Investigating Income Generation of Women's Premier Football League Clubs in Iran

Subject Areas :

mohammad Mahdipour ¹ , Habib Mohammadpour mogini ² , Mohammad Rahim Najafzadeh ³ , hamid jannai ⁴

1 - PhD student in sports management
2 - Assistant Professor, Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran
3 - Associate Professor, Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran
4 - Assistant professor of sports management

Received: 2023-12-17 Accepted : 2024-08-28 Published : 2024-12-13

Keywords: Sports, Income Generation of Women's Premier league Clubs, Key Drivers of Income Generation,

Abstract :

It has been almost two decades since Iran's sports have progressed towards becoming professional, but according to the reviews, it seems that it is far from becoming professional. This research has a qualitative, descriptive and exploratory nature. The current research is qualitative in terms of generality, according to the scenario writing process. In this research, Peter Schwartz's scenario writing approach has been used. The studied community; There are experts such as sports marketing professors, CEOs of women's premier league clubs and the league organization, and the theoretical saturation criterion in this method ended the number of interviews. Also, the selection method of systematic sampling was done with a network approach. In order to analyze the data in this research, firstly, to identify the status of mutual effects of revenue generating variables of Premier League football clubs in a 10-year horizon, the approach of structural analysis and Micmac software was used. The analysis of the findings showed that only 4 components of the total 24 issues of effective influence on the system are the key drivers of the future revenue generation of the Women's Premier League clubs. The reason for the low revenue generation in the women's premier football league clubs is: not allowing Sedavasima to the clubs of the women's premier football league and the league organization to sell matches to foreign media networks, the state and monopoly of Sedavasima and the absence of private media networks.

References:

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