platform

Open Access Article

1 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh

This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform based customer club. The means for data collection has been deep interviews with two groups of mana More

This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform based customer club. The means for data collection has been deep interviews with two groups of managers and customers. Researchers extracted windows of values for customers and windows of income for the company. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Manuscript profile

Open Access Article

2 - Identification of Measures for Performance Evaluation of Platform-Based Audience Engagement Social Media in Iranian Automobile Industry
Amir Khalafi Datis Khajeheian Ali Badizadeh

Customer engagement platforms such as gamification, co-creation and open innovation platforms have found popularity in recent decade and several industrial and service organizations are adapted to use them for marketing purposes. However, the results have been faced wit More

Customer engagement platforms such as gamification, co-creation and open innovation platforms have found popularity in recent decade and several industrial and service organizations are adapted to use them for marketing purposes. However, the results have been faced with challenges, that are partly raised because of lack of specific measures to evaluate performance of these platforms. The current research aims to fill the gap by identifying specific measures for evaluation of performance of these platforms in Iranian automobile industry. For this purpose, after conduct of a literature review in marketing measures, a primary set of measures have been extracted. In the second phase, a panel of experts have been used to refine the measures and to adapt them with the automobile industry. After content analysis, 82 measure identified and classified into six groups of measures, including 1) Social media measures, 2) Application-related measures, 3) Findability measures, 4) Strategy measures, 5) Public relations measures, 6) Gamification measures identified. Findings of this research can be used by strategic management, marketing and other departments of Irankhodro company that are related to performance evaluation of customer engagement platforms. the limitation of this study is that it is context-based, and generalization of the results might be considered carefully. Manuscript profile

Open Access Article

3 - Investigating the dimensions of emergence and emergence of club house network in Iran
MohamadHasan KHalatbari Afsaneh Mozaffari

The purpose of this study is to investigate and evaluate the possible positive and negative consequences of using the Club House network in Iran. The importance of this study is that achieving a correct understanding of the positive and negative aspects of using this ne More

The purpose of this study is to investigate and evaluate the possible positive and negative consequences of using the Club House network in Iran. The importance of this study is that achieving a correct understanding of the positive and negative aspects of using this network can explain the possible threats and opportunities that the use of this virtual network can have for the country in the run-up to the 1400 presidential elections. And to help the country's officials in the field of cyberspace in choosing a correct, scientific and principled confrontation with this social network. The research method was performed using a qualitative method and information and data were collected through in-depth interviews with experts. Permanent comparison method has also been used to analyze the data. The research results show; Interviewees believe that the existence of Club House in Iran has positive dimensions such as: marginalizing the voices of informal groups in society and politics, reducing fake news and content by emphasizing the credibility of resources, enabling dialogue without any intervention and visual appeal (overcoming logic). Deception, developing a culture of dialogue by creating a respectful atmosphere for it, emerging as an elite medium, being effective while not pervasive, solving the problem of other platforms by enabling dialogue without overcoming tools, creating a deep and real medium for elites and Opportunities such as: reducing the audience of dissident and monarchist networks, creating mobility in the main media of the country, including radio and television, in order to re-conquer the audience of analytical and deep productions, increase time and social capital. The platform also has negative features such as: lack of ubiquity, lack of archival capability, non-democratic media (minority rights are not recognized in chat rooms), low number of users compared to other existing platforms, monosensitivity (purely audio-radio platform 24 Hours), being an American platform and threatening to influence the 1400 elections (virtual-media elections) and challenge radio. Manuscript profile

Open Access Article

4 - A new model as a damage index in an eigen value problem with application in health monitoring of offshore jacket platform
Mehdi Alavinejhad Madjid Ghodsi Hassanabad Mohammadjavad Ketabdari Masoud Nekooei

A set of second-order differential equations (the initial value problem) is used to analyze the vibrations of structures. This method is based on changing the second-order differential equations to the eigenvalue problem, which is usually used for modal analysis of stru More

A set of second-order differential equations (the initial value problem) is used to analyze the vibrations of structures. This method is based on changing the second-order differential equations to the eigenvalue problem, which is usually used for modal analysis of structures. This problem involves a matrix equation with mass and stiffness as coefficient matrices. Changes in some stiffness matrix arrays change eigenvalues and eigenvectors, and changes in stiffness matrices indicate damage to one or more structural members. Therefore, identifying modified arrays is very useful for monitoring the health of structures. Modified stiffness array arrays can be obtained by comparing new eigenvalues and eigenvectors with old ones. The Stubbs Index (Modal Strain Energy) Stubbs (MSE) uses only special vectors to identify injuries. In the improved modal strain energy method (IMSE) proposed by Lee et al., In addition to special vectors, special values are also entered in relation to the damage index. In this research, a new injury index is presented with the development of the above two indicators, which show more accurate results than them. In this study, the health monitoring of a template platform structure of Forouzan Persian Gulf oil field is compared to compare the accuracy of these three indicators. The results show that the new method is more accurate than the Stubbs and IMSE indices, especially in the presence of multiple injuries. Manuscript profile

Open Access Article

5 - The Effects of Value Co-Creation on the Effectiveness of Digital Health Platforms: A Dynamic Process Model
mohsen radpour seyed hassan hataminasab shahnaz nayebzadeh

Introduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investiga More

Introduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investigate the effects of value co-creation on the effectiveness of digital healthcare platforms in the form of a dynamic process model. Methods: In order to achieve the goals of the research, the indicators of the effectiveness of digital health platforms were extracted from the selected information society. In the next step, using the system dynamics approach and Vensim PLE software, the cause and effect diagrams of the three subsystems of the problem were drawn, and the research model was extracted in the form of an accumulation and flow diagram. Results: In this research, patient empowerment was considered as a bridge between value co-creation and effectiveness of digital health platforms. After carrying out the research steps, cause and effect diagrams of three process readiness subsystems, value network and process achievements were extracted. Then the research model was completed by adding its complexities and dynamics in the form of accumulation and flow diagram. Conclusion: The obtained model, while depicting the dynamics of the problem, can be used as a reference for simulating and testing value co-creation development strategies in the effectiveness of digital health platforms. Although it is necessary to formulate and simulate the model to predict the effect of co-creation of value on the effectiveness of digital health platforms, but considering the prevalence of positive feedback over negative in the obtained model, it seems that paying attention to the approach of co-creation of value in the development of digital health functions has positive effects. Manuscript profile

Open Access Article

6 - dentifying the effective factors on achieving success in advancing corporate governance strategies in the health sector and explaining the effects and consequences of its implementation
fatemeh rezaei Heydar Mohammadzadeh salteh rezvan hejazi Houshang Taghizadeh

