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Open Access Article
1 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali EinyObjective: The purpose of this study is to investigate the conflict between customer purchasing decision making and reflection on the synergistic antecedents of brand value, brand love and brand identity in online brand communities.Method: The present study is a descrip MoreObjective: The purpose of this study is to investigate the conflict between customer purchasing decision making and reflection on the synergistic antecedents of brand value, brand love and brand identity in online brand communities.Method: The present study is a descriptive-survey study based on the applied purpose. Customers and buyers of Digi Kala online store products were considered as a statistical population. A total of 384 people were selected based on Cochran's formula and available sampling method as the sample size of the research. Standard questionnaires were used to measure the research variables. The validity of the research instrument was confirmed using face validity, content and factor analysis, and Cronbach's alpha coefficient greater than 0.7 for different structures confirmed their reliability. . Data analysis was performed by structural equation modeling using LISREL software.Findings: The research findings showed that brand identity has a positive and significant effect on brand love, brand value synergy and customer purchasing decision involvement. Love for the brand has a positive and significant effect on customer conflict decision making conflict. Synergy of brand value has a positive and significant effect on customer purchase decision conflict.Conclusion: The results indicate that brand identity by considering the mediating role of brand love and synergy of brand value have a significant effect on customer decision making conflict. Manuscript profile -
Open Access Article
2 - Integrating Vertical Farms To Mixed-Use Commercial Residential Condominium To Establish Sustainable Vertical Communities In Davao City
Jean Marie Villamor Juanga -
Open Access Article
3 - Evaluating the Satisfaction Rate of Low-Income Communities about Low-Cost Housing (Case Study: Abadeh Mehr Housing in Iran)
Seyed Kamal Aldin Shahriari Ali Karimzadeh Shahrzad Shahriari -
Open Access Article
4 - Explaining theComponents of Sustainability in Urban Communities
Hamed Moztarzadeh Seyed Majid Mofidi Shemirani Vahideh Hodjati -
Open Access Article
5 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffariIntroduction: The rapid growth of social media has created many opportunities for health professionals to undertake a large part of their marketing activities in this area. The main objective of the current study is to fully understand the main factors of the content st MoreIntroduction: The rapid growth of social media has created many opportunities for health professionals to undertake a large part of their marketing activities in this area. The main objective of the current study is to fully understand the main factors of the content strategy in Instagram social media health clinics to increase the engagement of brand community members. Methods: The present study was done in two stages. In the first stage, through the investigation of previous studies and deep interview with 8 native experts the model has been designed. Second stage, relations between the variables of the model were investigated. In the method, a multiple case study, 1572 posts of Instagram, 8 health clinics, were coded and analyzed using a netnography method during a year. Results: At 95% confidence level there was a significant relationship between the content type (p<0.001( and hashtag (p<0.000( with the customer engagement variables and between the content agility (p<0.001( with the customer engagement (except of save post and discovery percentage), and between the content day (p<0.001( with the customer engagement variables (except of discovery percentage and impression), and relationship between content context (p<0.001( with customer engagement (except of profile visit and discovery percentage) and tone of voice (p<0.002( with customer engagement (with the exception of likes, discovery percentage and new folowers). Conclusion: The resulting factors help the health clinics to optimize the content of their brand community, which can increase the number of members of a brand community and engage them with content. Manuscript profile -
Open Access Article
6 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh FarazandehConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand crea MoreConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand creation that include: participatory motivations of social networking sites, consumer participation, trust, brand loyalty and loyalty in social media brand communities among students of Azad University and Dezfol. This study is practical in view of purpose and according to Collection data method is descriptive survey. The statistical population of this study include students of Azad University in Dezfol. The Sample size according to Cochran formula is obtained 384 with available sampling method. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used SPSS and Amos software. The result show that the Motivations for social networking sites participation positively influence consumer participation and this in turn has significant effects on brand trust and brand loyalty. As a result, both brand trust and brand loyalty have a positive effect on branding co-creation. In addition, brand trust as a mediating variable between customer participation and brand loyalty. Manuscript profile -
Open Access Article
7 - Assessment of the awareness level of local forest communities about the forests in the north of the country in Biliran, Amol
Hasan Nayim-Hasani Ali SheykholeslamiThe present study was conducted to assess the levels of awareness and sensitivity of forest dwellers on the northern forest issues in drainage basin number 53 located in Amol city (Blair forests). The study method in this study was the descriptive-analytical method thro MoreThe present study was conducted to assess the levels of awareness and sensitivity of forest dwellers on the northern forest issues in drainage basin number 53 located in Amol city (Blair forests). The study method in this study was the descriptive-analytical method through documentary research and field study. The statistical population of the study included 100 rural households in the forest basin as well as passengers (tourists) and a random sampling method with a questionnaire was used to collect data. The reliability of the measuring instrument was confirmed by calculating the Cronbach's alpha coefficient (0.78). The main results of the study showed that the level of awareness for the benefits and environmental role of northern forests was 89.9% and the level of awareness for the economic benefits was 77.7% and was high. This study also showed that people's interaction with the region's forests is not very satisfactory. Manuscript profile -
Open Access Article
8 - Assessment and analysis of effective factors on firewood and charcoal smuggling in local communities of the central Zagros, Ilam Province
