• List of Articles مدل SWOT

      • Open Access Article

        1 - Evaluate the impact of design quality in urban space security (Case Study: Imam Khomeini St. Urmia)
        علیرضا سلیمانی ahmad aftab افسانه پاکروان
        Security approach through the design, one of the most effective and efficient approaches for improving urban security, Can play an important role in securing urban spaces. Therefore, the aim of this study is to provide an analytical model for assessing urban safety and More
        Security approach through the design, one of the most effective and efficient approaches for improving urban security, Can play an important role in securing urban spaces. Therefore, the aim of this study is to provide an analytical model for assessing urban safety and security introduce by design approach. In this regard, Emam Khomeini in Uremia due to features such as high population density, compression and exhaustion over the texture and physical disruption with problems such as the low status of urban security and the feeling of insecurity among residents, For instance investigated. Applied research and the research method is descriptive-analytic. And the information required by the questionnaire and by taking on employees, shopkeepers and pedestrians in the area is obtained. To evaluate and process information, swot technique and Friedman test in spss software is used. The results show that only through the standard design of physical security appropriate is not possible For this purpose the space design in order to the Increase the visibility and public supervision and increasing street lighting, continuous and active presence of the police, Building a healthy environment through the collection of thugs, desirable Flooring and … in the form offensive strategy is proposed. Manuscript profile
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        2 - User evaluation of urban green space in the process of sustainable development (Case study: Eslamshahr)
        Nemat Hosseinzadeh Elham Amini Zeynab Yaghobpor Majid Naghavi
        Due to population growth and increasing pollution in the urban environment, it is increasingly vital role of green spaces.Green space as a natural filter to reduce environmental pollution and to ensure that the relative range of individual and social health of city resi More
        Due to population growth and increasing pollution in the urban environment, it is increasingly vital role of green spaces.Green space as a natural filter to reduce environmental pollution and to ensure that the relative range of individual and social health of city residents and the environment is relaxed. Due to the critical parameters, the quantity and quality of urban green space should be proportional to the physical size of the city (roads and buildings) and social needs (leisure and health needs) come, to live as green space, environmental efficiency is constant. So should develop urban green space to remain stable, according to local climatic characteristics of cognitive and local elections to be considered. For this reason, the aim of this paper is to study the evaluate the user state landscaping Eslamshahr of the model is strategic swot. On the basis of field studies and surveys of experts to collect and identify a list of strengths, weaknesses, opportunities and threats were addressed, and to deal with their strengths and weaknesses, opportunities and threats mutually Aggressive. The results show that at present, the per capita use of existing green space for the residents of this town is not up to standard Eslamshahr. Manuscript profile
      • Open Access Article

        3 - The potential Environmental Assessment (particularly Tourism) the Sarasiab Yousefi District.
        I. Tavafizadeh M. Mahdavi
        Evaluation of Environmental Capacities today as one of the fundamental issues of Economic-social Planning and Rural and Urban Design is Presented.Achieving sustainable Development and the optimal and Efficient use of Resources depends on comprehensive and accurate under More
        Evaluation of Environmental Capacities today as one of the fundamental issues of Economic-social Planning and Rural and Urban Design is Presented.Achieving sustainable Development and the optimal and Efficient use of Resources depends on comprehensive and accurate understanding of the capabilities,and limitations that we in achieving the desired status faced.  The present study was to assess the Environmental Capacities of the Sarasiab Yousefi District Bahmaei Towenship and to aimes Determine the capabilities of the Environmental with an Emphasis on Tourism has been prepared. Methods The study was a cross-sectional survey data and documents required to be provided And to identify and develop strategies from the SWOT(strengths,weaknesses,opportunities,threats)Is used.  Result this study indicated that the Range of Agricultural capability limitation,but the Environmental potential for the Development of Tourism of talent is high.  Therefore,Esential applying the Strategies and basic Strategies to Emphasize the Strengths, Weaknesses and threats to Eliminate or reduce And barriers to Tourism Development and utilization of external factors Especially in the vicinity of the hot Khuzestan province as an opportunity to attract Tourism optimal climate is essential. Manuscript profile
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        4 - Challllenges and sttrattegiies off Tehran megallopollii devellopmentt case sttudy:: iisllamshah– robattkariim Diisttriict
        Mohammad Allii Rajaeii Asghar Nazaryan Rahiim Sarvar
        Metropolitan areas are One of the most important emerging phenomena in the past few decades, which have presented the different patterns of urbanization, settlement, city scaleEstimates indicate that the current problems in the region Tehran metropolitan, especially in More
        Metropolitan areas are One of the most important emerging phenomena in the past few decades, which have presented the different patterns of urbanization, settlement, city scaleEstimates indicate that the current problems in the region Tehran metropolitan, especially in the area of Islamshahr city of Robat Karim, such as unplanned and rapid development of population centers, the concentration of groups of low-income and poors, intensified separation of social groups, lack of economic and social diversity, absence of coherence and internal dynamics, increasing poverty, informal settlements, informal occupation, political - security problems, lack of infrastructure and, most importantly, the absence public participation in all aspects of the operation, in one hand and future prospects of the erea, on the other hand shows that using community-driven developments as an approach is important and necessary in order to rescue from the existing challenges and impasses and improving the quality of citizens life. Community-based development is an approach which can be a suitable solution for this issue. Community-based development is a process and a means of promoting participation and democratic governance which is appliable in various governance and socioeconomic fields.and implementation of its effectiveness amount in Tehran metropolitan, especially Islamshahr area – Robat Karim. The type of research is based on the Practical purpose, studying method and research nature. Moreover, bothe quantitative and qualitative data will be included. The main finding of this paper is on the basis of achieving social stability in Tehran metropolitan and its areas by considering and applying the community-driven development approach, not only, in serious policies and mechanisms used for reducing poverty and improving living standards, but also, in preventive policies for prevention of disorder production and distribution and naccessary attention to development approach and public participation as well. Manuscript profile
      • Open Access Article

        5 - Analysis of Housing Barriers for Vulnerable Urban Groups: A Case Study of Tabriz Metropolis
        Javad Isaaci nader tabei ayaob jafari syd meysam jasemi
        10.30495/sarzamin.2022.21118
        The main challenges facing the urban planners of this city are the formation of slums due to the lack of suitable formal space and the ability of vulnerable groups of the city, followed by the formation of slums and poor durability, unsuitable texture, poor urban servic More
        The main challenges facing the urban planners of this city are the formation of slums due to the lack of suitable formal space and the ability of vulnerable groups of the city, followed by the formation of slums and poor durability, unsuitable texture, poor urban services and building materials, vulnerability. The housing units of these social classes are exposed to natural hazards such as earthquakes and the spread of various social harms among the low-income groups due to the prevailing geographical space. Solving these challenges will not be possible except by thinking of macro measures and adopting new approaches. Instability in the housing sector of Tabriz is related to the large area of ​​worn-out structures and informal settlements. Accordingly, the purpose of this study is to identify and analyze the barriers to housing for vulnerable groups. The method of this research is applied in terms of purpose and descriptive and survey type. To select the indicators affecting housing and prioritize these indicators in vulnerable groups, 20 experts are used by Delphi method to test the questionnaire randomly for weighting. Some of the required information has been collected from the Statistics Center. Findings show that social and economic indicators have a significant impact on housing for low-income groups. The results show that regions ten and three have the highest rank in the amount of vulnerable housing in the metropolis of Tabriz. Manuscript profile