The present study was conducted to identify the factors affecting success in advancing corporate governance strategies in the health sector and to explain the effects and consequences of its implementation. In the data collection sequence, after collecting qualitative d More

The present study was conducted to identify the factors affecting success in advancing corporate governance strategies in the health sector and to explain the effects and consequences of its implementation. In the data collection sequence, after collecting qualitative data, among the qualitative research strategies, the data theory of the foundation was used and a comprehensive model was developed which includes causal factors, intervening factors, contextual factors, strategies and consequences of providing a corporate governance model in the health sector. In-depth interview was used as the main tool for data collection. Sampling started with the available method and then continued with the snowball method. Data saturation was obtained in 15 interviews. A total of 16 categories and 232 concepts were identified and extracted. Axial coding is the second stage of data analysis in contextual theory. The purpose of this step is to establish a relationship between the categories generated in the open coding step. Strauss and Corbin's paradigm model has been used for axial coding in this research. This model helps the theorist to have a general understanding of the theoretical process. The components of a paradigm model for pivotal coding are: pivotal category, causal conditions, prevailing context, intervening conditions, strategies, and consequences. Manuscript profile

Open Access Article

7 - Review the monitoring of modern financial technology and digital currency
Elahe Baghani

Due to the advancement of technology, financial services and banking are changing as in other industries, and the impact of new technologies in a way that, while increasing the profitability of banks and financial and credit institutions, increases the speed of service More

Due to the advancement of technology, financial services and banking are changing as in other industries, and the impact of new technologies in a way that, while increasing the profitability of banks and financial and credit institutions, increases the speed of service delivery and customer satisfaction. The banking industry has progressed in the country, but significant changes have not yet occurred in the business platform. Therefore, the regulators and senior executives of the banking system need to have a different attitude towards the new financial technologies, as a platform for the development of the platform. Consider the new banking business.New Financing Techniques, Fin Mon and Digital Currencies. In this paper, the paper attempts to present a general framework of these technologies, review commonly used supervisory practices in other countries, and make suggestions for monitors and digital currencies.Fincuts and digital currencies can be the starting point for the new era of financial-based technology that, with the support of the country's banks and the establishment of laws and regulations and its regulatory framework by the Central Bank, has the potential and capacity to change the banking ecosystem for the benefit of customers Manuscript profile

Open Access Article

8 - Designing a platform the Crowdfunding Process By the way of Murabeh in Iran
Ali Maleki Shadi shahverdiyani Ali Zare Hashem nikoomaram

The purpose of the present study is designing a crowdfunding platform by the way Murabaha. Development the scope and operation of the Murabaha (commodities, services), and most importantly its Islamic and clear legal nature over other contracts, were chosen for modeling More

The purpose of the present study is designing a crowdfunding platform by the way Murabaha. Development the scope and operation of the Murabaha (commodities, services), and most importantly its Islamic and clear legal nature over other contracts, were chosen for modeling. The statistical population of this study is the financial data of credit / facility file of all clients (506 cases) of one of the banks of the country for the year 2018-2019. Because the Murabaha Compiled by the Central Bank And also because of its use in providing facilities, its indicators have been confirmed. Accordingly, the proposed platform was introduced for the first time with three main areas: borrower, bank and lender.To test the model, the queue simulation test was used. The research findings showed, The proposed model reduces the average waiting time from 590 seconds to 30 seconds. Reduces the average number of queues from 38 people to one person per day, increasing system productivity by over 30% And it is a strong reason for the proposed system to work better than existing banking systems. Manuscript profile

Open Access Article

9 - Coral reefs Fragile and threatened ecosystems, and assessment of oil platforms artificial reefs
Maryam Mohammadi Roozbahani Nasrin choobkar

Coral reefs are classified in Coelenterata & Cnidariaphylum. They are primitive Eumetazoa that havespecial adjectives and distinct tissues. Theseecosystems provide good places for nutritionand breeding of many marine species includinginvertebrates and vertebrata (al More

Coral reefs are classified in Coelenterata & Cnidariaphylum. They are primitive Eumetazoa that havespecial adjectives and distinct tissues. Theseecosystems provide good places for nutritionand breeding of many marine species includinginvertebrates and vertebrata (algea, marine grasses,sponges, mollusca, crustacea, fishes, etc…). In theseecosystems biodiversity is noticeable and for thisreason they are very important. With regarding tohigh important of these ecosystems for preserving ofbiodiversity and fragility of them against destructivefactors and environmental pollutants, and alsobecause of very long time, approximately more thanhundred years, are needed for creation of coralpulipes, protect of these shelters is very important.These important ecosystems are affected anddestructed by many environmental crisis that occurby human, like: The pollution due to oil compounds,agricultural and industrial sewages, global warming,climate changes, tourism distractive activities, overfishing, coastal development, etc…It is essentialthat, before occurrence of inexpiable impairmentdue to destruction of these beautiful and fragileecosystems, crises points must be recognized andmanage for preserving. If these ecosystems bedistracted, because of many species in the coralreefs are renewable with delay or unrenewable, ifso environmental favorite condition be existing, atleast 500 years is needed for restructuring for them.Creation and development of artificial reef (Ekoreef)is one of the most important strategies for preserveand restoration of coral reefs. Today artificial habitatsare notable in the world. Most countries located in theoffshore regions have paid attention to this opinionand in this way have restored damaged regionsand increased marine products as well. Ekoreef is astructure like natural habitat that is located in seas forpositive effects in exploitation from sea and withoutnegative effects on environment. With regard toending the products of oil fields in many countries,oil platforms are gradually increasing. Reuse of thesegments of these platforms in the coastal regions isa part of ultimate potential designs of coral reefs thatare named Ekoreef opinion. The design of platformlocated in the sea is dependent on the purpose ofcoral creation. Assessment of socio-economic andenvironmental effect of Ekoreef is necessary beforeapplying it. Manuscript profile

Open Access Article

10 - The Impact of Online Metadiscourse Markers Instruction on Iranian EFL Learners' Expository Writing: A Mixed Methods Study
Mozhdeh Tahmasbi Majid Fatahipour Neda Gharagozloo

10.30486/relp.2023.1979996.1443

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Open Access Article

11 - Platform-Based Business Strategy
Marzieh Eskandari Fatemeh shokri saravi

Abstract: Platform-based business strategy is actually a novel approach to industry and trade that has emerged by new technologies and methods. This strategy is not necessarily loyal to the business traditional rules, and has redefined a great number of the fundamental More