Ali Mahdavi Majid Gholamhosseini Mohamad SalavarziApproximately, 30 percent of rural residents of Ilam County and Holeilan division are engaged in smuggling firewood and preparing charcoal alongside agricultural and livestock activities. Such activities of smuggling firewood and preparing charcoal are the main causes o MoreApproximately, 30 percent of rural residents of Ilam County and Holeilan division are engaged in smuggling firewood and preparing charcoal alongside agricultural and livestock activities. Such activities of smuggling firewood and preparing charcoal are the main causes of the cutting of trees and deforestation in these areas. The purpose of this study is to investigate the factors affecting firewood smuggling and charcoal production in the local communities of Ilam County and Holeilan district and to survey the status of charcoal in the livelihood and income of the villagers in the study area. In this study, the data were collected through a library study and a questionnaire. In the interview section, the attitudes and factors affecting charcoal production were investigated by directly communicating with the studied households. According to the results of factor analysis and examination of items (variables) related to each factor and their factor loadings, three economic-social, legal, and cultural-social factors were identified. The results of factor analysis showed that the first factor (socio-economic) with a specific value of 7.45 had the highest share (62.15%) and the third factor (socio-cultural) with a specific value of 1.15 had the lowest share (9.63%) in total variance explanation. The results of the investigations regarding the status of coal mining in the livelihood system of the studied households showed that each charcoal mining household in the area of Ilam city had 10,800,000 Rials and in Helilan district 11,400,000 Rials on average from the sale of coal in 2019. Manuscript profile -
Open Access Article
9 - Social capital in virtual social networks (Social Networking)
غلامعباس توسلی امرالله امانی کلاریجانیIntroduction and Objective: social interaction is a fundamental element of any society. On the network, they are considered as social capital and personal relationships and connections through the network gains access to resources and support. The main objective of thi MoreIntroduction and Objective: social interaction is a fundamental element of any society. On the network, they are considered as social capital and personal relationships and connections through the network gains access to resources and support. The main objective of this research is to study social capital in virtual social networks. Given the importance of social interaction in virtual social networks, social capital in this study, structural dimensions (size and composition of the network), interactive (frequency of contact and intimacy) and functional (support) has been studied. Methods: This survey was conducted using questionnaires and the dimensions of social capital, the impact of social factors on social capital networks are examined. The research in Persian language is virtually all social networks. Sample size of 386 patients who were selected by snowball non-probability sampling. Conclusion: The results suggest that different dimensions of social capital and in every aspect of the building, which was interactive and functional results, may be differences of social capital in the real world. The effects of social and demographic variables on network social capital in this study confirmed the causal model and research hypotheses have been formed by the impact of impression and interaction. Manuscript profile -
Open Access Article
10 - The analysis of basic problems in scientific socialization in Iran universities
Alireza Mohseni Tabrizi Mahmoud Ghazi Tabatabai Seyed Hadi Marjaie -
Open Access Article
11 - Investigating the Effect of Carbon Sequestration Project on Local Community Empowerment: A Case of Tilabad Watershed in Golestan Province
Nafiseh Emami Amir Ahmadpour Ahmad Abedi Sarvestani Mohamad Reza ShahrakiEmpowerment of local communities is the most integral part of participatory plans in natural resources management. This research aimed to investigate one of natural resources participatory projects entitled Carbon Sequestration Project (CSP) in empowering local communit MoreEmpowerment of local communities is the most integral part of participatory plans in natural resources management. This research aimed to investigate one of natural resources participatory projects entitled Carbon Sequestration Project (CSP) in empowering local communities in Tilabad Watershed region of Azad Shahr county in Golestan province. The study population consisted of 1309 members of 100 small rural credit funds with at least two years of experiences in three villages of Vamanan, Sibchal and Kashidar. Using Krejcie-Morgan table, 298 samples were selected. Data were collected by a questionnaire that its validity and reliability were confirmed by faculty members and Cranach’s alpha coefficient respectively. Results showed that CSP had positive impact on empowerment of local communities. The impact was the highest on psychological dimension whereas impact on economic dimension was the lowest. The results also showed that there were no significant relationships between respondents' personal characteristics and different dimensions of empowerment. Furthermore, impact of this project was more for gardener, members of the cooperatives, recipient of loan and participants in extension education courses. Manuscript profile -
Open Access Article
12 - Local Communities Attitudes towards the Construction of the Beheshtabad Reservoir Dam in the Chaharmahal and Bakhtiari Province
Esmail Karamidehkord Ladan Naderi Soleiman BahmaniConstructing reservoir dams for water storage and inter-basin water transfer is one of the main policies of recent decades in Iran for providing water that can have numerous positive or negative impacts on dam-affected local communities living in origin basin or people MoreConstructing reservoir dams for water storage and inter-basin water transfer is one of the main policies of recent decades in Iran for providing water that can have numerous positive or negative impacts on dam-affected local communities living in origin basin or people living in the receiving watersheds. This research aimed to investigate local communities' attitude towards the construction of the Beheshtabad reservoir dam in the Chaharmahal and Bakhtiari Province using a survey methodology. A sample of 200 out of 3514 households of the origin basin who may be affected if the dam is constructed was randomly selected. The data were collected using the structured interview technique and a questionnaire confirmed in terms of validity and reliability measures. Local communities tended to have negative attitude towards constructing the dam, particularly that it would cause the destruction of the basin's environment and nature and escalating rural-urban migration and socio-cultural abnormalities of local communities. Regression analysis showed that the attitude is explained by dependency on natural resources, having agricultural occupation, land area, the number of days working as nonagricultural laborer, access to external services and facilities and income from handcraft production. The households with higher dependency on natural resources and with occupations depended on the area, particularly agriculture and sales occupation, had higher negative attitudes, while the households who worked outside the origin basin, specially nonagricultural workers, and the households with higher access to external services and facilities and resources less affected by the dam had less negative attitudes towards the dam construction. Manuscript profile -
Open Access Article
13 - Analysis of Sustainability in Urban Communities According to Urban Environmental Quality in the Old Geography of Tehran, (Case Study: Sanglag)
