Development of Strategic Planning for Export Production Development Using SWOT and QSPM Model (Case Study: Kurdistan Province)

Subject Areas : business management

omar mahmoudi ¹ , hiva rahiminia ² , kawan mahmoudi ³

1 - Department of Management, Marivan Branch, Payam Noor University, Kurdistan, Iran
2 - Department of Economics, PhD student of Economic Sciences, Kermanshah, Razi University, Kermanshah, Iran
3 - Department of Economics, Marivan Branch, Payam Noor University, Kurdistan, Iran

Received: 2022-01-04 Accepted : 2022-08-13 Published : 2023-06-22

Keywords: Strategic Planning, Kurdistan province, Export Production Development, SWOT Model and QSPM,

Abstract :

The main objective of this paper is to develop strategies for developing export production in Kurdistan province. Therefore, from three different statistical samples of exporting producers, experts and exporters, semi-structured interviews were conducted to identify the opportunities, threats, strengths and weaknesses of export production in Kurdistan province. Then, using the SWOT model and the QSPM tool, and examined the status of the province and prioritized strategies. The findings of this research on the divergence of views of various statistical samples and the need to consider the combined strategies of development of export production in Kurdistan province. In addition, the most threatened exports of this province are political issues, economic fluctuations and financial-administrative problems. Among other considerations are the importance of the natural opportunities of export production in Kurdistan province, which the government does not play in their creation, and the importance factor of the social capital of the province as strengths. And perhaps the most important result of this research is the quantum interconnection of the factors affecting the production of exports in Kurdistan province and the need to change structures in creating productive incentives.