List of Articles Urban tourism

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  1 - Assessing the effect of urban tourism places in attracting cultural tourists (case study: City of Paris)
  Mahdieh Hosseini Nia
  Cultural tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. This study investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly, urban tourism places such as historical p More

  Cultural tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. This study investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly, urban tourism places such as historical places were recognized by implementing an analytical approach, and a framework resulting from their constructing factors in the city was defined. Through analyzing the concepts and objectives of this research, the recognized places were identified as cultural tourism places in the city. Secondly, the researcher conducted an analytical approach to identify how these factors influence cultural tourist attraction using cultural tourists’ experiences to complete the framework and the resulting analytical model. Finally, to examine the research hypotheses in an urban area, Paris City was selected as a case study. Cultural tourism places in Paris were categorize into three distinct groups: 1) permanent historical heritage and cultural or natural places, 2) temporary historical heritage and cultural or natural places, and 3) constant emergence of new art instances in the city resulting from revisiting the role of culture and substituting marginal artists and producing real cultural scenes in different urban places. These three groups were assessed using cultural tourists’ experiences to shed light upon the effect of factors constructing cultural tourism placesas well as factors constructing experiences of cultural tourists. Based on the analyses, the results indicated that cultural tourists search for authentic experiences which come along with the presence of city’s everyday life; such pluralist experiences which are creative in their today’s origin that resulted from active participation of cultural tourists in urban places. Such places are defined as connected factors of urban cultural places separately or collectively. These places include historical, natural and contemporary cultural public realms, local public realms, unconventional urban public realms, and recreational business public realms. These joined temporary or permanent open, semi-open and sometimes-close symbolic physical characteristics along with symbolic cultural social actions; interactions with the presence of cultural tourists and formation of cultural meanings based on their understanding from the spirit of the atmosphere produce a symbolic framework. Surely, places containing cultural meanings, such as artistic, historical, national, mythical, scientific, literary, ethnical, social and recreational, present cultural tourists with authentic and pluralist experiences that derived from understandings the life style and cultural meanings of the hosting society in different ways and can play effective role in attracting cultural tourists. It’s worth mentioning that applying such places as a temporary or permanent localities in holding festival activities and events or presenting and introducing them in informal events to separate production and nonproduction for them in city’s everyday life experience, can lead to creation of different meanings and interpretations of such places that rooted in the identity of these places. Creation of such individual readings and having as many understandings as those who experienced the atmosphere in these cultural places can be more influential in forming a creative meanings in attracting cultural tourists. Other influential factors can be socio-economic factors that can be subject of future investigations. Manuscript profile
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  2 - Prioritizing Tourist Attractions in Historically Regenerated Areas (Case Study: Zandieh Historical Complex in Shiraz)
  Seyed Kamal Aldin Shahriari Ali Karimzadeh Shahrzad Shahriari
  Recognizing tourist attractions and capabilities with the aim of urban development and promotion of the presence of tourists is of high importance. Tourism-led urban regeneration can be considered as the main urban regeneration approach in the last two decades. Tourism More

  Recognizing tourist attractions and capabilities with the aim of urban development and promotion of the presence of tourists is of high importance. Tourism-led urban regeneration can be considered as the main urban regeneration approach in the last two decades. Tourism in a strategic position and with the goal of achieving an economic and booming mechanism that can include urban development goals and draw a different face for the city. Tourism-led urban regeneration, by developing basic concepts such as innovative economic issues, finds that the inner context and central core of the cities can confidently benefit from the effects of urban tourism and its beneficial features in the regeneration process. This approach respects the traditional framework and adds new structures to these combinations in accordance with those frameworks. In this way, it represents a content and function with a superstructure of cultural and social issues, and an infrastructure of a fully economic and productive mechanism. Such a perspective brings about a kind of convergence in the purpose and means of urban regeneration. The lack of sufficient research in this regard has caused Iran not to have appropriate design and organization, in spite of the existence of indoor historical sites and urban tourist attractions. As noted earlier, there is little research on tourism-led urban regeneration in Iran. In addition, the frameworks proposed for studying urban tourism have more considered the concepts and methodology of urban tourism. In this way, it is necessary to carry out applied research to study urban tourism in order to explore the principles and criteria for urban regeneration. This research tries to fill this gap and focus on urban tourism by defining the different dimensions of urban regeneration as well as providing a set of principles and criteria appropriate for the urban space and testing them in Zandieh historical complex in Shiraz. The purpose of this research is to identify the tourist attractions in historically regenerated areas. First, a content analysis has been conducted to identify the principles of tourism-based regeneration, and the literature has been reviewed for various definitions, views and theories provided by scholars. Second, using the field method, tourism-led urban regeneration criteria have been verified through urban tourists’ questionnaire in Zandieh regenerated historical complex in Shiraz. The statistical population of the urban tourists in Shiraz city was 4,720,000 people in 1394. Using the Cochran formula, it is found that the sample size included 384/124 people. Therefore, the population of tourists was estimated to be 385 people. In order to increase the accuracy and reduce the functional error, 400 questionnaires were distributed among the tourists. It should be noted that the sampling method in this study was cluster sampling. The urban tourists’ questionnaire was analyzed using SPSS software and Friedman test. The findings revealed that the historical and memorable capabilities are at the first place and the cultural, recreational and environmental capabilities are at the second to fourth place of the prioritizing list. This is a good guide for tourism-led urban regeneration planning in Zandieh historical complex. Manuscript profile
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  3 - Assessing the Effect of Urban Tourism Places in Attracting Cultural Tourists (Case Study: Paris)
  Mahdieh Hosseininia
  tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. Thisstudy investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly,urban tourism places such as historical places More

  tourism is among recent postmodern approaches in satisfying the cultural needs of today’s world. Thisstudy investigates the dynamics of urban tourism places that can affect the attraction of cultural tourists. Firstly,urban tourism places such as historical places were recognized by implementing an analytical approach, and aframework resulting from their constructing factors in the city was defined. Through analyzing the concepts andobjectives of this research, the recognized places were identified as cultural tourism places in the city. Secondly, theresearcher conducted an analytical approach to identify how these factors influence cultural tourist attraction usingcultural tourists’ experiences to complete the framework and the resulting analytical model. Finally, to examine theresearch hypotheses in an urban area, Paris City was selected as a case study. Cultural tourism places in Paris werecategorize into three distinct groups: 1) permanent historical heritage and cultural or natural places, 2) temporaryhistorical heritage and cultural or natural places, and 3) constant emergence of new art instances in the city resultingfrom revisiting the role of culture and substituting marginal artists and producing real cultural scenes in differenturban places. These three groups were assessed using cultural tourists’ experiences to shed light upon the effect offactors constructing cultural tourism placesas well as factors constructing experiences of cultural tourists. Based onthe analyses, the results indicated that cultural tourists search for authentic experiences which come along with thepresence of city’s everyday life; such pluralist experiences which are creative in their today’s origin that resulted fromactive participation of cultural tourists in urban places. Such places are defined as connected factors of urban culturalplaces separately or collectively. These places include historical, natural and contemporary cultural public realms,local public realms, unconventional urban public realms, and recreational business public realms. These joinedtemporary or permanent open, semi-open and sometimes-close symbolic physical characteristics along with symboliccultural social actions; interactions with the presence of cultural tourists and formation of cultural meanings basedon their understanding from the spirit of the atmosphere produce a symbolic framework. Surely, places containingcultural meanings, such as artistic, historical, national, mythical, scientific, literary, ethnical, social and recreational,present cultural tourists with authentic and pluralist experiences that derived from understandings the life style andcultural meanings of the hosting society in different ways and can play effective role in attracting cultural tourists.It’s worth mentioning that applying such places as a temporary or permanent localities in holding festival activitiesand events or presenting and introducing them in informal events to separate production and nonproduction for themin city’s everyday life experience, can lead to creation of different meanings and interpretations of such places thatrooted in the identity of these places. Creation of such individual readings and having as many understandings asthose who experienced the atmosphere in these cultural places can be more influential in forming a creative meaningsin attracting cultural tourists. Other influential factors can be socio-economic factors that can be subject of futureinvestigations. Manuscript profile
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  4 - Evaluation of Tourism Websites from Urban Development Perspective (Case Study: Metropolitan Tehran)
  Mohammad Taghi Rahnemai Mohammad Reza Rezvani Ali Rahimpour Farhad Jafari
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  5 - prioritization of factors and categories affecting the demand of foreign tourist
  sayyad Irani Heris Majid vali Shariat Panahi bijan rahmani
  Foreign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order More

  Foreign tourists and tourism demand are important in developing city tourism. Based on this, planners and city managers have always sought to measure tourism demand and identify the factors and categories that affect it and identify and prioritize these factors in order to make the planning based on each group And clusters of influential factors in the demand for foreign tourism.The city of Tabriz, with its diverse tourist attractions, is one of the destinations of tourism for foreign tourists. The necessity of optimal development of foreign tourism in Tabriz city is to identify the factors affecting the demand of the city's foreign tourism and its clustering and prioritization. Therefore, the main objective of the study is clustering factors affecting the demand for foreign tourism in Tabriz for strategic planning purposes.For this purpose, through library and field methods, a set of factors influencing Tabriz tourism demand has been identified and after evaluating the amount of these factors through 221 foreign tourists entering the city of Tabriz, a sample from the Cochran formula in this study, Was evaluated and finally, clustered and prioritized through the exploratory factor analysis model. The final results show the main effects of factors such as the quality Manuscript profile
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  6 - factors in the development of urban tourism IdentifyEffectiveWith emphasis on Tourists Satisfaction (Case study: nourabad Mamasani)
  Keramatallah Zayyari Saeid Amanpour Mohammad Reza Amiri Fahlyiani
  As the tourism market becomes increasingly competitive, the importance of customerretention has also increased. Considering that Satisfaction of tourists is one of the importantcompetitive factors and best indices is considered for Guarantee earnings growth. Any size of More