nabiollah kolbadi Farah Habib shirin toghyaniBackground and Objective: Today assessing the sustainability status is one of the best ways to measure the amount of desirability of urban Function. Due to neglection towards the role of old centers in promoting the social, economic and urban identity, the amount of urb MoreBackground and Objective: Today assessing the sustainability status is one of the best ways to measure the amount of desirability of urban Function. Due to neglection towards the role of old centers in promoting the social, economic and urban identity, the amount of urban issues and problems significantly increased and become more sever. The main purpose of this paper is to assess the relationship between sustainability components and evaluate the impact of these components on the sustainability of urban nabourhoods in the old geography of Tehran. Method: The Sanglag district was selected as the case study. Research data was obtained through field survey. The research method was descriptive-analytic and data analysis was conducted with the use of Structural Equation Modeling and Smart Pls3 software. Findings: The findings of this study indicate that the average of sustainability component and also the contribution of each component in detrmining the sustainability of Sanglag district are different. The appropriateness and access components, has the least contribution in detrmining the sustainability of this district. Discussion and Conclusion: Contemporary changes, both in terms of content and procedure, have hade a significant effect on sustainability of each district. In old neighborhoods, the main focus is on the performance and macro issue consideration, and with the organic, integrated, closed, centralized, and dense context there is weaker homogeneous consistency with minimum open spaces and green spaces. In Sanglae, we can modify and renovate the district with a proper management and increase the utilization and efficiency of the neighborhood. Manuscript profile -
Open Access Article
14 - Modeling of villagers' behavior in the face of drought risk in Lake Urmia (Case study: villages in Bonab County)
Alireza Soleimani Majid Parishan Ali Majnouni- ToutakhaneBackground and Objective: Perception of risk leads to the regulation of practical behaviors to deal with it. The purpose of this study is to analyze the experimental behaviors of villagers in Bonab city to understand the risk of drought in Lake Urmia. For this purpose, MoreBackground and Objective: Perception of risk leads to the regulation of practical behaviors to deal with it. The purpose of this study is to analyze the experimental behaviors of villagers in Bonab city to understand the risk of drought in Lake Urmia. For this purpose, a combination of individual and social approaches was used. Material and Methodology: The present study is descriptive-analytical. The statistical population of the study is residents over 15 years old in 29 villages of Bonab city, which is equal to 23653 people. Using Cochran's method and simple random method, 380 people were selected as the sample size. The tool used in this research is a questionnaire. Data were analyzed using SPSS software and multivariate regression tests, and path analysis. Findings: The results of path analysis on the dependent variable showed that drought-tolerant crop, knowledge and skills, income, age, length of stay, participation in training programs, and modernization of irrigation canals have a direct effect on practical behaviors to reduce drought risk. Also, the results of path analysis on the dependent variable of intention to perform risk reduction behaviors in the future, showed that the variables of cultivation of drought-tolerant crops, self-efficacy, age, level of education, trust, previous experience, and responsibility have a positive effect and optimistic bias variables, income, and age. The risk perception variable had a negative effect. Indirect effects through the two variables of believes and income also affect the variable of intention to reduce the risk of drought. Discussion and Conclusion: According to the research results, the perception of drought risk by the villagers, this understanding has not yet changed the behavior of the rural community in practice. Manuscript profile -
Open Access Article
15 - انتخاب رهبران رای با استفاده از الگوریتم بهینه سازی گرگ خاکستری در شبکه های اجتماعی
صمد محمد اقدم فرهاد سلیمانیان قره چپق محمد مصدریسرویس های شبکه های اجتماعی دیجیتال همان شبکه های اجتماعی هستند که مردم به اصطلاح عامیانه از این واژه استفاده می کنند. پلتفرم های رسانه های اجتماعی و وب سایت هایی که انتقال دانش از طریق شبکه های اجتماعی را امکان پذیر می کنند، ابزارهای دیجیتالی هستند که برای ساخت شبکه های Moreسرویس های شبکه های اجتماعی دیجیتال همان شبکه های اجتماعی هستند که مردم به اصطلاح عامیانه از این واژه استفاده می کنند. پلتفرم های رسانه های اجتماعی و وب سایت هایی که انتقال دانش از طریق شبکه های اجتماعی را امکان پذیر می کنند، ابزارهای دیجیتالی هستند که برای ساخت شبکه های اجتماعی و توسعه آنها طراحی شده اند. علاقه و استفاده زیاد از شبکه های اجتماعی این محیط ها را برای فعالیت های مختلف از جمله اقتصادی، فرهنگی، سیاسی و ... مهیا کرده است. رهبران رای یکی از مهمترین مواردی هستند که در این محیط ها تأثیر زیادی بر سایر کاربران دارند. رهبران رای در شبکه های اجتماعی سودمند هستند و ما می توانیم با شناسایی آنها از توانمندی و نفوذ آنها استفاده کنیم. در این مقاله، ما رهبران رای را با استفاده از الگوریتم بهینه سازی گرگ خاکستری انتخاب کرده ایم. این روش سلسله مراتب رهبری و سازوکار شکار گرگهای خاکستری را در طبیعت تقلید می کند و شامل 3 مرحله اصلی شکاریعنی جستجوی طعمه، محاصره طعمه و حمله به طعمه است. بر اساس بررسی ها و نتایج حاصله، تعداد رهبران واقعی رای تشخیص داده شده توسط این الگوریتم قابل توجه است و مزیت روش پیشنهادی سازگاری با معیارهای مختلف و ارائه نتایج پایداری درروش های مختلف است. Manuscript profile -
Open Access Article
16 - Principles and Concepts to Achieve Successful Ecotourism
Seyedhamed Mirkarimi Sahar Saeidi Sepideh SaeidiTourism is now one of the most important economic, social and cultural issues. Development of ecotourism as one of the most attractive type of tourism could have had remarkable environmental impacts in addition to its economic, social and cultural effects. These effects MoreTourism is now one of the most important economic, social and cultural issues. Development of ecotourism as one of the most attractive type of tourism could have had remarkable environmental impacts in addition to its economic, social and cultural effects. These effects would have had destructive impacts on many aspects of human and natural environment if not carefully considered, and do not develop preventive measures in the form of guidelines, standards and continuous evaluations and would have caused instability in environment and consequently in ecotourism. However, ecotourism as an appropriate tool could have had a global or regional role in sustainable tourism. Unfortunately, ecotourism now is not properly managed and is defined in a way that is far from the standards which are discussed in this paper to achieve sustainable success. For example, community participation and satisfaction of native people in tourism activities is one of the necessities to achieve the goals of sustainable tourism. On the other hand, adopted tourism policies not only should have pay attention to the marketing and the number of visitors but also should considered to the visitors experience quality and the region integrity. The purpose of this article is to explain, interpret and differentiate the concepts of tourism and ecotourism and develop some of the required principles and policies to achieve the sustainable tourism using ecotourism. Manuscript profile -
Open Access Article
17 - Analysis viewpoint of training among villagers to protect the environment in rural areas (Case Study: Rezvanshahr city)
