List of Articles Brand Equity

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
  somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
  Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
  Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Designing a Media Sphere Model Effective on Purchase Intention of Customers According to Brand Special Value (Case Study: Saman Bank)
  Farnood Hassani محمد سلطانیفر mohsen gadami Attaollah Abtahi Hamidreza Hosseini Dana
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Role of Social Networks as a Medium to Build Brand Equity
  Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - The‏ Effects‏ of‏ Brand‏ Equity‏ on‏ Perceived‏ Value‏ and‏ the‏ Repurchase‏ Intention‏ in‏ Majid‏ Brand‏ Sports‏ Goods‏ Customers
  Mahboub Sheikhalizadeh Parisa Anguri
  10.30495/jism.2023.75564.1079
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
  Nooshin Kafshi Abdolmajid Abdolbaghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  13 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  14 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
  faranak khodayari behnaz khodayari leyla sheikhlar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  15 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک
• Open Access Article
  • Abstract Page
  • Full-Text
  
  16 - Explaining the role of organizational citizenship behavior on customer based brand equity
  Mohammad Mahmoudi Maymand Ata Harandi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  17 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  18 - Media mix elements affecting service brand equity case study: bank sina
  Razieh Abedini ali farhangi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  19 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  20 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  21 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  22 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  23 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
  Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  24 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  25 - Studying the effect of perceived e-service quality and perceived security on brand equity
  Mohsen Khunsiavash elika amirasl Majid Mohamadipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  26 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  27 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  28 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
  bahram seyedin hossein budaghi khaje nobar mojtaba ramezani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  29 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
  Mahta Naeimabadi MOJTABA MOAZEMI
• Open Access Article
  • Abstract Page
  • Full-Text
  
  30 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
  firouze hajialiakbari narges moosavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  31 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  32 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  33 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
  faranak khodayari hesamodin zamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  34 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
  Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
  10.30495/jomm.2022.60843.1825
• Open Access Article
  • Abstract Page
  • Full-Text
  
  35 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
  farinoosh lazar
  10.30495/jomm.2023.73064.2039
• Open Access Article
  • Abstract Page
  • Full-Text
  
  36 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
  Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour
  10.30495/jomm.2023.70340.1987
• Open Access Article
  • Abstract Page
  • Full-Text
  
  37 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  38 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  39 - The Study of Effective Factors on Cosmetic Impulse Buying
  P. Ghaffari Ashtiyani B. Akbari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  40 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  41 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
  • Abstract Page
  • Full-Text
  
  42 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  43 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
  A. Zamani Moghadam Sh. Jafari far
• Open Access Article
  • Abstract Page
  • Full-Text
  
  44 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
  • Abstract Page
  • Full-Text
  
  45 - The Effect of Country of Origin of Brand on Brand Equity
  B. Ranjbarian E. Mahmoudi A. Ghasemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  46 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
  N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  47 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  48 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  49 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  50 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  51 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  S. Yousefi Darestani A. A. Najafi M. Setak
• Open Access Article
  • Abstract Page
  • Full-Text
  
  52 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  53 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
  Mehrdad Niknami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  54 - Rightel Brand valuation
  Payam Hanafizadeh Azadeh Rad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  55 - The effect of the brand on investor behavior and perceived risk as Mediate
  Maghsoud Amiri Rouhalah Moradi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  56 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
• Open Access Article
  • Abstract Page
  • Full-Text
  
  57 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
  Masoud naderian Jahromi Fatemeh naderian Farhad shahamat Nashtifani Abdullah rasaee rad
  10.30486/4s.2023.1988407.1131
• Open Access Article
  • Abstract Page
  • Full-Text
  
  58 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
  Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
  10.30495/jsm.2022.1966066.1680
• Open Access Article
  • Abstract Page
  • Full-Text
  
  59 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
  Alireza Rousta Elham Bahrami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  60 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
  Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi
  10.30495/imj.2021.686410
• Open Access Article
  • Abstract Page
  • Full-Text
  
  61 - Investigating the effective factors of the brand reputation of Iran's premier football league: a quantitative study
  zahra moradisarkarabad Ali Mohammad Safania Salaheddin Naghshbandi alimohammad amirtash ali zarei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  62 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
  elaheh mohamadi mahid moradi
  10.30495/educ.2023.1934724.2721
• Open Access Article
  • Abstract Page
  • Full-Text
  
