• List of Articles clubs

      • Open Access Article

        1 - designing organizational resiliency pattern a private sports club
        Bahman Valinejad Farideh Ashrafganjouei Mohamadreza Esmaili
        The private sector can play an effective role in the development of public sport, championship and goals such as job creation and increased productivity of sports facilities and equipment. One of the areas that the private sector has come into contact with is the sports More
        The private sector can play an effective role in the development of public sport, championship and goals such as job creation and increased productivity of sports facilities and equipment. One of the areas that the private sector has come into contact with is the sports club, which is the root and core of sports development, and is referred to as the main infrastructure of the sports club industry.The purpose of this study was to design a model of organizational resiliency of a private sports club with a mixed approach. The statistical population of the study consisted of scientific and executive experts in the field of sport management. The sampling method in this section was purposive sampling. The data collection was a semi-structured interview.n the coding of the research with characteristic markers- Organizational resilience in this study was subject to three loci of situational awareness, key vulnerability management, adaptability, and 15 primary codes. Supervision and evaluation, lack of resilience culture among club members and its 16 codes Highlights of resilience facilitators included the five mission-oriented policies and goals of the organization, morale and education, linking individual and collective interests in the organization, social capital, receiving support from government agencies, and 17 basic codes have been. The indicators of resilience strategies in this study included five sources of support for top level managers, continuous improvement, long-term and strategic vision, training and knowledge development programs, networking and integration of knowledge, and 17 basic codes that each schematic model of each factor. Manuscript profile
      • Open Access Article

        2 - Identifying the Indexes and Components of Organizational Resilience in Private Sport Clubs
        Bahman Valinejad Farideashraf Ganjouei Mohammadreza Esmaeili
        Background: Organizational resilience means that organizations survive in crises, tolerate well and improve their performance. Purpose: This study aims to identify the indexes and components of organizational resilience in private sport clubs. Methodology: The research More
        Background: Organizational resilience means that organizations survive in crises, tolerate well and improve their performance. Purpose: This study aims to identify the indexes and components of organizational resilience in private sport clubs. Methodology: The research community includes scientific and executive experts in the field of sport management who were familiar with the topics related to private sport clubs. To collecting samples by snow ball sampling method. Semi-structured interview is used for collecting data. Thus in this qualitative study, theme analysis method is used, the components and indexes of organizational resilience were identified by analyzing the data resulted from the interview texts with 17 scientific and executive experts. Results: According to the results, organizational resilience component includes three indexes of situational awareness, key vulnerability management, adaptability with 15 primary codes; barriers to resilience includes 16 primary codes, resilience facilitator component includes 5 indexes and 17 primary codes, and finally resilience strategy component includes 5 indexes with 17 primary codes. Conclusion: For developing organizational resilience in sport clubs through policy making and setting proper structures and providing satisfactory environments and contexts, organizational resilience bases in sport clubs are identified and performed. Manuscript profile
      • Open Access Article

        3 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
        amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh
        The purpose of this study was the effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. Descriptive-correlation research method was applied research and was done using structura More
        The purpose of this study was the effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. Descriptive-correlation research method was applied research and was done using structural equation method. The statistical population consisted of fans of football clubs in the active leagues of the country. In order to collect the necessary information from the open innovation questionnaires of Peter et al. the social network marketing questionnaire of Kim et al. (2017), the brand authenticity questionnaire. Kadiro (2010) Zinodin et al.'s value creation questionnaire (2012) (α=0.89) and Ulrich's mental image questionnaire (2009) were used. 500 questionnaires were distributed and 428 questionnaires were analyzed. In order to analyze the data, descriptive methods and structural equation models and post hoc analyzes were used using Spss and Lisrel software. The findings showed that the model of the impact of open innovation and social media marketing on the brand authenticity of football clubs with the mediation of value creation and brand mental image has a good fit and is meaningful. As a result, it can be said that open innovation and social media marketing have a significant effect on the originality of the brand of football clubs and can contribute to the value creation and mental image of the brand, and therefore it is necessary for football clubs to pay attention to maintaining their unique and distinct identity from other clubs. and formulate an executive plan for this purpose. Manuscript profile
      • Open Access Article

        4 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
        Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman
        The purpose of this study was to present a brand leverage model for Iranian professional soccer clubs with a financing approach. This research has a qualitative approach and the data theory approach has been used as a research method. The sampling method was theoretical More
        The purpose of this study was to present a brand leverage model for Iranian professional soccer clubs with a financing approach. This research has a qualitative approach and the data theory approach has been used as a research method. The sampling method was theoretical; the method of sampling was theoretical; sampling continued until the theoretical saturation was reached. The research tool was in-depth exploratory interviews. The data by continuous comparison method over three steps matching methods, peer review, and pilot interviews. Open, axial and selective coding was used to analyze the data. The findings indicate that the coding process in the six dimensions of paradigm model includes: causal including brand, central categories of brand leverage with sustainable financing approach, strategies such as managerial development, contextual features such as Training mechanisms, intervening conditions such as legal and legal factors and consequences, including: Sustainable financing were identified. Generally speaking, we need strategies such as managerial development and infrastructure to leverage the brand, so it is suggested to promote and enhance the knowledge, attitude, behavior, role of HRM and professional club management. To be more specialized Manuscript profile