  As the tourism market becomes increasingly competitive, the importance of customerretention has also increased. Considering that Satisfaction of tourists is one of the importantcompetitive factors and best indices is considered for Guarantee earnings growth. Any size ofsatisfaction tourist and expectations of tourist be provided to the same amount perform attracttourists and development of tourism. The goal of this research is to analyze and evaluate thesatisfaction level of tourists Entered to the Noorabad city in timeframe March 2012 and april2013. Research Methodology is Descriptive analysis and data collection based on librarystudies and preparing the tourists entering to the city is Nurabad. In order to measure andevaluate the satisfaction of patients respond Kano model analysis of 16 factors in threecategories of basic needs, and Attractive and function is used. Statistical community included381 tourists as people were selected and the results obtained from the study indicate thattourists visiting the city Nurabad the Attractive needs of his, such as the sense of hospitalityof the people by a factor of (0/746) highest satisfaction have. The least satisfaction touristsfrom tourist status to provide for their basic needs such as quality residence amenitiessatisfaction index (0/411) and functional needs such as traffic rules and regulations with theconsent rate (0/453), respectively. Manuscript profile
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  7 - Analytical Approaches in Sustainable Development of Urban Tourism
  Abdolreza Farajirad Seyedeh Jaleh Seyed Nassiri
  The present study has been written to identify status and importance of urbantourism, study the concepts, process of evolutional and processes related to sustainabletourism development strategy and evaluation the relation between urban and tourismdevelopment as well as More

  The present study has been written to identify status and importance of urbantourism, study the concepts, process of evolutional and processes related to sustainabletourism development strategy and evaluation the relation between urban and tourismdevelopment as well as positive and negative consequences of this kind of tourism.Urban areas form most complete of human station that have been includedimportant centre of economic, scientific, recreational, and medical as well asattractions of cultural, historical and natural. Cities are the most important spaceswhich draw the attention of visitors amongst various destinations. Thus it is said mostcities are the best centres to attract tourists.This study is a descriptive analysis method in order to identify the elements withtourism and urban patterns determine sustainable development of urban tourism andstudy of actual and potential capabilities of cities in tourism development as well asprocesses of sustainable tourism development in cities. The present study has offeredproposals to tourism and urban sustainable development. Manuscript profile
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  8 - Defining of the role of the Great Bazar of Tehran in urban tourism development
  Sima Boozari Ebrahim Khalifeh Mojtaba Babakinejad
  Urban management of Tehran City have been faced to different challenges, special in theeconomic structure, while this mega city has both specific location (administrative – politicalcentrality )to attract the capital in the country and it's historical background i More

  Urban management of Tehran City have been faced to different challenges, special in theeconomic structure, while this mega city has both specific location (administrative – politicalcentrality )to attract the capital in the country and it's historical background indicate that' scapability to attract the inner and outer tourists ,so The Great Bazar of Tehran, because of hislocation in urban old texture and it's various functions (commercial, religious, recreational andso on ) is considerable. This article attempts to know comprehensively of various capabilitiesof The Great Bazar of Tehran with an descriptive- exploratory approach in urban tourismdevelopment. In this article ,according to the research type (correlation), different limitationsin data collection , samples number is 150, that is based on the accidental sampling.According to the hypothesis and research problem and to measure the correlation between thevariables (the infrastructures of The Great Bazar and urban tourism development ), indicatorsinclude( communicative, informal, servicing ,cultural - religious , historical , commercial andrecreational) have been studied. Based on the Conclusions of the research ,about (Studyingand comparison of changes trends of The Great Bazar of Tehran) show that considerablefunctional weakness is on the management and planning of tourism developmentplanning(The Great Bazar of Tehran);Thus The Great Bazar of Tehran, according to it'sspatial potentials , with a strategic planning , participatory management and quantitative andqualitative provision of the communicative, servicing and informal infrastructures ,byadapting to universal standards and criteria, can has so important role to attract inner andouter tourists and positive functional changes in Tehran city and the other levels. Manuscript profile
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  9 - Feasibility of Tourism Industry in Khorram Abad based on SWOT Analytical Model
  پروانه Zivyar سمیه Teymoori مصطفی Norouzi
  Tourism structure in any place is, on the one hand, influenced by its significance, nature, role variation, as well as its religious, cultural, recreational and business functions and generally by its points of interest. However, we have to identify the aptitudes, poten More

  Tourism structure in any place is, on the one hand, influenced by its significance, nature, role variation, as well as its religious, cultural, recreational and business functions and generally by its points of interest. However, we have to identify the aptitudes, potentials, and capacities of tourist centers so that we may take the required steps to develop these areas via optimum investment. Thus, the research main objective is to provide the feasibility of tourism capacities and potentials in Khorram Abad to develop the industry. Hence, a list of strengths, weaknesses, opportunities and threats (SWOT) was prepared and the SWOT matrix was elicited out of it by organizing the strategic factors, and approaches have been presented as instrumental policies to promote tourism infrastructures and potentials in Khorram Abad. Research findings show that, through a systematic look towards the existing strengths, weaknesses, opportunities and threats, it can be concluded that Khorram Abad has many tourist attractions and environmental capabilities. Therefore, the city lacks the required adaptability with the environment, and we should plan to remove the threats and change them into opportunities by taking appropriate strategies. Manuscript profile
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  10 - Investigating the Impact of Urban Regeneration on Urban Tourism (Case Study of Isfahan City Three)
  Masoud Taghvai Ahmad Taheri
  Introduction & Objective: Dilapidated structures of cities are an important part of the city that are signs of indigenous culture, architecture and urban planning and are known as part of social identity, body and urban life. Environment, destruction and lack of use More

  Introduction & Objective: Dilapidated structures of cities are an important part of the city that are signs of indigenous culture, architecture and urban planning and are known as part of social identity, body and urban life. Environment, destruction and lack of use of space due to the uneven rapid expansion of the city in the path of recession and backwardness and removal from the urban landscape. By planning and using the improvement and empowerment program of such an environment, the growth of industry and attracting tourists can be provided. The main purpose of this study is to investigate the effect of urban regeneration on urban tourism in the three regions of Isfahan. Method: Research Method: Applied-developmental nature and in terms of method, a survey with a sample size of 365 people from among experts, experts and thinkers in the field of tourism in Isfahan in 1398 were selected by random sampling. In this study, the tools used include a researcher-made urban regeneration questionnaire and an urban tourism questionnaire. Descriptive and inferential statistics of correlation and regression with SPSS software were used to analyze the data. Findings: Findings show that urban regeneration has been effective on urban tourism in Isfahan (R = 0.342). And as urban regeneration changes, so does urban tourism. Urban regeneration also affects the components of social interactions (R = 0.142), vitality (R = 0.409), creating a sense of spatial belonging of tourists (R = 0.340). Conclusion: Reconstruction of urban spaces has positive effects on the growth and development of urban tourism in Isfahan.   Manuscript profile
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  11 - The investigation of the importance of urban quality improvement programs with emphasis on tourism development (Case study: Arak city)
  mohammadkazem yavari saeid yazdani alireza sheykhol eslami
  Introduction & Objective: In today's world, the tourism industry, with the accelerating attributes that extends to all areas of development and strengthening of culture and art, has become the largest driver of development in various societies. In this context, the More

  Introduction & Objective: In today's world, the tourism industry, with the accelerating attributes that extends to all areas of development and strengthening of culture and art, has become the largest driver of development in various societies. In this context, the topic of urban tourism can also play a major role in the development and development of tourism capacities. This is closely related to the values ​​of the natural environment and cultural heritage of cities, and its quantity and quality are considered as indicators of urban development and development. Usually, cities that lack the internal economic resources for development have used the morphology of urban space as tourism resources and have been able to provide a suitable platform for the promotion of their local economy through urban design, and the purpose of this research is to introduce the most effective promotion programs The quality of urban design is in Arak. Method: In this study, the researcher used a descriptive survey method to firstly extract the most important executive programs to improve the quality of urban space internationally and, in concluding the work, proposed a structural model, and then, by asking experts Urban affairs has been prepared in the form of a questionnaire of necessary data. Using factor analysis and software, the proposed model has been modified and the finalized model has been approved for the conditions of the city of Arak. Findings: From the findings of this research, extraction of executive plans to improve the quality of urban design in the conditions of the city of Arak is in the form of a structural model. As well as considering the calculated factor load, the implementation of these programs is prioritized. Conclusion: Based on the approved model and the results, the most important implementation program for tourism development in Arak city is addressing the issue of structure and legibility in the city.   Manuscript profile
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  12 - The Role of Urban Regeneration with Tourism Approach in Lalehzar St., Tehran
  ahmadreza yazdani paravneh zuvyar bahman kargar
  Tourism is considered as one of the most important ways of economic development and growth in the world, but in Iran, for many reasons, it has not yet found its real place. Lalehzar Street, in fact, in the 12th district of Tehran, considering the significant and diverse More

  Tourism is considered as one of the most important ways of economic development and growth in the world, but in Iran, for many reasons, it has not yet found its real place. Lalehzar Street, in fact, in the 12th district of Tehran, considering the significant and diverse potentials of tourism, in case of expert planning in the field of urban regeneration, has the ability to be one of the tourism hubs of the country, especially in the field of new tourism. To be converted. Considering that one of the methods of implementing urban regeneration is tourism planning of worn-out tissues, which is one of the main goals of this research. We intend to study this area by evaluating the potentials, weaknesses, opportunities and threats of the region by focusing on the tourism structure. Therefore, it is obvious that the study method in this qualitative article and its main tool is an in-depth interview and data analysis using SWOT model. In order to investigate the issue, strategies based on the principle of recreating approach in historical contexts based on tourism approach have been presented. By applying these strategies and policies to upgrade and develop infrastructure and network of roads by defining and strengthening the tourism sidewalk and equipping and expanding spaces. Public and recreation of urban spaces in Lalehzar Street and the development and provision of urban services through modernization or the creation of new uses as well as modeling using valuable concepts and patterns in the historical-cultural context of this old street helps. Finally, the implementation of such strategies makes it possible to attend The project will promote residents and investors to attract tourists. The results of the Swat analysis showed that competitive strategies accounted for the largest area in the need to recreate the region. This suggests that the region's ultimate strategic position tends toward diversification strategies, that is, the exploitation of the region's potential to overcome potential threats, which should be the focus of most planning.   Manuscript profile
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  13 - Designing Strategies of Tourism Development Using SWOT-ANP Technique (Case Study: Historical Context of Tehran Metropolis)
  Narges Ahmadifard Rasol Darabkhani
  10.22034/jest.2019.32659.4055
  Background and Objective: The tourism approach for presenting historical texts, in addition to responding to the needs of the people and everyday life, has a significant bearing on the identity of the historical context. By improving and developing the special historica More

