A

  • Aghasi.Saied Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company) [ Vol.3, Issue 2 - Summer Year 1403]
  • Aghasi.Saied Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]
  • Ahmadi Chehrebagh.Siavash Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach [ Vol.3, Issue 2 - Summer Year 1403]
  • ahmadi.javid Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
  • akaber.yagub Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
  • Akhavan zhian.zeynab Identifying and ranking factors affecting supply chain agility [ Vol.3, Issue 1 - Spring Year 1403]
  • amini.mohamad taghi Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry. [ Vol.3, Issue 2 - Summer Year 1403]
  • andervazh.leila Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
  • arab.ali the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance . [ Vol.1, Issue 1 - Summer Year 1401]
  • arvin.rasol Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]
  • asayesh.farzad Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]
  • asayesh.farzad Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management [ Vol.1, Issue 1 - Summer Year 1401]
  • asayesh.farzad The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator [ Vol.1, Issue 2 - Autumn Year 1401]
  • Askri.Mohammad Hadi The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix [ Vol.1, Issue 3 - Winter Year 1401]
  • Azadi Reikandeh.Hamid Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank) [ Vol.3, Issue 2 - Summer Year 1403]

B

  • Bagheri.Ramin Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • Bagherzadeh.Mohammad Reza Investigating the factors affecting the development of public relations performance in the social security organization with a strategic management approach [ Vol.3, Issue 1 - Spring Year 1403]
  • bahramikia.Mahnaz Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
  • Bayat.Omid Identifying and Prioritizing of Factors Affecting the Development of Food Tourism in Yazd City [ Vol.2, Issue 3 - Autumn Year 1402]

C

  • Cheraghali.Mahmoudreza The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]

D

  • Dalvi.Mohammad Reza Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]

E

  • Elahi.Gholamreza Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]
  • eslami.ata The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]

F

  • Farhadi Koutenaei.Alireza Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank) [ Vol.3, Issue 2 - Summer Year 1403]
  • Farokhian.Sahel Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • Fazeli Veisari.mehran The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix [ Vol.1, Issue 3 - Winter Year 1401]
  • ferdowsi.abolfazl The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]
  • foumani.alireza The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]

G

  • Ghaedamini Harouni.Abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
  • Ghafari.peyman The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
  • Ghafuri.Maesumeh Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
  • ghardashi.bahman Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes [ Vol.3, Issue 1 - Spring Year 1403]
  • Ghayour.Seyed moteza Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]
  • gorganli davaji.jomadoordi Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]

H

  • Haddadi.Mohammad Hassan Investigating the impact of entrepreneurial behavior on intra-organizational entrepreneurship in Tekdane Marand company [ Vol.3, Issue 1 - Spring Year 1403]
  • Haghighi.Mohammad Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
  • Hakimpur.Hosien Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs [ Vol.3, Issue 2 - Summer Year 1403]
  • Hassanzadeh.mohammad Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
  • Hooshangi.Fatemeh Investigating the relationship between software support of the company's capabilities and the company's performance with regard to the mediating role of value and business strategy [ Vol.2, Issue 2 - Summer Year 1402]
  • hoseini ravesh.seyed mohamad hosein The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
  • Hosseini.Seyedah Alameh The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]
  • Hosseini.Seyyed Mohammad Reza The relationship between the store image and service quality perceived value and the customers purchase intention [ Vol.1, Issue 3 - Winter Year 1401]
  • Hosseinpour.Mohammad Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]

I

  • ImanKhan.Niloufar Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]
  • ImanKhan.Niloufar Analyzing the role of innovation on the competitive advantage of knowledge-based companies [ Vol.3, Issue 1 - Spring Year 1403]
  • Iranzadeh.ُSoleyman Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry [ Vol.3, Issue 1 - Spring Year 1403]

J

  • Jafari.Behzad Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]
  • janatifar.hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]

K

  • Kavosi.Neda Understand the digital marketing environment with KPIs and web analytics in the healthcare environment. [ Vol.1, Issue 1 - Summer Year 1401]
  • keramati.mohammadali Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
  • Khademi.Ebrahim Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • Khademi.Sayed Mousa Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry. [ Vol.3, Issue 2 - Summer Year 1403]
  • khalili.farzaneh Investigating the Effectiveness of Organizational Capacities on The Adoption of Business Strategies in Iran's Food Industry [ Vol.2, Issue 1 - Spring Year 1402]
  • khandoozi.bozorgmehr the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance . [ Vol.1, Issue 1 - Summer Year 1401]
  • Khizab.Razieh The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
  • Khodadad Hosseini.Seyed Hamid Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh [ Vol.1, Issue 2 - Autumn Year 1401]
  • khorshidvand.Hossin Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]
  • Kord.Nezareh Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]

L

  • Lalehzarimosalla.Behzad The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
  • Lotfizadeh.Fereshteh Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach [ Vol.3, Issue 2 - Summer Year 1403]

