List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
  کامبیز حیدرزاده آرزو جوان بخت
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - To evaluate the role of organizational functions in new product development(NPD) (Emphasizing on the auto industry in Iran)
  Farzam Zamani سید محمد سید حسینی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
  Hodjat Hamidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - 0
  بهنام قربانی فرد
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - 0
  امین مظفری
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - 0
  مرضیه باقری قلعه سلیمی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Investigating effective factors on purchase intention of luxury products
  matineh fathali bahram kheiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
  مریم کناره فرد سید علیرضا موسوی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - The Survey of Effect of Pleasurable Services and Trust on Loyalty
  Mandana Panahi Vanani reza sha'abani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
  سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک
• Open Access Article
  • Abstract Page
  • Full-Text
  
  13 - Explaining the role of organizational citizenship behavior on customer based brand equity
  Mohammad Mahmoudi Maymand Ata Harandi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  14 - Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
  احد بنار مریم خالقی بایگی امین حبیبی راد
• Open Access Article
  • Abstract Page
  • Full-Text
  
  15 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
  latif emami یاسان اله پوراشرف زینب طولابی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  16 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
  نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم
• Open Access Article
  • Abstract Page
  • Full-Text
  
  17 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
  اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  18 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the mediating role of Intellectual Capital and Organizational Learning Capability
  محبوبه زارع زاده مهریزی Mohammad Mirmohammadi Sadrabadi Akram Eghbali
• Open Access Article
  • Abstract Page
  • Full-Text
  
  19 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
  Javad Abbasi Mohammad Pourreza
• Open Access Article
  • Abstract Page
  • Full-Text
  
  20 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
  Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  21 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
  محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  22 - knowing the Effective factors on acceptance of electronic government services from the point of citizen's view. Research point: The government counter offices in the city of Tehran
  samira ghasemi Manijeh Haghighinasab Mahdi Torkaman ali ghasemi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  23 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
  حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  24 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
  shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  25 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
  مهناز کاظمی سید علیرضا سید صالحی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  26 - Media mix elements affecting service brand equity case study: bank sina
  Razieh Abedini ali farhangi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  27 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  28 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  29 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  30 - Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital
  Elham Samadzadeh kambiz heidarzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  31 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  32 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
  حسین رحیمی کلور
• Open Access Article
  • Abstract Page
  • Full-Text
  
  33 - Examine the relationship of mouth communication on buying handsets domestic production ‎‎(Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)‎
  ehsan namdar joyami محمد تابان
• Open Access Article
  • Abstract Page
  • Full-Text
  
  34 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
  اسماعیل شاه طهماسبی khabat nesaei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  35 - Investigation of factors influencing innovation and knowledge-based trust in accepting mobile banking
  farideh haghshenaskashani Afshin Rahnama ali dorosti
• Open Access Article
  • Abstract Page
  • Full-Text
  
  36 - Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city
  Rohoallah Alizadeh Seyed Mehdi Hosseini Ozineh Elham khani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  37 - The study of effect price of consumers and its dimensions on enjoyable shopping
  پیمان غفاری آشتیانی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  38 - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it
  mahsa hamidpour حمیدرضا سعیدنیا
• Open Access Article
  • Abstract Page
  • Full-Text
  
  39 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
  ALI SHAHABI reza radfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  40 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
  محمد امین جمشیدیان
• Open Access Article
  • Abstract Page
  • Full-Text
  
  41 - Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran.
  محمد علی عبدالوند فریده حق شناس کاشانی زهرا فلاح اصل
• Open Access Article
  • Abstract Page
  • Full-Text
  
  42 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
  Razieh Peshman حمزه کاظمی مهیاری
• Open Access Article
  • Abstract Page
  • Full-Text
  
  43 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies)
  ehsan namdar joyami محمد تابان
• Open Access Article
  • Abstract Page
  • Full-Text
  
  44 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
  amir abdollahi bajestani