Abstract: Platform-based business strategy is actually a novel approach to industry and trade that has emerged by new technologies and methods. This strategy is not necessarily loyal to the business traditional rules, and has redefined a great number of the fundamental concepts. The previous models such as value-chain analysis or Porter’s model (and its modiﬁed strategies which describes a couple of mix strategies such as three basic value disciplines) are replaced by network effects and monetization strategies and the success of platform-based business strategies has led to a noticeable growth in the field of business strategies instead of using traditional methods and the substitute of traditional methods with these new strategies are increasing more and more. In this study, we explore the idea of platform-based business strategies using a number of analytic approaches. Furthermore, employing several concepts such as the network effect and monetization strategies, we examine the economic and organizational aspects of this family of businesses. Manuscript profile

Open Access Article

12 - Design and Construction of a Device for Integrating the Evaluation of Different Types of Memory and Learning Egocentric and Allocentric Orientation for Mice
Melika naderi mohammad reza bigdeli

Inroduction & Objective: For many years, behavioral research derived from neural networks has always had a special place. Because cognitive and behavioral assessment is the basis of all electrophysiological and molecular studies and should be somehow related to behavior More

Inroduction & Objective: For many years, behavioral research derived from neural networks has always had a special place. Because cognitive and behavioral assessment is the basis of all electrophysiological and molecular studies and should be somehow related to behavioral studies. The purpose of this design and construction is to simultaneously integrate and evaluate animal model behaviors in one device. Material and Methods:Studying animal models has been crucial for gaining insight about the structure and function of the nervous system. For investigating behavioral tasks, scientists need to design or choose a box containing each stimulus they want to check. The advantage of this experiment as opposed to most others is the use of different types of memory and learning in addition to Egocentric and Allocentric navigation. The experiment is a multi-path water maze wherein through each path different factors are examined. Three platforms are situated in the maze. Upon the mouse entering the two paths, one covered with mirrors the other containing a ball, moving platforms are activated and the final platform becomes accessible with a sound effect after the paths have been traversed. When the platforms are elevated, a dim light is turned on. After the mouse has stood on a platform for a few seconds the platform moves and drops the mouse back in the water. When the mouse tries to enter the secondary path, a flashing light appears to prevent it from doing so. Through the experiment, spatial cues have been placed to differentiate directions. Results: Instinctive memory and latent learning of the mouse are evaluated in the watery environment, its semantic memory through the identification of moving platforms, and procedural and associative memory through finding the link between maze sensors and conditioning on the lights. The multifunctional nature and unique complexities of the proposed experiment, will allow the researcher to evaluate the aforementioned factors. Manuscript profile

Open Access Article

13 - Presenting a blockchain-based model for accepting national entrance exam candidates based on academic records
راحله مالکی ِDavod Bahrepoor somaye fateminasab

Due to the fact that in recent years, the discussion of removing the national entrance exam has been raised, this year, the 12th grade average has been set for high-demand fields, which has a direct impact of 40%, and for other fields of study, admission is based on the More

Due to the fact that in recent years, the discussion of removing the national entrance exam has been raised, this year, the 12th grade average has been set for high-demand fields, which has a direct impact of 40%, and for other fields of study, admission is based on the student's academic record. Therefore, safe storage of academic records and prevention of changing and manipulating students' grades is very important. Blockchain technology is of interest due to its unique features such as decentralization and completeness of data, on the other hand, smart contracts provide privacy and access control. A platform for implementing smart contracts is the Hyperledger Fabric blockchain network. In this article, a model for storing and retrieving students' academic records based on the Hyperledger Fabric blockchain is presented. In this model, the academic records of students, including the grades of specialized and general courses of the twelfth year, are stored in the form of a transaction. The evaluation organization, as the responsible organization, can retrieve these records and provide the candidate with the result of the evaluation (being accepted or not accepted in the field of the candidate's chosen location). This model considers comprehensiveness, decentralization, privacy and access control. Manuscript profile

Open Access Article

14 - Tectonical history of Arabian platform during Late Cretaceous An example from Kurdistan region, NE Iraq
کمال حاجی کریم زردشت. ا طاها

New simplified tectonic models and depositional history of Late Cretaceous rocks are established in a part of Zagros Orogenic Belt that is located in the Northeastern Iraq. These rocks constutes the most important Cretaceous oil reservoir in the Middle East. The depende More

New simplified tectonic models and depositional history of Late Cretaceous rocks are established in a part of Zagros Orogenic Belt that is located in the Northeastern Iraq. These rocks constutes the most important Cretaceous oil reservoir in the Middle East. The dependent tools are petrography, field study and the concept of drowning phases. This concept is relatively new and accurate in explanation of development of carbonate sequences growth and termination. The columns of both carbonate and clastics rocks of the area are divided into three phases of drowning: 1- Pre-drowning phase of reefal limestone which is represented by Qamchuqa Formation which is equivalent to Mauddud and Shuaba formations (Early Cretaceous) in the south Iraq and in the Gulf. 2- Transitional phase of pelagic limestone and marl deposition which is transitional to post drowning phase during which Gulneri Shale and Dokan limestone Formations (Cenomanian- Turonian) are deposited. 3- Post drowning phase of deep carbonate sedimentation during which Kometan Formation (Santonian-Campanian) and 4- Burial Phase in which Shiranish and Tanjero Formations (Maasstrichtian) are deposited by which Arabian Platform was covered by siliciclastics sediments and main carbonate sedimentation was ended during Campanian. These phases, as resulted from tectonics of Zagros, can replace the complex previously assigned tectonic and depositional history of the area during Later Cretaceous. The application of the phases revealed nearly a continuous history of deposition in foredeep during Early Cretaceous and foreland basin during later ages. This continuous sedimentation is opposite to previously cited episodic sedimentation in the Cretaceous basins. Moreover than that, the occurrences of the previously mentioned subaerial cycles of erosion (unconformities) are not ascertained. The previous cycles had segmented the rocks and history of the area into several separated and unrelated tectonic events that occurred in different basins. According to the above cycles and unconformities the tectonic setting and depositional history of the whole northwestern Iraq assumed be violent during compete time span of the Late Cretaceous by which basin isolation and uplift and erosion occurred. The above ideas are amended and the unconformable boundaries are changed to conformable ones. Consequently, in the present study, a new tectonic history and model are established for Cretaceous which agree with field observation and existed lithofacies. Manuscript profile

Open Access Article

15 - Relations between Deep and Shallow Stratigraphic Units of Northern Iraq during Cretaceous
Kamal H Karim Rabea K Al-Hamadani Sirwan H. Ahmad

The studied area includes Sulaimani, Erbil and Dohuk Governorates where Cretaceous rocks are well exposed in the High Folded Zone of North and Northeastern Iraq. This area is part of the northwestern boundary of Arabian platform near to Iranian border. In these governor More