      • Open Access Article

        5 - Presenting a model for establishing a customer relationship management system in Iranian sports clubs using GIS
        Alireza Pashaei khamne Farshad Emami seydemad hosseini akram Khajepour
        The purpose of this study is to design a model for establishing a customer relationship management system in Iranian sports clubs. This descriptive-analytical applied research is a part of combined research. The statistical population of this study consisted of 15 manag More
        The purpose of this study is to design a model for establishing a customer relationship management system in Iranian sports clubs. This descriptive-analytical applied research is a part of combined research. The statistical population of this study consisted of 15 managers in the qualitative stage of the managers of sports clubs in the country's metropolises in a purposeful manner and in the quantitative part the coaches of sports clubs, of whom 357 were using the available sampling method as a statistical sample. were chosen. To analyze the data in the qualitative part, three stages of open, axial and selective coding using Max Kyoda software and GIS software, in a small part of the structural equation model using Smart PLS software were used. In the background conditions section of Tehran, Isfahan, Mashhad clubs, in the intervention conditions section of Tehran, Tabriz, Urmia, Mashhad and Shiraz dormitories, and in the causal conditions section of Isfahan, Mashhad, Tehran clubs, the conditions were more favorable than other clubs. Manuscript profile
      • Open Access Article

        6 - Developing a Sport Clubs Financing Model with a Analysis Hierarchical Process (AHP)
        majid mokhlesi hoz sorkhi Rahmat Alizadeh seyed ali nabavi chashmi bardia behnia
        The growing tendency of the community to exercise and the need to consume sporting goods and services has made the sports industry experience a significant income-generating trend and play a significant role in the economy of any country Therefore, developing a model fo More
        The growing tendency of the community to exercise and the need to consume sporting goods and services has made the sports industry experience a significant income-generating trend and play a significant role in the economy of any country Therefore, developing a model for financing sports clubs in Iran is very important. As a result, this study seeks to provide a model for funding sports clubs through an analysis hierarchical process. In this study, six criteria are media (including 6 sub-criteria), tournament revenues (including 6 sub-criteria), business revenues (including 12 sub-criteria), financial support and state aid (including 5 sub-criteria), infrastructure (including 5 sub-criteria). The monetary and financial markets (including 5 sub-criteria) have been selected for the final analysis by reviewing the research literature. The results showed that among the overall criteria for the pattern of financing a sports club, the media criterion with a weight of 0.33 was the most important. In other words, media revenues are considered the most important criterion in the finance model. The results also showed that the monetary and financial markets are of the lowest importance of the overall criteria of the financing model. In addition, the results showed that among the criteria mentioned above, having a dedicated stadium and membership fee and forming a fan club were the least important with a significance level of 0.43 and 0.02, respectively. Manuscript profile
      • Open Access Article

        7 - New methods of financing football clubs in developed countries and the developing countries have a comparative study
        Taghi Torabi Mahsa Ghorbani Meysam Bagheri Samaneh Tarighi
        The main objective of this comparative study is to see how professional football clubs in Iran and England’s premier league are financed. This applied research has been conducted in a descriptive and analytical way. The results of the study showed that there is a More
        The main objective of this comparative study is to see how professional football clubs in Iran and England’s premier league are financed. This applied research has been conducted in a descriptive and analytical way. The results of the study showed that there is a significant difference between the ways through which English and Iranian professional football league clubs are financed. Most Iranian clubs are funded by government and industry-based sources (65%) while most English clubs are private and are funded by television broadcasting rights (31%), match-day income and cash flow from business (22%). Some major barriers to financing Iranian professional football league clubs are as follows; the state-run clubs, lack of financial transparency , the fact that IRIB refuses to pay the media broadcasting right to the clubs, failure in complying with copyright law in Iran , inappropriate competition schedules, unsuccessful club marketing management, club managers lack of awareness about new methods of financing , limited use of creative sport directors with financial and business expertise at different levels of football industry Manuscript profile
      • Open Access Article

        8 - Validation of the Health Innovation Questionnaire in Sport Clubs
        Fatemeh Mehrabi Mitra Ayazi Ali Asghar Doroudian
        The purpose of the present study is to validate the health innovation questionnaire in sport clubs. This research is practical in terms of purpose and the data were collected using a field method. The statistical population consists of the customers of gyms that had inn More
        The purpose of the present study is to validate the health innovation questionnaire in sport clubs. This research is practical in terms of purpose and the data were collected using a field method. The statistical population consists of the customers of gyms that had innovation. The sampling method was purposive based on the innovation used by the gyms. The measurement tool was a questionnaire by Yoshida et al. (2013) that involved 18 questions. The microscales included innovation in sport performance, innovation in environmental beauty, innovation in equipment, innovation in online services, innovation in the brand communication, and innovation of program faithfulness. Face and concept validity of the questionnaire after translation was approved by the expert professors. To indigenize the questionnaire, confirmatory factor analysis was used and standardization of the scales was also explored using conceptual validity and reliability. The results showed that all the applied factors could be good determinators of the concept of innovation in sport clubs.    Manuscript profile
