List of Articles Brand‏ Equity

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  1 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
  somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi
• Open Access Article
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  2 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
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  3 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
  Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi
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  4 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  5 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
  Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
• Open Access Article
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  6 - The Role of Social Networks as a Medium to Build Brand Equity
  Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar
• Open Access Article
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  7 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  8 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
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  9 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
  Nooshin Kafshi Abdolmajid Abdolbaghi
• Open Access Article
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  10 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
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  11 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
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  12 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
  faranak khodayari behnaz khodayari leyla sheikhlar
• Open Access Article
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  13 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک
• Open Access Article
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  14 - Explaining the role of organizational citizenship behavior on customer based brand equity
  Mohammad Mahmoudi Maymand Ata Harandi
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  15 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
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  16 - Media mix elements affecting service brand equity case study: bank sina
  Razieh Abedini ali farhangi
• Open Access Article
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  17 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  18 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  19 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
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  20 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
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  21 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
  Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani
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  22 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
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  23 - Studying the effect of perceived e-service quality and perceived security on brand equity
  Mohsen Khunsiavash elika amirasl Majid Mohamadipour
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  24 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
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  25 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani
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  26 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
  bahram seyedin hossein budaghi khaje nobar mojtaba ramezani
• Open Access Article
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  27 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
  Mahta Naeimabadi MOJTABA MOAZEMI
• Open Access Article
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  28 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
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  29 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  30 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
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  31 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
  faranak khodayari hesamodin zamani
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  32 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
  Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
  10.30495/jomm.2022.60843.1825
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  33 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
  farinoosh lazar
  10.30495/jomm.2023.73064.2039
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  34 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
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  35 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
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  36 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
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  37 - The Study of Effective Factors on Cosmetic Impulse Buying
  P. Ghaffari Ashtiyani B. Akbari
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  38 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
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  39 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
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  40 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
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  41 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
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  42 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
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  43 - The Effect of Country of Origin of Brand on Brand Equity
  B. Ranjbarian E. Mahmoudi A. Ghasemi
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  44 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
  N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia
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  45 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
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  46 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
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  47 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
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  48 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
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  49 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  S. Yousefi Darestani A. A. Najafi M. Setak
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  50 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
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  51 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
  Mehrdad Niknami
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  52 - Rightel Brand valuation
  Payam Hanafizadeh Azadeh Rad
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  53 - The effect of the brand on investor behavior and perceived risk as Mediate
  Maghsoud Amiri Rouhalah Moradi
• Open Access Article
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  54 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
• Open Access Article
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  55 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
  Masoud naderian Jahromi Fatemeh naderian Farhad shahamat Nashtifani Abdullah rasaee rad
  10.30486/4s.2023.1988407.1131
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  56 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
  Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
  10.30495/jsm.2022.1966066.1680
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  57 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
  Alireza Rousta Elham Bahrami
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  58 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
  Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi
  10.30495/imj.2021.686410
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  59 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
  elaheh mohamadi mahid moradi
  10.30495/educ.2023.1934724.2721
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  60 - The Impact of brand identity on brand equity of Iranian Football League clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab Ahmad Rahchamani
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  61 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
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  62 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
  Mahdi Ghasemi Mirzaei Morteza Mousakhani
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  63 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
  Kambiz Heidarzadeh Javad Abbasi
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  64 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
  Ahmad Rahchamani Sudeh Salimi
• Open Access Article
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  65 - The Impact of Brand Equity on Consumer Loyalty
  Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
• Open Access Article
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  66 - The role of social media marketing activities in the development of customer equity
  Mani Arman Mohabbat Javidfar
• Open Access Article
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  67 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
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  68 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
  Akram Ghelichkhan Sina Nematizadeh Hamid reza Saeednia Seyed Kamran Nourbakhsh
  10.22094/joie.2020.673530
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  69 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
  Nasrin Alizadeh Pasdar Hamid Janani
• Open Access Article
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  70 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
  Naser Seifollahi
  10.30495/qjopm.2022.1937558.3209
• Open Access Article
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  71 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
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  72 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
  ali shafiei Vahid Reza Mirabi
• Open Access Article
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  73 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
  jafar bahari Shahla Bahari Hamed bahari
• Open Access Article
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  74 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  75 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri
• Open Access Article
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  76 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
  jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
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  77 - Evaluation of Tourism Development Strategies Based on Brand Equity (a case study in Shiraz, Isfahan and Hamedan)
  Mansoreh Esteky Davood Mohammaditabar
• Open Access Article
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  78 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
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  79 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
• Open Access Article
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  80 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
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  81 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
  Peiman Valipour Parvin Rahmanpour
• Open Access Article
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  82 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
  S. Alameh Hosaini Peiman Valipour
• Open Access Article
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  83 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani
• Open Access Article
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  84 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
  Kazem Mehri Mehrdad Rahimian Bahman Ghardashi
• Open Access Article
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  85 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
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  86 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi
• Open Access Article
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  87 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
• Open Access Article
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  88 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
  Milad Raeisizadeh اصغر میرفردی آرمان حیدری
• Open Access Article
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  89 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
  Mohammad nafeii Leila andervazh Hamidreza saeednia
• Open Access Article
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  90 - Impending of brand equity aspects on creat customers satisfaction and loyalti
  Milad Farzin Majid Fani Marzieh Sadeghi
• Open Access Article
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  91 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
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  92 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
  soniya behzadinasab Leila Andervazh Ebrahim albonaiemi
• Open Access Article
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  93 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
• Open Access Article
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  94 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
  Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh
• Open Access Article
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  95 - Identifying model of media performance with the brand equity approach in startup businesses
  Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh
• Open Access Article
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  96 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
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  97 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
  sasan issazadeh nesheli mohamad reza rostami
• Open Access Article
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  98 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
  sahar kheyri
• Open Access Article
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  99 - Strategic Review of virtual social media as a medium role in creating brand equity
  Babak Farbodiam aliakbar farhangi mohamad soltanifar
• Open Access Article
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  100 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
  mojtaba ghorbani mehdi naderinasab ahmad raghamani
• Open Access Article
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  101 - Developing Brand Value Co-Creation Model in Football
  bahador haghighi hossein eydi keyvan shabanimoghadam
• Open Access Article
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  102 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
  Farnood Hasani Ataollah Abtahi Hamid Reza  Hosseini Dana Mohammad Soltanifar Mohsen  Ghadami
• Open Access Article
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  103 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
  Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi
• Open Access Article
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  104 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
  Mahmoud Ahmadi Sharif jahed sadani
• Open Access Article
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  105 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
  Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
• Open Access Article
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  106 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
  Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi
  10.30495/jzpm.2022.30209.4083
• Open Access Article
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  107 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
  Asgard Shahmari kalestan arash farhoudi
• Open Access Article
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  108 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
  جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari
• Open Access Article
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  109 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
  neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii
  10.30495/jedu.2023.29622.5922