Vahid Riahi Farhad Javan Neda DehghaniToday, the environment is faced with increasing challenges and dilemma. Much of the current environmental dilemma, rooted in a lack of awareness of villagers in dealing with the environment. In thil regwd, training can be an effective approach to promote environmental a MoreToday, the environment is faced with increasing challenges and dilemma. Much of the current environmental dilemma, rooted in a lack of awareness of villagers in dealing with the environment. In thil regwd, training can be an effective approach to promote environmental awareness. This will strengthen the culture of environmental protection in rural communities. The purpose of this paper is to Analysis viewpoint of training the villagers to protect the environment of rural areas: city Rezvanshahr. The aim of this research is applied and the method is descriptive-analytic. In this study, statistical population is 14 rural areas of Rezvanshahr with 4202 families (14664 persons). Based on revised Cockran Formula, sample size of 232 was determined and after measuring the validity and stability (alpha 0.764) questionnaires were distributed. In order to achieve the required data for study of variables used in research, we used survey methods and documents and to study and analyze information and data, we used Spearman correlation test and chi-square (x2) in softwares Excel and Spss.The findings show that with 95% confidence, education leads to rural empowerment in environmental protection toward sustainable development, and as so there is a positive and significant relationship with 95% confidence among interest in the environment, the environmental training, mass media environmental training and the role of villagers in protecting the environment Manuscript profile -
Open Access Article
18 - The Study of legal system of rural and tribal communities to exploit natural resources in Iran
Javad AlibeygiToday, regardless of the legal issues of natural resources and the environment especially in rural planning policy is not possible to achieve sustainable development in the debate over the country and to understand this fact that the natural resources in our country has MoreToday, regardless of the legal issues of natural resources and the environment especially in rural planning policy is not possible to achieve sustainable development in the debate over the country and to understand this fact that the natural resources in our country has been limited the process of renewable done slowly or sometimes cannot be restored because of degradation. Therefore, a set of different executive agencies in the development process should be done in accordance with commensurate with status of resources. This paper, With a view to past and present status of the country's natural resources, has tried in the laws governing the exploitation of these resources, especially in rural and tribal communities that has described the relationship between rural and nomadic farmers, livestock and natural resources, and the past and present these resources, including forests, grasslands, deserts and watershed management and land property rights system in Iran and then stated in detail the issue of transfer of land and its effect on the degradation of natural resources and the phenomenon of land speculation and finally referred to the Pathology department of natural resources legal policy in relation to rural and tribal society and its difficulties and problems of this sector and the weakness and ambiguity in these rules and need for its revision. Manuscript profile -
Open Access Article
19 - Validation of the Hadiths of the Virtues of Preserving the Quran in Shia Sources
zahra chenani mina shamkhi ghasem bostaniNumerous hadiths about the preservation of the Qur'an, the value and status of preservers, which have encouraging themes and motivate believers to memorize and recite the Qur'anic verses and act on it, have been found in the Shi'a narrative sources of infallible Shi'a. MoreNumerous hadiths about the preservation of the Qur'an, the value and status of preservers, which have encouraging themes and motivate believers to memorize and recite the Qur'anic verses and act on it, have been found in the Shi'a narrative sources of infallible Shi'a. These narratives are collected in most narrative and commentary societies. But the authenticity of these narrations and therefore the validity of their texts are not the same, and no general verdict can be made. The present study uses a descriptive-analytical method, gathering information in a library-based manner, focusing solely on Shiite sources, focusing its study on the most important hadith societies and looking briefly at the history of this science and the developments it has gone through. , Has examined this, and shows that although some of the virtues of preserving the Qur'an are correct in content or in the authenticity of their document, this is not a reason for their correctness and relies solely on the document or text for correction. A news does not mean that it is correct. Whether or not the correct document is incorporated into the correct text may either imply unacceptable meaning or disagree with texts that have stronger truth implications. There were such problems in the hadiths studied that made them inaccurate and difficult to accept. Of course, although most of the hadiths of the virtues of preserving the Qur'an were weak, the Shi'a hadiths are legally bound to do so. Manuscript profile -
Open Access Article
20 - Designing a Model to Online Shopping Behavior Based on the Quality of Sites
Mahmoud Naderi Bani Mahdi Al Husseini almodarresi adeleh dehghani ghahnavi Mohammad Mahdi afsharThe purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd Universi MoreThe purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd University. 212 sample were chosen based on Cochran formula and by classes sampling. The data collection instrument was questionnaire. data analysis was performed by little squares and by helping of Smart Pls2/0 and Amos23 softwares. Findings showed that technical, appearance and content quality of website Positive affect intention to internet purchase (P<0/05). Manuscript profile -
Open Access Article
21 - Identification of Communities on Static Social Networks
Maliheh Ghasemzadeh Mohsen Ashourian -
Open Access Article
22 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude"
homa Doroudi Jafar RamakInvestigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Ins MoreInvestigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Instagram) on brand attitude and purchase intention (Case study: women's clothing). This study is applied in terms of purpose and descriptive-analytical method, Is a survey method with a causal approach. The statistical population of the present study is the customers of Zanjan city masons who use social media to buy clothes. And is a statistical sample of 384 people who have been selected using Cochran's formula and in a simple random method. The primary data collection tool is the standard questionnaire of Wang et al. (2019), and its form validity and factor analysis method with KMO index (0.879) as well as their reliability were confirmed by reporting the total Cronbach's alpha coefficient (0.905). Took. In data analysis, descriptive and inferential statistical methods were used. In descriptive analysis, SPSS software version 21 was used, and in inferential analysis and testing of research hypotheses, structural equations and LISREL 8.8 software were used. The results show that information experience, entertainment experience, relationship-based experience have a significant effect on the commitment of social media brand communities. Also, social media brand community commitment has a significant effect on brand attitude. Also, the commitment of social media brand communities has a significant effect on the purchase intention, and finally, the brand attitude has a significant effect on the purchase intention Keywords: experience of brand communities, commitment of brand communities, social media networks, brand attitude, intention to buy on social media Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Instagram) on brand attitude and purchase intention (Case study: women's clothing). This study is applied in terms of purpose and descriptive-analytical method, Is a survey method with a causal approach. The statistical population of the present study is the customers of Zanjan city masons who use social media to buy clothes Manuscript profile -