      • Open Access Article

        9 - The role of human resource management on the maintenance of coaches of sports clubs in Isfahan during the covid 19
        gholamreza dadkhah mina Mostahfeziyan
        Objective: The purpose of this study was to investigate the role of human resource management on the maintenance of coaches in sports clubs in Isfahan during the Covid period. Objective: The purpose of this study was to investigate the role of human resource management More
        Objective: The purpose of this study was to investigate the role of human resource management on the maintenance of coaches in sports clubs in Isfahan during the Covid period. Objective: The purpose of this study was to investigate the role of human resource management on the maintenance of coaches in sports clubs in Isfahan during the Covid period. Methodology: The present study was a descriptive-correlational descriptive study and in terms of the purpose of its implementation is an application that was conducted as a survey. The statistical population includes all male coaches of sports clubs in Isfahan in the first half of 1400 with a coaching experience of more than 5 years and above, whose number is reported to be 240 people. That (150) people were considered as a statistical sample. To collect the required information, the standard questionnaire of methods of conservation of human resources (2014) was used. Data analysis at two levels of descriptive and inferential statistics. In the descriptive statistics section, statistical characteristics such as frequency, percentage, mean and standard deviation were used, and in the inferential statistics section, multiple regression tests, Pearson correlation coefficient and analysis of variance tests were used. Results: The results showed that the correlation coefficient between welfare services and retention of coaches is significant. That is, it has an effect between welfare services and the maintenance of coaches (B = -0.362). The results also show that the correlation coefficient between safety and retention of coaches is significant. That is, safety affects the maintenance of coaches (B = 0.437). It also shows that the correlation coefficient between health and maintenance of coaches is significant. That is, health has an effect on the maintenance of coaches (B = 0.482). The results show that the correlation coefficient between the benefits on retention of coaches is significant. That is, the benefits are affected by the retention of coaches (B = 0.409). Conclusion: It is suggested that the process of upgrading safety management be done in order to achieve the maintenance of club coaches in line with their safety policy against Covid 19 virus. Manuscript profile
      • Open Access Article

        10 - The Theory of Sustainable Cultural, Social and Economic Development of Iran's Professional Clubs
        Zahra Sohrabi Mehrdad Moharamzade Abas Nghizadeh Baghi Nasrin Azizian Kohan
        Purpose: The current research tries to focus on social constructionism, link it with futurism, and in this process, using the constructivist approach of grounded theory, and present a short-range theory in the construction of possible futures of professional sports. The More
        Purpose: The current research tries to focus on social constructionism, link it with futurism, and in this process, using the constructivist approach of grounded theory, and present a short-range theory in the construction of possible futures of professional sports. The growth of professional sports is the beginning of the development of the sports industry.Methodology: The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on in-depth semi-structured interviews with 20 experts in the field of professional sports. A detailed interpretive understanding and primary, focused, central and theoretical coding determined that professional sports based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, can achieve its desired future. Make and set a perspective for it.Results: In this research, macro analysis of future trends, income generation from social media, new formulas for selling players, the existence of many talents in all disciplines in Iran, sustainable talent search by clubs, development of academies and provision of legal measures for broadcasting rights.Conclusion: In a general conclusion, it can be acknowledged that by identifying the surprises and drivers affecting the future of professional sports in Iran, it is possible to identify its various futures with different possibilities. Surprises sometimes bring transformative events such as the invention of a new technology. Sometimes it is possible to be aware of a surprise that is about to happen by tracking weak signs, but this is not always possible. Therefore, it is suggested to privatize the clubs with the presence of the stock market and non-stock market, the implementation of the principles of corporate governance in the club, the establishment of an independent business institution in sports, the creation of income-generating places by the clubs, technology-based transformation in ticket sales, providing online services to fans (buying, The sale of club clothes), the passing of laws to protect the economic rights of sports clubs, the creation of professional television channels in the context of technology, in this way, entering into the discussion of sports tourism with high-profile sports by clubs should be placed on the agenda of the Union of Professional Clubs of Iran. In the field of professional sports, issues such as the status of professional sports rights, the status of professional clubs, the status of professional athletes and the status of professional coaches are addressed. Legally, the legitimacy of professional sports is not explicitly mentioned in any of the existing laws. For this reason, different people with different interpretations of existing laws have commented on the legitimacy or illegitimacy of this sport. The same is the case with the financing of professional sports. Media rights are the most important source of income for professional clubs. The Broadcasting Organization does not consider itself obligated to pay this right in any way. There is no specific and codified law regarding other financial sources. Playing professional sports is to earn money. Therefore, in this type of sport, relationships are more commercial. Business rules and regulations do not apply in some cases in the field of professional sports. Due to this legal gap, special laws should be prepared regarding the legal relations between institutions and individuals in professional sports. One of the reasons for the weakness of professional sports is the lack of a support system for institutions, athletes and coaches. For the development of professional sports, it is necessary for those involved in this type of sports to have sufficient legal and financial support. Manuscript profile