  Background and Objective: The tourism approach for presenting historical texts, in addition to responding to the needs of the people and everyday life, has a significant bearing on the identity of the historical context. By improving and developing the special historical features and cultural attractions of the place and promoting urban tourism, can help to the social and physical reconstruction of historical texts and finally, it can return the dynamics and civic life to these textures and create a perspective of the city that is results the interaction between time, culture, society and the physical, in order to provide simultaneous protection and development of the tissue. With regarding this, the present study seeks to identify the power of the region and formulate a Strategic Plan of Development with using a set of internal factors and a set of external factors. Method: The research method is descriptive and analytical. The method of data collection is through the design and completion of questionnaires. Analysis does with SWOT and ANP hybrid model in Super Decision software. Findings: The result of the research showed that from among the strategies reviewed, the following three strategies were prioritized: Integrated strategy and coordination of management decisions related to the development of regional tourism from the competitive strategies of the region and the strategy of raising awareness and training of human resource specialist and tourism related expert from strategies for defensive strategy and finally, the strategy to prioritize the area in the plans of the Municipality Planning Council as effective strategy in the competitive strategy are selected. Discussion and Conclusions: The result of this study show that with coordinating management decisions, budget allocations, education and Knowledge of expert human resources in tourism along with prioritizing the area in the plans of the municipal council planning in designing tourism development programs by authorities create strategic development in the region.   Manuscript profile
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  14 - Increasing Environmental Resilience through Codification of Cultural-Sotial Tourism Strategies, to obtain Urban Sustainable Development (Case Study of Tehran District 22)
  Hasan Asgari dafe Ali Mohammadi Borhan Ryazi Bahar Beyshami
  Background and purpose: This research was carried out with the aim of investigating the factors affecting the increase of urban resilience in the 22nd district of Tehran and developing practical cultural and social strategies. Considering the high potential of the 22nd More

  Background and purpose: This research was carried out with the aim of investigating the factors affecting the increase of urban resilience in the 22nd district of Tehran and developing practical cultural and social strategies. Considering the high potential of the 22nd district of Tehran in attracting tourists, especially ecotourism, as well as the environmental, social and economic conditions of the area, this area has been selected as a case study example, where the factors affecting the resilience of the urban environment against the presence of tourists are studied.Research method: The research method was a questionnaire design for tourists. This questionnaire included infrastructural, structural and physical, environmental, economic, social, cultural and managerial dimensions. In the next step, the CVM questionnaire on tourists' willingness to pay in order to preserve and develop the urban environment of Tehran's 22nd district was investigated. The dependent and independent variables of the research were evaluated with the help of the logit model and the results were calculated as positive or negative effects of the variables on the environmental resilience of the 22nd district of Tehran. Finally, with the help of the TOWS matrix, the strategies needed to solve the main problem in the research were extracted with the help of identifying strengths and weaknesses, opportunities and threats.Results: In the results of the logit model, it was determined that the variables of receiving input, duty orientation and the reason for travel have a negative effect and the variables of income level, age, education level and the variable of consequentialism have a positive effect on the amount of people's willingness to pay for the preservation and development of the environment in the 22nd district of Tehran, which finally It leads to an increase in resilience.Conclusion: According to the results of the research, it seems that a detailed and codified program to control the effective factors of environmental resilience in metropolises can be effective in improving the quality of the urban environment. Manuscript profile
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  15 - Strategic Planning of Urban Tourism Capacities in order to realize Sustainable Income (Case Study: District 12 of Tehran)
  Azita Rajabi Ghazaleh Hosseini Tehrani Parisa Beyki
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  16 - Assessment of the Tourism Opportunities Role in Developing Sources of Municipal Sustainable Income (Case Study: Sarakhs City)
  Abbas Arghan Ali Talebi Mohammad Gol Mohammadi
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  17 - Host-Guest Attitudes toward Socio-Cultural Carrying Capacity of Urban Tourism in Chalus, Mazandaran
  Seyyed Mohammad Mirtaghian Rudsari Najmeh Gharibi
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  18 - An Analysis on Urban Tourism by SWOT Model (Case Study :Marvdasht City)
  Majid Shams Ali Saffari-Raad Ahmad Ghasemi Tayebeh Ghaemi Rad
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  19 - An Analysis on Urban Tourism by SWOT Model (Case Study :Marvdasht City)
  Majid Shams Ali Saffari-Raad Ahmad Ghasemi Tayebeh Ghaemi Rad
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  20 - Evaluating and Prioritizing Urban Tourism Capabilities in Qazvin
  Mohammad Taherkhani Hossein Farahani
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  21 - Economic sustainable development strategies based on urban tourism (Case study: Malayer city)
  Majid shams Pegah Farhadian Alireza Sheikholeslami
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  22 - The effect of urban tourism on economic sustainable development of Sari City
  Maryam Amanpour Morteza Nikfetrat
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  23 - Importance of Urban Tourism Planning in Tehran with Economic Approach
  mohammad parvin Mohammad Taghi Razavian Jamileh Tavakolinia
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  24 - Assessing tourism capabilities and its role in urban development with emphasis on strategic planning (Case study: Kerman)
  mohammadreza rezaeei moslem ghasemi
            Tourism is the engine of economic development and one of the factors in reducing poverty in rural and urban areas and has had negative and positive effects on tourist destinations. In this regard, strategic planning More

            Tourism is the engine of economic development and one of the factors in reducing poverty in rural and urban areas and has had negative and positive effects on tourist destinations. In this regard, strategic planning can be considered as a response to the problems caused by lack of proper planning in tourism. At the core of tourism, like all other business activities, the "tourism strategy" must be embodied, and among the strategic planning models used in tourism development, especially in urban tourism, is the qspm strategic model. Therefore, in the present article, while recognizing and introducing some of the tourist attractions of Kerman and its role in the development of the city, we have tried to present the strategy and solutions for the tourism industry of Kerman. This research is methodical in terms of method and applied in terms of purpose. (From the perspective of 50 officials and tourists) has been done. The data were then entered and analyzed in exel software and then analyzed using the qspm strategic model. The results of the final analysis of the internal and external factors evaluation matrices indicate that according to the average of the final scores obtained for internal factors with a score of 2.713 and for external factors with a score of 2.98, the studied strategic strategy, penetration strategy in Market and product development strategy. Finally, based on the evaluation of the average scores of competitive strategies in the quantitative strategic planning matrix, the strategy to pay attention to the development of cultural, natural and ecotourism tourism due to the comparative advantages for the development of this type of tourism as the most important strategy for sustainable tourism development in Kerman. It is recommended for the sustainable development of urban tourism in the city.Extended AbstractIntroduction:       The tourism industry in the new era has become one of the main pillars of the world trade economy and today it is referred to as an invisible industry in the process of globalization. one of the centers that has the potential to develop tourism in eastern Iran is the city of Kerman, this city due to its special location and location in the eastern part of Iran and also due to having special climatic and climatic conditions and History has unique abilities and capabilities to attract tourists.  Identifying the bottlenecks and opportunities ahead and proper and wise planning for the development of this industry in this province is inevitable. Therefore, based on what has been stated, the key question of the article can be formulated as follows: What are the limitations and capabilities for the development of tourism in Kerman (weaknesses and strengths, opportunities and threats)? And the sustainable development of tourism in the city of Kerman depends on the adoption of which strategy?Methodology:      This research is methodical in terms of method and applied in terms of purpose. (From the perspective of 50 officials and tourists) has been done. Method of collecting documentary information by referring and taking notes from library documents and also in field studies by sampling method (Cochran method), direct observation, interview, taking photos, videos and for analyzing information from Qspm and soft strategic technique SPSS and EXCEL software are used. The statistical population studied in this article consists of experts and officials of devices and institutions related to urban tourism, of which 50 people have been selected as a sample. Then, according to the analysis of the four factors of strengths, weaknesses, threats and opportunities, a questionnaire containing 20 five-choice questionnaires was obtained. The questions based on the Likert scale consisted of 5 options: very high - high - medium - low and very low. In order to analyze the information and present a strategic model for the development of urban tourism, the Qspm analytical method and Meta-SWOT software have been used. And then by consulting experts and officials and giving weight to each of these issues and then calculating and analyzing them, priorities were identified and to eliminate or reduce weaknesses and threats and strengthen and improve strengths and opportunities. In connection with the development of urban tourism, finally, appropriate strategies have been presented.Results and discussion:        To analyze the data obtained from completing the questionnaires, one of the models for assessing and analyzing the situation in order to measure the potential, which is the strategic planning model known as SWOT, has been used. This model is one of the strategic tools to match the strengths and weaknesses within the system with the opportunities and threats outside the system. This analytical model involves the systematic identification of factors with which the strategy should be best adapted. The rationale for this approach is that an effective strategy should minimize the strengths and opportunities of the system and the weaknesses and threats. Its most common application is to provide a logical framework for systematically guiding system discussions, various strategies, and ultimately strategy selection. In the present study, while identifying the weaknesses and threats that endanger the tourism industry of Kerman and can affect urban development, the capabilities and opportunities in the tourism industry of Kerman are also tried. To be clearly stated and reviewed, and effective strategies and strategies in this field were extracted from expert opinions. In this regard, after collecting these weaknesses and strengths related to tourism and urban tourism in Kerman and providing them to experts for review and scoring, entered the software and analyzed model and while presenting We have achieved appropriate solutions in this regard, which can also be effective in urban development, by providing a comprehensive and specific strategy.Conclusion:        In terms of tourism in Kerman, the factor of numerous historical places and monuments in the city of Kerman with a weight of 0.037 and the factor of infrastructure development and profitability for both tourists and indigenous people with a weight of 0.040 is the greatest strength and opportunity in Kerman for Urban tourism is considered and the factor of unwillingness to invest in the tourism sector of Kerman with a weight of 0.039 and the factor of seasonal tourism of Kerman with a weight of 0.060 are the biggest weakness and threat to tourism in Kerman.Preliminary results of the internal factors evaluation matrix showed that the location and proximity of Kerman city near the most important desert tourism hub of the province, namely Lot desert and Shahdad clots as the most important internal strength and inefficient and inefficient management in urban tourism as the most important weakness of the city. Kerman and in the evaluation matrix of external factors, the location of Kerman city as a tourism hub in the east of the country was mentioned as the most important foreign advantage and in the opposite point, the main external threatening factor was the lack of government support. In addition, the results of the final analysis of the internal and external factors evaluation matrices indicated that according to the average final scores obtained for internal factors with a score of 2.713 and for external factors with a score of 2.98, the strategic tourism strategy The city of Kerman is a market penetration strategy and a product development strategy. Finally, based on the evaluation of the average scores of competitive strategies in the quantitative strategic planning matrix, the strategy of attention and emphasis on the development of cultural, natural and ecotourism because of the comparative advantages for the development of this type of tourism as the most important strategy for sustainable tourism development. A city in Kerman is proposed for the sustainable development of urban tourism. In addition, the results of field studies in the city of Kerman, as a sample of studies, showed that the SWOT method, as a valuable and efficient strategic method, has been able to integrate the bottlenecks and opportunities of urban tourism in an integrated way and in the form of development paradigm. Explain the sustainable urban tourism in the study area, so that the findings of field studies and objective observations are well consistent with the realities in the city of Kerman. Thus, this method and indicators designed as a model in other urban areas of the country can be used to analyze the bottlenecks and opportunities of urban tourism facing urban tourism with a strategic approach. Manuscript profile
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  25 - Identification and analysis of drivers affecting the development of the urban tourism industry with an emphasis on foresight and scenario writing (case study: Zanjan city)
  Ali Khaksari Rafsanjani Akbar Lotfi
  10.30495/juepd.2023.1976932.1134
  In planning and managing of tourism development using modern methods is highly important. One of these new methods is the use of the future-research method and the use of different scenarios for the development of tourism, which by using these methods tries to draw diff More

