Tourism Compensation of Sardasht City Using the SWOT Model
zahra khodaee
1
(
Faculty Member of Urbanism Department, Yadegare Imam Khomeini (RAH) Shahre Rey, Islamic Azad University, Tehran, Iran.
)
Somayeh Teymoori
2
(
Visiting Lecturer of Urbanism Department, Yadegare Imam Khomeini (RAH) Shahre Rey, Islamic Azad University, Tehran, Iran.
)
Keywords: "City of Sardasht", "Strategic planning", "Urban Tourism", "SWOT model",
Abstract :
Nowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be detected with proper planning and identifing potentials and restrictions play an important role in the development of national and regional economy. The goal of this research is identifing the potential and urban tourist attractions. The research method is analytical – descriptive with emphasis on pratical and survey method. Also for data analysis and offering strategy and tourism development strategy is used from analytical method of SWOT. For this purpose, a list of strengths and weaknesses and the opportunities and threats also prepared and a set of strategic factors, SWOT matrix is extracted and the results approaches from this analysis is presented as policies helpful to strengthening infrastructure and tourism potentials city of Sardasht. The results shows that strategy for development of tourist industry in the city of Sardasht is SO strategy. by taking advantage of the strengths, it would be make ultimate usage of availabe opportunities.
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