      • Open Access Article

        11 - Designing the optimal financial governance model for professional football clubs in Iran
        zahra sadat mirzazadeh Fatemeh Gharaei sanaz Soroori Hassan Fahim devin
        This research was conducted with the aim of designing the optimal financial governance model of professional football clubs in Iran. In terms of practical purpose, this research is descriptive-analytical from the point of view of data collection, and in terms of impleme More
        This research was conducted with the aim of designing the optimal financial governance model of professional football clubs in Iran. In terms of practical purpose, this research is descriptive-analytical from the point of view of data collection, and in terms of implementation method, it is a mixed type of research (quantitative and qualitative). In this research, a combined method with an exploratory approach was used. Three Delphi methods, Q methodology and structural interpretation were used for data analysis. First, by using library studies, the factors of optimal financial governance of Iranian football were identified. Using the Q methodology, the components and indicators of the optimal financial governance of Iranian football were identified. Using the structural-interpretive method, the prioritization and critical levels of the optimal financial governance of Iranian football were determined. The statistical population of this research was all financial experts, financial managers of clubs, auditors and accountants in the field of football, and based on the purposeful sampling method, 20 experts were interviewed. Based on the findings of the research, the components of optimal financial reporting include norms, financial transparency, financial strategies, technical factors, and political and economic factors. Based on this, it can be concluded that the culture of financial governance should be created in Iran's football clubs in order to provide the optimal financial management in the clubs and to create suitable conditions for financial management and resources. The norms component, which is derived from the mental model of the normists among the experts participating in the research, refers to the norms that are essential factors related to sports. Accordingly, for a favorable governance in the financial field, financial transparency in football-related organizations should be considered first. Because financial transparency can prevent many corruptions and problems ahead. Also, justice and impartiality is another desirable indicator in this field, which states that good governance and financial management should have the same view on all phenomena under management and be able to ensure justice between all dimensions, especially the basic teams and women's teams. and establish adult teams.On the other hand, the culture of financial governance should be created in Iranian football clubs in order to provide the optimal financial management in the clubs and to create suitable conditions for financial management and resources. Financial democracy is an indicator that refers to the fair distribution of resources and allows different departments to access the organization's resources based on merit Manuscript profile
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        12 - The theory of social constructionism of Iraqi professional clubs
        Aws Saad Hussein Rasool Nazari Naseer Qassem Khalaf Rezvan Mirsafaei Rizi
        IntroductionConstructivism basically carries the term "make knowledge"; Constructivism is known by focusing on how the individual cognitively participates in the construction of knowledge from the perspective of social construction and acknowledges that knowledge and me More
        IntroductionConstructivism basically carries the term "make knowledge"; Constructivism is known by focusing on how the individual cognitively participates in the construction of knowledge from the perspective of social construction and acknowledges that knowledge and meaning are historically and culturally constructed through social processes and actions. Constructivist theory views knowledge as a construct. Purpose: The current research tries to link it with futurism by focusing on constructivism and in this process, by using the constructivist approach of grounded theory, to present a short-range theory in the construction of possible futures of professional sports. The growth of professional sports is the beginning of the development of the sports industry.MethodologyThis research is a type of qualitative research. In the present research, because we are looking for new concepts, from the point of view of nature, exploratory-fundamental; In terms of approach, inductive; From a paradigm perspective, the interpretive-constructive paradigm; From the perspective of strategy, the data theory of the foundation with a constructivist approach; From the point of view of data collection, field and library; From the point of view of the goal, explanation and modeling, and from the point of view of data collection tools, in-depth interviews and theoretical studies. Grounded theory or foundational data is one of the strategies of the qualitative method that emphasizes the induction or emergence of information from the data, in order to create a theory or model. In grounded theory, data forms the basis of our theory and our analysis of these data produces the concepts we want. Data allows us to learn from the stories of survivors and allows research participants to break the silence. But how researchers observe and present data depends on which version or approach they adopt from the grounded theory method (Charmaz, 2020). In this research, after studying and examining the mentioned challenge, in order to provide a systematic and schematic model of the findings from the coded data, it was tried to use the constructivist approach in the foundational data theory presented by Charmez. , to be used. This plan refers to the view of Charms (2020), which is a kind of philosophical position, between the almost positivist (quantitative) issue of Glaser and Strauss and the issue of postmodern researchers who question the importance of dominant research methods. Constructivist grounded theory leads researchers to focus on what is happening in the research context, reiterates that researchers are part of it, be flexible and follow empirical events.The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on in-depth semi-structured interviews with 20 experts in the field of professional sports in Iraq. A detailed interpretive understanding and primary, focused, central and theoretical coding determined that professional sports based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, can achieve its desired future. Make and set a perspective for it.Results: In this research, macro analysis of future trends, generating income from social media, new