The studied area includes Sulaimani, Erbil and Dohuk Governorates where Cretaceous rocks are well exposed in the High Folded Zone of North and Northeastern Iraq. This area is part of the northwestern boundary of Arabian platform near to Iranian border. In these governorates, the study tries to clarify the relations between deep and shallow stratigraphic units (formation or facies) during Cretaceous. The result of the present study is mainly depended on the field lateral tracing of the lithologic changes and paleontological evidences for indicating the new age termination of the units. The result showed as a generalized and simple model of temporal and special relations between Cretaceous deep and shallow water formations. The Balambo (Kazhdumi in Iran), Kometan (Ilam), Shiranish-Tanjero (Gurpi) Formations (as deep facies) are indicated as lateral equivalent of shallow facies of Qamchuqa (Sarvak and Dariyian), Bekhme (has not equivalent in Iran yet) and Aqra Formation (Seymare or Tarbur) respectively. On the model, the transition zone is indicated where the deep facies, from the east, change to shallow ones at the west. The shallow facies consist of coarse grain limestone with fossils skeletons, bioclasts and intraclasts. The deep facieses are fine grain pelagic limestone with microfossils (panktonic forams and nanofossils) whiles the transitional facies (zones) generally consist mixture of the two as interfigering relation between the deep and shallow facies. As the changes of the lithology of transitional zones are relatively sudden, therefore, they are not designated as formation and not defined previously. Manuscript profile

Open Access Article

16 - The Analysis of Mobile Phone Consumers’ Behavior by Combining System Dynamics (SD) and Agent-based Modelling (ABM)
Navid Nadimi Abbas Toloie Eshlaghy

10.30495/jsm.2021.1930157.1474

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Open Access Article

17 - Facies analysis, sedimentary environments and sequence stratigraphy of Sachun formation in Zarghan section (folded Zagros zone)
Soolmaz Arzaghi Khosro Khosro tehrani Massih Afghah

The Sachun Formation is one of the lithostratigraphy units in south-west of Iran. This Formation inZarqan section with thickness of 259.6 meters consists of various layers of colored shale/ marl, evaporateand carbonate sediments. It sandewiched between Tarbur and Jahrom More

The Sachun Formation is one of the lithostratigraphy units in south-west of Iran. This Formation inZarqan section with thickness of 259.6 meters consists of various layers of colored shale/ marl, evaporateand carbonate sediments. It sandewiched between Tarbur and Jahrom Formations. Its lower contact withthe underlying Tarbur Formation is unconformable, but its upper contact with overlying JahromFormation is conformable.Recognized facies of this formation sediments in Zarqan Section ( foldedZagros zone) comprise carbonate, evaporate and terigenou which divided in two facies belt of tidal flatand lagoon. Totally 11 facies and sub-facies have been recognized; 5 tidal falt, 4 lagoon and 2 terrigenousfacies. Abundance of shallow facies against lack of deep facies indicates that the Sachun Formation havedeposited in a ramp platform. Due to Sequence stratigraphy study of this formation in Zarqan section, onesedimentary sequence has been determined with a type one sequence boundry in its lower contact withTarbur Formation. Manuscript profile

Open Access Article

18 - Microfacies and sedimentary environment of carbonate member of Qaleh Dokhtar formation at Kuh-e-Birg section (south of Sarayan, southern Khorasan)
Ayesheh Salmani Gholamreza mirab-Shabestari Mohammad-Hosein Adabi S-Ali Aghanabati

The purpose of this research is identification of various microfacies and determination of sedimentaryenvironment of carbonate part of Qaleh Dokhtar Formation (Middle to Upper Jurassic) based on the fieldobservations and laboratory studies. The studied area is located a More

The purpose of this research is identification of various microfacies and determination of sedimentaryenvironment of carbonate part of Qaleh Dokhtar Formation (Middle to Upper Jurassic) based on the fieldobservations and laboratory studies. The studied area is located at the Birg Mountain, south of Saryan city,Southern Khorasan province.The thickness of the studied sequence is 188m which mostly consists of spong spicule-bearing bioclasticwackestone, intraclastic/oolitic wackestone, peloidal packstone, intraclastic packstone, intraclastic/bioclasticwackestone and algal wackestone. According to the petrographic studies, skeletal fragments of Ghaleh DokhtarFormation consist shell fragment, brachiopod, spong spicule, .algae, corals, and foraminifera and also peloids,intraclasts and oncoids as non skeletal particles. Totally, seven microfacies belts were recognized which could bereferred to open marine, barrier and lagoon belts of a rimmed-shelf carbonate platform. Manuscript profile

Open Access Article

19 - A Reassessment of the Chronology of Konar Sandal North, Jiroft, SE Iran
Nasir Eskandari

This paper presents a reassessment of the chronology of Konar Sandal North- one of the largest excavated sites of Jiroft plain in Halil Valley- based on comparative analysis of the materials of KSN with two of the excavated sites of Halil Basin, Konar Sandal South and T More

This paper presents a reassessment of the chronology of Konar Sandal North- one of the largest excavated sites of Jiroft plain in Halil Valley- based on comparative analysis of the materials of KSN with two of the excavated sites of Halil Basin, Konar Sandal South and Tepe Yahya. The Halil Rud Archaeological Project (2002-2008) showed that the site consists two different settlements, lower occupational settlement and upper Ziggurat type monumental mud-brick platform. It has been argued that KSN is not contemporary with 3rd millennium urban center of KSS and proposed that the lower settlement of KSN cab be dated back to early 2nd millennium BC and superimposed platforms can be assigned to first half of 1st millennium, sometime between 9th -7th Centuries BC.  Manuscript profile

Open Access Article

20 - Valuation of Companies Providing Digital Platform Services in Iran
Farhad Asghari Estiar Amir Mohammadzadeh Ebrahim Abbasi

10.22094/jcr.2023.1986366.1301

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Open Access Article

21 - A Novel Approach to Background Subtraction Using Visual Saliency Map
Soheil Tehranipour Hamidreza Rashidy Kanan

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Open Access Article

22 - The effect of educational platforms in advancing the goals of education-‎oriented organizations:‎ ‎“As the infrastructure of the knowledge-based economy”‎ ‏)‏A case study of Farhangian University) ‎
Aazam Khandabi Sharahi Abbas Ashlaqi AliReza Pourebrahimi Reza Radfar

10.22094/jdem.2023.705865

&rlm; &rlm;Educational platforms are a new tool and method to achieve educational goals in education-oriented &lrm;organizations as one of the components of the knowledge-based economy, and in terms of the use of media &lrm;facilities and virtual space and online educat More

