Urban Tourism Competitiveness in Iran (Applying Dwyer’s Integrated Model)
Subject Areas :
Esmaeil Ghaderi
1
,
seyed sepehr aarabi
2
1 - assistant professor of tourism management, University of Allameh Tabatabaei, Tehran, Iran
2 - MSc in tourism management, University of Allameh Tabatabaei, Tehran, Iran
Received: 2019-02-04
Accepted : 2019-06-02
Published : 2020-08-22
Keywords:
Iran,
Competitiveness,
Urban Tourism,
Dwyer’s integrated Model,
Abstract :
High competitiveness of the destinations is one of the key factors of success and benefiting from tourism in the international tourism market. Accordingly, this study seeks to identify the determinants of tourism competitiveness in Iran using Dwyer’s integrated model. After selecting the indicators and categorizing them into six groups, a questionnaire was developed and 129 questionnaires were completed through a web survey. The study population included all employees of the public and private tourism sector as well as professors and students of tourism field were selected. In addition to identifying the determinants of competitiveness of urban tourism, competitiveness of urban tourism was analyzed using OECD indicators. In order to test the reliability of the questionnaire, Cronbach's alpha was used. The results revealed that among the six key determinants of competitiveness of urban tourism, only endowed resources (with a total average of 4.17) and situational condition (with a total average 3.55) had relatively favorable conditions. The analysis of the relationship between tourism and six determinants of competitiveness revealed that endowed and created resources have had greater, direct and indirect effect on the competitiveness of urban tourism. Accordingly, protection and enhancement of the environment, the diversification and development of recreational activities, festivals and exhibitions, quantitative and qualitative improvement of tourism guides and information as well as marketing and advertising are suggested as the main recommendations of the study.
References:
تقی زاده یزدی، م. شامی زنجانی، م. حقیقی، م. ابوهاشم آبادی، ف. 1395. مؤلفهها و محتوای وبسایتهای تسهیلگر گردشگری پزشکی. فصلنامه مطالعات مدیریت گردشگری، سال یازدهم، شماره 33، صص 1-18.
توکلی نیا،ج.شمس پویا،م.1394.تحلیل سرمایههای اجتماعی با تأکید بر مشارکت شهروندی و پاسخگویی مدیران شهری نمونه موردی: شهر اسلامشهر. فصلنامه آمایش محیط ملایر، دوره 8،شماره 30،صص152-137.
دائی کریم زاده، س، قبادی، س. فرودستان، ن. 1392. عوامل مؤثر بر تقاضای گردشگری بینالمللی ایران: رهیافت خود توضیح با وقفههای گسترده (ARDL)، فصلنامه مطالعات گردشگری، شماره 23، صص131-154.
سازمان محیطزیست ایران. (2015). گونههای جانوری در خطر انقراض. قابل دسترسی در http://www.doe.ir/Portal/home/?news/196210/374287/426732
فرزین،م. نادعلی پور،ز. 1390. عوامل مؤثر بر مزیت رقابتی مقصدهای گردشگری در ایران (مورد: منطقه چابهار). فصلنامه مطالعات گردشگری، شماره 14،ص41-67.
موحد، ع، کرده، ن، 1396. سطوح پایداری در محلههای شهری مطالعه موردی: محلات شهر مهاباد، دوره 10،شماره 39،صص 28-1.
Aaker, D. A. 1989. Managing assets and skills: The key to a sustainable competitive advantage. California management review, 31(2), 91-106.
Ach, S. Pearce, B. 2009. How Well Does the Travel & Tourism Competitiveness Index Explain Differences in Travel Intensity Among Countries?. The Travel & Tourism Competitiveness Report 2009, World Economic Forum, Chapter 1.4.
Armenski, T., Gomezelj, D. O., Djurdjev, B., Ćurčić, N., & Dragin, A. 2012. Tourism Destination Competitiveness-Between Two Flags. Economic Research-Ekonomska istraživanja, 25(2), 485-502.