      • Open Access Article

        6 - Investigating the Potential of Tourism and Ecotourism in Ardakan City Using SWOT Model
        seyed kazem mousavi Akhtar-alsadat mousavi
        10.22034/jest.2018.16137.2459
        Background and Objective: Today, tourism industry is an important source of income, at the same time it is one of the vital factors in cultural exchanges among countries and it has a special postion in terms of being the most extensive service industry in the world. Des More
        Background and Objective: Today, tourism industry is an important source of income, at the same time it is one of the vital factors in cultural exchanges among countries and it has a special postion in terms of being the most extensive service industry in the world. Despite abundant tourist attractions, Ardakan city, as one of the most beautiful regions in Yazd province, lacks the appropriate facilities to attract tourists. In this study, it has been attempted to identify the capabilities and limitations of tourism development in the city and to determine the suitable strategies for the development of tourism and ecotourism in this city. Method: The method used in this study is of a descriptive-analytic type. To collect the required information, library studies, document reviews and field studies, including interviews and questionnaires, were used. Study of attractions, amenities and services as well as overall situation of tourism and ecotourism in the region was rendered according to the information obtained. In the next step, SWOT method was used to analyze the information and provide guidelines and strategies for the development of tourism and ecotourism. Findings: Results demonstrated that the total weighted scores of the matrices for table of internal and external factors are 2.63 and 2.36 respectively. The obtained value was lower than average, showing the strengths and opportunities are not used properly to overcome the weaknesses and threats. The weaknesses outweigh the strengths and the threats are dominant to opportunities. In addition, the type of strategy obtained was a variety (contingency) strategy. Discussion and Conclusion: The results show that Ardakan city has great potential for tourism and ecotourism and by investing, planning and proper management these capabilities can be used for sustainable development of tourism in the city. Manuscript profile
      • Open Access Article

        7 - Assessment of oil pollution and prioritization environmental protection strategy in the Caspian Sea based on the SWOT model
        Omid Naderi Parviz Mohammadi nasrin choobkar Hossein Norouzi Seyed Ahmad Hosseini
        10.30495/jest.2022.57289.5236
        Background and Objective: Harmful oil compounds have various dangers on marine organisms and human. Now with this threat of oil pollution in the country's water resources, especially the Caspian Sea, what strengths and weaknesses can there be to counteract this threat? More
        Background and Objective: Harmful oil compounds have various dangers on marine organisms and human. Now with this threat of oil pollution in the country's water resources, especially the Caspian Sea, what strengths and weaknesses can there be to counteract this threat? The purpose of this study is to get acquainted with oil pollution and its derivatives and to explain the prioritization of the Caspian Sea environmental protection strategy of threats caused by oil pollution. Material and Methodology: SWOT analysis (Strenghts, Weaknesses, Opportunities and Threats) is an important tool for strategic study, situation analysis and providing appropriate solutions to obtain an answer to this question. Therefore, the main strategy of this study is to use the SWOT model as a tool to assess oil pollution in the Caspian Sea. Findings: According to the results of this study, with strategic prioritization in the total share of Caspian oil pollution, there are two threats (Russia and Azerbaijan) and three opportunities (Kazakhstan, Turkmenistan and Iran) that the most important weakness and threat in river resources and the most important Capability and opportunity have been identified in urban resources. Discussion and Conclusion: What has been underreported in these studies is the use of cross-border diagnostic analyzes because these analyzes, as official reports approved by international environmental organizations, can be the basis for periodic evaluations and based on them to determine strategic priorities in pollution control management of the Caspian Basin. Manuscript profile
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        8 - Improvement Process of Ardakan worn-out texture with Environment Planning Approach
        seyed kazem mousavi Akhtar Sadat Mousavi
        10.30495/jest.2022.23717.3282
        Background and Objective: There are few cities in today’s world where there is no worn-out texture. The physical, functional and service providing as well as urban, social, economic and environmental status of worn-out infrastructures is really undesirable. With t More
        Background and Objective: There are few cities in today’s world where there is no worn-out texture. The physical, functional and service providing as well as urban, social, economic and environmental status of worn-out infrastructures is really undesirable. With the growing decay, the quality of life has also declined and it is necessary to improve the condition of these textures by an environmentally-based plan and according to the indexes of Rehabilitation the quality of the environment.Material and Methodology: The current study is a practical one in terms of purpose, and regarding the method, it is descriptive-survey. In the basic concepts introduction section, the method of gathering data is library method, and in the part about documentation collecting, field studies (questionnaire, interview and observation) were done. At first, the environmental problems of worn-out textures have been identified for the aim of planning for their revival and in the end, some strategies for improving and reviving the worn-out textures are introduced.Findings: the results of the study show that physical problems and then environmental, social, economic and management ones in order comprise the main portion of problems. Also, in studying the physical aspects, it was noticed that the low quality of the buildings, superfineness of the pieces and impenetrability of passageways are among the most important problems of the studied texture.Discussion and Conclusion: Based on the final analyses, some strategies for the purpose of strengthening the positive points and opportunities and also eliminating the weaknesses were provided in the form of SWOT models to improve the worn-out texture at the center of Ardakan. Manuscript profile
      • Open Access Article

        9 - Strategic planning of ecotourism development based on capacities and challenges (Case Study: The County of Mahabad)
        mostafa mirabadi Afshin barjasteh ali hosein abdi ghale
        10.30495/jest.2023.75002.5901
        Background and Objective: Today, tourism is considered to be one of the largest economic sectors in many countries. The development of the tourism industry, particularly for developing countries which face problems such as high unemployment, limited foreign exchange res More
        Background and Objective: Today, tourism is considered to be one of the largest economic sectors in many countries. The development of the tourism industry, particularly for developing countries which face problems such as high unemployment, limited foreign exchange resources and single-product economy, is of a great importance. According to this the goals of this research is on one hand to identify priorities of tourism attractions, tourist satisfaction, infrastructures, facilities and services of the County, measuring the effects of natural attractions in the development of the County, and on the other hand is to identify tourism development strategies based on the strengths, weaknesses, opportunities and threats applied in SWOT model. Material and Methodology The methodology of this study based on the goal is to be functional and the method is descriptive-analytical. With that in mind, in Order to achieve the objectives of the research with the aim of library and field studies, then using a questionnaire and a survey the tourists and experts, necessary information is collected and then in SPSS and Excel Software, Statistical analysis was performed on data. Findings: The total score of strengths and weaknesses was 2.3 and the total score of opportunities and threats was 2.46, so the findings, based on studies in the County of Mahabad show that based on the matrix of internal and external influential factors, the weaknesses overcome the strengths and threats overcome the opportunities. Discussion and Conclusion: For the development of tourism in the County of Mahabad, we believe there is a strong need for comprehensive planning of maximum use of the strengths, enhance opportunities and dealing with threats. Therefore, in this study we have taken a step forward in this direction so that ultimately the matrix of the solutions and strategies of development of Mahabad’s tourism are prepared. Manuscript profile
      • Open Access Article

        10 - Environmental vulnerability assessment of Tourism in Anzali Coastal with Using of SWOT model.