&rlm; &rlm;Educational platforms are a new tool and method to achieve educational goals in education-oriented &lrm;organizations as one of the components of the knowledge-based economy, and in terms of the use of media &lrm;facilities and virtual space and online education, they are the means of moving in the direction of increasing &lrm;knowledge. Fast, with minimal expenses, at a high speed and in line with the scientific progress of students in &lrm;the global arena, therefore, in this research, an effort is made to examine the causal relationships between the &lrm;components and model the cause and effect loops. , the equations of flow-accumulation variables by &lrm;simulating educational models and providing automatic feedback and scoring the performance of the main &lrm;elements of the platforms in order to strictly comply with the principles of online pedagogy, and identifying and &lrm;introducing the infrastructures and checking the limitations with the aim of compliance With the educational &lrm;needs of today's market, a dynamic model should be proposed to help the actors of this ecosystem a lot. Also, &lrm;by creating a relationship between the main elements and its components as a dynamic model, a new &lrm;paradigm has been created in the educational system, and universities and educational institutions can &lrm;overcome the issues and problems and lack of finances and educational space with strength. Establishing an &lrm;interdisciplinary connection between dynamic systems technology and management science can help to &lrm;increase the validity and knowledge of research&rlm;.&rlm; Manuscript profile

Open Access Article

23 - Identification and ranking of dimensions and factors of the business model for multi-sided platforms for cultural product production with a social manufacturing approach
Gholamreza Hashemzadeh vahid sharifi Seyed Alireza Derakhshan Ashraf Shahmansouri, Abotorab Alirezaee

Multifunctional platforms with a social manufacturingapproach are emerging phenomena with less known business models. Given the valuable human resources and cultural capacities of Iran, there is a suitable opportunity for utilizing the multi-functional platform business More

Multifunctional platforms with a social manufacturingapproach are emerging phenomena with less known business models. Given the valuable human resources and cultural capacities of Iran, there is a suitable opportunity for utilizing the multi-functional platform business model with a social manufacturingapproach for producing cultural products. The aim of this research is to identify and rank the dimensions and factors of these platform business models. Through in-depth interviews with 14 experts in this field and thematic analysis using MAXQDA software, data analysis was conducted in three stages: open coding, axial coding, and selective coding. After screening the results, 50 factors were identified in 10 dimensions using the fuzzy Delphi method. The impact and influence of these factors were determined using the fuzzy DEMATEL method, and ultimately, the factors and dimensions were ranked. The identified factors and dimensions assist stakeholders in the cultural product production field to better configure their current or future platforms, as well as helping investors make more informed decisions regarding this business model. Manuscript profile

Open Access Article

24 - A combined Model design for developing and optimizing product platform architecture considering parameters of DFV, DFC, DFSC, and DFAv, case study: phased array radar
Masoud Merati Mahdi Karbasian Abbas Toloie Ashlaghi Hasan Haleh

10.22094/joie.2023.1981834.2050

Developing a robust platform architecture can give companies a competitive edge and enhance product future generations and customer satisfaction. However, in order to develop a product platform architecture, there is a need for some kind a product variety design that co More

Developing a robust platform architecture can give companies a competitive edge and enhance product future generations and customer satisfaction. However, in order to develop a product platform architecture, there is a need for some kind a product variety design that concurrently manages costs and the supply chain process, and focuses on ease of use and improved availability to components. In this research, the design for variety (DFV) approach and two indices, generational variety index (GVI) and coupling index (CI) are used to measure a product architecture. Using the quality function deployment (QFD) and design structure matrix (DSM), design indices for product diversity are identified and ranked. Additionally, the design for variety approach is modeled simultaneously with the concepts of design for cost (DFC), design for availability (DFAv), and design for supply chain (DFSC) to yield a practical mathematical model for the development of the product platform architecture, which aims for product diversity, improved availability, reduced costs, and supply chain management. The case study of the current research is a phased array radar, which is optimized using the latest techniques (genetic algorithm) and MATLAB software to solve the problem. After implementing the model, considering four objectives including total cost, availability, supplier evaluation score (competency) and replaceability (variety), and seven main parameters of the model, sensitivity analysis and other comparisons and results are presented, which analyzes the relationships between objectives, the impressment and affectability of objectives and model parameters on each other. Regarding the comparison of objectives, the results generally show the inverse relationship between the total cost objective and the other objectives, and the direct relationship between the other objectives with each other. Additionally, the results of the sensitivity analysis performed indicate that the availability objective had the highest effect and replaceability (variety) and the evaluation score of suppliers (competency) and total cost also took next place. Manuscript profile

Open Access Article

25 - Designing Urban Public Space as Sociocultural Platforms (Case Study: Surrounding Area of Arch of Alishah in Tabriz)
Arash Saghafi Asl Masood Topchi Khosroshahi

Designing sociocultural platform is one of the new issues in designingurban public spaces. This approach is aimed at the general improvement ofurban public life by providing appropriate grounds and conditions forpeople’s presence in public spaces and the advent of More

Designing sociocultural platform is one of the new issues in designingurban public spaces. This approach is aimed at the general improvement ofurban public life by providing appropriate grounds and conditions forpeople’s presence in public spaces and the advent of social, cultural,recreational, educational, tourism activities in a framework of values,needs, cultures, and general policies of the target population. In the presentstudy which is conducted for the first time on designing urban public spaceswith the approach of contemporary sociocultural platform, it is tried topresent principles and criteria for designing those spaces and also to designa sociocultural platform for Arch of Alishah in Tabriz as a case study.Findings of the present study indicate that, due to the lack of planning,management, and designing the area of Arch of Alishah in Tabriz, thisplace has been completely left and neglected. This issue has resulted inunfavorable and catastrophic consequences for the city and its citizens.Finally, macro and micro strategic and operational Manuscript profile

Open Access Article

26 - Iranian and Turkish EFL Professors’ Perceptions of the (De)merits of Virtual Learning Platforms: Issues Related to Instruction, Assessment, and Resources
Shirin Akbarzadeh Parviz Alavinia Mehdi Sarkhosh

10.30495/jfl.2023.703205

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Open Access Article

27 - تجربه استفاده از بستر "ادوبی کانکت " در بین مدرسان زبان انگلیسی و انگلیسی آموزان ایرانی در سیرجان
Zahra Abdollahi Marjan Moiinvaziri

10.30495/jfl.2023.707685

همه‌گیری بیماری کرونا (کووید-۱۹) عمده ترین اختلال را درسیستم‌های آموزشی درتاریخ بشریت و در سراسر جهان ایجاد نموده است. در شرایط کنونی، بسترهای یادگیری الکترونیکی اهمیت بیشتری یافته و به بخش جدایی ناپذیر زندگی معلمان و دانش آموزان تبدیل شده است. در نتیجه، مطالعه پلتفرم‌ه More