Open Access Article
23 - The effect of leadership empowerment on the innovative behavior of employees and professional learning communities with the mediating role of psychological empowerment among nurses of Imam Khomeini Hospital (RA)
Tayyebe Vakili Mohammad Hassani Hassan Ghalavandi Reza FathiBackground and purpose: empowering leadership is one of the most important issues in organizations and departments today. Therefore, the present study was conducted with the aim of determining the relationship of leadership empowerment on the innovative behavior of empl MoreBackground and purpose: empowering leadership is one of the most important issues in organizations and departments today. Therefore, the present study was conducted with the aim of determining the relationship of leadership empowerment on the innovative behavior of employees and professional learning communities through the intermediary variable of psychological empowerment of nurses. Materials and methods: The descriptive research method is correlational. The statistical population consisted of nurses working in Imam Khomeini (RA) hospital in Urmia, and 310 of the 1500 employees were selected by stratified sampling. In order to collect information, questionnaires of Zang and Bartol's leadership empowerment (2010), Kanter's employees' innovative behavior (1988), Lee et al.'s professional learning communities (2011), Spriters and Mishra's psychological empowerment (1995) were collected. Exploratory factor analysis was used to check the validity of the research and Cronbach's alpha coefficient was used to check the reliability of the research. The research data were analyzed using the structural equation modeling method and using spss26 and Pls3 Smart software. Findings: The findings showed an acceptable correlation between all research variables and research hypotheses in the analyzed paths show that there is an indirect relationship between leadership empowerment and innovative behavior of employees and β=0.052. Also, there is an indirect relationship between leadership empowerment and professional learning communities. There is an indirect relationship (β=0.012). There is a causal and positive relationship between leadership empowerment and psychological empowerment (β=0.36). Psychological empowerment and innovative behavior of employees (β=0.58) There is a causal and positive relationship between psychological empowerment and professional learning communities (β = 0.36). Therefore, there is a mediating role of psychological empowerment in the relationship between leadership empowerment and innovative behavior of employees and professional learning communities in The model is confirmed. Manuscript profile -
Open Access Article
24 - The role of social resilience in reducing damage caused by natural factors affecting desert areas (a case study of dust in Semnan city)
Seyyed Ebrahim Miremadi Mohammad Reza Zandmoghadam saeid kamyabiNatural hazards are a reality that has affected a significant part of the southern regions of Semnan today. Due to the fact that in some cases, it is not possible to prevent the occurrence of these natural hazards, therefore, it is very important to investigate the leve MoreNatural hazards are a reality that has affected a significant part of the southern regions of Semnan today. Due to the fact that in some cases, it is not possible to prevent the occurrence of these natural hazards, therefore, it is very important to investigate the level of resilience against natural disasters. Waghbar) is affected by desert areas, Semnan city.The current research is applied and analytical-descriptive in purpose. Using the fuzzy model, this research seeks to evaluate the resilience of the southern residents of Semnan city against dust, in this regard, 40 questionnaires were provided to experts and specialists, the reliability of the questionnaire was determined by Cronbach's alpha, and its validity was determined by the experts in geography and Urban planning and social sciences were approved. The questions included four dimensions (physical, social, economic and institutional) which were answered by experts.Findings: It indicates that: the main question of the research has been rejected at a significant level. And the maximum amount of resilience in the social, economic and organizational dimensions, the amount of resilience is significantly greater than the hypothetical average, so that the three sub-questions of the research are confirmed. they got.According to the research findings, there is no significant relationship between resilience and physical, social, economic, and institutional components. With the explanation that the lower the level of each of the components, the level of resilience also decreases, the results of analyzes and statistical tests show that the state of resilience of Shahr Semnan is not very favorable and resilience tends towards vulnerability. The resilience values of Semnan city are far from the standards. Manuscript profile -
Open Access Article
25 - The Impact of Climate Changes on the Life Style of Hunter Communities in Bastak Region, Hormozgan Province (Case Study: Rock Paintings of Eshkaft-e-Ahou)
Hassan Afshari Parisa Nekouei Farida Forouzan -
Open Access Article
26 - Divine traditions and Rise and Fall of Civilizations
Hasan HosayniThis article is a survey of the factors of disintegration and the pride of society or the role of divine traditions in falling and rising of the civilization and the communications which well be discussed. Along with divine traditions, there are different phenrmen as t MoreThis article is a survey of the factors of disintegration and the pride of society or the role of divine traditions in falling and rising of the civilization and the communications which well be discussed. Along with divine traditions, there are different phenrmen as tools for testing human beings and the Muslims to be tested in order to associated with happenings and problems and reap pious The reasons for falling of some people in the past such as: Noah’s, Ad, Samood, lat, Saba, and so on … are dealt with in its proper place, as well. And then the most important factors which had basic roles in the rise and fall of civilizations are discussed. Attention to the point that some of the factors in falling all the civilisutions are common and some others are specific to a civilization an human gathering, in the article can be praiseworthy help for recognizing the causes of the falling and rising of civilizations. At the end after getting the conclusion from the discussion and presenting some suggestions. There will be a list of sources used in preparing this article. Manuscript profile -
Open Access Article
27 - Overlapping Community Detection in Social Networks Based on Stochastic Simulation
Hadi Zare Mahdi Hajiabadi -
Open Access Article
28 - Presenting a Model for Evaluation of the Critical Success Factors of Community of Practice Based in Enterprises Knowledge Base
