Platform-Based Business Strategy

Subject Areas : Multimedia Processing, Communications Systems, Intelligent Systems

Marzieh Eskandari ¹ , Fatemeh shokri saravi ²

1 - Alzahra university
2 - Department of computer science Alzahra University, Tehran,

Received: 2021-06-21 Accepted : 2021-07-24 Published : 2020-09-22

Keywords: monetization, platform, strategy, competition, network effect,

Abstract :

Abstract: Platform-based business strategy is actually a novel approach to industry and trade that has emerged by new technologies and methods. This strategy is not necessarily loyal to the business traditional rules, and has redefined a great number of the fundamental concepts. The previous models such as value-chain analysis or Porter’s model (and its modified strategies which describes a couple of mix strategies such as three basic value disciplines) are replaced by network effects and monetization strategies and the success of platform-based business strategies has led to a noticeable growth in the field of business strategies instead of using traditional methods and the substitute of traditional methods with these new strategies are increasing more and more. In this study, we explore the idea of platform-based business strategies using a number of analytic approaches. Furthermore, employing several concepts such as the network effect and monetization strategies, we examine the economic and organizational aspects of this family of businesses.

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