formulas for selling players, the existence of many talents in all disciplines in Iraq, sustainable talent search by clubs, development of academies and provision of legal measures for broadcasting rights.ConclusionIn this research, the surprising factors affecting Iraqi professional sports were also identified. The most important surprises affecting professional sports in Iraq include: privatization of public media, privatization of clubs, amendment of laws and copyright law, meritocracy, non-interference of politicians, change of attitude of managers, exclusive networks, sale of players, sale of products and marketing. Among the influential drivers are the drivers of professional sports budget providers, which are considered as one of the basic drivers of professional sports. Currently, the biggest drivers of professional sports goals in Iraq are the government and industries, and part of the armed forces and part of the sector. Private and those who fund professional sports form because this field is the biggest source that helps us to implement any program, especially the strategic plan with it is the issue of budget. Increasing the budget of Iraqi sports is one of the main drivers of professional sports in Iraq. Because the more economical the view of sports, especially professional sports, these sports will definitely win medals and bring Iraq to sustainable income generation and development in professional sports. Another driver identified is the presence of sponsors, which are the biggest drivers of Iraq's professional sports in the form of government sponsors and sometimes private sponsors. According to the findings of the research, one of the drivers identified in professional sports is having strategic and long-term plans in various fields of professional sports. Hence, the programs that are based on winning medals and titles in world arenas and Olympics, etc. Among other drivers in professional sports, we can mention the employment of competent people in management positions. Another driver of professional sports is talent search. If the talent search is done correctly in sports fields and these talents are increased based on a written program and a predetermined scientific plan, it can be effective in the world fields and the Olympics.Therefore, in order to make the state sports smaller and smaller, it is suggested that an independent institution of trade in sports be formed, consisting of the trustees of real private clubs, with the aim of making decisions for economic discussions and providing superior income generation models. The primary goal of this independent institution should be to attract the trustees of state clubs and go towards privatization. In a general conclusion, it can be acknowledged that by identifying the surprises and drivers affecting the future of professional sports in Iraq, it is possible to identify its various futures with different possibilities. Surprises sometimes bring transformative events such as the invention of a new technology. Manuscript profile
      • Open Access Article

        13 - predicting suitable strategies to implement the supply chain management in sports clubs
        fatemeh biabani navid mahtab Fatemeh Motaghedi
        The purpose of this study was to identify appropriate solutions to implement the supply chain management in sports halls. in order to achieve this purpose, exploratory research method was used. statistical population in the qualitative part of research management expert More
        The purpose of this study was to identify appropriate solutions to implement the supply chain management in sports halls. in order to achieve this purpose, exploratory research method was used. statistical population in the qualitative part of research management experts, which was selected as sample to 15 people, sample size to theoretical saturation and in the quantitative part of the research method of sampling method, sample size of 245 people were selected randomly. in order to collect information in the qualitative part of the research, the interview method was used and in the quantitative part of the research, the questionnaire was used in the qualitative part of the research, which was based on cronbach's alpha, which was equal to 87 / 0 and content validity of the questionnaire was also approved by experts. to analyze the data in the qualitative section, content analysis was used and a quantitative part of confirmatory factor analysis and friedman test was used. findings in the qualitative part of research show that supply chain management is composed of components of resource management, orbital cost, performance evaluation, service supply, demand management, constructivism, information management. the results of the confirmatory factor analysis were confirmed by RMSEA05. the results of friedman test showed that according to the results of demand management,and resource management respectively had the highest impact as a suitable solution, respectively. Manuscript profile
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        14 - Analysis of factors affecting the commercialization of private clubs in Iran
        Mehdi Mohammadian Moghadam Rasool Nazari Mehdi Salimi
        The current research was conducted with an in-depth study of the factors affecting the commercialization of private clubs in Iran. The current research is of a mixed type, in which the qualitative method is used to collect the variables in the real context through inter More
        The current research was conducted with an in-depth study of the factors affecting the commercialization of private clubs in Iran. The current research is of a mixed type, in which the qualitative method is used to collect the variables in the real context through interviews, and then the required analyzes were done using the quantitative method. At the qualitative level, the grounded theory approach was used, and at the quantitative level, the analyzes were performed with the structural equation modeling method. Also, the statistical population in the quantitative part of the research included all employees, managers and shareholders of private sports clubs in Iran. The research tools included semi-structured interviews and researcher-made questionnaires. In order to analyze the data, coding and structural equation method were used. Data analysis was done in SPSS and PLS software. The results of the qualitative part of the research are 15 components under the title of organizational attitudes, technical aspects, budgeting, financial support, value issues, human aspects, scientific procedures, professional behaviors, customer orientation, organizational structure, outsourcing, information aspects. , interdepartmental cooperation, media activities and fair distribution were identified. According to the results, the main categories in 3 sections of approaches, processes and results were identified. In general, commercialization in privatization clubs requires creating a suitable environment. Creating such an environment requires macroeconomic reforms, improving the legal and legal framework, strengthening the financial system, removing obstacles to competition, deregulation of the goods and services market. Manuscript profile