  63 - The Impact of brand identity on brand equity of Iranian Football League clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab Ahmad Rahchamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  64 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  65 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
  Mahdi Ghasemi Mirzaei Morteza Mousakhani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  66 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
  Kambiz Heidarzadeh Javad Abbasi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  67 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
  Ahmad Rahchamani Sudeh Salimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  68 - The Impact of Brand Equity on Consumer Loyalty
  Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha
• Open Access Article
  • Abstract Page
  • Full-Text
  
  69 - The role of social media marketing activities in the development of customer equity
  Mani Arman Mohabbat Javidfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  70 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
  Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
• Open Access Article
  • Abstract Page
  • Full-Text
  
  71 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
  Akram Ghelichkhan Sina Nematizadeh Hamid reza Saeednia Seyed Kamran Nourbakhsh
  10.22094/joie.2020.673530
• Open Access Article
  • Abstract Page
  • Full-Text
  
  72 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
  Nasrin Alizadeh Pasdar Hamid Janani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  73 - Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
  Naser Seifollahi
  10.30495/qjopm.2022.1937558.3209
• Open Access Article
  • Abstract Page
  • Full-Text
  
  74 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
  Hossein Emari Ahmad Zende dell
• Open Access Article
  • Abstract Page
  • Full-Text
  
  75 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies
  ali shafiei Vahid Reza Mirabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  76 - The Impact of Tourism Destinations Social Responsibilities on the Their Brand Equity from Domestic Tourists’ Perspectives (Case Study:Tabriz City)
  jafar bahari Shahla Bahari Hamed bahari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  77 - Effect of Customer-based brand equity on brand image in the hotel industry (Case Study: : five star hotels Tabriz City)
  jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  78 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  79 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
  jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  80 - Evaluation of Tourism Development Strategies Based on Brand Equity (a case study in Shiraz, Isfahan and Hamedan)
  Mansoreh Esteky Davood Mohammaditabar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  81 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
  Firozeh hajialiakbari narges moosavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  82 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  83 - Investigating the effect of social networks on consumer purchase intention among social network users
  Seyed Rasoul Hoseini Hosein Asgari Ammar Moghaddas Shargh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  84 - The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method
  Peiman Valipour Parvin Rahmanpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  85 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
  S. Alameh Hosaini Peiman Valipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  86 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  87 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
  Kazem Mehri Mehrdad Rahimian Bahman Ghardashi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  88 - Presenting the strategic model of brand personality: a metasynthesis approach
  Hamidreza  Almasitabar Farshid Namamian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  89 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  90 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  91 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  92 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
  Milad Raeisizadeh اصغر میرفردی آرمان حیدری
• Open Access Article
  • Abstract Page
  • Full-Text
  
  93 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
  Mohammad nafeii Leila andervazh Hamidreza saeednia
• Open Access Article
  • Abstract Page
  • Full-Text
  
  94 - Impending of brand equity aspects on creat customers satisfaction and loyalti
  Milad Farzin Majid Fani Marzieh Sadeghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  95 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae
• Open Access Article
  • Abstract Page
  • Full-Text
  
  96 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
  soniya behzadinasab Leila Andervazh Ebrahim albonaiemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  97 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
  faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  98 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
  Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  99 - Identifying model of media performance with the brand equity approach in startup businesses
  Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  100 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  101 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
  sasan issazadeh nesheli mohamad reza rostami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  102 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
  sahar kheyri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  103 - Strategic Review of virtual social media as a medium role in creating brand equity
  Babak Farbodiam aliakbar farhangi mohamad soltanifar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  104 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
  mojtaba ghorbani mehdi naderinasab ahmad raghamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  105 - Developing Brand Value Co-Creation Model in Football
  bahador haghighi hossein eydi keyvan shabanimoghadam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  106 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
  Farnood Hasani Ataollah Abtahi Hamid Reza  Hosseini Dana Mohammad Soltanifar Mohsen  Ghadami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  107 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
  Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  108 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
  Mehrdad Rahimian
  https://doi.org/10.82107/JPSM.2025.1123714
• Open Access Article
  • Abstract Page
  • Full-Text
  
  109 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
  Mahmoud Ahmadi Sharif jahed sadani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  110 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
  Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  111 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
  Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi
  10.30495/jzpm.2022.30209.4083
• Open Access Article
  • Abstract Page
  • Full-Text
  
  112 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
  Asgard Shahmari kalestan arash farhoudi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  113 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
  جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  114 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
  neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii
  10.30495/jedu.2023.29622.5922
• Open Access Article
  • Abstract Page
  • Full-Text
  
  115 - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
  Maedeh Karimi zahra Alahverdi