        Bahman Ramezani Gourabi Roghae Rajabi
        Introduction: Coastal tourism and its Environmental Vulnerability assessment is an important problems in sea tourism. Implement appropriate laws and regulations to protect of environment can sustainable development and increased tourism lead. The aim of this research is More
        Introduction: Coastal tourism and its Environmental Vulnerability assessment is an important problems in sea tourism. Implement appropriate laws and regulations to protect of environment can sustainable development and increased tourism lead. The aim of this research is recognition of Environmental vulnerability assessment of Tourism in Coastal of Anzali with SWOT model. Material & Methods: At first most important Data of Weakness point , Threats, Opportunies and  strengths in  indoor and outdoor has recognized .Then ,the  most important factors of Weakness points , Threats points ,Strengths points and Opportunities point with Mattress of Data and its axial classified and analyzed. After analyzed of data, the most factors of internal and external vulnerability and rate of   environmental sensitivity in coastal of Anzali recognized. Results & discussion:  The results of this paper  has showed that in coastal of  Anzali factors such as the coastal strip with sandy beaches suitable gradient strength is one area while supervising the management due to the polluted beaches   and other areas of Rasht (Foumanat basin) into the beach and sea are as weakness are among external factors take advantage of the study results and planning future management issues in tourism organizations can develop as a factor to be considered sustainable tourism. Unfortunately, despite some threatening external factors like a lack of fabric quality and quantity can be planned tourism district and regional environment affect   can be a strong executive management made living conditions of the region to maintain its sustainable development helped.  Manuscript profile
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        11 - Analysis of factors affecting tourism development city Khalkhal in Province Ardebil using strategic model SWOT
        Behrouz Sobhani Vahid Safarian Zengir Anita Majidi Heravi
        Background and Objective: Tourism is one of the largest and high-yielding economic activity in the world, the development of which requires sufficient knowledge of the issues and economic factors, Social and cultural development in each region. One of the city's tourist More
        Background and Objective: Tourism is one of the largest and high-yielding economic activity in the world, the development of which requires sufficient knowledge of the issues and economic factors, Social and cultural development in each region. One of the city's tourist areas in Khalkhal in Ardebil province, due to topographical and geological structure, is full of tourist sites in terms of ecotourism. Materials and Methodology: This research uses SWOT model and descriptive-analytical approach and field studies and libraries whose purpose is to assess the tourism potentials of Khalkhal city in Ardabil province. Results: Analysis of the above model in this study shows that in the matrix analysis, strengths are 1.61, weaknesses are 1.26, opportunities are equal to 1.77 and the amount of threat is equal to 1.19, tourism potentials of Khalkhal city, in the first priority aggressive strategies are the second priority in planning competitive strategies. For this purpose, first the initial strategies of SO with a value of 3.38 and then the strategies of OW with a value of 3.03 in the SWOT matrix are in the first and second priority, indicating the best strategies in sustainable tourism in Khalkhal region. Discussion and Conclusion: According to the results of the present study defensive strategies (WT) with a score of 2.45, conservative strategies (TS) with a score of 2.8, represents the weakest sustainable tourism strategy in the area known Khalkhal.   Manuscript profile
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        12 - Identifying and prioritizing appropriate strategies to organize the fabric of the central part of Qhazvin city with a sustainable urban regeneration approach using SWOT-AHP techniques
        Manuchehr Habibi Nafise Marsoosi Ismail Aliakbari
        Background and Objective: In this research, the worn-out areas of the central part of Qhazvin city have been identified in terms of the intensity of wear and tear, prioritization and the strengths, weaknesses, opportunities and threats of these areas. Material and Meth More
        Background and Objective: In this research, the worn-out areas of the central part of Qhazvin city have been identified in terms of the intensity of wear and tear, prioritization and the strengths, weaknesses, opportunities and threats of these areas. Material and Methodology: To achieve this goal, the documents, statistics and information available in scientific sources, as well as interviews with heads of households living in dilapidated contexts, experts, managers and experts related to architectural and social issues and using the fuzzy hierarchy technique of AHP model and SWOT model It has been used. In the first stage, the worn-out areas of the central part of Qhazvin city have been prioritized in terms of the severity of wear and tear. In the next step, using the SWOT model with a sample size of 417 people for a confidence level of 95% and a probability of error of 5%, the strengths, weaknesses, opportunities and threats of the worn-out areas of the central part of Qhazvin city have been identified. Findings: lack of service-welfare spaces in the studied area with importance factor (0.033) as the most important weakness, easy access to the main streets, market and city center with importance factor (0.024) as the highest strength, lack of plan E. Madoon is in the direction of central justice in the area of Qhazvin city with a significance coefficient (0.054). Discussion and Conclusion: The most important threat is the existence of incentive schemes (such as granting loans, increasing density, etc.) by the relevant organizations in order to increase investment and renovation with a coefficient of importance (0.032) and the best opportunity to organize the context of the sector. The center of Qhazvin city was recognized with a sustainable urban regeneration approach.  Manuscript profile
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        13 - بررسی و تحلیل عوامل موثر بر ساماندهی بافتهای فرسوده شهری (مورد مطالعه: شهر سراوان)
        مجید نعمت اللهی محمودرضا انوری مریم کریمیان بستانی
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        14 - برنامه‌ریزی راهبردی گردشگری پایدار در مناطق خشک(نمونه موردی:شهر یزد)
        حمیدرضا وارثی سعیده مؤیدفر
        Manuscript profile
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        15 - ارزیابی عوامل موثر بر گسترش گردشگری در ناحیه ساحلی شهرستان جویبار با استفاده از مدل راهبردی (SWOT)
        علی اصغر حاجی نژاد مصطفی قدمی احمد صحرایی جواد فاطمی
        Manuscript profile
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        16 - تحلیل راهبردی چالش‌های مدیریتی کلان شهر تهران با رویکرد مدیریت یکپارچه شهری
        علیرضا خداشاهی محمد تقی رهنمایی مهدی مدیری
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        17 - تأثیر مدیریت استراتژیک تالاب بر گردشگری پایدار منطقه مطالعه موردی: تالاب انزلی
        داوود حسن آبادی ابراهیم قلی دوست ساسانسرا
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        18 - تحلیل راهبردی چالش‌های مدیریتی کلان شهر تهران با رویکرد مدیریت یکپارچه شهری
        علی خداشاهی محمد تقی رهنمایی مهدی مدیری
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        19 - آسیب‌شناسی اکوتوریسم مناطق نمونه گردشگری روستایی کرمانشاه (مطالعه موردی: ناحیه بیستون)
        آتنا میرزایی نصراله فلاح تبار علیرضا استعلاجی
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        20 - تحلیل نقش توانمندی های شهرستان های استان اصفهان در توسعه گردشگری ورزشی
        ایمان چقاجردی رضا مختاری ملک آبادی لعیا جلیلیان
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        21 - برنامه‌ریزی راهبردی با رویکرد توسعه گردشگری پزشکی (مطالعه موردی: منطقه 6 تهران)
        زهرا غلامی یوسفعلی زیاری ناصر اقبالی
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        22 - برنامه ریزی راهبردی توسعه کالبدی شهرکازرون با استفاده از تکنیک SWOT
        علی حاجی زاده بیدگلی کوروش افضلی کرامت اله زیاری
        1511
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        23 - ارزیابی توسعه گردشگری شهر آبگرم با استفاده از مدل SWOT
        سجاد فلاح پور محمدابراهیم رمضانی علی اکبر جعفرلو اکرم علمشاهی
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        24 - توان‌سنجی منطقه گردشگری روستای حیدره بالای شهر با تاکید بر جاذبه های طبیعی آن
        علیرضا مرتضایی جلال
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        25 - راهکارهای توسعه گردشگری روستایی با استفاده از مدل SWOT (مورد مطالعه روستای لاسجرد شهرستان سمنان)
        محمد حسن جعفریان ایرج اسکندریان محمدرضا سلیمی سبحان
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        26 - An analysis of the role of creative cultural tourists in attracting tourists (Case study; Isfahan)
        Seyed Ali Mossavi hasan beykmohamadi hossein sarami
        The information and data required for the research were collected using documentary and field methods. The statistical population includes creative cultural tourists in Isfahan. Using the Cochran's sample estimation formula, the number and sample size of the study popul More