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        15 - Civil liability arising from the violation of sports contracts in the laws of Iran and England with a look at Islamic jurisprudence
        Abdollah Doulah Mahdi Firozabadian Gholamreza Yazdani
        The purpose of this research is the comparative study of civil liability resulting from the violation of sports contracts in the laws of Iran and England with a view on Islamic jurisprudence. The research method is descriptive-analytical and taken from library sources. More
        The purpose of this research is the comparative study of civil liability resulting from the violation of sports contracts in the laws of Iran and England with a view on Islamic jurisprudence. The research method is descriptive-analytical and taken from library sources. In response to the question, what is the civil liability resulting from the violation of sports contracts in Iranian and English law with an approach to Islamic jurisprudence? It was found that athletes in sports clubs, like other legal entities, have rights and obligations, and failure to fulfill these rights and obligations - either contractual or legal - may cause the clubs to be held civilly or legally liable, depending on the case. The legal relationship of the sports clubs with the athletes and coaches is based on the employer-employee relationship and is subject to the labor law, except in special cases such as the regulations and circulars of the relevant federations. Clubs are vicariously responsible for damages caused by athletes and coaches to third parties, including opposing athletes and spectators. The basis of civil liability of sports clubs in Iran's legal system and Islamic jurisprudence and European countries is based on the assumption of fault. The most important duty of sports clubs is to comply with the club's safety obligations, which non-compliance leads to civil or police liability of the respective club. Manuscript profile
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        16 - Presenting a Model of Factors Affecting the Attraction and Retention of Sponsors and Financial Managers
        Sara Ghasemi Hassan Fahim Davin Mohammad Reza Esmailzadeh Ghandehari Hossein Peymanizad
      • Open Access Article

        17 - Designing a easthetic and functional quality model in the Iranian Premier League Clubs
        Sara Memarian Mehdi Naderinasab Mehrali Hemmati nezhadTouli
        This research was conducted with the aim of evaluating easthetic and functional quality in Iranian Football , Premier League clubsand providing a suitable model . The research method was descriptive and correlated in field form . First we selected 5 areas of country , S More
        This research was conducted with the aim of evaluating easthetic and functional quality in Iranian Football , Premier League clubsand providing a suitable model . The research method was descriptive and correlated in field form . First we selected 5 areas of country , Spectators from the Premier League (teraktorsazi , padideh mashhad , Perspolice , zobahan and pars jonubi) were selected as samples . To collect information we used questionnaire .Descriptive statistics were used to analyze the demographic characteristics and to analyze the data, the structural equation model was used through lisrel software .The Kolmogorov-Smirnov test, Pearson correlation coefficient and multivariate regression were also used in the statistics section.The study found meaningful relationship between gaming atmosphere and easthetic quality ; population experience and easthetic quality Service staff and functional quality ; Access to facilities and functional quality ; Audience position and quality of performance and easthetic quality and functional quality . Manuscript profile
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        18 - The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city
        Farzaneh Sadeghi Hamid Janani
        The aim of this research is to study the relationship between social responsibility with perceived value and customer satisfaction of the sports clubs in Hashtrood city. The research is applied, its method is descriptive-correlational and its population is all sports cl More
        The aim of this research is to study the relationship between social responsibility with perceived value and customer satisfaction of the sports clubs in Hashtrood city. The research is applied, its method is descriptive-correlational and its population is all sports clubs customers in Hashtrood city. (N =450). A sample of 300 individuals was selected through Random sampling. The measuring tool is Carol’s social responsibility questionnaire (1991), Sweeny’s perceived value questionnaire (2008) and Moghimi & Ramazan customer satisfaction questionnaire (1390). The validity of questionnaires was approved by five professors and specialists in the field of sport management. The reliability of questionnaires is achieved by Cronbach alpha coefficient and their α coefficient for social responsibility questionnaire is (α= 0/88), for perceived value questionnaire is (α=0/93) and for customer satisfaction questionnaire is (α=0/89) respectively. To analyze the data, SPSS software16 was used to perform descriptive statistics. In inferential statistics, in order to check normal distribution of data Kolmogorov-Smirnov test was used. After confirmation of abnormal research data, nonparametric statistical method of Spearman correlation test was used to determine the relationship between social responsibility with perceived value and customer satisfaction the of sports clubs. The results showed that, there is a significant relationship (Sig <0/05) between social responsibility (and its elements of Economical, Legal, Moral, Humanistic) with perceived value and customer satisfaction of sports clubs in Hashtrood city. Manuscript profile
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        19 - The Investigation of the Statuse of Educational, Research and Facilities in Pf P.E. Departments in Various Section of Islamic Azad University from the Viewpoint of Faculty Members and Department Heads
        Mohammad Rahimnajafzadeh Mohammad Khabiri Amir Ahmad Mozaffar Mozaffar
        The aim of this study was to investigate and compare the statues of educational, research and facilities in Pf P.E. departments in various branches of Islamic Azad University from the viewpoint of faculty members and department heads. The method used was a descriptive o More