Armenski, T., Marković, V., Davidović, N., & Jovanović, T. 2011. Integrated model of destination competitiveness. Geographical Pannonica, 15(2), 58-69.
Asadi, R., & Daryaei, M. 2011. Strategies for development of Iran health tourism. Euro J Soc Sci, 23(3), 329-44.
Ayoubian, A., Tourani, S., & Dehaghi, Z. H. 2014. Medical tourism attraction of Tehran hospitals. International Journal of Travel Medicine and Global Health, 1(2), 95-98.
Badr, A., Zakareya, E., & Saleh, M. 2009. Impact of global economic crisis on tourism sector in Egypt: A system dynamics approach. The Egyptian Cabinet Information and Decision Support Center Economic Issues Program.
Baloglu, S., & McCleary, K. W. 1999. A model of destination image formation. Annals of tourism research, 26(4), 868-897.
Castro, C. B., Armario, E. M., & Ruiz, D. M. 2007. The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behavior. Tourism Management, 28(1), 175-187.
Cracolici, M. F., Nijkamp, P., & Rietveld, P. 2008. Assessment of tourism competitiveness by analyzing destination efficiency. Tourism Economics, 14 (2), 325-342.
Crouch, G. I. 2011. Destination competitiveness: An analysis of determinant attributes. Journal of Travel Research, 50(1), 27-45.
Crouch, G. I., & Ritchie, J. B. 1995. Destination competitiveness and the role of the tourism enterprise. Proceedings of the Fourth Annual Business Congress, Istanbul, Turkey, July 13(16). 43‐48.
Crouch, G. I., & Ritchie, J. B. 1999. Tourism, competitiveness, and societal prosperity. Journal of business research, 44(3), 137-152.
Crouch, G. I., & Ritchie, J. B. 1999. Tourism, competitiveness, and societal prosperity. Journal of business research, 44(3), 137-152.
d’Hauteserre, A.-M. 2000. Lessons in managed destination competitiveness: The case of Foxwoods Casino Resort. Tourism Management, 21(1), 23-32.
Dalkey, N. C. 1969. An experimental study of group opinion. Futures, 1 (5), 408-426.
Dwyer, L., & Kim, C. 2001. Destination competitiveness: Development of a model with application to Australia and the Republic of Korea: Ministry of Culture and Tourism, Korea Tourism Research Institute, the Republic of Korea, Department of Industry, Science and Resources, CRC for sustainable Tourism, Australia-Korea Foundation, Australia.
Dwyer, L., & Kim, C. 2003. Destination competitiveness: determinants and indicators. Current issues in tourism, 6(5), 369-414.
Dwyer, L., Cvelbar, L. K., Mihalič, T., & Koman, M. 2014. Integrated destination competitiveness model: testing its validity and data accessibility. Tourism Analysis, 19(1), 1-17.
Dwyer, L., Edwards, D., Mistilis, N., Roman, C., & Scott, N. 2009. Destination and enterprise management for a tourism future. Tourism management, 30(1), 63-74.
Dwyer, L., Forsyth, P., & Rao, P. 2000. The price competitiveness of traveland tourism: A comparison of 19 destinations.Tourism Management, 21(1), 9-22.
Enright, M., & Newton J. 2004. Tourism destination competitiveness: a quantitative approach. Tourism Management, 25(6), 777-788.
Faulkner, B., Oppermann, M., & Fredline, E. 1999. Destination competitiveness: An exploratory examination of South Australia’s core attractions. Journal of Vacation Marketing, 5(2), 125-139.
Goeldner, C. R., & Ritchie, J. B. 2007. Tourism principles, practices, philosophies. John Wiley & Sons.
Gomezelj, D. O., & Mihalič, T. 2008. Destination competitiveness— applying different models, the case of Slovenia. Tourism management, 29 (2), 294-307.
Hassan, S. 2000. Determinants of market competitiveness in an environmentally sustainable tourism industry. Journal of Travel Research, 38(3), 239-245.
Heath, E. 2003. Towards a model to enhance destination competitiveness: a Southern African perspective. Journal of Hospitality and Tourism Management, 10(2), 124-141.