  In planning and managing of tourism development using modern methods is highly important. One of these new methods is the use of the future-research method and the use of different scenarios for the development of tourism, which by using these methods tries to draw different futures according to the key effective factors for the development of Zanjan tourism. The purpose of the current research is future research and scenario planning in the development and improvement of the tourism industry in City of Zanjan based on the method of cross-effects analysis. It is exploratory and based on future-research and scenario planning. In this research, in order to find key factors, available documents, library documents and semi-open interviews were used, and after identifying the components, MIC MAC and Scenario Wizard software were used to analyze and prioritize the factors. Analysis of 13 factors were selected as key factors. These 13 factors respectively are: urban integrated management, implementing encouraging policies, decreasing the constraints, internal security, private sector, citizen participation, NGOs, urban branding, strategic location of the city, the international role of the city and province, enhancing environmental awareness, economic growth rate, religious and ritual events, qualitative and quantitative development of handicrafts.The 13 factors were used to write the scenarios. Consequently by using experts opinions and setting up panels, 46 desirable to undesirable cases could be classified and finally 4 scenarios with high compatibility for the city of Zanjan identified. 3 scenarios were in desirable situation and one in critical situation for the city of Zanjan was imaginable. At the end in order to pass through the critical situation to desirable situation strategies and plans were suggested.Extended AbstractIntroductionThe strategic location of Zanjan province and city of Zanjan on the transit route from the center to the west and northwest of the country and the existence of historical, cultural and natural tourist attractions of Zanjan make the province and city a suitable case for attracting tourists and use it a tool for development. Although with such capacities the province has not adequately used them for its development. Tourism development needs to be redefined by provincial managers and planners so that they can reach a suitable future for the economic and social progression. By examining the effective components in the tourism development of City of Zanjan, the first and most important question that comes to mind is in which direction the future of tourism in City of Zanjan is moving and how and with what factors and components this future can be achieved and be led to the desired future?Theoretical foundations of research:Foresight: Ben Martin defines foresight as follows: "Foresight is the process of systematic effort to look at the long-term future of science, technology, environment, economy and society, with the aim of identifying emerging common technologies. And the strengthening of strategic research areas, which probably bring the most economic and social benefits. (Nazimi and Qadiri, 1385, 27)Scenario: A scenario refers to stories related to several plausible futures that a government, organization or company will likely face.Tourism: "The set of activities of a person or people who travel to a place other than their normal place of life and stay there for at least one night and at most one year, and the purpose of their travel is to spend leisure time. Of course, goals such as employment and earning are not included in it.”              ( Heydari Chianeh, 2009,9) Accordingly, those who include this definition are also called touristsUrban tourism: Urban tourism refers to tourism activities that take place in urban areas and include interactions between visitors and urban environments.Research materials and methods:In terms of practical purpose, in terms of method, the present research has been carried out qualitatively and in some cases, quantitatively and qualitatively mixed at the exploratory level and based on the future-research approach and scenario planning. In this research, expert Delphi model, MIC MAC and Scenario Wizard software, future research and scenario planning approaches have been used.Research findings13 factors were extracted from among the influential factors in the findings of the research and the effective factors in the upper-level documents of the province, which seem to have a high impact on the prosperity and development of the tourism industry in City of Zanjan, which are the key effective factors in tourism and attracting tourists, were identified as follows: integrated urban management and application of incentive policies, reducing restrictions, internal security, private sector, citizen participation, non-governmental organizations, urban branding, strategic location of the city, international role of the city and province , promotion of environmental awareness, economic growth rate, ritual and religious ceremonies, quantitative and qualitative development of handicraftsTo write the scenario, a total of 46 possible situations were determined for 13 identified key factors. These situations are considered for each variable from a very desirable situation to a critical situation. Scenario Wizard software with heavy calculations makes it possible to extract all kinds of scenarios, including strong scenarios, scenarios with weak probability, scenarios with compatibility and high compatibility. The scenarios presented by the scenario wizard are: 4 scenarios with high compatibility, 6222 scenarios with weak compatibility and 206 incompatible scenarios. The results show that 4 scenarios are more likely to occur in the future tourism development of the province.Conclusions and suggestions:According to the findings, scenarios 1, 2, and 3 are the best leading scenarios for the development of tourism in the province, although scenario 1 is more favorable and ideal than the other two scenarios. Scenarios 2 and 3 are also considered favorable scenarios, which are different from the first scenario only in the two factors of internal security and strategic location of the city, and are on intermediate and relatively favorable scenarios. Scenario 4 will also be a critical scenario, and with the realization of this scenario, the situation of the influencing factors of tourism development will reach the worst state. In this scenario, all 13 key factors of the trend are on the verge of crisis or crisis, this scenario does not have positive points and favorable key factors. As a result, with the realization of the first scenario, 100% of the determining factors of tourism development will be realized. All 13 key factors in this scenario are desirable key factors and none of the factors were in a static or critical trend and with the passage of time, there are positive changes in the tourism development of City of Zanjan. The possible situations selected in this scenario are: strengthening development-oriented and program-oriented management and applying extensive incentive policies, removing some of the disturbing restrictions to attract tourists, strengthening internal security, paying attention to the private sector and large-scale investment. The high participation of citizens, in the extensive strengthening of non-governmental organizations, in the field of branding, the creation of new features and the development of current unique features, the development of relations between Iran and Europe and the colorful role of the corridor from the center to the northwest, the transformation of the province into the regional center of the northwest country, extensive production of educational content to increase environmental awareness, positive economic growth rate, highlighting of existing ceremonies through media power, state of development and extensive support of handicrafts in City of Zanjan, all of these factors have a great positive impact on the development of tourism. As a result, the perspective of this scenario will show an ideal situation of tourism in City of Zanjan. Considering that Zanjan province and especially City of Zanjan has high tourism capacities, but this potential has not been fully used yet. In this regard, there is a need to provide proposals to improve the current situation and clarify a clear path to achieve that desirable future, considering the favorable scenario for the future of Zanjan tourism. These suggestions based on the desired scenarios are as follows:Reviewing the current management that has little integration and moving towards development-oriented, target-oriented and integrated urban management and using experienced and expert managers in organizations, institutions and sectors that are interested in city tourism, removing or reducing some of Limitations in the future plans, optimal use of the strategic location of City of Zanjan, holding festivals, as well as holding craft exhibitions, modifying the norms and behaviors of accepting tourists, participation of local people in urban development plans and programs, use of branding. religion of the city, identification and investigation of regions and areas with potential for tourism and introducing them to domestic and foreign investors, development of infrastructure, improvement and strengthening of service and entertainment centers, improvement of city entrances, strengthening and development of handicraft and traditional industries of the province with Cultural and artistic attitude in relation to the development of the tourism industry. 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  26 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
  Majid Ahmadi Rousta Alireza Zahra Gharedaghi
  10.30495/juepd.2023.1990242.1219
  Today, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by More