همه‌گیری بیماری کرونا (کووید-۱۹) عمده ترین اختلال را درسیستم‌های آموزشی درتاریخ بشریت و در سراسر جهان ایجاد نموده است. در شرایط کنونی، بسترهای یادگیری الکترونیکی اهمیت بیشتری یافته و به بخش جدایی ناپذیر زندگی معلمان و دانش آموزان تبدیل شده است. در نتیجه، مطالعه پلتفرم‌های آموزش الکترونیکی با رویکرد سیستمی بیشترین اهمیت را پیدا نموده اند. یکی از پلتفرم های آنلاین موجود و پرکاربرد در ایران "ادوبی کانکت" است. از این رو، این پژوهش به بررسی چالش ها و مزایای استفاده از " ادوبی کانکت" در سیستم آموزش الکترونیکی ایران از دیدگاه دانشجویان و اساتید زبان انگلیسی پرداخته است.در این مطالعه موردی درک عمیقی از یادگیری زبان از طریق بستر آنلاین ذکر شده مورد بررسی قرار گرفت. این تحقیق یک مطالعه ترکیبی است که در آن داده ها به طور جداگانه جمع آوری و تجزیه و تحلیل شده اند. شرکت کنندگان در این پژوهش شامل ۱۰ معلم زبان انگلیسی و ۱۵۸ دانشجوی شاغل به تحصیل زبان انگلیسی در دانشگاه آزاد اسلامی و موسسه زبان ایلیا در سیرجان بودند که به روش نمونه گیری هدفمند انتخاب شدند. داده ها با استفاده ازمصاحبه و پرسشنامه ۵ گزینه ای ساخت محقق که شامل ۲۷ سوال بود گردآوری شدند. نتایج نشان دهنده نگرش نسبتا مثبت زبان آموزان نسبت "ادوبی کانکت" بود علاوه بر این، اساتید زبان انگلیسی یک سری از مزایا و معایب استفاده از این بستر را ارائه کردند. نتایج حاصل شده می‌تواند به عنوان الگویی برای کشورهایی با زیرساخت‌های فناوری و ویژگی‌های فرهنگی مشابه که مایل به بهبود سیستم‌های آموزش الکترونیکی خود هستند، سازندگان و توسعه‌دهندگان بسترهای آنلاین و معلمان و دانش آموزان به عنوان کاربران این بستر مورد استفاده قرار گیرد. Manuscript profile

Open Access Article

28 - أثیر یادگیری مشارکتی آنالین از طریق Docs Google بر عملکرد نوشتاری زبان آموزان ایرانی
Shahriar Jalili

در سالهای اخیر، نوشتن مشارکتی با واسطهی فناوری توجه زیادی در ادبیات پ ژوهشی به خود جلب کرده است. هدف پژوهش حاضر مقایسه تأثیر نوشتن مشارکتی آنالین با استفاده از Docs Google و نوشتن فردی در یک کالس درس معمولی رو در رو بر عملکرد نوشتاری زبان آموزان ایرانی زبان انگلیسی More

در سالهای اخیر، نوشتن مشارکتی با واسطهی فناوری توجه زیادی در ادبیات پ ژوهشی به خود جلب کرده است. هدف پژوهش حاضر مقایسه تأثیر نوشتن مشارکتی آنالین با استفاده از Docs Google و نوشتن فردی در یک کالس درس معمولی رو در رو بر عملکرد نوشتاری زبان آموزان ایرانی زبان انگلیسی است. برای این منظور، نمونه ای متشکل از 32 فراگیر متوسط همگ ن به عنوان شرکت کنندگان در پژوهش انتخاب شدند. سپس به طور تصادفی به یک گروه آزمایشی )16 نفر( و یک گروه کنترل )16 نفر( تقسیم شدند. سپس، شرکتکنندگان گ روه آزمایشی، نوشتن مشارکتی آنالین را با استفاده از GoogleDocs انجام دادند در حالی که گروه کنترل مقاالت فردی را در کالس رو در رو انجام دادند. برای جمعآوری دادهها از دو وظیفه نوشتاری توسط دانشجویان استفاده شد. سپس دادهها با استفاده از آزمون t زوجی برای ب ررسی تفاوتهای نوشتاری در هر گروه مورد تجزیه و تحلیل قرار گرفت. در نهایت برای بررسی تفاوت عملکرد نوشتاری بین دو گروه از ANCOVA استفاده شد. این مطالعه بینشهای بیشتری در مورد سهم Docs Google در تحقیقات فناوری در نوشتن مشارکتی با واسطه فناوری اضافه کرد و برخی مفاهیم آموزشی مرتبط را ارائه کرد.   Manuscript profile

Open Access Article

29 - Effects of Explicit Instruction of Metadiscourse Markers on Persuasive Writing Ability and the Learners’ Attitude towards Teaching Academic Writing with Online Modality
Majid Fatahipour Mozhdeh Tahmasbi Neda Gharagozloo

Persuasive writing is considered a complex genre for EFL learners to master and yet vital for academic arguments. As metadiscourse markers are recognizable and familiar devices to persuade, the purpose of this study was to investigate the effects of their explicit onlin More

Persuasive writing is considered a complex genre for EFL learners to master and yet vital for academic arguments. As metadiscourse markers are recognizable and familiar devices to persuade, the purpose of this study was to investigate the effects of their explicit online instruction on Iranian EFL learners' persuasive writing. The participants were homogenous EFL learners at the intermediate level, divided into two groups: experimental (n=40) and control (n=40). An official e-platform used in Iranian state-run schools was used for online instruction. According to a regular schedule, the participants received different passages containing metadiscourse markers. The teacher assigned the experimental group to notice and discuss the markers in small groups. Then, a passage-related topic was assigned and the learners wrote a persuasive essay in each session. For the control group, the same procedure was adopted except for the explicit focus on metadiscourse markers. Finally, a writing test demonstrated the significant effect of explicit instruction on persuasive writing of EFL learners, through statistical analysis explaining participants’ attitude and high frequency of - interactive type markers. Learners’ attitudes were also examined through interviews. Pedagogical implications are suggested to include explicit focus on metadiscourse markers in writing courses. Manuscript profile

Open Access Article

30 - Investigation of the effect of using TADAS dampers in hydraulic structures under continuous loads
mahmood mohammadi mohammad asadian ghahferokhi mohammad amiri

10.30495/civil.2022.691331

TADAS additional dampers are a type of passive control system that can be used in seismic design or retrofitting of offshore structures. The most common type of fixed offshore structures that are used include jacket or template platforms. These dampers in combination wi More