Keyvan Shahgholian Mojtaba Zarabadi PourIn the last two decades, scientists noted that the success of an organization linked to the emphasis of knowledge. In fact, dealing intelligently with knowledge resources, is important and influential factor in organizational success. This has prompted many organization MoreIn the last two decades, scientists noted that the success of an organization linked to the emphasis of knowledge. In fact, dealing intelligently with knowledge resources, is important and influential factor in organizational success. This has prompted many organizations to manage their knowledge and used it to the best possible day. Identify key success factors of communities of practice can help organizations advance their goals. Understanding these factors can successfully organizations in needs assessment, planning, execution and implementation of knowledge management help.The aim of this study is to identify and prioritize communities of practice success factors using fuzzy hierarchical analysis technique is a knowledge-based companies in Mapna Group. After reviewing the literature and conducted fieldwork fifteen influential factors in the success of communities of practice who thus were ranked into four major groups: First: management and human resources, second: organizational factors, Third: technological factors and technological and fourth: financial and economic factors. Manuscript profile -
Open Access Article
29 - Forming the Territorial Communities' Local Budgets in Ukraine Under Decentralization: Current Condition and Management Tasks
Khrystyna Patytska Olena Panukhnyk Nazariy Popadynets Irina Kramarenko -
Open Access Article
30 - Detection of Communities on Social Networks Based on Label Propagation Algorithm and Fuzzy Methods
Mohsen Chekin Amin MehranzadehThe proliferation of the web and social networks has made people more connected to their friends and neighbors than ever before. The desire of individuals to relate to similar tastes and choices in a social network leads to the formation of clusters or virtual communiti MoreThe proliferation of the web and social networks has made people more connected to their friends and neighbors than ever before. The desire of individuals to relate to similar tastes and choices in a social network leads to the formation of clusters or virtual communities. Such information can be useful for commercial, educational or developmental purposes and therefore a large number of algorithms for detecting communities have been presented. There are many algorithms for detecting communities on social networks. In this paper, using the label propagation algorithm and fuzzy Delphi method, an improved method is presented that can identify communities more accurately and quickly than other similar methods. Accordingly, in the proposed algorithm, instead of randomly selecting from the maximum labels of the neighboring nodes, the label with the highest weight is chosen. By doing this, random selection is eliminated, and stability and certainty in the outcomes of the algorithm are achieved. Manuscript profile -
Open Access Article
31 - Impact of Intercultural Movie Clips on EFL Learners’ Social and Cultural Identity in Virtual Communities of Practice
DOR: 20.1001.1.23223898.2021.9.37.14.2
Azadeh Nematzadeh Mehry Haddad Narafshan Masoud Tajadini -
Open Access Article
32 - New Surface Marine Microplastics for Colonization, Biofilm Formation and Biodegradation
Nahid Masoumi Seyed Reza Hosseini Doust Morteza Azizollahi Maryam MianabadiWe have known that microplastics (MPs) in the ocean are carriers of microbial-dominated assemblages and are rapidly colonized by microbes when released into the ocean. However, the role of microbial interactions with microplastics in marine ecosystems has been investiga MoreWe have known that microplastics (MPs) in the ocean are carriers of microbial-dominated assemblages and are rapidly colonized by microbes when released into the ocean. However, the role of microbial interactions with microplastics in marine ecosystems has been investigated in detail recently. The presence of microplastics in the marine environment has been raising global attention. Microparticles transport biofilm communities that are distinct from the surrounding environment. Although plastic-colonizing microorganisms are important for the fate of MPs in different ecosystems their influence on the fate of microplastics is largely unknown. In this review, we focused on the establishment of plastic-specific biofilms (plastisphere); the enrichment of pathogenic bacteria coupled to a vector function of microplastics; and the microbial degradation of microplastics in the marine environment. In addition, providing a better understanding of plastisphere and biofilm expansion in marine environments, and discusses plastic biodegradation. Also, the identification of potentially pathogenic in the plastisphere is considered. Manuscript profile -
Open Access Article
33 - Fuzzy AHP for Determining the Optimal Location of Schools: The Case of Pastoral Communities
Abdella Ali -
Open Access Article
34 - Actions and Interaction of Ethnic Groups in Cyberspace: Opportunities and Challenges
علی اشرف نظری مجتبی قلی پورAbstract The profound changes that have occurred in information technology, communication, industrial technology and internet have great impact on human individual and social life. Nowadays understanding the world politics, culture, economy and society is not possible MoreAbstract The profound changes that have occurred in information technology, communication, industrial technology and internet have great impact on human individual and social life. Nowadays understanding the world politics, culture, economy and society is not possible without understanding the role of internet. That is why researchers and writers in various disciplines of knowledge are doing serious research about the impact of internet on different aspects of life. The impact of this technology on the emergence and spread of new forms of social interaction between different groups of a society is very important. The present article tries to explain why different groups of the society have welcomed interaction in cyberspace. The paper also examines the facilities and opportunities as well as threats and challenges which have been created by the use of internet. This question finds importance in view of subjects like principle of national identity, national solidarity and national sovereignty. Manuscript profile -
Open Access Article
35 - Investigating the Factors Affecting the Social Cohesion of Andimeshk (Case Study; Citizens of Andimeshk in 2016-2017)
Shahla Sohrabi samire مهرداد نوابخش Zahra Hazrati someehThe main purpose of this study is to explain the sociology of social cohesion among the citizens of Andimeshk by descriptive and explanatory survey method. The statistical population of the study included all male and female citizens aged 15 to 65 years in Andimeshk. Ac MoreThe main purpose of this study is to explain the sociology of social cohesion among the citizens of Andimeshk by descriptive and explanatory survey method. The statistical population of the study included all male and female citizens aged 15 to 65 years in Andimeshk. According to the population living in the city of Andimeshk (135,000 people), the Cochran's formula was calculated for 384 people by multi-stage cluster sampling and simple random sampling. Findings showed that from the perspective of citizens of ethnic groups 43.2% ability to explain, religious communities 38.3% ability to explain, social media and cyberspace 21.7% ability to explain, political events ability to explain 6/6 22% had social classes on the social cohesion variable equal to 0.722 of the changes in social cohesion. Given the positive sign of the regression coefficient, it can be said that ethnic groups, social classes, religious communities, social media and cyberspace, and political events have a positive and direct effect on social cohesion. The variables in order of influence are: ethnic groups (0.484), religious communities (0.451), political events (0.407), social classes (0.382), social media and cyberspace ( 356/0 Manuscript profile -
