc.2023.1978419.2081 Open Access Article Abstract Page Full-Text 95 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self elham samadzadeh mohamad ali abdolvand Open Access Article Abstract Page Full-Text 96 - اعتبارسنجی پرسشنامه سبک تصمیمگیری خریداران محصولات ورزشی احمد محمودی ولی علیزاده علی جمشیدی Open Access Article Abstract Page Full-Text 97 - ارتباط علی بازاریابی عصبی بر رفتار مصرف کننده ورزشی با میانجگری بازاریابی رابطه مند درباشگاه های ورزشی شمالغرب کشور حسین میکائیلی مهوش نوربخش مهدی کهندل Open Access Article Abstract Page Full-Text 98 - Analysis of Factors Influencing the Behavior of Users of Social Networks Among Iranian Users zeinab salavati سعید صحت mehran shirzad Open Access Article Abstract Page Full-Text 99 - تأثیر مسئولیت اجتماعی بر ارزش ادراک شده مصرفکنندگان شرکت دلند الکتریک با تاکید بر نقش میانجی رضایتمندی مصرف کننده در استان گلستان Hormoz Mehrani Mansoureh Sadeghi Open Access Article Abstract Page Full-Text 100 - Predict the resiliency abusers materials based on attachment styles and social support Hosein Sorkhil Mohammad Ali Mohammadi Far Open Access Article Abstract Page Full-Text 101 - ارزیابی نقش عقاید و نوع دوستی مصرف کننده در رفتار خریدسبز با اثر میانجی هنجار ذهنی Shahla Sohrabi Akbar Houshyar Open Access Article Abstract Page Full-Text 102 - Designing a model to transform culture consumers into culture Participants in handicrafts Ibrahim Yazdi علی رشیدپور Iraj Soltani Open Access Article Abstract Page Full-Text 103 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company) Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi Open Access Article Abstract Page Full-Text 104 - Designing a Consumer Motivation Pattern for Online Group Shopping Using Structural-Interpretive Modeling mojtaba ramazani reza nasrollahi saeidlo davood lafz froshan keivan aliverdi nasab Open Access Article Abstract Page Full-Text 105 - Investigating the Rational Behavior and Testing the Change in Consumer Preferences of Cereals Bundle in Urban Households in Iran Hossein Noroozi 10.30495/jae.2022.21811.2038 Open Access Article Abstract Page Full-Text 106 - a E. Pishbahar Gh. Dashti R. Pahlavani Open Access Article Abstract Page Full-Text 107 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city) جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari Open Access Article Abstract Page Full-Text 108 - Effect of Women`s Role and Family Structure on CDMS sahar asadzadeh manjili Fereshteh Lotfizadeh 10.30495/jzvj.2022.22909.3036 Open Access Article Abstract Page Full-Text 109 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society Majid Ahmadi Aalireza Rousta Zahra Gharedaghi 10.30495/jzvj.2024.31960.4024