  Today, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by branding. The purpose of the research was to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the role of mediator of urban branding. The research method is practical in terms of purpose and descriptive of correlation type according to the method of data collection. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 420 questionnaires were distributed and 403 questionnaires were collected. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.804. Data were analyzed using structural equation modeling and Smart PLS software. The findings indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. In this research, urban branding has the greatest impact on the development of urban tourism with a score of (8.931) and environmental citizenship behavior has had the least impact on urban branding with a score of (3.570). Extended Abstract Introduction: Today, the tourism industry is considered as one of the most diverse and largest industries in the world, as it is the main source of foreign exchange income, creating social justice, employment, increasing welfare, cultural growth and a basis for the growth of the private sector and infrastructure development. Economists consider the tourism industry to be the third growing and dynamic economic phenomenon after the oil and automobile industry, Therefore, the development of tourism as a set of economic measures has a great effect on strengthening the foundations of societies, especially from an economic perspective. Today, the growth and promotion of tourism has been widely accepted and placed on the agenda of the government, especially in developing countries. Tourism development provides direct and indirect job opportunities and reduces the government budget deficit. At the same time, it increases the income from taxes for the implementation of economic activities. Tehran province, despite its very rich local, social, cultural, geographical and even economic capabilities, is neglected compared to many provinces of the country, especially the neighboring provinces, and has not been given the attention it should be. The field investigations and also the evidence show that, unfortunately, due to the lack of attention to the tourism industry in Tehran province, the per capita income of this province is almost insignificant. Also, due to the lack of proper management and planning of tourism in Tehran, Tehran is a destination for tourists, which does not bring any special tourism income for the province. This is despite the fact that if the government as well as the Tehran Governorate support tourism in Tehran province in a practical way and with all their power, many problems and problems and even social and economic problems such as unemployment will disappear due to this tourism in the province and Tehran feels a renewed spirit in its body. Methodology: The current research is applied based on its purpose and descriptive correlational according to its type, and based on the model, structural equation modeling method should be used. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 415 questionnaires were distributed and 403 questionnaires were collected. The data collection method of this research was done in the library method and using books and articles, and a questionnaire was also used in the field method. Results and discussion: The demographic characteristics of the sample were reported. Also, Cronbach's alpha, composite reliability, average variance extracted (AVE), and coefficient of determination were used to measure the model, which are reported in table two. The average values ​​of the extracted variance of all 7 model constructs are at the optimal level (more than 0.5). The amount of Cronbach's alpha and combined reliability for all the model structures is (more than 0.7), so the questionnaire has a good and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. The final results of the confirmatory factor analysis are reported in Table 3. Factor loadings greater than 0.5 have good validity. In graphs 1 and 2, factor loading values ​​and significant coefficients for the questions of each variable are given. In confirmatory factor analysis, the minimum value of acceptable factor loadings is 0.3, the average significance level is 0.4, and the values ​​above 0.5 indicate a high correlation level and strong significance between the factor and observed variables. In the significance coefficients (T values), considering that all the numbers on the paths are higher than 1.96, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. Since the three values ​​of 0.01, 0.25 and 0.36 are defined as weak, medium and strong values ​​for GOF and on the other hand, the coefficient is in a favorable situation (0.651), so the results show that that the fit of the model in the statistical population of the research is appropriate. Conclusion: The purpose of this research is to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the mediating role of urban branding. In this research, 5 hypotheses were tested and the results of the hypothesis analysis indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. The t test for all hypotheses is greater than 1.96. Therefore, with 95% confidence, the relationship between the variables is significant. Manuscript profile
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  27 - Identifying and analysis of key factors affecting the development of tourism in the urban spaces of Tehran with a future research approach
  ali shamsoddini Mohammadreza Ghaedi Davood Jamini
  10.30495/juepd.2023.1986275.1195
  Today, the tourism industry is considered as one of the most important and main sources of sustainable income in most developed and developing countries, therefore, policy making, management and planning for the development of this industry in the present and future is More

  Today, the tourism industry is considered as one of the most important and main sources of sustainable income in most developed and developing countries, therefore, policy making, management and planning for the development of this industry in the present and future is one of the most important concerns of managers. and officials related to the field of tourism. One of the most important actions in the direction of the development of the tourism industry in urban areas is to identify the factors affecting the development of the tourism industry, which can have a significant impact on the prosperity of this industry. Therefore, the aim of this article is to identify and analyse the key drivers affecting the development of tourism in Tehran metropolis. This research is applied in terms of purpose and descriptive-analytical in terms of nature and method of work. To collect the required data and information, library-documentary and field studies (questionnaire distribution) were used and for data analyse used MicMac software. The statistical population of the study consists of all experts in the field of tourism development in the metropolis of Tehran Using the snowball sample size selection method, Finally, 30 experts were selected as the sample size. Findings show that a total of 28 factors affect the development of tourism in Tehran the extent of this effect is from strong to weak. The results indicate that human factors in this metropolis have the greatest impact on the development of urban tourism and These factors include the development of infrastructure related to domestic and foreign tourism, Accommodation and welfare facilities, security, Historical monuments and facilities related to medical services.Extended AbstractIntroduction:      Today, tourism is a global and social dynamic phenomenon that has its own complexities; A phenomenon that takes different forms in different times and places with a hidden mechanism, and for this reason, it has completely different effects on human societies. The development of the tourism industry has benefits such as job creation, transportation optimization, increasing the income of local residents and supporting cultural and natural heritage. But its development requires sufficient knowledge and understanding of economic, social and cultural issues and factors. Tourism is a clean activity that can be effective in preserving nature for future generations and helps developing countries in solving problems such as unemployment and poverty by stimulating the potential of these countries. Due to its nature, this industry is a complex and mixed activity and requires the participation of various and numerous sectors of the society, and it also leaves extensive positive and negative effects at different levels. Cities are one of the most important residential destinations for tourists, and urban tourism is a type of tourism where citizens interested in cultural, historical, religious and natural attractions spend part of their free time in these places. In recent decades, the growth and development of the tourism industry and its adoption as one of the major economic activities by developed and developing countries and the competition of major tourist destinations in order to attract tourists have prompted planners to increase the income from Tourism activities should pay attention to two important categories: first, increasing the satisfaction of tourists and improving the pleasure and quality of the tourism experience, and second, trying to protect the interests of the host communities.Due to the accumulation of social infrastructure and civil institutions, cities have the ability to attract domestic and foreign tourists, and therefore they are the destination of many tourists. According to MasterCard's report in 2015, the top ten tourist-friendly cities in the world were: London, Bangkok, Paris, Dubai, New York, Singapore, Kuala Lumpur, Hong Kong and Seoul, which attracted a total of more than 133 million tourists. It is also noteworthy that seven Asian cities are among the top ten tourist cities in the world.Methodology:    This research is applied in terms of purpose and descriptive-analytical in terms of nature and method of work. To collect the required data and information, library-documentary and field studies (questionnaire distribution) were used and for data analyse used MicMac software. The statistical population of the study consists of all experts in the field of tourism development in the metropolis of Tehran Using the snowball sample size selection method, Finally, 30 experts were selected as the sample size. Results and discussion:   Findings show that a total of 28 factors affect the development of tourism in Tehran the extent of this effect is from strong to weak. The results indicate that human factors in this metropolis have the greatest impact on the development of urban tourism and These factors include the development of infrastructure related to domestic and foreign tourism, Accommodation and welfare facilities, security, Historical monuments and facilities related to medical services.Conclusion:    Urban tourism is one of the sustainable sources of income for cities, and urban management with medium-term and long-term planning can make the most of this industry. The development of urban tourism is influenced by various factors, some of which are human and others are natural. The results of the present research, which was conducted with the aim of identifying the key factors affecting the development of tourism in the metropolis of Tehran, indicate that human factors in this metropolis have the greatest influence on the development of urban tourism, and these factors include the development of infrastructure related to domestic and foreign tourism, facilities accommodation and welfare, security, historical monuments and facilities related to medical services. Considering the dependence of these factors, Tehran metropolis can play a role as one of the most important destinations for medical tourists and historical tourists.Urban management policies and programs are among the most important factors that affect all factors of tourism development in Tehran metropolis, as urban management can provide other related factors such as security and cooperation of the private sector through the participation of citizens in tourism activities. Considering the geographical location and also being the capital city of Tehran, the influencing factors on its tourism development are more than other cities in the country and reciprocally, the development of urban tourism in Tehran can also affect the development of tourism in other places in the country. Manuscript profile
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  28 - Determination and Ranking of Cityscape Factors Effecting on Tourism Development (Emphasizing Urban Furniture)
  Ali Kazemi Hassan Rezaei Fateme Shahbahrami
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  29 - Develop a model of urban tourism attraction using urban regeneration components (Case Study : Yazd city)
  Reza khosroabadi Seyede Razieh Keshavarz Rasa Raeisi
  10.30495/jrors.2023.1962569.1160
  we have made a comparative-statistical explanation of the perception of a number of visitors and tourists based on the results of a questionnaire and a completed survey of tourist attractions. This study finally presents four main findings: First: The factor analysis mo More

  we have made a comparative-statistical explanation of the perception of a number of visitors and tourists based on the results of a questionnaire and a completed survey of tourist attractions. This study finally presents four main findings: First: The factor analysis model of this study showed that the perception of tourists is based on the components of urban regeneration in four different levels of tourist attractions. These four levels are the historical and ancient core of the city, complementary historical attractions, the city's tourism belt and the general urban context. Second: Elements associated with the city's tourism belt, such as territories and public spaces of the urban environment, are considered as the most important tourist attractions and tourists. Third, a comparison of the average value of the indicators shows that tourists who have used the Internet and social media in their searches, in the first place, they react more to the historical core of the city, in the second place, to the levels of public urban areas and territories, and in the third place, to the complementary tourist attractions. Fourth: In this study, it was found that among the components of urban regeneration, the component of development and promotion of public spaces and territories, have the greatest impact on the development of urban tourism. Since public areas and urban spaces play an essential role in tourist attractions, it is recommended that this issue be included in urban development strategies when planning cities with a tourism base Manuscript profile
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  30 - Analysis of opportunities and threats to the development of tourism services (Case study of Shiraz)
  Ali Akbar Izadi Saadi Masood Taghvaei Yaghoub Peyvastehgar
  This study was conducted to evaluate the opportunities and threats to the development of tourism services in Shiraz. This research is applied in terms of purpose and descriptive in terms of survey method. The first statistical population includes the managers and all ex More