        The information and data required for the research were collected using documentary and field methods. The statistical population includes creative cultural tourists in Isfahan. Using the Cochran's sample estimation formula, the number and sample size of the study population was 385. In order to analyze the data, Excel, SPSS software and Chi-square or Chi-square, univariate, Spearman statistical tests and also to determine strategies and strategies for the development of creative cultural tourism, SWOT model has been used. Research findings indicate that the characteristics and richness of historical monuments; cultural; social; scientific; Handicrafts; Natural art and ... are among the tourist attractions of Isfahan so that creative cultural tourism has a great impact on attracting tourists to this famous city. However, repulsions and lack of facilities related to the creative cultural tourism industry of Isfahan also reduce and do not increase the number of tourists, which in general leads to the weakness of infrastructure facilities for the underdevelopment of cultural tourism. Using the SWOT model, the results showed that the city of Isfahan with a total of 20 strengths and opportunities with a weight score of 3.33 and 3.41, respectively, as advantages, many potentials for the development of creative cultural tourism. But at the same time, 18 weaknesses and threats facing this creative cultural tourism of Isfahan with weight scores of 3.86 and 3.21, respectively, as limitations show that it also faces challenges and problems. Manuscript profile
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        27 - Investigating the level of rural development using SWOT and AHP models (Case study: Pesikhan village, central part of Rasht)
        Mohsen Ghorbanzad kohnehsari Seyedeh Sedigheh Hasanimehr Rafat shahmari Hosein Asghari
        The purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The s More
        The purpose of this study is to investigate the level of rural development using SWOT and AHP models (Case study: Pesikhan village in the central part of Rasht). This research is a descriptive-analytical research and in terms of the purpose of an applied research. The statistical population of the study consists of officials and villagers of Pesikhan village in the central part of Rasht. The method of collecting information is field and library. Statistics and information available in the culture of settlements during statistical periods have been used to study. SWOT and AHP models were used to analyze the data. The results indicate that the village of Safsar is at the level of a development and is one of the developed villages of the village and Klash Talshan and Atashgah villages are relatively developed villages and other rural areas are underdeveloped villages of the village. Although studies show that there is a lot of potential in the villages of Pesikhan district to achieve rural development; However, in the current situation of rural settlements in Rasht, there is an imbalance in the level of development and the development of villages in this city is facing serious challenges and obstacles. This indicates that the rural settlements of Rasht city have suffered from imbalances and imbalances in the level of development and should be considered with the help of rural villages and village councils, if possible, considering the strengths, weaknesses, opportunities and threats in the region. Have services. Manuscript profile
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        28 - Strategic Planning of Green Space Development in Isfahan Neighborhoods
        Ahmad Khademalhosseini Safar Ghaed Rahmati زهرا جمشیدی
        Planning the urban land use refers to a set of activities forming the human environment based on requests and needs of urban communities. This is the core of urban planning issues. Today, such a planning is not conceivable without green space. In this study, the green s More
        Planning the urban land use refers to a set of activities forming the human environment based on requests and needs of urban communities. This is the core of urban planning issues. Today, such a planning is not conceivable without green space. In this study, the green space of Isfahan neighborhoods has been analyzed using SWOT model. And then, extracting experts opinions, the strong and weak points, opportunities, and threats to this strategic planning have been determined. Using SWOT matrix the possibility of developing four kinds of strategies is made focusing on maximum internal and external opportunities. Therefore, 9 internal strong point and 13 internal weak points as well as 8 external opportunities and 17 external threats were identified. Thus, the basic solution is to remove deficiencies using environmental opportunities. Finally, some suggestions are provided. Manuscript profile
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        29 - Analyzing The Potential of Geotourism Development in Semnan Province By Using SWOT
        Hasan Lashkari Mohammad hossein Riyazi
        Iran has a lot of unknown potential in the development of geotourism and geological tourism frequency in which Semnan is one of the most prominent provinces. This study has been provided to consider introducing geotourism and its effect on the country, introducing the o More
        Iran has a lot of unknown potential in the development of geotourism and geological tourism frequency in which Semnan is one of the most prominent provinces. This study has been provided to consider introducing geotourism and its effect on the country, introducing the opportunities and challenges of geotourism industry, and geotourism development strategies and exploitation of it. Further introducing geotourism indexes by descriptive method and field studies, some solutions to develop the tourism, especially geotourism in Semnan province has been considered by determining internal and external factors using strategic planning model of SWOT. The result shows the study area has a lot of potential and talents and suitable opportunities to develop the geotourism which is not introduced appropriately and this requires choosing suitable competitive / aggressive methods and using relative advantages. Manuscript profile
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        30 - Study and evaluation of roadside and midway tourist attraction potentials (Case study: South Khorasan)
        Rostam Saberifar
        According to tourism department officials of South Khorasan, more that 12 million travelers pass across the province toward south or north regions of the country, while the province itself enjoys very little or nothing of this great potential. For this purpose, descript More
        According to tourism department officials of South Khorasan, more that 12 million travelers pass across the province toward south or north regions of the country, while the province itself enjoys very little or nothing of this great potential. For this purpose, descriptive and analytical research method is employed and with sample size of about 300 people, and the designed questionnaires were completed by them. The data that are collected by researcher’s-made questionnaire are analyzed using SPSS data analyzer softwares and SWOT analyzing tool. The results shows that in total, 15 factors are considered as strengths factors of the province, of which the highest point is given to transit capability, i.e. the existence of the west country transit route as the most important transportation path for good and passengers. The lowest point on the other hand is given to associative and people’s contribution in tourism activities of the region. These factors gain a score of 3.93 in total, where developing tourism facilities gain the highest score of 0.60 among them. Upon given information, it is clear that the difference is higher than 2.5, there it can be concluded that the province conditions to deal with sightseeing activities is highly favorable. On this basis, it can be said that the general condition is in favor of external factors, and considering environmental and social constraints of the province, the situation gives hope for more assistance of the government to this province to help it gain advantage of its capabilities. Manuscript profile
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        31 - Guidelines and developmental policy makings for Geotourism in Meshkin Shahr
        Kolsum Abazari Nojadeh Masoumeh Rajabi Habib Rahnemon
        Geo-tourism also is one of the most important branch of Tourism which becomes very popular in recent years.This study analysis many attractive Geo-tourism phenomenons placed in north slope of sabalan mountains in Ardabil such as Ghoutoor-Sooyi hot springs، Shabil hot sp More
        Geo-tourism also is one of the most important branch of Tourism which becomes very popular in recent years.This study analysis many attractive Geo-tourism phenomenons placed in north slope of sabalan mountains in Ardabil such as Ghoutoor-Sooyi hot springs، Shabil hot springs، Ghynerjeh and national park of Meshgen-Shahar،Shirvan valley، Goorgoor falls of sabalan and so on based on SWOT strategic model.The goal of this study is to analysis the presures and potential points of mentioned Geo-tourisms phenomenons which makes them applicable to become an income source. According to researches and studies 12 potential points،12weakness points،14 opportunity points and 12 treath points have identified for the studding areas. Furthermore some approaches presented in order to develope the Geo-tourisms arts of mentioned areas and the results have presented. Geo-tourism also is one of the most important branch of Tourism which becomes very popular in recent years.This study analysis many attractive Geo-tourism phenomenons placed in north slope of sabalan mountains in Ardabil such as Ghoutoor-Sooyi hot springs، Shabil hot springs، Ghynerjeh and national park of Meshgen-Shahar،Shirvan valley، Goorgoor falls of sabalan and so on based on SWOT strategic model.The goal of this study is to analysis the presures and potential points of mentioned Geo-tourisms phenomenons which makes them applicable to become an income source. According to researches and studies 12 potential points،12weakness points،14 opportunity points and 12 treath points have identified for the studding areas. Furthermore some approaches presented in order to develope the Geo-tourisms arts of mentioned areas and the results have presented. Manuscript profile