Open Access Article
36 - Identifying the Challenges and Strategies for Institutional Capacity Building in Neighborhood Communities: A Qualitative Study
Reza Shadanfar Amirhosein Pourjohari Hosein ImanijajarmiIntroduction: Institutional capacity building in neighborhood communities can be used as a tool to empower neighborhood communities to play a role in the process of urban development of the neighborhood. The purpose of this study was to identify the challenges and strat MoreIntroduction: Institutional capacity building in neighborhood communities can be used as a tool to empower neighborhood communities to play a role in the process of urban development of the neighborhood. The purpose of this study was to identify the challenges and strategies of institutional capacity building in neighborhood communities with emphasis on the Tehran. Methods: The study was conducted in two phases. The first phase was document review. At this stage, while reviewing the theoretical literature and research background, the general framework of study questions for the second phase of the study was determined. The second phase of the study was a qualitative research with a conventional qualitative content analysis approach. Participants, who were selected by purposeful sampling method with data saturation criteria, included 20 experts in various fields related to the city and related issues. Semi-structured face-to-face interviews were used to collect data. Data analysis was performed by the proposed method of Granheim and Landman. In order to increase the credibility and quality of the results, the four criteria of Guba and Lincoln were observed. Results: The results were categorized into 2 main categories, 13 subcategories and 284 codes. The main categories were: Challenges and barriers to institutional capacity building, capacity building strategies. Conclusion:Institutional capacity building as a participatory process requires empowerment of local people and communities. Properly performing this process is overcoming the challenges and obstacles of capacity building. Overcoming these barriers requires the cooperation and coordination of capacity building elements,including non-governmental organizations, government agencies, and popular activists Manuscript profile -
Open Access Article
37 - Identifying the Challenges and Strategies for Institutional Capacity Building in Neighborhood Communities: A Qualitative Study
Reza Shadmanfar AmirHosein Pourjohari Hosein ImanijajarmiInstitutional capacity building in neighborhood communities can be used as a tool to empower neighborhood communities to play a role in the process of urban development of the neighborhood. The purpose of this study was to identify the challenges and strategies of insti MoreInstitutional capacity building in neighborhood communities can be used as a tool to empower neighborhood communities to play a role in the process of urban development of the neighborhood. The purpose of this study was to identify the challenges and strategies of institutional capacity building in neighborhood communities with an emphasis on the city of Tehran. The study was conducted in two phases. The first phase was document review. At this stage, while reviewing the theoretical literature and research background, the general framework of study questions for the second phase of the study was determined. The second phase of the study was a qualitative research with a conventional qualitative content analysis approach. Participants, who were selected by purposeful sampling method with data saturation criteria, included 20 experts in various fields related to the city and related issues. Semi-structured face-to-face interviews were used to collect data. Data analysis was performed by the proposed method of Granheim and Landman. In order to increase the credibility and quality of the results, the four criteria of Guba and Lincoln were observed. The results were categorized into 2 main categories, 13 subcategories and 284 codes. The main categories were: Challenges and barriers to institutional capacity building, capacity building strategies.In conclusion, it could be said that institutional capacity building as a participatory process requires empowerment of local people and communities. Properly performing this process is overcoming the challenges and obstacles of capacity building. Overcoming these barriers requires the cooperation and coordination of capacity building elements,including non-governmental organizations, government agencies, and popular activists Manuscript profile -
Open Access Article
38 - Analysis of strategies for adaptation of local communities to the effects of 120-day winds in Sistan (Case study: villages of Nehbandan county)
Tahereh Sadeghloo sakineh arabIntroduction: Today, due to the increase in the potential of natural hazards to cause major social, economic and environmental damage, as well as the intensification of climate change, adaptation and coexistence with hazards has become a guiding principle for reducing i MoreIntroduction: Today, due to the increase in the potential of natural hazards to cause major social, economic and environmental damage, as well as the intensification of climate change, adaptation and coexistence with hazards has become a guiding principle for reducing its damage, preparation, response and recovery throughout the world.Creating compatibility and adaptation with natural phenomena and hazards and coexisting with them as one of the ways to deal with and manage their adverse effects as well as using the positive potentials of these phenomena are important strategies in hazard management.Some of the natural processes in integration and engagement with other events and behavioral patterns of communities become more risky than the sustainability and survival of communities depend on management and the proper response to them. The 120 - day northeast winds of the country are the natural processes that have persisted long. climate change and drought due to it have fueled the effects of 120 - day winds on different aspects of local communities.Methodology: the aim of this study : the present study examined the effects of these winds in 10 villages of Nehbandan county and also the analysis of the most important actions of 187 families from residents in the region to cope with these effects .Geographical area of research: villages of Nehbandan County Results and discussion: to determine the most important effects and measures of villagers for adaptation, first half structured interview with a number of experts and experts involved in the issue has been made and after analyzing the interviews, indexes and variables are extracted and the basis of designing a structured questionnaire is used to evaluate the effects and actions of local communities.Conclusion: the results indicate that the most impacts on environmental dimension ( 88 / 88 ) and the most important measures to deal with social - cultural dimension ( 47 ) have been done .keywords: local communities, risk management, 120 - day winds, adaptability, Nehbandan county. Manuscript profile -
Open Access Article
39 - Ethnic Communities Own Agrobiodiversity Richness (A Case of Triyuga Municipality of Udayapur District In "epal)
Pawan Singh Bhandari -
Open Access Article
40 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
