Social capital in virtual social networks (Social Networking)

Subject Areas : Journal of Cultural Management

غلامعباس توسلی ¹ ( ندارد )
امرالله امانی کلاریجانی ² ( مسئول مکاتبات )

Received: 2014-09-07 Accepted : 2014-09-07 Published : 2012-09-22

Keywords: Social Capital, network virtual communities, Social Networks, Social Support,

Abstract :

Introduction and Objective: social interaction is a fundamental element of any society. On the network, they are considered as social capital and personal relationships and connections through the network gains access to resources and support. The main objective of this research is to study social capital in virtual social networks. Given the importance of social interaction in virtual social networks, social capital in this study, structural dimensions (size and composition of the network), interactive (frequency of contact and intimacy) and functional (support) has been studied. Methods: This survey was conducted using questionnaires and the dimensions of social capital, the impact of social factors on social capital networks are examined. The research in Persian language is virtually all social networks. Sample size of 386 patients who were selected by snowball non-probability sampling. Conclusion: The results suggest that different dimensions of social capital and in every aspect of the building, which was interactive and functional results, may be differences of social capital in the real world. The effects of social and demographic variables on network social capital in this study confirmed the causal model and research hypotheses have been formed by the impact of impression and interaction.