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        32 - Strategic assessment of tourism development in Khash
        مهدی سقایی Younes shahnavazi
        The strategic assessment of the outlook determination of a tourism area is necessary, because it stimulates and motivates people in an effective manner to achieve a desirable future. When the outlook of a tourism area became determined enjoining the ideas of the stakeho More
        The strategic assessment of the outlook determination of a tourism area is necessary, because it stimulates and motivates people in an effective manner to achieve a desirable future. When the outlook of a tourism area became determined enjoining the ideas of the stakeholders, then the present document reflects the personal perspective which exist in the mind and hearth of managers and employees (regarding future). In this paper, according to the mentioned issues, tourism development of Khash city is discussed within the framework of the strategic assessment method and by using SWOT model. The obtained results were analyzed in QSPM model. Then results were used in the recognition of action strategies. The results show that action strategy in tourism development in Khash is based on conservative strategy (stability). Some solutions were presented within this framework. . The strategic assessment of the outlook determination of a tourism area is necessary, because it Manuscript profile
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        33 - Tourism Compensation of Sardasht City Using the SWOT Model
        zahra khodaee Somayeh Teymoori
        Nowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be det More
        Nowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be detected with proper planning and identifing potentials and restrictions play an important role in the development of national and regional economy. The goal of this research is identifing the potential and urban tourist attractions. The research method is analytical – descriptive with emphasis on pratical and survey method. Also for data analysis and offering strategy and tourism development strategy is used from analytical method of SWOT. For this purpose, a list of strengths and weaknesses and the opportunities and threats also prepared and a set of strategic factors, SWOT matrix is extracted and the results approaches from this analysis is presented as policies helpful to strengthening infrastructure and tourism potentials city of Sardasht. The results shows that strategy for development of tourist industry in the city of Sardasht is SO strategy. by taking advantage of the strengths, it would be make ultimate usage of availabe opportunities. Manuscript profile
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        34 - The role of tourism in economic developments (case study of malayer)
        pegah farhadian Majid Shams
        On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted More
        On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted by numerous tourist attractions, attracting many tourists. Self-interest is one of the most diverse and most diverse destinations in the world. Leisure, tourism and urban tourism, in particular all other recreational activities, are one of the largest and most extensive spatial and temporal areas of the other. Such as shopping, walking, etc., and, consequently, planning and managing tourism is intrusive and complex, and has led to the special attention of the city administrators themselves. Today, tourism is viewed as an economic phenomenon; the attitudes of labor, its activities and its purpose are considered to be important because cities are the manifestation of economic, political, social, and cultural power and the stimulus of the state.In this descriptive-analytic study, using the SWOT model, explanations of strengths, weaknesses, opportunities and threats in the urban area of ​​Malayer are presented and the proposed strategies are presented.The findings show that the city of Malayer, as the second city of Hamedan province, is not suitable for urban tourism in spite of having environmental and historic and cultural capabilities. Manuscript profile
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        35 - Strategic plannnig of tourism development in historical contexts (Case study: central fabrics of Urmia city)
        Rasool Ataee mirsaeid moosavi MirJavad Sharifnejad
        Urban tourism, accompanied by the future urban population growth, is a huge capacity to improve quality of life and simultaneously a serious challenge with regard to threats such as natural disasters. In recent decades, approaches to dealing with natural disasters to en More
        Urban tourism, accompanied by the future urban population growth, is a huge capacity to improve quality of life and simultaneously a serious challenge with regard to threats such as natural disasters. In recent decades, approaches to dealing with natural disasters to enhance the capacity of society have given rise to a new concept called urban resilience for better preparedness. To assess the resilience of Urmia's central fabrics against natural hazards, this study sought to provide a reliable conceptual framework for analyzing and assessing it in four social, economic, institutional and physical dimensions. The required data were collected using the fieldwork, desk-based research method and questionnaire, interview and observation tools. The collected data were analyzed quantitatively using SPSS, ARCGIS, VIKOR model, and descriptive and inferential statistics. The statistical community of research consisted of the citizens of the central part of Urmia. The sample size was determined 380 using the Cochran formula and was systematically distributed. Findings showed that the highest and lowest averages were relating to the economic) 3.3(and institutional (2.64) dimensions. As the average value of all dimensions was below the theoretical average (4), we can say that the historical fabrics of Urmia is not in a good status in terms of resilience indicators. The results of the VIKOR model revealed that neighborhood 7 was the most resilient to natural hazards. Moreover, in terms of physical resilience (AHP), more than 80% of the central texture's area had a low level of resilience and was vulnerable to probable natural hazards. Manuscript profile
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        36 - Geo-economical Evaluation of the South Caucasus from the Perspective of Ares Free Zone Tourism Using the SWOT Model
        Khadijeh Ghanbarpour Dahchahi Hojat Mahkoei Ali Amiri Yosef Zeinalabedin
        Due to its unique location and importance, Aras Free Zone has several aspects, including the natural environment, population, higher education, added value in various sectors, investments, and customs. Based on these capacities, it serves as the center and beating heart More
        Due to its unique location and importance, Aras Free Zone has several aspects, including the natural environment, population, higher education, added value in various sectors, investments, and customs. Based on these capacities, it serves as the center and beating heart of Azerbaijan. The purpose of this research is to evaluate the geo-economics of the South Caucasus region in terms of tourism using the SWOT model. This descriptive-survey research has an applied nature and is cross-sectional in terms of time. The statistical population consists of experts and specialists in tourism and political geography related to the issues of the Aras Free Zone and the South Caucasus. Fifty individuals were selected in a targeted manner for this study. The SWOT method was used for analysis during the year 1400. Results showed that one of the weaknesses of the study is the strained political relations between Iran and Azerbaijan in the region. On the other hand, the communication role of the South Caucasus region between Iran and various European countries is a significant geo-economic advantage, making it a critical communication and transit bridge between Iran and Europe. The possibility of establishing a communication route between the eastern and western seas presents both a threat factor and an opportunity for its communication role between Iran and various European countries. Keywords: Aras Free Zone, South Caucasus, Geo-economic Situation, SWOT Model. Manuscript profile
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        37 - The Feasibility of Realizing the Vision of Agricultural Tourism Development in the Sustainability of Regional Settlements Development A case of Saveh
        Majid Goodarzi Hoshang Moradi Hojatullah Pashapur Mohammad Faraji Darabkhani
        The purpose of this study is to investigate the feasibility and realization of agricultural tourism development in Saveh city. The current type of research is applied in terms of purpose and nature, employing a survey based on field studies (questionnaire). The statisti More