Henderson, J. C. 2003. Healthcare tourism in southeast Asia. Tourism Review International, 7(3-4), 111-121.
Hudson, S., Ritchie, B. & Timur, S. 2004. Measuring Destination Competitiveness: An Empirical Study of Canadian SkiResorts. Tourism and Hospitality Planning & Development, 1(1), 79- 94.
Laws, E. 1995. Tourist Destination Management: Issues, Analysis and Policies. Routledge, New York.
Mulec, I., & Wise, N. 2013. Indicating the competitiveness of Serbia's Vojvodina region as an emerging tourism destination. Tourism Management Perspectives, 8, 68-79.
National, Competitiveness Council. 2002. Annual competitiveness report (November) 2002.Dublin: National, Competitiveness Council.
OECD.2014.Indicators form ensuring competitiveness in tourism. Retrieved.2015 (http://www.oecd.org/cfe/tourism/Indicators%20for%20Measuring%20Competitiveness%20in%20Tourism.pdf).
Parra-López, E., & Oreja-Rodríguez, J. R. 2014. Evaluation of the competiveness of tourist zones of an island destination: An application of a Many-Facet Rasch Model (MFRM). Journal of Destination Marketing & Management, 3(2), 114-121.
Pearce, D. G. 1997. Competitive destination analysis in Southeast Asia. Journal of Travel Research, 35(4), 16-25.
Poon, A. 1993. Tourism, Technology, and Competitive Strategy. Wallingford: CAV International.
Porter, M. E. 1990. The Competitive Advantage of Nations. Harvard Business Review, 68(2), 73-93.
Scott, B., & Lodge, G. 1985. U.S. competitiveness in the world economy. Boston, Mass.: Harvard Business School Press.
Shapley, R. 2000. Tourism and Sustainable Development: Exploring the Theoretical Divide. Journal of Sustainable Development, 8(1), 1–9.
United Nations World Tourism Organization (UNWTO) 2011. Annual report, a year of recovery 2010.
UNWTO 2015. Tourism Highlights. World Tourism Organization.
World Economic Forum. 2010. The Global Competitiveness Report 2010–2011. Geneva. The World Economic Forum.
World Economic Forum. 2015. The Travel & Tourism Competitiveness Report 2015.
World Economic Forum. (WEF). 2011. The Travel & Tourism Competitiveness Report2011: Beyond the Downturn. Geneva, Switzerland.
World Travel and Tourism Council 2008 http://www.wttc.org/, accessed 15 June 2016.
World Travel and Tourism Council (WTTC) .2012. Travel & Tourism Economic Impact 2012, WORLD. by Oxford Economics.
Prayag, G., & Ryan, C. 2011. The relationship between the ‘push ‘and ‘pull ‘factors of a tourist destination: The role of nationality–an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121-143.
Ireland, R. D., & Hitt, M. A. 1999. Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. The Academy of Management Executive, 13(1), 43-57.
Buhalis, D., & Cooper, C. 1998. The future of traditional tourist destinations. Progress in Tourism and Hospitality Research, 4(1), 85-88.
Jamshidi M.2004. Iran’s share of Eco-tourism, Tehran, publications of the organization of cultural heritage, tourism and handcrafts.
World Travel & Tourism Council. 2015. Travel & Tourism; economic impact 2015 IRAN.
Pinsonneault, A., & Kraemer, K. 1993. Survey research methodology in management information systems: an assessment. Journal of management information systems, 10(2), 75-105.
McClosky, H. 1969. Political Inquiry: TheNative and Uses of Survey Research. Macmillan,New York.
Kerlinger Fred N. 1964. Foundation ofBehavioral Research, Second Edition, Holt,Rinehart and Winston, Inc.
Dupeyras, A. andMacCallum.N..2013. Indicators for Measuring Competitiveness in Tourism: A Guidance Document. OECD Tourism Papers, 2013/02, OECD Publishing.
http://dx.doi.org/10.1787/5k47t9q2t923-en
_||_