TADAS additional dampers are a type of passive control system that can be used in seismic design or retrofitting of offshore structures. The most common type of fixed offshore structures that are used include jacket or template platforms. These dampers in combination with offshore structures through the consumption of a large part of the input energy of the earthquake, greatly reduce the demand for energy loss by the main members of the frame in this type of structures and therefore increase the safety of structures. In the present study, the behavior of TADAS dampers in large displacements in SPD21 platform, which is one of the offshore platforms of South Pars phase 1, was investigated and some possible incorrect details in its design, which if not paid attention can cause damage to the structure, were reviewed and analyzed. To investigate this issue, the TADAS damper was simulated in full detail in the SPD21 offshore structure in ABAQUS finite element software and was subjected to continuous earthquake loading resulting in the large displacements. It was found out that the stiffness of the damper increases sharply and abruptly in a large displacement, which can lead to undesirable responses and even help to destroy the marine structure, and the looseness of the pins delays damper performance and increases the likelihood that dampers will play a lesser role in the earthquakes. In this research, it was deduced that if the height of the TADAS damper gap is increased up to 9 cm and the pins are at the lowest point inside the gap when installing the damper, the TADAS dampers installed on the template platform will be able to withstand the forces of earthquake and large displacements caused by them up to 17.9 cm which will play an important role in the stability of template platform structures such as SPD21 in the event of an earthquake and large displacements. Manuscript profile

Open Access Article

31 - Identification of Location and Severity of Damages in the Offshore wind Turbine Tripod Platform by Improved Modal Strain Energy Method
Seyed Reza Samaei Madjid Ghodsi Hassanabad amin karimpor zahraei

10.30495/civil.2021.686956

Truss structures are one of the most common offshore structures that are exposed to various damages during their service life. Offshore platforms are exposed to various damages during their useful life. This can hamper the operation of the structure and cause more damag More

Truss structures are one of the most common offshore structures that are exposed to various damages during their service life. Offshore platforms are exposed to various damages during their useful life. This can hamper the operation of the structure and cause more damage in the future if it grows and the damage increases. The location and severity of damage to structures is usually unknown, therefore, many efforts have been made to achieve an accurate, safe and low-cost way to identify damage to marine structures. Damage detection methods based on dynamic response are one of the non-destructive and practical methods. One of the most important subfields of damage identification based on the dynamic response of the structure is the modal strain energy method. In this paper, applying the modal strain energy method, the location of the damage in an offshore wind turbine tripod platform has been identified. The results presented that the Improved modal strain energy method has a sutible ability to identify the location of single damages with appropriate accuracy, both low intensity and high intensity. Also, in the event that more than one member of the structure is damaged, the written algorithm is able to distinguish the location of the damges, but in addition to the damaged members, some other members may also exhibit a damage index greater than one. Manuscript profile

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32 - Evaluating the impact of using online sales platforms on improving informal jobs in Karaj metropolis
Hossein Khanpour Kamran Yeganegi

10.30495/jmemiau.2023.1980281.1243

                                           This researc More

                                           This research was conducted with the aim of determining the effect of using online sales platforms on the improvement of informal jobs in the form of a post-event comparative causal research. The statistical population of this research includes all peddlers in the city of Karaj and the research sample is 150 peddlers of the statistical population who were selected based on the determination of the sample size using Gpower statistical software to determine the sample size and were selected by simple random sampling. The use of standard business performance questionnaires were investigated. In order to check the hypotheses of the research, multivariate and univariate analysis of variance was used using SPSS version 26 software. Examining the results of the research showed that the business performance of peddlers who use online sales platforms is higher compared to peddlers who do not use these platforms. Therefore, according to the results of the research, it can be said that the use of virtual space and online sales platforms can improve the business performance of people working in informal jobs. Manuscript profile

Open Access Article

33 - The study of microfacies and sedimentary environments of the Kazhdumi Formation northeast of Shiraz
Masih Afghah Ahmad Motamed Sara Shokrollahi Allaf

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34 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
Ayeh Mirzaee Azandariani Kiumars Arya

10.30495/msds.2022.1955911.1046

This study investigates the role of participatory online redistribution platforms for the purchase of second-hand goods on brand loyalty (the case of the divar and Sheypoor platforms in Iran). The purpose of this research is developmental and applied research and in ter More

This study investigates the role of participatory online redistribution platforms for the purchase of second-hand goods on brand loyalty (the case of the divar and Sheypoor platforms in Iran). The purpose of this research is developmental and applied research and in terms of research method, it is descriptive-correlational research based on structural equation modeling. The statistical population of the present study was the sellers of second-hand goods on Divar and Sheypoor platforms, and due to the numerous population, 5,000 people were considered as the research population. The research was selected. The collection tool in the present study is the Abs et al. (2020) questionnaire. Findings showed that loyalty intentions to the platform (Divar and Sheypoor) have a positive effect on brand loyalty intentions and satisfaction with the experience of platform services (Divar and Sheypoor) has a positive effect on platform loyalty intentions and ease of use components perceived usefulness, entertainment aspect, sense of social belonging to a community, vendor credibility and third-party platform recognition (Divar and Sheypoor), have a direct and positive effect on brand loyalty intentions.       Manuscript profile

Open Access Article

35 - Evaluating Users' Views On The Quality Of Hosseinieh Ershad Public Library Services In Order To Implement Platform Thinking
Mehrnaz Khorasanchi Tayebeh Shahmirzadi

Objective: Library users will be willing to participate in library activities if they receive appropriate services. The purpose of this study is to evaluate the views of users about the quality of Hosseinieh Ershad Public Library services in order to implement platform More

Objective: Library users will be willing to participate in library activities if they receive appropriate services. The purpose of this study is to evaluate the views of users about the quality of Hosseinieh Ershad Public Library services in order to implement platform thinking.Methodology: The present research is applied in terms of purpose and type and descriptive in terms of data collection method. The statistical population consisted of 900 active members of the library. Based on Krejcie and Morgan table, 269 people were selected as a sample based on stratified random sampling and 241 standard Libqual questionnaires were collected and evaluated. SPSS22 statistical software was used for data analysis..Results: According to the research findings, the lowest average level of satisfaction in three dimensions (effect of services, information control and library as a place) related to the items "attention to the client" with 7.47, " Having a library website that allows me to locate information personally " with 6.79 and "a suitable place for study, learning and research" with  6.31 and the highest average of satisfaction related to the item " existence of employees who are always polite" with 8.23, "convenience recovery tools that allow me to personally resources and "Find the information I am looking for" with 7.31 and "library space that encourages reading and learning" and "space for mass communication and group learning" with 7.32 out of 9 points.Conclusion: The results of service quality evaluation showed that the average of public library services of Hosseinieh Ershad in all three dimensions (impact of services, information control and library as a place) was not negative in terms of "excellence gap" or "service satisfaction". To this end, it is possible to plan for the implementation of a platform thinking in which stakeholder satisfaction with the quality of library services is of paramount importance. Manuscript profile

Open Access Article

36 - Designing a smart contract process model based on blockchain technology Using Meta-Synthesis Research Method
Amin Pouya Ahmad Jafarnejad Chaghoushi Sajad Shokohyar Mehdi Karimizand