        The purpose of this study is to investigate the feasibility and realization of agricultural tourism development in Saveh city. The current type of research is applied in terms of purpose and nature, employing a survey based on field studies (questionnaire). The statistical population of this research includes 18 university managers and experts in the field of tourism and urban planning, who were selected using purposive sampling. For scientific analysis, the combined model of SWOT strategic analysis and the Quantitative Strategic Planning Matrix (QSPM) has been used. The results obtained from the evaluation matrix show that internal factors (strengths and weaknesses) and external factors (opportunities and threats) were assessed. According to the scoring of the items in the research, the total score of internal factors is 2.28 (strengths 1.13 and weaknesses 1.15) and external factors 3.2 (opportunities 0.993 and threats 2.2). Therefore, the best strategy for realizing the agricultural tourism model in the study area is the WO strategy, which involves leveraging strengths to exploit opportunities and mitigate weaknesses. Among the developed strategies, the competitive-aggressive (WO) strategy scored the highest (6.82) and is the most attractive among the research strategies. The output of the strategic planning model emphasizes leveraging the region's proximity and access to population centers, geological features of the area, and strengthening related programs as high priority actions. Manuscript profile
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        38 - An Investigation of the Urban Tourism in the Texture of 14the District of Isfahan Using the SWOT-QSPM Model
        iman chaghajerdi ziba fotuhi gvj jgh
        Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job More
        Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job opportunities around the world. The stability of population among communities and prevention of irregular migration, preserving natural resources and maintaining ecological balance, cultural characteristics of cities all are the results of urban tourism. It may be said that one of the best ways to save cities from the social and economic problems is the development of urban tourism. The aim of this study was to evaluate the texture of urban tourism in the 14th district of Isfahan using the SWOT-QSPM model. The study is cross-sectional and a questionnaire was used for data collection. The results of this study showed that the strategies for creating conditions and taking principled positions to attract foreign investment in expanding and reviving monuments and historical buildings, using propaganda in its widest sense, employing local people and encouraging private sector investorsto accompany the government in organizing the tourism in Isfahan are ranked first to fourth respectively.  Manuscript profile
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        39 - بررسی و تحلیل عوامل موثر بر ساماندهی بافتهای فرسوده شهری (مورد مطالعه: شهر سراوان)
        مجید نعمت اللهی محمودرضا انوری مریم کریمیان بستانی
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        40 - برنامه‌ریزی راهبردی گردشگری پایدار در مناطق خشک(نمونه موردی:شهر یزد)
        حمیدرضا وارثی سعیده مؤیدفر
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        41 - ارزیابی عوامل موثر بر گسترش گردشگری در ناحیه ساحلی شهرستان جویبار با استفاده از مدل راهبردی (SWOT)
        علی اصغر حاجی نژاد مصطفی قدمی احمد صحرایی جواد فاطمی
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        42 - تحلیل راهبردی چالش‌های مدیریتی کلان شهر تهران با رویکرد مدیریت یکپارچه شهری
        علیرضا خداشاهی محمد تقی رهنمایی مهدی مدیری
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        43 - تأثیر مدیریت استراتژیک تالاب بر گردشگری پایدار منطقه مطالعه موردی: تالاب انزلی
        داوود حسن آبادی ابراهیم قلی دوست ساسانسرا
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        44 - تحلیل راهبردی چالش‌های مدیریتی کلان شهر تهران با رویکرد مدیریت یکپارچه شهری
        علی خداشاهی محمد تقی رهنمایی مهدی مدیری
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        45 - آسیب‌شناسی اکوتوریسم مناطق نمونه گردشگری روستایی کرمانشاه (مطالعه موردی: ناحیه بیستون)
        آتنا میرزایی نصراله فلاح تبار علیرضا استعلاجی
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        46 - Evaluation of challenges and opportunities creating a creative city in free trade zones (Case Study: Aras Free Trade Zone)
        احمد poorahmad اکبر hamidi ابراهیم farhadi مهدی hosseinpoor
        Implementing creative cities strategies is one of the practical solutions for todays, cities. Cities, which have societal, economical, cultural and environmental issues, are able to moderate these issues through prioritizing creative elements. The purpose of this resear More
        Implementing creative cities strategies is one of the practical solutions for todays, cities. Cities, which have societal, economical, cultural and environmental issues, are able to moderate these issues through prioritizing creative elements. The purpose of this research is evaluation of challenges and opportunities in developing a creative city in "ARAS FREE TRAD – INDUSTRIAL ZONE The collection of requirements data has been done with literature review (documental) and field work survey. The research involves collecting date through different approaches including: questionnaire, field observation and interview. SWOT technique has been also used to analyze and give guideline. Examining and analyzing different aspects of region, demonstrates that it has more strength points and opportunities. The results of this study indicate followings: standing in international transportation (six corridor) with weight of 0.32, neglecting cultural and societal with weight of 0.21 are respectively, among strength and weakness points. Possessing a strategic geographical location with weight of 0.28 and advertisement, agencies, administrative offices and limited marketing with weight of 0.28 are. Respectively, the most important opportunities and threats to the region. With augmentation of strengths and opportunities points, transition from current trend to innovative development in Aras Free Zone accelerate and will close to the criterions of world creative cities. The results show that region despite having capabilities and basic infrastructure as well as having an aggressive strategy, still have more distance with important and necessary situations from a creative city. Manuscript profile
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        47 - Strategic planning of Piranshahr City
        leili ebrahimi Mohammad Rahim Ezzatolah Mafi
        Awareness of the strengths and weaknesses of cities is essential for present plans, policies and plans of the city. In fact, the use of economic, social, physical, etc. indicators can be a suitable Criterion for determining the status of cities, and fields of solving th More
        Awareness of the strengths and weaknesses of cities is essential for present plans, policies and plans of the city. In fact, the use of economic, social, physical, etc. indicators can be a suitable Criterion for determining the status of cities, and fields of solving the problems and failures are created to achieve the desired and actual development. Accordingly, the purpose of this paper is to determine the position of Piranshahr city in terms of strategic planning indices and prioritizing the city development strategies. The research is descriptive and analytical. The sample population in this study consisted of three groups: urban managers, urban elites and citizens the sample size was identified 382 people for the citizens group according to the Cochran formula. In the group of managers 50 people and in the elite group 50 were selected as samples. Positioning of city was by using SWOT model and Prioritization of city developing strategies was performed by the SWOT model and prioritizing the city development strategies using a combination of Multi Criteria Decision-Making method and Kohonen neural network in MATLAB and EXCEL softwares. The results showed that the city of Piranshahr is in a competitive position strategically. Also the output of Kohonen neural network identified strategy of developing of foreign exchanges and strengthening of Tamarchin boundry market in order to shaping a sustainable economy based on internal - foreign trade as the best city development strategy. Manuscript profile
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        48 - Analyzing the limits of optimal urban governance and providing practical strategies (case study: Hamadan city)
        sadegh hasani parvane ziviyar mohsen ranjbar
        IntroductionAs one of the new megacities of the country, Hamedan faces wide challenges in the urban management process. Mismanagement in providing services among urban areas, lack of spatial justice, physical-spatial heterogeneity, lack of transparency in providing plan More
        IntroductionAs one of the new megacities of the country, Hamedan faces wide challenges in the urban management process. Mismanagement in providing services among urban areas, lack of spatial justice, physical-spatial heterogeneity, lack of transparency in providing plans and programs, and increasing citizen problems in connection with this area have caused the problems of Hamadan city to increase. So that the continuation of the current process can face the city with serious crises at different levels, in this context, it seems necessary to address the challenges and limitations of urban governance.MethodologyThe current research, with a descriptive-analytical method and in terms of practical and developmental goals, explains the challenges and limitations of desirable urban governance and presents practical strategies. The statistical community of the current research is made up of all the expert and excellent experts of Hamedan city management group, whose sample size was estimated to be 35 people.Geographical area of researchThe geographical area of this research is the city of Hamadan.Results and discussionThe analysis of the research findings was processed based on the mean test models in SPSS software and the SWOT strategy presentation model.ConclusionThe results indicate that the main challenges of desirable urban governance in Hamedan city include participatory factors, effectiveness and efficiency, and corruptive factors. The "SO Strategy" was identified as the most important strategy for desirable urban governance in Hamedan city. The main opportunities for Hamedan city in utilizing desirable governance strategies include changing the municipality's approach from a service-oriented institution to a social institution, adopting and promoting innovative technologies in municipal services across different areas of the city, emphasizing Hamedan's significance as a major city with a historical and touristic background, and conducting training programs to honor local authorities in the region. Manuscript profile