  This study was conducted to evaluate the opportunities and threats to the development of tourism services in Shiraz. This research is applied in terms of purpose and descriptive in terms of survey method. The first statistical population includes the managers and all experts of cultural heritage and tourism office of Fars province. The statistical population was responsible for identifying strengths, weaknesses, opportunities and threats in the Delphi method. The information required for this study, were collected and analyzed using three questionnaires. The first questionnaires, were distributed among the members of the first statistical community, led to the identification of internal and external environmental factors affecting the strategic decisions of the tourism industry. Questionnaire number two was designed based on Saaty scale and pairwise comparisons and was decided at the disposal of the group to calculate the relative weight of the groups of weakness, strength, opportunity and threat. Questionnaire number three was developed based on pairwise comparisons and Saaty scale to identify the relative weight of components and factors identified in each group by the decision group. Findings showed that Shiraz city should use three strike strategies (short-term), medium-term strategy and long-term strategy to deal with opportunities and threats to develop tourism services in this city. Manuscript profile
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  31 - Social Logic of Cities and Urban Tourism Accessibility; Space Syntax Analysis of Kuala Lumpur City Centre
  Hossein Safari Sajjad Nazidizaji Fataneh FakouriMoridani
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  32 - Analysis of Challenges, Solutions and Presentation of Desirable Model of Foreign Tourist Attraction (Case Study: Tabriz City)
  sayyad Irani Heris majid vali shariat panahi bixhan rahmani
  Urban tourism is one of the tools and strategies for sustainable development of cities.In this context, foreign tourists and markets and tourist attractions are important in developing city tourism. Accordingly, urban planners have always sought to plan and to prioritiz More

  Urban tourism is one of the tools and strategies for sustainable development of cities.In this context, foreign tourists and markets and tourist attractions are important in developing city tourism. Accordingly, urban planners have always sought to plan and to prioritize urban capital, to identify tourism demand and to recognize models for developing foreign tourism in cities.The necessity of favorable development of foreign tourism in Tabriz,recognizing effective factors, demand for foreign tourism of the city,providing strategies for foreign tourism development and finally providing an optimal model for urban tourism development. Therefore, the main purpose of the proposed model is to present a favorable model for development of foreign tourism in Tabriz. For this purpose, firstly,through the method of analyzing the content of quality inductive and with data from people, domestic and foreign tourists, experts and field observations, the categories and main factors affecting foreign tourism in Tabriz were identified and then,by completing a questionnaire of221Foreign visitors tourists’ demand has examined. The results show that tourism demand in Tabriz has high elasticity and the tourism potential and high security and new plans along with its competitors, urban challenges and weakness of protection and ethnic and racial issues play a role in formation of Tabriz foreign tourism system. Finally, the desirable model of tourism development in the city is designed and presented based on multifunctional tourists, multi-purpose agencies, development of tourism, tourism experiences, tourism competitors, integrated tourism management, product- tourism market alignment, innovation and entrepreneurship, and ethnic and cultural links of the project Manuscript profile
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  33 - Formulation of Urban Tourism Roadmaping with Human Resources Development Approach (Case Study: Isfahan Province)
  Abdulmajid Mohammadi Akbar Etebarian Reza Ebrahimzadeh
  The purpose of this study is to Formulation an urban tourism road map of Isfahan province with human resources development (HRD) approach. In the first phase, all related published research (48 research) was analyzed using Meta-synthesis method. The results were identif More

  The purpose of this study is to Formulation an urban tourism road map of Isfahan province with human resources development (HRD) approach. In the first phase, all related published research (48 research) was analyzed using Meta-synthesis method. The results were identified and categorized into 9 HRD indices. In the second, 57 operational strategies for implementation of indicators were identified by reviewing the literature and interviewing 21 experts in Industry. Finally, by surveying 10 experts and analyzing them using Structural-Interpretive Modeling Methodology, indicators and operational solutions of Leveling and relationships were determined and presented as a roadmap for HRD of urban tourism in Isfahan province. The results showed that at the lowest level, the indicators "Designing Competency Model of Tourism Industry Jobs" and "Designing Human Resources Information System (HRIS)" had the most impact on the other indicators and in fact the most important indicators of tourism HRD. Isfahan province is considered to be the highest index of "Definition and Award of Excellence in Human Resource Management Excellence in Tourism Industry", which was the most dependent. Finally, indicators such as "utilization of social networks", "allocation of subsidies and discounts in training", "provision of public education", "Designing Competency Model of Tourism Industry" and "Designing HRIS" affect all indicators, and authorities must pay special attention to them in order to monitor their impact on others and select mechanisms to improve on others. In the present study, these mechanisms were presented in the form of operational solutions along with a roadmap for their implementation. Manuscript profile
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  34 - Presenting an urban branding model with the approach of developing the urban tourism ecosystem in Gorgan
  nafise varkiani poor mahmood reza cheragh ali
  Urban brand is an important asset for sustainable urban development and the difference between cities. Urban branding is a phenomenon that cities need to achieve a sustainable competitive advantage in the age of globalization and pave the way for entrepreneurship. The m More

  Urban brand is an important asset for sustainable urban development and the difference between cities. Urban branding is a phenomenon that cities need to achieve a sustainable competitive advantage in the age of globalization and pave the way for entrepreneurship. The main purpose of this study is to design an urban branding model for the development of urban tourism ecosystem in Gorgan. The research method is fundamental in terms of purpose and in terms of collecting qualitative information and has been done using the data theory theory method. In this study, using targeted sampling and snowball sampling methods, with 21 faculty members in the fields of urban management, marketing management, executive management, government and cultural management, and municipal managers and people with experience In-depth urban management interviews were conducted and then the data obtained from them were analyzed through open, centralized and selective coding. Paradigm model of branding from causal conditions, contextual conditions, intervening variables, strategies and consequences of branding (development of urban tourism ecosystem, development of social capital, attraction and development of investment and tourism, and rural development And reduced migration) for that city are the results of the research. Manuscript profile
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  35 - Urban Tourism Competitiveness in Iran (Applying Dwyer’s Integrated Model)
  Esmaeil Ghaderi seyed sepehr aarabi
  High competitiveness of the destinations is one of the key factors of success and benefiting from tourism in the international tourism market. Accordingly, this study seeks to identify the determinants of tourism competitiveness in Iran using Dwyer’s integrated mo More

  High competitiveness of the destinations is one of the key factors of success and benefiting from tourism in the international tourism market. Accordingly, this study seeks to identify the determinants of tourism competitiveness in Iran using Dwyer’s integrated model. After selecting the indicators and categorizing them into six groups, a questionnaire was developed and 129 questionnaires were completed through a web survey. The study population included all employees of the public and private tourism sector as well as professors and students of tourism field were selected. In addition to identifying the determinants of competitiveness of urban tourism, competitiveness of urban tourism was analyzed using OECD indicators.  In order to test the reliability of the questionnaire, Cronbach's alpha was used. The results revealed that among the six key determinants of competitiveness of urban tourism, only endowed resources (with a total average of 4.17) and situational condition (with a total average 3.55) had relatively favorable conditions. The analysis of the relationship between tourism and six determinants of competitiveness revealed that endowed and created resources have had greater, direct and indirect effect on the competitiveness of urban tourism. Accordingly, protection and enhancement of the environment, the diversification and development of recreational activities, festivals and exhibitions, quantitative and qualitative improvement of tourism guides and information as well as marketing and advertising are suggested as the main recommendations of the study. Manuscript profile
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  36 - Determining the Key Drivers Affecting the Future Status of Creative Tourism in Isfahan
  Maryam Mosahebi pour fard Ahmad Khademolhosseini hamid saberi reza mokhtari malek abadi
   Because the tourism industry is a money-making one, countries are competing with each other for more revenue. Creative tourism is a new option that has been able to attract tourists. Because their tastes have changed and they no longer want to be looked at as tour More

   Because the tourism industry is a money-making one, countries are competing with each other for more revenue. Creative tourism is a new option that has been able to attract tourists. Because their tastes have changed and they no longer want to be looked at as tourists, they prefer to live in indigenous culture. The purpose of this study is to determine the key drivers affecting the future status of creative tourism in Isfahan. The prevailing approach is based on the applied goal, profound nature, questionnaire, and future research approach. In the first place, using the opinions of 35 experts and activists in the field of tourism and urban planners in the field of Delphi style, 52 variables in 6 areas were extracted as variables affecting the future status of creative tourism in the city of Isfahan. Then, the obtained data were analyzed using the interaction or structural analysis method by Mick Mac software to extract the main variables affecting the future status of creative tourism in Isfahan. By placing the factors in a 52*52  matrix, the effect of each of these factors on others was determined by weighting the factors (from zero to 3). 10 key factors were selected as the country's international relations with a score of 381 which had the highest direct impact, 368 in the next rank, and then the future research attitude towards creative tourism in the next rank. If tourism progresses in a city and flourishes, the findings show that the city of Isfahan has the potential for creative tourism. Paying attention to and investing in propulsion variables can pave the way to achieving this important goal. Manuscript profile
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  37 - Assessment of sidewalk capability within the framework of tourist satisfaction Case study: Alamolhoda sidewalk in Rasht
  Arefeh Eslami Tahereh Shahbazi Amin Ebrahimi Dehkordy
  Today, the tourism industry has become a leading industry in the world and Many countries have been using tourism attraction factors such as pedestrians to strengthen their tourist destinations and improve their status. Walkways with signs and milestones are a place to More