Ali Asghar Rashid Siavash Khodaparast Vahid BakhshalipourObjective: The development of social media is a global phenomenon in the current generation, as consumers engage in social media platforms and develop relationships with brands. Therefore, social media applications consider new marketing concepts as vital for thematic d MoreObjective: The development of social media is a global phenomenon in the current generation, as consumers engage in social media platforms and develop relationships with brands. Therefore, social media applications consider new marketing concepts as vital for thematic development. For this reason, this research was conducted with the aim of the impact of brand communities based on social media on the elements of society and trust and loyalty to the Adidas brand.Methodology: The statistical population of this research was 400 people of Instagram social network and the questionnaire of brand communities based on social media was used (Larouch et al., 2012) and Pearson's correlation coefficient and path analysis were used to analyze the data using SPSS and LISRELL was done.Results: Based on the results, social communication network practices on brand trust (14/46), social interaction methods on brand trust (14/86), perception management on brand trust (15/68), brand usage has a positive effect on trust in brand (15.39) and brand trust and brand loyalty (13.43) were obtained, which shows that there is a statistically significant relationship between the research variables (p˂0.001).Conclusion: The results of the research indicated that social media marketing activities both directly and indirectly affect brand loyalty and trust. The effect of brand communities based on social media on the elements of brand community and brand loyalty through brand trust was shown. Manuscript profile -
Open Access Article
41 - Effects of Topographical Factors on Distribution of Plant Communities in Semi-Steppe Grasslands (Case Study: Ghorkhud Region, Northern Khorasan Province, Iran)
Negin Nodehi Mousa Akbarlou Adel Sepehry Hasan Vahid -
Open Access Article
42 - Sociological Analysis of Religious Tastes of the Iranian People
abolfazl ahmadi Mehrdad Navabakhsh Abdolreza AdhmiThis article is an exploratory research that seeks to explain the role of taste in the religious practices and practices of people in the society; for this purpose, by studying the documents, using the purposeful and selective inference, with 15 people from the seminary MoreThis article is an exploratory research that seeks to explain the role of taste in the religious practices and practices of people in the society; for this purpose, by studying the documents, using the purposeful and selective inference, with 15 people from the seminary of Tehran And Qom also conducted a deep and semi-structured interview and the collected data was analyzed using a qualitative content analysis method. Some of the findings of this study are: Islamic customs and practices are of the taste of the religion, in such a way that individuals, in the light of their inner desires and attitudes, are placed in the religious and religious communities and can increase their religious capital by Choosing religious practices and practices that are fit for their inner taste and preferences will fulfill their religious duties with pleasure and reflect religious values in society. Therefore, the behavior that falls within the scope of the religious demands of the people is the same as the Islamic customs that have a social image and, from the point of view of the cognitive society, are also objectified to the taste and taste of individuals. Manuscript profile -
Open Access Article
43 - Assessing the level of socio-cultural sustainability in empowering rural communities (Case study: Mountainous villages of East Azerbaijan province)
Mohammad Reza Khakzad Behrouz Mansouri Hassan Sattari Sarbangholirural communities Rural communities play an important role in the balanced development of the country. Rural communities play an important role in the balanced development of the country. Given the issues and problems facing rural communities, the pursuit of sustainabl Morerural communities Rural communities play an important role in the balanced development of the country. Rural communities play an important role in the balanced development of the country. Given the issues and problems facing rural communities, the pursuit of sustainable social development in the form of participation, security, customs and public awareness of the villagers seems a necessity. The advent of modern technology, the change in the production structure, the social and economic indicators of rural life have changed and led to the emergence of social anomalies and migration to cities and the reduction of the young generation and consequently the erosion of rural fabric and housing. East Azerbaijan province, as one of the agricultural hubs of Iran, has 2591 villages. Of these, 1067 villages in the province are located in the mountains, so the statistical population of this study is 1067 villages, of which 25 villages have been selected as a sample that had the necessary characteristics for this study. In this study, to measure social and cultural sustainability, effective indicators and criteria have been identified in mountainous villages. By performing various tests using a researcher-made questionnaire in the form of 21 questions, the impact of social sustainability indicators on Empowerment of rural communities confirms the mountainous area of the province. Therefore, the main question of the present study is that according to the heads of rural households in the mountainous area of East Azerbaijan province, what criteria and indicators in terms of socio-cultural sustainability have the greatest impact on improving the quality of life in ? Manuscript profile -
Open Access Article
44 - Environmental Analysis of the International Wetland of Parishan on the Basis of the SWOT Management Model
سمیه اردو فریدون عوفیThis paper has performed in order to evaluate the ecological and environmental study of the sensitive area as the international wetland of Parishan in emphasis on species and habitat varieties. The Parishan wetland is the widest wetland among all of the permanent freshw MoreThis paper has performed in order to evaluate the ecological and environmental study of the sensitive area as the international wetland of Parishan in emphasis on species and habitat varieties. The Parishan wetland is the widest wetland among all of the permanent freshwater lagoons in Iran. It was registered in Ramsar convention as the international wetland. Parishan wetland is a part of protective places by area classification in Iran. Having the biological and habitat varieties, weird herbal and animal distributions cause this area to be unique and sensitive ecological place. By climate change and droughts, it is in the worst condition on the view of ecological issues. It was limited to small marginal pools temporarily. With regards to special species, unique herbals, sensitive and vulnerable settlements, ecotourism issues, this research shows that the most important issue in the international wetland of Parishan are climate change and drought in these years which have influenced the bio andndash; habitat variety and herbal animal distributions. On the basis of the results of this research, the international wetland of Parishan has the powerful internal factors totally and a lot of opportunities to rebuild and revival ecologically on the view of the external factors Manuscript profile -
Open Access Article
45 - Investigating and identifying the effects of rural wastewater in Dena protected area and presenting an environmental management pattern
Mohammad Reza Sadegh Ali Ali Zare Mansour Pournouri
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