Platform-Based Business Strategy
Subject Areas : Multimedia Processing, Communications Systems, Intelligent Systems
Marzieh Eskandari
1
,
Fatemeh shokri saravi
2
1 - Alzahra university
2 - Department of computer science Alzahra University, Tehran,
Keywords: monetization, platform, strategy, competition, network effect,
Abstract :
Abstract: Platform-based business strategy is actually a novel approach to industry and trade that has emerged by new technologies and methods. This strategy is not necessarily loyal to the business traditional rules, and has redefined a great number of the fundamental concepts. The previous models such as value-chain analysis or Porter’s model (and its modified strategies which describes a couple of mix strategies such as three basic value disciplines) are replaced by network effects and monetization strategies and the success of platform-based business strategies has led to a noticeable growth in the field of business strategies instead of using traditional methods and the substitute of traditional methods with these new strategies are increasing more and more. In this study, we explore the idea of platform-based business strategies using a number of analytic approaches. Furthermore, employing several concepts such as the network effect and monetization strategies, we examine the economic and organizational aspects of this family of businesses.
- [1] Hassani, M. Eskandari. On the facility location problem: One-round weighted Voronoi game. 6(1):pp.47-56, 2020.
- [2] Eskandari, Modeling the Competitive facility location in a symmetric arena, IJOCIT, 2013.
- [3] A. Farajian, Selecting Smart Strategies Based on Big Data Techniques and SPACE Matrix (FASE model). Cumhuriyet Science Journal 40.1 , pp 253-264, 2019.
- [4] E. Porter, Competitive strategy, Free Press, 1980.
- [5] E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance. New York.: Simon and Schuster, 1985.
- [6] E. Porter, and J.E. Heppelmann, How Smart, Connected Products are Transforming Competition, Harvard Business Review, pp 65–88. 2014.
- [7] M. Mathooko, Porter’s five competitive forces framework and other factors that influence the choice of response strategies adopted by public universities in Kenya. International Journal of Educational Management, Vol. 29, pp.334-354, 2015.
- [8] J. Saemundsson and M. Candi, Antecedents of Innovation Strategies in New Technology-based Firms: Interactions between the Environment and Founder Team Composition. Journal of Product Innovation Management, 939–955, 2014.
- [9] Taeuscher, S. Laudien, Understanding Platform Business Models, European Management Journal, 2017.