  Today, the tourism industry has become a leading industry in the world and Many countries have been using tourism attraction factors such as pedestrians to strengthen their tourist destinations and improve their status. Walkways with signs and milestones are a place to read urban scenery and preserve the memory of the city. Tourism attraction not only addresses the needs of the pedestrian route, but also as a necessity for solving valuable issues in cities such as attracting tourists. The main objective of this study is to assess the pedestrian capability and to determine the impact and relevance of the attraction and satisfaction of Al-Hoda Walking Tourists.In doing this study, firstly we used documentary and library methodology with the systematic review of relevant resources, in order to identify the sidewalk main standards, and then a conceptual model was prepared by using a combined method based on sidewalk assessing elements within the framework of tourist satisfaction. Subsequently, by measuring physical and cultural components of Alamolhoda sidewalk through distributing a questionnaire from sidewalk assessing components, importance level of each component was evaluated purposely and according to the obtained qualitative data from graphical analysis and SPSS. Finally, these factors were categorized due to the relative subscription of extracted factors in different components. Further, our results show that readability and imagery components have more influence on tourist satisfaction in Alamolhoda sidewalk Manuscript profile
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  38 - Role of Financial incentives in the development of urban tourism Case Study: Municipality of ZARRINSHAHR
  shahin bakhtiarvandbakhtiari gh vnj
  Abstract:Tourism is a complex phenomenon. Valuable industry balances the economic development of the regions, establishes a fair distribution of income, and has a fundamental role in creating employment and direct and complementary direct and secondary resources. Undoub More

  Abstract:Tourism is a complex phenomenon. Valuable industry balances the economic development of the regions, establishes a fair distribution of income, and has a fundamental role in creating employment and direct and complementary direct and secondary resources. Undoubtedly, the development of the tourism sector can play a significant role as an alternative to the oil-related economy of the country in the national and regional development of Iran. The purpose of this study was to "identify financial incentives affecting the attraction of real and legal individuals for exploiting the resources of the city of Zarrin Shahr For the development of urban tourism ". In this research, the researcher first by collecting secondary information by referring to secondary documents and books, then uses a questionnaire to examine the opportunities, threats, strengths and weaknesses to attract the real and legal persons in Zarrineh city and to investigate the relationship between Financial incentives and attracting investors, after which financial incentives will be identified to attract people's funds and their impact on attracting tourists will be investigated. In order to analyze the raw data and data collected, the present study is based on the analysis of internal and external factors And use the SWOT matrix to assess threats, opportunities Oh, strengths and weaknesses, and ultimately use Rahkarhavrahbrdhayymtnasbbashraytmhlymntqh, financial Jhttvshmshvqhay Grdshgrydrshhrzryn the city. Manuscript profile
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  39 - Tourism Compensation of Sardasht City Using the SWOT Model
  zahra khodaee Somayeh Teymoori
  Nowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be det More

  Nowadays, tourism is a fundamental pillar of sustainable development and in the meantime tourist Attractions plays an important impact on this industry. Sardasht city with having the potential of natural and historical tourism could become a tourist hub Which can be detected with proper planning and identifing potentials and restrictions play an important role in the development of national and regional economy. The goal of this research is identifing the potential and urban tourist attractions. The research method is analytical – descriptive with emphasis on pratical and survey method. Also for data analysis and offering strategy and tourism development strategy is used from analytical method of SWOT. For this purpose, a list of strengths and weaknesses and the opportunities and threats also prepared and a set of strategic factors, SWOT matrix is extracted and the results approaches from this analysis is presented as policies helpful to strengthening infrastructure and tourism potentials city of Sardasht. The results shows that strategy for development of tourist industry in the city of Sardasht is SO strategy. by taking advantage of the strengths, it would be make ultimate usage of availabe opportunities. Manuscript profile
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  40 - The Analysis of factors determining the visitor satisfaction- A case study in Qom
  Hasan Mafi Foroutan mojtaba javdan
  Regarding the placement of Masumeh's Holy Shrine and the sacred mosque of Jamkaran at Qom city, it considered to be the most important Shia religious center and the second largest pilgrimage center in the country. Furthermore, situated this city on the intersection of c More

  Regarding the placement of Masumeh's Holy Shrine and the sacred mosque of Jamkaran at Qom city, it considered to be the most important Shia religious center and the second largest pilgrimage center in the country. Furthermore, situated this city on the intersection of communication routes of 17 provinces, it is the most important focal point of transportation network in Iran. Hence, identifying influential factors that increase satisfaction of visitors by meeting the expectations of them will usually help to attract more tourists and subsequently increase the length of residence. The current study is an applied research in terms of time, nature and descriptive-analytical method. The statistical population of the study is visitors entering Qom in summer 2017, in which 384 individuals were selected as sample of analysis. In order to analyze the data and evaluate satisfaction of visitors, each element of the urban tourism product (primary, secondary and lateral) is classified and analyzed based on the Jansen-Verbeke’s Structure of Urban Tourism in the categories of basic, functional and motivation needs of the Kano model. The results of this study shows that the most important satisfaction priorities in the functional requirements group are respectively friendly behavior of mutual respect, responsiveness and hospitality of the people and diversification into the attractions of urban tourism (complementary to pilgrimage and religious tourism), and the most important priorities in the motivational requirements group participate in evening events and nightlife and the presence of road signs in the city, providing maps and brochures to tourists Manuscript profile
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  41 - The role of tourism in economic developments (case study of malayer)
  pegah farhadian Majid Shams
  On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted More

  On the eve of the third millennium, the tourism industry has given a special place to the economic sector, and plays an active role in enhancing the economic, social and cultural structure of countries, especially in developed countries. Generally, cities are attracted by numerous tourist attractions, attracting many tourists. Self-interest is one of the most diverse and most diverse destinations in the world. Leisure, tourism and urban tourism, in particular all other recreational activities, are one of the largest and most extensive spatial and temporal areas of the other. Such as shopping, walking, etc., and, consequently, planning and managing tourism is intrusive and complex, and has led to the special attention of the city administrators themselves. Today, tourism is viewed as an economic phenomenon; the attitudes of labor, its activities and its purpose are considered to be important because cities are the manifestation of economic, political, social, and cultural power and the stimulus of the state.In this descriptive-analytic study, using the SWOT model, explanations of strengths, weaknesses, opportunities and threats in the urban area of ​​Malayer are presented and the proposed strategies are presented.The findings show that the city of Malayer, as the second city of Hamedan province, is not suitable for urban tourism in spite of having environmental and historic and cultural capabilities. Manuscript profile
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  42 - Identifying and analyzing the dimensions and indicators of sustainable urban tourism development (Case study: Zones 1, 3 and 5 of Isfahan)
  Mahshad Golamiz Leyla Soltani
  Urban tourism development is considered as the most important forces of socioeconomic development, which can not be denied that it is an extraordinary force for change and in many countries as one of the most important ways to earn money. It is considered abundant. Meth More

  Urban tourism development is considered as the most important forces of socioeconomic development, which can not be denied that it is an extraordinary force for change and in many countries as one of the most important ways to earn money. It is considered abundant. Method of the present research is applied according to the purpose and according to the qualitative method. In this research, content analysis method has been used to identify, and report existing patterns. According to experts in the field identifying indicators of sustainable development of urban tourism in Isfahan, a total of 5 dimensions and 112 indicators were identified, of which 35 indicators for the economic dimension, 29 indicators for the socio-cultural dimension, and the environmental dimension 22 indicators, 16 indicators for infrastructure (physical) and 10 indicators for management (institutional) were identified and evaluated. In order to prioritize the three areas of the city based on the dimensions of sustainable development of urban tourism, the opinion of experts on the importance of each of the 5 dimensions approved in the interview was obtained, and based on the average of these opinions, a pairwise comparison between 5 dimensions in software Expert Choice was performed and the weight of each criterion was calculated. Then, by performing the equations related to the Victor model, Isfahan region 3 with a weight of one first rank, Isfahan city five with a weight of 0.76 took the second rank and Isfahan region one with a weight of zero took the third rank. Manuscript profile
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  43 - Desirability of Evaluation Parks from the Aspect of Urban Tourism and Spending Leisure Time of Citizenships Using the Copras Model (Case Study: Urban Region Two Metropolitan Ahvaz)
  abbas maroofnezhad Ebrahim Amiri
  Today, urban parks can play a major role in creating citizens' leisure time and space for their tourism in cities. So that in many urban texts, parks and urban green spaces are mentioned as one of the important indicators for recognizing the quality of man-made environm More

  Today, urban parks can play a major role in creating citizens' leisure time and space for their tourism in cities. So that in many urban texts, parks and urban green spaces are mentioned as one of the important indicators for recognizing the quality of man-made environments. Due to the importance of parks and green spaces In today's urban life, the purpose of this study was to investigate the status of active urban parks in Ahvaz metropolitan region 2 in terms of selected indicators (access, health, attractiveness, security and amenities). The type of applied research and research method was survey with emphasis on the questionnaire. The statistical population is citizens living in Region 2 and relevant experts. The weighting of the variables was performed by Shannon entropy model and data analysis was performed using COPRAS ranking technique. The research results show the low and minimum per capita of parks in region two (36.9 square meters) compared to international and national standards. Also, according to the results of Anova test, according to the calculated value of F, which is more than 0.05, the average audience satisfaction with the indicators in the studied parks shows a significant difference. The results of the Coopers model also showed 23 parks in the study area: Island Park, 42-hectare park and government park with final value, respectively; 0.0615, 0.0569,0.0554 are in the first to third place in terms of indicators. Manuscript profile
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  44 - An Investigation of the Urban Tourism in the Texture of 14the District of Isfahan Using the SWOT-QSPM Model
  iman chaghajerdi ziba fotuhi gvj jgh
  Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job More

  Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job opportunities around the world. The stability of population among communities and prevention of irregular migration, preserving natural resources and maintaining ecological balance, cultural characteristics of cities all are the results of urban tourism. It may be said that one of the best ways to save cities from the social and economic problems is the development of urban tourism. The aim of this study was to evaluate the texture of urban tourism in the 14th district of Isfahan using the SWOT-QSPM model. The study is cross-sectional and a questionnaire was used for data collection. The results of this study showed that the strategies for creating conditions and taking principled positions to attract foreign investment in expanding and reviving monuments and historical buildings, using propaganda in its widest sense, employing local people and encouraging private sector investorsto accompany the government in organizing the tourism in Isfahan are ranked first to fourth respectively.  Manuscript profile
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  45 - Urban Tourism Development with Emphasis on Creativity (Case Study: Birjand City)
  hasan hekmatnia afsaneh ebrahimi Bahador Pasandideh Talemi
  10.30495/uf.2022.1947553.1014
  Tourism is one of the factors affecting the economic growth and development of communities. The development of tourism leads to an increase in income, the creation of direct and indirect employment, as well as the acquisition of foreign exchange earnings for the country More

