Analysis of a Sustainable Urban Tourism Model Aligned with Regional Development (Case Study: Sari)

Subject Areas : Urban Futurology

Hasan Rasouli ¹ , Azita Rajabi ² , Sadroddin Motevalli ³

1 - PhD student, Department of Geography and Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Associate Professor, Department of Geography and Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3 - Associate Professor of Geography Department, Noor Branch, Islamic Azad University, Noor, Iran.

Received: 2024-06-16 Accepted : 2024-08-26 Published : 2024-08-30

Keywords: Sustainable Tourism, Urban Tourism, Regional Development, Sari.,

Abstract :

Tourism and regional development policies are closely interconnected. Tourism policy, a tool for economic development and job creation, is transforming into a means for regional development and preserving and enhancing regional heritage. In many regions, the tourism industry serves as a major source of economic growth and employment opportunities. Effective tourism development policies can be an effective tool for integrating less developed areas or providing them with equal access to growth benefits. The purpose of this study is to elucidate a sustainable tourism model for regional development in Sari. This research is goal-oriented, practical, and descriptive-analytical. The target population consisted of experts and specialists in the field of tourism in Sari city, with 45 experts selected through purposive cluster sampling. A questionnaire was distributed among these 45 tourism experts to collect data. In examining the economic capacity criterion, one of the variables of sustainable tourism in Sari city, it was found that with an average of 3.28, it is higher than the theoretical median, indicating a favorable situation in Sari city. Additionally, criteria such as infrastructure and environmental conditions, management factors with averages of 3.43 and 3.15 respectively, higher than the theoretical median, exhibit favorable conditions in Sari city. However, criteria like tourism capacity, tourist attractions, service levels, structural factors, and individual factors, with averages of 2.81, 2.83, 2.45, 2.86, and 2.64 respectively, which fall below the theoretical median, reveal weaknesses in Sari city.

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