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        49 - Feasibility Of Tourism Developmnt The Wetlands Puldokhtar By Model SWOT
        حسین نگارش بهروز پروانه مهدی مهدی نسب
        Today optimal utilization of the land of possibilities and potential and actual powers in Framework targets in sustainable development as one of the main concerns of local, national and international has been Tourism is an activity that is Today considered by many gover More
        Today optimal utilization of the land of possibilities and potential and actual powers in Framework targets in sustainable development as one of the main concerns of local, national and international has been Tourism is an activity that is Today considered by many governments And now is one of the highest paid parts world economy. In this study the feasibility of tourism development on wetlands Puldokhtar city SWOT model An analytical model is essentially a strategic planning has been Instrument. This research has been conducted in line with these questions: the pursuit of potential and actual and potential constraints on tourism development Provide appropriate strategies for sustainable development of tourism For research purposes, using a combination of methods (compact, field studies) to determine the potential and limitations of the study area Alfa potential tourism development areas are conducive or deterrent The questionnaire has been set, This study results showed that in 21 The strength of domestic and foreign opportunities as the region's advantages Internal and external threats and weakness 27 as feasibility of tourism development in the area there. Results such was the content edgy wetlands for tourism high is and requires review and presentation strategies proper for use of  Capability  it is feature. Manuscript profile
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        50 - Analysis of the Development Planning Sardasht With strategic approach City development Strategy (CDS)
        ali shamaee avat abdollahi mohsen yousefi
        City development strategy (CDS) process to determine the long-term vision of development. In this study, in addition to physical approach to strengthen the city's economy, protect the environment, improve the structure of the city has also emphasized And short-term plan More
        City development strategy (CDS) process to determine the long-term vision of development. In this study, in addition to physical approach to strengthen the city's economy, protect the environment, improve the structure of the city has also emphasized And short-term plans to achieve the operational objectives of the program is determined. Public participation, City planners and managers at all stages of preparation, implementation and monitoring of standards realization of this strategy. Sardasht of the cities that govern the planning approach, top-down approach that public participation in urban development is weak. The aim of this study is to understand the strengths, weaknesses, opportunities and threats in accordance with the above approach. Analytical method using SWOT model to provide appropriate strategies. In the study, the main factors affecting the development of the city by urban experts and citizens were identified using a questionnaire and after the appraisal and SWOT matrix and weighting factors are given appropriate strategies. The results of the evaluation showed that the most appropriate development strategy Sardasht SO (strategy development) with active participation of the people Manuscript profile
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        51 - Rural integrative development in Ahmad Sar Ghourab district in Shaft using model SWOT
        teymr amar eisa pourramzan soraya hassani
        In our counrty , coming to integrative development for rural settlement had been considered as a strategy to protect settlement , since this kind of development of villages and there protection. In other to reach this kind of development, recognizing the opportunities s More
        In our counrty , coming to integrative development for rural settlement had been considered as a strategy to protect settlement , since this kind of development of villages and there protection. In other to reach this kind of development, recognizing the opportunities strengths, weakness and threats in the region can more effective and better method until with recognize them and planning to use capabilities and remove the weakness, could reach to a stable and integrative development.Current research using descriptive- analyzing method had been dealt with the investigation of strengths, opportunities weakness and theats using SWOT model in Ahmad Sar Ghourab district in Shaft township.Inorther to collect information in 48 villages, a questionnaire and interview had been carried out from the village farm management and councils. The results from this survey indicate that this district with 48 village plenty of opportunities in nature environment point of view which can effective in this area integrative development. Of the capabilities of this area can refer to some strengths in the area of creating complementary agricultural activities, capabilities of natural and pilgrimage tourist and intact natural polential Of the major weakness point in the studies area could refer to lacking possibilitiesand service in the villages .And lack of planning toward using opportunities had been caused to  this issue that the village of this district are not meet their population requirement. Manuscript profile
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        52 - The role of flower and floriculture in tourism industry development in Mahalat Town Ship
        رحمت اله فرهودی زهرا حاجی لو
        Now days, tourism industry become the biggest source of income for lots of countries and most of these countries use it for employee, grow thin private companies and growth in economic development. Paying attention to nature flowers and plants in urban environments also More
        Now days, tourism industry become the biggest source of income for lots of countries and most of these countries use it for employee, grow thin private companies and growth in economic development. Paying attention to nature flowers and plants in urban environments also causes flowering and planting increased rate around the world. up to the level that WTO announced that more than 50% of travels which took place in world are for enjoying from natural and watching natural attraction. Mahallat city’s hemispheric location and climate gives a very powerful potential in producing flowers and plants and of course a competitable one in world. More than 80% of implanted area and producing flowers in Markazi state is belonged to Mahallat and more 40% of working powers is been used for flowering and planting. Developing in flowers and plant productions and use them in Mahallat is equal to increasing of employee , incomes and finally growth and permanent development of tourism industry in Iran. Methodology of this paper is based on analyzing and descriptive way which question sheets , interview , analyzing tools , SWOT technique, ranking and analyzing internal and external strategic component and genius cooperation is been used for this paper. Manuscript profile
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        53 - Strategic Planning for Park-Bazaars Using SWOT Model (Case Study of Langeroud City)
        akbar Motamedimehr abozar Motidoostkomleh
        Strategic planning is a regular and systematic method to execute programs and activities, with its special properties that make it differentiate from the other planning including traditional planning. Being focused, being qualitative and quantitative, participatory, acc More
        Strategic planning is a regular and systematic method to execute programs and activities, with its special properties that make it differentiate from the other planning including traditional planning. Being focused, being qualitative and quantitative, participatory, according to the internal analysis (strengths and weaknesses) with the external analysis (opportunities and threats), full attention to the facilities and capabilities available and accessible and etc, Considered to go Including these distinctive features. Langeroud’s Park-Bazaar that in its kind is one of the first examples in Iran, is located in fringe of this northern city. Research method is as kind of descriptive-analytical studies and because of lack of reliable resources in this field, most information required this study has exploited from field takes and interview with tradesman and customers of "Park-Bazaar". The results of this study show that the Langeroud’s "Park-Bazaar", though innocent of the faults and weaknesses is not, but combining entertainment and business functions in a single set, in addition to solving existing problems and achieve specific goals and predetermined, has gold and Several valuable opportunities in front of the city and citizens. Manuscript profile
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        54 - Feasibility of construction of Museum Site in the historical - ancient of Booyeh Village in Amlash Township using the SWOT model with Tourism Approach
