About the journal
Based on the decision of the 28th session of the Commission for the Validation of Publications in the Field of Humanities and Arts of the Islamic Azad University, dated 07/26/1400, it was agreed to launch a journal entitled Interdisciplinary Studies in Marketing Management.
The purpose of the Quarterly Journal of Marketing Management Interdisciplinary Studies is to provide a scientific environment for researchers in the field of marketing and related interdisciplinary topics as a scientific resource for the production, dissemination and introduction of scientific research findings and results. It is hoped that this quarterly will raise the scientific level of researchers in this field.
In order to achieve this goal, this quarterly asks researchers to submit their valid and unpublished articles to the quarterly for judging and publishing. Quarterly Journal of Interdisciplinary Studies in Marketing Management, with respect to the rules of professional ethics in journals and the obligation to comply with them, follows the executive regulations of the law on prevention and combating Fraud in scientific works.
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Open Access Article
1 - Identifying and evaluating the communication campaign model based on advertising
maryam shababi ، Sina Nematizadeh * ، Nasim NematizadehIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
2 - The role of Fintech in the transformation of customer orientation in the Iranian banking industry
ghazaleh asvadi ، hossein vazifehdust * ، علیرضا روستا ، Parivash JaafariIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
3 - Designing the Digital Customer Experience Management Model in Banking Industry
Khan-Mohammad Milanlu ، mahmoud mohammadian * ، Mehdi Naeimi Nezam-AbadIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
4 - digital banking impact on Iranian listed banks performance
Ali Keylani ، Afsaneh ozaee * ، Hasan KouhiIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
5 - Presenting a model for predicting the buying behavior of consumers of leather products with the NLP approach
hamideh seifi shojaei ، Morteza Mahmoudzadeh * ، hossein Bodaghi khajeh Nobar ، nasser Feghhi FarahmandIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
6 - The impact of environmentally friendly marketing on the performance of energy startups
maryam hosseini * ، yaser faiziIssue 4 , Vol. 3 , Winter 2025 -
Open Access Article
7 - Presenting the strategic model of brand personality: a metasynthesis approach
Hamidreza Almasitabar ، Farshid Namamian *Issue 4 , Vol. 3 , Winter 2025 -
Open Access Article
8 - Designing a model for the implementation of public policies based on knowledge management and entrepreneurship with an organizational marketing and productivity approach
Mojtaba Balouchi ، shahin sharafi * ، Hamid Okati ، Zahra Anjomshoae ، Hojjat TalebiIssue 4 , Vol. 3 , Winter 2025
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Open Access Article
1 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri * ، Mehrdad Rahimian ، Bahman GhardashiIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
2 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi ، Soleyman Iranzadeh * ، Bagher AsgarnezhadIssue 1 , Vol. 3 , Spring 2024 -
Open Access Article
3 - Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy
Fatemeh Hooshangi * ، Elahe MasoumiIssue 2 , Vol. 2 , Autumn 2023 -
Open Access Article
4 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor ، soheila zarinjoy alvar * ، fereydoun omidiIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
5 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush * ، Mohammad ali Keramati ، Maesumeh GhafuriIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
6 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei * ، Seyed Morteza Ghayour Baghbani ، Morteza Rojui ، Toktam PishfangIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
7 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
Seyed Mohammad Sadegh Shoaee Astaneh ، amir rahimpour * ، Ali HoseinzadehIssue 3 , Vol. 2 , Winter 2023 -
Open Access Article
8 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei * ، Hossein Hakimpour ، Mehdi Mehdi Mahmoodzadeh Vashan ، Mohammad MohammadiIssue 3 , Vol. 1 , Winter 2023 -
Open Access Article
9 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
mojtaba maleki * ، Aliakbar jowkarIssue 2 , Vol. 1 , Winter 2022 -
Open Access Article
10 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
Hadi Ghadimi ، Hossein Vazifehdust * ، vahid reza mirabiIssue 3 , Vol. 2 , Winter 2023