  Tourism is one of the factors affecting the economic growth and development of communities. The development of tourism leads to an increase in income, the creation of direct and indirect employment, as well as the acquisition of foreign exchange earnings for the country. To benefit more from the positive effects of tourism, attention to creativity and innovation is of great importance. Due to the numerous effects and attractions of tourism in South Khorasan province, especially the city of Birjand on the one hand and droughts of several years on the other hand, attention to this industry is effective in improving the economic situation of this region. In this regard, the present study seeks to Investigat the effective factors in tourism development in Birjand city with emphasis on creativity. This research is applied and the research method is descriptive-analytical and survey. Field data collected through a questionnaire from 67 activists in tourism industry and analyzed using SPSS software and Amos software. Variables affecting urban tourism based on creativity are divided into 6 general components (economic, infrastructure and physical, environment, information technology, political and security, social and cultural), each of which includes several indicators. The results show that the political and security component with a coefficient of 1.58 and the environment component with a coefficient of 1.28 have the greatest impact on tourism in Birjand with an emphasis on creativity. Manuscript profile
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  46 - Investigating and Evaluating the Economic Consequences of Urban Tourism from the Perspective of Citizens (Case Study: Birjand City)
  afsaneh ebrahimi mehdi fatemi
  10.30495/uf.2023.1983906.1116
  Tourism is one of the important activities with economic, social and environmental consequences in cities. Tourism development policy is an approach that by emphasizing it, the city can minimize the negative effects while increasing its benefits. The purpose of this art More

  Tourism is one of the important activities with economic, social and environmental consequences in cities. Tourism development policy is an approach that by emphasizing it, the city can minimize the negative effects while increasing its benefits. The purpose of this article is to investigate and evaluate the economic consequences of urban tourism in Birjand city. n terms of the type of research, the study was applied and the method of its investigation was descriptive-analytical and the method of structural equations was used. The statistical population of the research was experts and experts in this field. The required data was collected through a questionnaire from a sample of 68 experts and specialists in this field. The results of the study show that the development of urban tourism is effective on the development and improvement of infrastructure and public services, creating job opportunities, increasing demand for domestic products, increasing accommodation and welfare facilities, increasing investment and generating income, among these factors. The greatest effects of tourism are related to the development and improvement of infrastructure and public services and the increase in demand for domestic products. Manuscript profile
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  47 - Socio- economic effects analysis of commercial tourism on the border towns of the Iran (Case study: Baneh and Sardasht Towns)
  ali shamai Esmaeil Aliakbari Ali Movahed Ali Ahmadi
  Baneh and Sardasht border towns which are located in two provinces of West Azerbaijan and Kurdistan, are dependent on the informal economy due to geographical and environmental characteristics and the backwardness of the formal economic parts. The purpose of present stu More

  Baneh and Sardasht border towns which are located in two provinces of West Azerbaijan and Kurdistan, are dependent on the informal economy due to geographical and environmental characteristics and the backwardness of the formal economic parts. The purpose of present study was to examine the socio-cultural impact of tourism on the basis of experts' perceptions who were resident in the studied cities. This study was quantitative research and was carried out using a hierarchical analysis process. According to the results of distributed questionnaires and their analysis with AHP model, it was determined that in the economic dimension, tourism increased renting store and house price, and direct and indirect employment in relation to tourism. It also increased the population of the studied cities, reduced outbound immigration and increased immigration into the cities. Following these developments and the growth of tourism, the income of people was increased. As can be seen from the results of AHP analysis, growth of income among economic variables had the fourth rank, and weight of this variable was 0.098 and 0.102 in Sardasht and Baneh cities, respectively. Manuscript profile
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  48 - Assessment of Attractions and Tourism Capacities in the Study System of Kermanshah Urban Development Plans from the Tourism Range
  mohammad saleh Ahmadi Mohammadtghi Rahnamaii Esmail Aliakbari
  Failure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban deve More

  Failure to pay attention to the city planning system has led to a weakness in tourism status in various urban development plans. The purpose of this study is to investigate the attractions and potentials justifying the status of tourism in the study system of urban development plans of Kermanshah province from a touristic perspective. Qualitative research methodology is the "basic theory" method and purposeful sampling (snowball). Through interviewing, identifying attractions and determining their range and eventually creating a tourism portfolio attraction portfolio matrix from urban development plans of Kermanshah province. The results indicate that, in the conceptual classification of attractions in urban development plans The province, the historical and cultural concept with the 10 most natural and ecotourism concepts, was ranked third in 7th place. The concept of architecture, physical, economic, religious, with 3 items in one class and the concept of facilities with 2 cases and the concept of treatment with one case at the lowest rate were taken. Tourist attractions based on local, regional, national and international outcomes showed that half of these attractions could be further developed and accommodated at higher levels. Based on the portfolio matrix of tourist attractions, three strategies, the development of experiences and the strengthening of marketing actions along with investment and growth strategies; for the attraction of house No. 4 and investment in the product and market; for house number 3 release and retreat in urban development plans for attractions House No. 1 was offered. Manuscript profile
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  49 - Investigating the environmental status of urban tourism using ecological footprint method (case study: Rasht city)
  Tayebeh Ghaemi rad Hossein Hataminejad keramatollah ziari Ahmad Pourahmad
  DOI:10.17170/kobra-202110144904
  Cities have always been regarded as a tourism destination for having natural, cultural, and human _made attractions. Tourism, like any other activity, does have many consequences on the ecological environment of cities. The city of Rasht attracts many tourists every yea More

  Cities have always been regarded as a tourism destination for having natural, cultural, and human _made attractions. Tourism, like any other activity, does have many consequences on the ecological environment of cities. The city of Rasht attracts many tourists every year due to its central location and for having natural, cultural, and man-made attractions. The aim of current study is to investigate the environmental status of tourism on the ecological environment of Rasht. This research also intends to respond this question if this space capable of meeting the current needs of urban tourism? The research is based on the descriptive-analytical method and using ecological foot print model. The statistical population of the study consisted of the number of tourists in Rahst city. Therefore, 384 questionnaires were distributed among the tourists according to the Cochran model through two regular and random sampling methods. Eventually, the ecological footprint of tourism was calculated to be 908224 hectares. Considering the area of 13600 hectares of Rasht, the incoming pressure on the city’s environment can be observed clearly. Thus, planning to the persevere ecosystem of the city along with the attention to the tourism is a vital issue. Manuscript profile
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  50 - Evaluating the scale of integrated tourism on urban empowerment in the city of Pars-Abad, Moghan
  behroz yeghaneh mahdi charaghi sorayya nasiri
  Introduction: Tourism, as the largest social movement, has multiple cultural and spatial consequences for urban areas. Therefore, in order to effectively develop tourism and enhance its positive consequences, it is necessary to recognize and pay special attention to the More

  Introduction: Tourism, as the largest social movement, has multiple cultural and spatial consequences for urban areas. Therefore, in order to effectively develop tourism and enhance its positive consequences, it is necessary to recognize and pay special attention to the role of tourist complexes.Research aim: The aim of this research is to evaluate the Tourism Empowerment Composite Scale in the township of Parsabad-Moghan.Methodology: This research is descriptive-analytical in nature and practical in terms of purpose. Library and field methods, including observation and questionnaire, were used to collect data. The statistical population for the study was determined in Parsabad city, with a sample size of 352 individuals according to Cochran's formula, including residents from two cities with and without complexes. The questionnaires were completed using a systematic sampling method.Studied Areas: Parsabad Moghan County is a relatively extensive plain, covering approximately 14% of the total area of Ardabil province, with an area of over 1383 square kilometers. It is the northernmost region in Ardabil province.Results: In order, the economic aspect (733/0), the social aspect (695/0), and the environmental aspect (214/0) play the most significant role in distinguishing the urban capabilities between the two groups - the city of Aslanduz with tourist complexes and the city of Tazekand without tourist complexes.Conclusion: Dimensions of urban empowerment between two urban groups with tourist complexes and those without tourist complexes predict about 51% of the variance and in the variable of urban empowerment, it is predicted that 50% of the changes in urban empowerment are not examined by other factors in this study. Manuscript profile
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  51 - -On the Strategic Analysis of Tourism Indexes (Case Study: Chaboksar City, Guilan Province)
  سید علی حسینی فاطمه مبرهن قاسم آبادی مژگان kh آزاده مهری
  Lack of integrated management of tourism development, lack of education, and poor professional knowledge and traditional approach to the tourism and etc. are tourism problems of Chaboksar. Urban tourism development requires knowing the potentials and capabilities of the More

  Lack of integrated management of tourism development, lack of education, and poor professional knowledge and traditional approach to the tourism and etc. are tourism problems of Chaboksar. Urban tourism development requires knowing the potentials and capabilities of the urban environment and the proper use of it. Therefore the strategic assessment of the potential and limitations of tourism and providing the appropriate strategy to improve the present situation and tourism development of the city is essential. It should be done corresponding to the economic, environmental, historical, and cultural and identity of different places and should be done according to scientific discovery of potentials and reasonable demands of tourists. Because of natural resources (sea and forest) and unique beauty, passing the national highway through it, Chaboksar would be strategic, so that requires a strategic planning for development. The purpose of this study is to identify the strengths and weaknesses of the city in tourism and explore the future opportunities and constraints, removing obstacles and provide a strategic approach to tourism development in the city. The research method is descriptive and analytical; the type of this study is practical and implemented mensurably.  In this regard, 365 residents and 20 experts were selected and a questionnaire was completed. The results show that despite having tourism potential and actual capacities, due to the diversity and depth of the weaknesses and threats and missing the opportunities, Chaboksar is far from a tourism favorable conditions. Therefore defensive strategy at the present time is the most appropriate strategy for the development of tourism in Chaboksar. Manuscript profile