        The aim of this study was to investigate and compare the statues of educational, research and facilities in Pf P.E. departments in various branches of Islamic Azad University from the viewpoint of faculty members and department heads. The method used was a descriptive one. All the P.E. faculty members and chair departments in AzadUniversity (311) were the statistic population. All of them were selected as the sample. The data were collected through researcher made questionnaires. For data analysis, ANOVA, T-test and descriptive statistics were utilized. The findings showed that: according to P.E. faculty members, the clubs in Islamic Azad University were at a high level, the programs were at an average scale, research activities were at a low level, teaching aids, equipments and sporting facilities were also at a low level. In comparing the viewpoints of P.E. faculty members and department heads on the studied variables, there was a significant difference in relation to accomplishing the programs (p=0.05). But in other cases, there was not any significant difference regarding research activities, clubs, sporting facilities and equipment (p=0.125). The results of this study demonstrated that the status of Pf. P.E. Departments in different branches of Islamic Azad Universities was ranked at different levels.  Manuscript profile
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        20 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
        seyed mohammad hosein hoseini ravesh amir moghaddam
        The purpose of the research was the effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in a selection of bodybuilding clubs in Mashhad and descriptive-correlation research. Using Cochran's fo More
        The purpose of the research was the effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in a selection of bodybuilding clubs in Mashhad and descriptive-correlation research. Using Cochran's formula, 347 male athletes were selected as a statistical sample by simple random method. To collect data, questionnaires of "Customer Relationship Management", "Word of Mouth Advertising" questionnaire of Jang (2007) and 20-item "Customer Experience Management" questionnaire of Schmidt (1999) were used. The amount of Cronbach's alpha coefficients obtained for the variables obtained from the questionnaires and their dimensions is above 0.7. The validity and validity of the questionnaire through (form and content validity) using the opinions of professors, experts and experts. In order to analyze the data, descriptive and inferential statistics were used to check the normality of the data using the Kolmogorov-Smirnov test and to test and check the hypotheses, the method of factor analysis and structural equation modeling was used. obtained. To analyze and apply tests, SPS25, Lisrel and SmartPLS software have been used. Based on the descriptive findings of the research, the average level of customer experience management is 57/ 2, customer relationship management is 2.15 and word-of-mouth advertising is 3.43 out of the maximum possible score of 5. The statistical test of the hypotheses showed that the variables of customer experience management and customer relationship management and their components have a significant effect. Manuscript profile
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        21 - The Impact of Club Managers' Entrepreneurial Attitude on the Performance of Bodybuilding Clubs in Tehran Abstract
        mehdi abdollahpor زهرا نوبخت رمضانی
          purpose of this study was to investigate the effect of entrepreneurial attitude of club managers on performance of fitness clubs in Tehran. The research method was correlation and statistical population consisted of all managers of private bodybuilding clubs More
          purpose of this study was to investigate the effect of entrepreneurial attitude of club managers on performance of fitness clubs in Tehran. The research method was correlation and statistical population consisted of all managers of private bodybuilding clubs in Tehran in 2014-2015. The investigation was identified. For data collection, Robert Morgan standard questionnaire (2007) and TAT standard questionnaire (2007) were used. The validity and reliability of these questionnaires were high and approved by sports management experts. Descriptive statistics (frequency statistics, abundance percentages, and graphs and tables) and inferential statistics (Kolmogorov-Smirnov test, Spearman correlation coefficient, and regression test) were used to analyze the research data. The results showed that all components of entrepreneurial attitude (innovation, risk taking and pioneering) have an impact on the financial and non-financial performance of fitness clubs in Tehran.  Manuscript profile
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        22 - Provide modeling strategies for creating resilience of sports businesses in Corona
        کاظم چراغ بیرجندی مهلا مویدی مقدم
        The purpose of this study was to present a model of strategies for creating resilience of sports businesses in corona. The approach of the present study is qualitative and theme analysis was used to design the model and exploratory interview was used to collect data. Th More
        The purpose of this study was to present a model of strategies for creating resilience of sports businesses in corona. The approach of the present study is qualitative and theme analysis was used to design the model and exploratory interview was used to collect data. The statistical population consists of sports business owners (sports clubs). Due to the importance of the research topic, sampling of snowball chains has been used and the number of samples for interviewing is 10. To determine the validity of the study, acceptability, transferability and verifiability were used and its reliability was determined by agreement between the two coders as 0.88.The results show that strategies such as, innovation and continuous learning, for the resilience of sports businesses. Networking, marketing, crisis management, behavioral skills, and strategic and entrepreneurial thinking are effective, which can be examined in two macro dimensions: empowerment and entrepreneurial capacity building, so it is recommended that sports club owners be able to Coronas will survive and even become profitable as a result of the above factors will see the business boom. Manuscript profile
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        23 - Presenting Model of Privatization Barriers in Iranian Professional Football, Mixed Research
        Mahdi Salatin Eslamie nematollah nemati tahere bagherpoor
        The present study was conducted with the aim of presenting a model of privatization barriers in Iranian professional football using a mixed method. This research is an exploratory research and was conducted by combined method. The statistical population of the research More