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Open Access Article

37 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
Shahrzad Yaghtin Hossein Safarzadeh Mehdi Karimi zand

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitivene More

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitiveness goals. Furthermore, no previous research has been performed to provide a comprehensive framework to implement content marketing in line with the firm’s competitiveness objectives. Hence, this research aims to theoretically contribute to content marketing literature by presenting a conceptual model for planning B2B digital content marketing strategy in line with the firm’s competitiveness goals. For this, a conceptual review was conducted. In light of our findings from this review, effective factors for implementing successful B2B content marketing were identified. Then, the main pillars of B2B content marketing in line with the firms’ competitiveness goals were extracted. Next, the conceptual model of the research was presented. Finally, the relationships between identified variables of the model were tested using the Partial Least Squares method in Smart PLS. Based on our findings, we argue that in order to implement effective digital content marketing in B2B contexts, it is essential to deploy an integrated approach that considers customers’ needs as well as the competitiveness goals of the firm. Manuscript profile

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38 - طراحی مسیر بهینه یک بازوی مکانیکی ماهر با پایه متحرک برای عبور از میان موانع فضایی
مصطفی غیور مصطفی شریعتی‌نیا

در این تحقیق روشی برای طراحی مسیر یک سیستم ربات پایه متحرک فضایی شامل پایه غیرهلونومیک و بازوی سه عضوی در حضور موانع ثابت و متحرک ارائه شده است. در اینجا از توابع پیوسته و هموار مانند توابع چندجمله‌ای به منظور مسیریابی ربات استفاده شده است. روش ارائه شده شامل به دست آور More

در این تحقیق روشی برای طراحی مسیر یک سیستم ربات پایه متحرک فضایی شامل پایه غیرهلونومیک و بازوی سه عضوی در حضور موانع ثابت و متحرک ارائه شده است. در اینجا از توابع پیوسته و هموار مانند توابع چندجمله‌ای به منظور مسیریابی ربات استفاده شده است. روش ارائه شده شامل به دست آوردن تاریخچه زمانی حرکت محرک‌های ربات می‌شود که تحت رفتار این محرک‌ها، ربات به پیکربندی نهایی خود می‌رسد. پایه به‌کار رفته در این تحقیق، پایه با رانش دیفرانسیلی است که از انواع پرکاربرد پایه‌هاست. بازوی مکانیکی واقع بر پایه نیز بازوی سه درجه آزادی فضایی است. ترکیب بازو و پایه باعث می‌شود که ربات در فضای کاری وسیع تری عمل کند. هر چند بررسی این نوع سیستم‌ها شامل بررسی مسئله به نام افزونگی درجات آزادی می‌شود که به پیچیدگی مسئله می‌افزاید، ولی افزونگی درجات آزادی در ربات، قابلیت‌های ویژه‌ای از نظر کاربردی برای آنها ایجاد می‌کند. در ربات‌های دارای افزونگی درجات آزادی در یک فضای کاری مشخص، مسیرهای متعددی برای ربات وجود دارد. یک راه برای انتخاب یک مسیر مناسب از بین مسیرهای ممکن، انتخاب یک اندیس مناسب و بهینه کردن آن است. نتایج عددی و نمودارها جهت طراحی مسیر بهینه برای یک مجموعه ربات پایه متحرک در حضور موانع با استفاده از روش الگوریتم ژنتیک آورده شده است. موانع به‌کار رفته در مسئله نیز فضایی بوده و موانع ثابت و متحرک را شامل می‌شود. Manuscript profile

Open Access Article

39 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh

This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform-based customer club. Audience engagement has been addressed as a wicked problem, and for this reaso More

This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform-based customer club. Audience engagement has been addressed as a wicked problem, and for this reason, Stanford approach to design research used as research method. The means for data collection has been deep interviews with two groups of managers and customers. Researchers extracted windows of values for customers and windows of income for the company. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. Manuscript profile

Open Access Article

40 - Analyzing the role of digital transformation leadership in strategic alliance based on the Islamic culture of Iranian organizations and companies
Mahbod Sohrabi کامبیز هنزائی Abas Asadi

Purpose: Determining and analyzing the role of leadership of digital transformation in the strategic alliance of Iranian organizations and companies. Methodology: The research method was data base theory and the research was determined based on the type of development More

Purpose: Determining and analyzing the role of leadership of digital transformation in the strategic alliance of Iranian organizations and companies. Methodology: The research method was data base theory and the research was determined based on the type of development goal and of qualitative type. Findings: The results of the research showed that market competitiveness, digitalization and market intertwining form the central phenomenon of the research which is the leadership of digital transformation. Digital transformation leadership has been described in terms of leadership styles and leadership skills. The leadership role of digital transformation in strategic alliances is not unmediated And it is mediated by a set of contextual conditions as well as intervening conditions, and these factors affect the strategies that companies adopt. Conclusion: The results of the present study generally show that the leadership of digital transformation has a great impact on the strategic alliance of Iranian organizations and companies, and in this era, digital transformation is considered as a main factor for the growth and development of organizations. To achieve a competitive advantage and provide better services to customers, companies must respond to digital changes and new technologies. With this definition, it should be noted that the leadership role of digital transformation in strategic alliances between companies takes place through the effectiveness of various variables, and also companies follow various strategies in line with digital transformation and also create strategic alliances. Manuscript profile

Open Access Article

41 - Identifying and prioritizing the factors affecting the capabilities of technological platforms
Seyed Rasoul Hoseini Tooraj Sadeghi Ali Hoseinzadeh Sahel Farrokhian

Today, the continuous production of new products and the rapid return of large investment costs have determined the efficiency of companies. Therefore, adopting product production strategies based on the platform and utilizing its capabilities will be very important. Th More

Today, the continuous production of new products and the rapid return of large investment costs have determined the efficiency of companies. Therefore, adopting product production strategies based on the platform and utilizing its capabilities will be very important. The present study aims to design and explain the model of technological platform capabilities in the cosmetics industry and prioritize the factors involved in this model. The present study is exploratory in nature; In terms of the purpose of applied research; In terms of data collection method, a descriptive survey is a mixed (qualitative-quantitative) research based on the nature of the data. The statistical population of the study is university professors in the field of business and business as well as senior managers in the field of cosmetics. In this regard, based on expert interviews with experts and the application of data foundation theory, 16 main components and 71 categories in the field of technological platform capabilities in the cosmetics industry were identified. In the next step, the necessary validation was performed using the fuzzy Delphi method (FDM) and it was found that all components of the research have sufficient validity. Finally, the criteria and sub-criteria were ranked using the BWM technique. Which shows that the axial dimension is the most important among the dimensions and also each of the research components and their sub-criteria were prioritized. Manuscript profile

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