M

  • Mahmoodzadeh.Mahdi Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach [ Vol.1, Issue 3 - Winter Year 1401]
  • Mahmoodzadeh.Mahdi The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
  • maleki.mojtaba The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company [ Vol.1, Issue 2 - Autumn Year 1401]
  • maroofi.fakhredin Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
  • marzi alamdari.jabrail Investigating the impact of entrepreneurial behavior on intra-organizational entrepreneurship in Tekdane Marand company [ Vol.3, Issue 1 - Spring Year 1403]
  • marzi alamdari.jabrail Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies. [ Vol.2, Issue 3 - Autumn Year 1402]
  • mehran.elnaz The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator [ Vol.1, Issue 2 - Autumn Year 1401]
  • Mehrara.Asadollah Presenting the Digital Governance Model in Iran's Banking Industry (Case Study: Tosee Taavon Bank) [ Vol.3, Issue 2 - Summer Year 1403]
  • mehri.kazem Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes [ Vol.3, Issue 1 - Spring Year 1403]
  • mir.ali Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
  • mirabi.vahidreza Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]
  • Mirza Suzani.Samad Analysis of vital factors affecting trust after use and its effect on citizens' intention to continuously use electronic services in Tehran laboratories [ Vol.2, Issue 2 - Summer Year 1402]
  • Mirzaei.Vahid Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • Misaghi.Hasan Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • modaberi.iman Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]
  • Moghadam.Amir The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs [ Vol.2, Issue 2 - Summer Year 1402]
  • Moghaddas Shargh.Ammar Investigating the effect of social networks on consumer purchase intention among social network users [ Vol.1, Issue 1 - Summer Year 1401]
  • Mohammadi nejad.Hamed Investigating the relationship between market orientation and innovation with regard to the mediating role of entrepreneurial orientation [ Vol.2, Issue 2 - Summer Year 1402]
  • Mohammadi.Mohammad Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach [ Vol.1, Issue 3 - Winter Year 1401]
  • Mohammadi.Mohammad Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs [ Vol.3, Issue 2 - Summer Year 1403]
  • Mohammadi.Mohammad The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing [ Vol.2, Issue 4 - Winter Year 1402]
  • Mohammadzadeh Emamverdikhan.Zahra The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
  • mokhtarikarchegani.masood Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor) [ Vol.2, Issue 4 - Winter Year 1402]
  • Mokhtarpour.Mehrdad Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach [ Vol.3, Issue 2 - Summer Year 1403]
  • moladoost.kiyumars Identifying and ranking factors affecting supply chain agility [ Vol.3, Issue 1 - Spring Year 1403]
  • Montazeri.Zeynab The relationship between the store image and service quality perceived value and the customers purchase intention [ Vol.1, Issue 3 - Winter Year 1401]
  • Moradi.Alireza Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]

N

  • Naeimi Nezamabad.Mehdi A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]
  • Naeimi Nezamabad.Mehdi Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • Najafi.Mohsen Identifying and ranking factors affecting supply chain agility [ Vol.3, Issue 1 - Spring Year 1403]
  • namamian.farshid Designing a social capital model and evaluating it in the field of marketing of melli and mellat banks [ Vol.1, Issue 1 - Summer Year 1401]
  • nasiri.majid The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
  • Nazari.Hbibeh The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention [ Vol.1, Issue 2 - Autumn Year 1401]
  • negahdary.AliAsghar The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
  • nourellahi salamat.mehdi Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh [ Vol.1, Issue 2 - Autumn Year 1401]

O

  • Omidi.Fereydoun Compilation of agricultural products bundling model [ Vol.3, Issue 1 - Spring Year 1403]
  • Omidi.Fereydoun Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising [ Vol.2, Issue 1 - Spring Year 1402]
  • Omidi.Fereydoun Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]
  • Omidi.Fereydoun The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff) [ Vol.2, Issue 4 - Winter Year 1402]
  • omidi.feridon Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]

P

  • Pagheh.Abdolaziz Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • papi.Abas Compilation of agricultural products bundling model [ Vol.3, Issue 1 - Spring Year 1403]
  • part.Pantea The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) [ Vol.1, Issue 1 - Summer Year 1401]
  • Poorashraf.Yassan Allah The relationship between individual factors and willingness to purchase environmentally friendly products [ Vol.1, Issue 1 - Summer Year 1401]
  • poorteymoor.aliasghar Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]
  • Poranjafzadeh Ardakani.MohammadBagher The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator [ Vol.2, Issue 2 - Summer Year 1402]
  • pour Ghasemi.Shahrzad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

Q

  • qaed amini harouni.abbas The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]

R

  • rahimpour.amir Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method [ Vol.2, Issue 3 - Autumn Year 1402]
  • Rahmanpour.Parvin The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method [ Vol.1, Issue 3 - Winter Year 1401]
  • Rahmati.Fariba Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
  • Rekabdar.Ghasem Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries [ Vol.1, Issue 3 - Winter Year 1401]
  • rezashateri.abbas Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method [ Vol.3, Issue 1 - Spring Year 1403]
  • rezvani.mojtaba Investigating the factors affecting the development of public relations performance in the social security organization with a strategic management approach [ Vol.3, Issue 1 - Spring Year 1403]
  • Rojui.Morteza Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]
  • rostami jam khaneh.maryam The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions [ Vol.2, Issue 1 - Spring Year 1402]
  • Rostami.Bagher Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate [ Vol.2, Issue 4 - Winter Year 1402]