        The present study was conducted with the aim of presenting a model of privatization barriers in Iranian professional football using a mixed method. This research is an exploratory research and was conducted by combined method. The statistical population of the research in the qualitative section included ten professors of sports management and ten professors of sports law, and in the quantitative section included managers of the Football Federation, managers of the Ministry of Sports and Youth and CEOs and board members of Premier League and League football clubs. The first is that their number is 350 people based on the information in the databases, which according to Morgan table, 285 people were selected as a sample. First, the factors related to the research topic were identified through the Delphi process, and finally 12 components were identified for the research, and then the interpretive structural process was performed. Then research questionnaire was developed and exploratory factor analysis and structural equation modeling were used to analyze the data. Findings showed that obstacles to the privatization of Iranian football clubs with a legal approach include political interference, interference with administrative procedures, financial problems of clubs, privatization procedures, and regulatory laws. According to the findings, it can be concluded that with the development of club infrastructure and the supervision of relevant organizations, with financial transparency and strict supervision of the Ministry of Sports, the field of club privatization can be provided. Manuscript profile
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        24 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
        Mohammad Davalli
        The purpose of this research was to investigate the relationship between marketing mix elements and the purchasing behavior of sports club customers. This research was applied research in terms of its purpose, and correlational descriptive research in terms of its natur More
        The purpose of this research was to investigate the relationship between marketing mix elements and the purchasing behavior of sports club customers. This research was applied research in terms of its purpose, and correlational descriptive research in terms of its nature, which was conducted in the field. The statistical population of this research was made up of all the male customers of sports clubs in Damghan city, due to the uncertainty of the number of the statistical population in this research, a statistical sample of 384 people was selected based on Cochran's formula for uncertain communities, which according to the number of questionnaires distributed 292 were selected as a sample, the sampling method in this research was relative random. The data collection tool in this research included the standard questionnaires of the mixed elements of appeal marketing (2008) and the standard questionnaire on Kim's shopping behavior (2008), which was used after checking the validity and reliability. The method of data analysis in this research included descriptive statistics tests and inferential statistics tests including Smirnov's Kolmograph, Cronbach's alpha test, and Pearson's correlation coefficient test using SPSS version 26 software. In general, the results of the research show that all elements of the marketing mix affect the buying behavior of the customers of sports clubs in Damghan City. Manuscript profile
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        25 - Measurement of sound level in sports clubs with the approach of maintaining the health of athletes
        Ling-Hsiang Chang Hooman Bahmanpour Ali fahiminejad
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        26 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
        sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi
        Currently, customer loyalty is one of the keys to success and a basis for the profitability of the Sports Clubs. Hence, the purpose of this study was to develop structural modeling of customer loyalty in sports services based on relationship marketing by using structura More
        Currently, customer loyalty is one of the keys to success and a basis for the profitability of the Sports Clubs. Hence, the purpose of this study was to develop structural modeling of customer loyalty in sports services based on relationship marketing by using structural equation modeling partial least square method.The population was included all both customers’ genders in fitness clubs of the Hamedan city (n=376), that were selected by random sampling. Measurement tools in the study for gathering data were the relationship marketing questionnaire (Abasi, 2002) and customer loyalty questionnaire (Huang, 1998), and the validity and reliability were approved. SmartPls v.3 and IBM SPSS Softwares were used to analyze the structural equation modeling and partial least square method. The results revealed that relationship marketing had a significant effect on customer loyalty that it is equal to β=0.391. An examination of the effect of relationship marketing components on customer loyalty showed that only the quality-of-service component had a significant effect on customer loyalty (β=0.303). In conclusion, paying attention to the total relationship marketing components is a strategy to influence customer loyalty in Sports Clubs. Consequently, there is a need for club managers and owners to pay particular attention to the basic elements of relational marketing in order to retain a stable and long-term relationship with their customers. Manuscript profile
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        27 - Designed by Iranian Professional Team Sports Club System
        hojat kazemini zinat nikaeein ali zarei
        The main purpose of the present study was to design a system of professional team sports club in Iran. The purpose of this study is fundamental to qualitative methodology by using fundamental data theory. The statistical population of this study consisted of published d More
        The main purpose of the present study was to design a system of professional team sports club in Iran. The purpose of this study is fundamental to qualitative methodology by using fundamental data theory. The statistical population of this study consisted of published documents on professional team sport club topics and 13 experts. Purposeful sampling, which is a non-probability sampling method, was used to select the sample. Then, theoretical sampling was used for sampling adequacy. The data collection tool in this study was in-depth interview. Measurement validity and reliability were performed when coding the review; The results were categorized or verified by referring to the interviewees; Confirmation of research collaborators including supervisor; In this study, MAXQDA Version 2018 software was used to analyze the data. The results of open coding indicated that 86 open codes were obtained from the analysis of interviews and documents. The axial coding results indicated that 11 categories of this coding were obtained which included: The design of the club is the perception of the environment, the executable duties of the manager in the sporting environment, managerial skills, human resource management, marketing practices, public relations, cultural affairs, finance, infrastructure, and factors influencing success. Finally, findings from selective coding included 4 concepts (contextual factors, driving factors, developer factors, and club success). Manuscript profile