        محمدعلی رحیمی پور شیخانی نژاد هادی مدبری لیفشاگرد میرمسلم رهبر هاشمی محمد شادپور
        Historical and ancient area of booyeh village is located in AMLASH city (guilan province).This area has ancient and historical phenomena and old tombs of the iron age of one and two in addition to the natural attractions.Probe teams have been discovered numerous antiqui More
        Historical and ancient area of booyeh village is located in AMLASH city (guilan province).This area has ancient and historical phenomena and old tombs of the iron age of one and two in addition to the natural attractions.Probe teams have been discovered numerous antiquities such as, decorative jewelry, pottery and metal containers.Housing architecture and the village cultural attractions has increased the attractive of this area for tourists.Moreover, booyeh village in terms of having the ability of ecotourism (nature guides) and historical-cultural tourism is simultaneously as a unique  model.Assess the feasibility of building the museum site requires basic information such as anthropology, climatology, geology, soil, landscape, and other parameters;For this purpose, collecting many of detailed information was carried out in the form of specialized teams of field and survey;Then the thematic maps based on Geographic Information System (GIS) was produced from the range and Finally, along with basic information and spatial analysis, construction possibility of site - museum were performed using the SWOT model.In this study, two separate questionnaires were developed to obtain the opinions of 45 experts, responses was setting according to the  spectrum of 5 stratified of Likert from lowest to the highest, The significance of the weaknesses, strengths, opportunities and threats of the current situation in a questionnaire and the rate of situation of the study area were completed in the form of other questionnaire,After normalizing the weights average, results was multiplied in average of scores and the average of weight scores were calculated,The highest total of weight score was obtained 54/38 for WO strategy and SWOT model proposed external growth strategy in this study.At last, also proposals were presented based on the development of growth from outside focus on construction of the site of the museum in terms of economic, employment, security, cultural, social and health – environment. Manuscript profile
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        55 - Designing and providing marketing services for Sepah Bank in the banking industry
        Hosein Adelkhani farideh hagh shenas kashani
        Based on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory More
        Based on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory and Entropy method. The component was then determined. Then there are 31 opportunities and 41 threats in 16 general dimensions (electronic banking and information technology, mental image, how and where to offer services, services and products, organizational structure and processes, liquidity status, social responsibility, transparency and administrative health, capital Human, income and profitability status, liquidity status, compliance with prudential, regulatory and regulatory requirements, capital status, asset quality, research and development, management quality). Also, the strengths and weaknesses of the bank from the internal expert community were determined based on the above methods and 19 strengths and 20 weaknesses in 15 general dimensions (customer assurance, banking, financial resources, quality of products and services, channel optimization Communication, New Business, Human Capital Management, Enterprise Capital Management, Profitability Opportunities, Employees, International Banking, Product Diversity and Service, Customer Relationship, Operational Process Improvement, Information Capital Management) Identified. 50 strategies have been formulated and based on QSPM matrix 30 strategies have been designed. Manuscript profile
      • Open Access Article

        56 - Development of Strategic Planning for Export Production Development Using SWOT and QSPM Model (Case Study: Kurdistan Province)
        omar mahmoudi hiva rahiminia kawan mahmoudi
        The main objective of this paper is to develop strategies for developing export production in Kurdistan province. Therefore, from three different statistical samples of exporting producers, experts and exporters, semi-structured interviews were conducted to identify the More
        The main objective of this paper is to develop strategies for developing export production in Kurdistan province. Therefore, from three different statistical samples of exporting producers, experts and exporters, semi-structured interviews were conducted to identify the opportunities, threats, strengths and weaknesses of export production in Kurdistan province. Then, using the SWOT model and the QSPM tool, and examined the status of the province and prioritized strategies. The findings of this research on the divergence of views of various statistical samples and the need to consider the combined strategies of development of export production in Kurdistan province. In addition, the most threatened exports of this province are political issues, economic fluctuations and financial-administrative problems. Among other considerations are the importance of the natural opportunities of export production in Kurdistan province, which the government does not play in their creation, and the importance factor of the social capital of the province as strengths. And perhaps the most important result of this research is the quantum interconnection of the factors affecting the production of exports in Kurdistan province and the need to change structures in creating productive incentives. Manuscript profile
      • Open Access Article

        57 - Designing and Formulating Strategic and Marketing Strategies of Sepah Bank with a View to the Future
        hosein Adelkhani farideh hagh shenas kashani
        The purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and c More
        The purpose of this study is to design and develop strategic and marketing strategies based on the major goals of Sepah Bank, mission statement and perspective. In this study, opportunities and threats of macro environment (economic, social, political, technology and competitors) and strengths and weaknesses of the bank based on open questionnaire and interview using the Grand Theory method, it has been collected, coded, indexed, component and later collected from the expert community. Then, using Shannon's entropy technique, grading and ranking were performed. After ranking, 31 opportunities were identified and 41 threats were identified in 16 general dimensions, 19 strengths and 20 weaknesses were identified in 15 general dimensions. Then, using a quantitative strategic planning matrix, 50 strategies have been designed and compiled, and after scoring, 30 practical strategies have been determined.The results showed that for the purposes of increasing and maintaining market share (strategy of activating the R&D unit), increasing stability and profitability (strategy of operational efficiency with a focus on increasing wage earnings), upgrading and consolidating the brand position (brand brand promotion strategy according to Its antiquity and statehood) and the empowerment and excellence of human capital (the strategy of the employee performance appraisal system based on experience and ability) have the first priorities in terms of the importance of implementation. Also, with the simultaneous analysis of internal and external factors, the bank's position was in a competitive position. Manuscript profile
      • Open Access Article

        58 - Planing of marketing strategy management of SETARE IRAN company ( exclusive representative of Mercedes-Benz passenger cars in Iran )
        Hasan Mehrmanesh allahyar ghasemi
        Marketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Be More
        Marketing is one of the important issue for surviving and developing organizations and identities and to achieve the target markets is one of the main concerns of executives.This research aims to plan and Develop marketing strategy of Setareh Iran company,as Mercedes-Benz Automotive representative.The population includes 55 of all Mangers and experts of Setareh Iran company of sales and marketing agencies in the summer of 2016 and research is done according to data from 48 of subjects based on Cochran formula by classified sampling method. The required information was collected by using the questionnaire in accordance with the research theoretical framework and was analyzed SPSS software.Data review showed that the item of " changes in the structures of Setareh Iran company to fix the administrative bureaucracy governing the company" has the greatest weight average in the first priority of the strength, the item of " The annual budget allocation for marketing activities" has the highest average weight,in the first priority of weaknesses. Also,the item of " the Reasonable and appropriate interactions and relations with other countries and the origin manufacturing country has the highest average weight in the first priority of opportunities ahead and finally, the item of "Continuous changes in exchange rates and their effects on the purchasing and risk appetite level" has the highest average weight in the first priority of threats,the dominant strategy of marketing in the company is to apply aggressive strategies.At the end,according to results, four strategies of offensive,defensive, competitive (contingency) and conservative (adaptation) is offered. Manuscript profile

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