S

  • Saberi Haghaegh.Rahmat Ali The importance of privacy concerns in permission marketing [ Vol.2, Issue 1 - Spring Year 1402]
  • Sadeghi de cheshmeh.Mehrdad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]
  • saeidi.parviz Prioritizing dimensions and components of ethical entrepreneurship from the perspective of Islamic values Using the network analysis process method [ Vol.3, Issue 1 - Spring Year 1403]
  • saeidi.parviz Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
  • saeidi.parviz Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
  • saeidi.parviz Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach [ Vol.2, Issue 3 - Autumn Year 1402]
  • saeidi.parviz Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]
  • Safaei.Ehsan Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator [ Vol.1, Issue 3 - Winter Year 1401]
  • Salehi.Ali Role of emotional intelligence on Behavioral Intentions of Customers in Stores [ Vol.1, Issue 2 - Autumn Year 1401]
  • Salehi.mohammadhossein Investigating the relationship between corporate payment services and credit risk in corporate banking [ Vol.2, Issue 2 - Summer Year 1402]
  • samiee.roohallah Identification and analysis of factors affecting strategic entrepreneurial modernization in the Deputy of Transportation of Tehran Municipality [ Vol.2, Issue 4 - Winter Year 1402]
  • samiee.roohallah Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]
  • Sanaeepour.Hadi The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
  • Sarshar.Mina Analyzing the role of innovation on the competitive advantage of knowledge-based companies [ Vol.3, Issue 1 - Spring Year 1403]
  • Sarshar.Mina Investigating The effect of planning and sales strategy on the performance of knowledge-based companies [ Vol.2, Issue 3 - Autumn Year 1402]
  • Sayari.Maryam The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) [ Vol.1, Issue 2 - Autumn Year 1401]
  • Shadnoush.Nosratollah Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention [ Vol.1, Issue 2 - Autumn Year 1401]
  • Shahbazi.Gholamreza Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry [ Vol.3, Issue 1 - Spring Year 1403]
  • shahtalebi.badri An analysis on the ethical component of brand personality in higher education [ Vol.2, Issue 3 - Autumn Year 1402]
  • Sharifzadeh.Mohammad sharif The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses [ Vol.2, Issue 4 - Winter Year 1402]
  • Shirazi.Hossein The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona [ Vol.2, Issue 4 - Winter Year 1402]
  • Shojaee.Samareh Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company [ Vol.1, Issue 3 - Winter Year 1401]
  • Shokatpoor.Mohamadhoseyan Multimodal transportation development strategies in order to increase competitiveness and infrastructural development in the country's transit and logistics space [ Vol.2, Issue 1 - Spring Year 1402]
  • sokaini.zahra The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses [ Vol.2, Issue 2 - Summer Year 1402]

T

  • Tabatabaei Yeganeh.Zeinabolsadat Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) [ Vol.1, Issue 1 - Summer Year 1401]
  • taghvaee yazdi.maryam The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand) [ Vol.1, Issue 1 - Summer Year 1401]
  • Taheri Kia.Farid Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach [ Vol.3, Issue 2 - Summer Year 1403]
  • Taj amir.Azade Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach. [ Vol.1, Issue 2 - Autumn Year 1401]
  • Torkiantbar@yahoo.com.Mansour Examining and explaining the role of knowledge management on improving sales of pharmaceutical products through mediation Experiential marketing (case study: pharmaceutical manufacturing company) [ Vol.1, Issue 3 - Winter Year 1401]

V

  • Valipour.Peiman Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand) [ Vol.2, Issue 4 - Winter Year 1402]
  • Valipour.Peiman The effect of social media activities on the brand equity of Borujerd textile sleep goods with a combined method [ Vol.1, Issue 3 - Winter Year 1401]
  • Valipour.Peiman The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand [ Vol.2, Issue 2 - Summer Year 1402]
  • Valipour.Peiman The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches) [ Vol.1, Issue 2 - Autumn Year 1401]
  • vazifehdust.hossein Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship. [ Vol.2, Issue 3 - Autumn Year 1402]
  • vazifehdust.hossein A review of research in the study of ethical consumption [ Vol.2, Issue 1 - Spring Year 1402]

Z

  • zanganeh.omid Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs [ Vol.3, Issue 2 - Summer Year 1403]
  • zarif.zarif Designing and explicating the policy making model of business organizations to adapt to environmental uncertainty conditions in the home appliance industry. [ Vol.3, Issue 2 - Summer Year 1403]
  • zarin negar.neda Identifying and ranking factors affecting supply chain agility [ Vol.3, Issue 1 - Spring Year 1403]
  • zarinjoi alvar.soheila Compilation of agricultural products bundling model [ Vol.3, Issue 1 - Spring Year 1403]
  • zarinjoi alvar.soheila Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]